
According to LOGO.com data, the five most popular colors in logos with design in their names over the past 12 months were white at 25%, black at 19%, green at 11%, blue at 10%, and grey at 10%. White and black lead with a crisp contrast that helps a five pointed star stay clear, while green, blue, and grey add a thoughtful creative feel. For a Pentagram logo, begin with a white or black base and let one of these accents give the star a distinct character across print and digital uses.
For the icon, start with a clear five pointed star and give its geometry a memorable twist, such as one extended point or a small orbiting dot beside it. A single continuous line can suggest a protective pentagram without adding a frame, while a second offset star can add movement behind the main mark. For spiritual or symbolic brands, use balanced points and careful spacing; for fashion, music, or creative studios, try a sharper silhouette with a restrained spark or moon beside the star. Keep the shape simple enough to recognize at a glance, and choose details that fit the story the brand wants its pentagram to tell.
That same clear contrast can guide the lettering. According to LOGO.com data, sans serif typefaces made up 60% of font choices in logos with design in their names over the past 12 months, with serif styles at 18%, display styles at 15%, and handwriting at 6%. The leading individual fonts were Geologica at 10%, Schibsted Grotesk at 7%, Afacad at 6%, Open Sans at 5%, and Afacad Flux at 4%. Pair a confident sans serif or a distinctive serif with the white or black base so the Pentagram mark stays legible beside a name, on a package, or at a small digital size.