1. Company Overview
LOGO.com is an AI-powered, all-in-one brand identity platform operated by Verus Software Inc. The platform enables entrepreneurs, startups, and small-to-medium businesses to create, manage, and deploy a complete visual brand from a single dashboard. The service encompasses logo generation, brand asset management, design templates, AI content creation, merchandise production, domain registration, website building, business email, and more.
Founded in 2018 and headquartered in Vancouver, British Columbia, Canada, LOGO.com was founded by Richard Lau. The platform has served over six hundred million logos since its inception. The company positions itself as an affordable alternative to hiring professional designers or agencies, with pricing that starts at a free plan and scales to paid subscriptions.
Company Fact Sheet
| Attribute | Detail |
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| Vancouver, British Columbia, Canada |
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| SaaS / Brand Identity / Graphic Design |
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| Entrepreneurs, startups, SMBs, solopreneurs, freelancers, business owners |
| AI-powered logo design engine, generative AI image and text tools |
| Wix (websites), Titan (email), Printful (merchandise), Semrush, HubSpot, Google Ads, and 10+ more |
2. Products and Features
LOGO.com offers a broad suite of integrated brand-building tools accessible from a unified dashboard. The platform is organised around a persistent left sidebar and a top-bar quick-creation widget with AI-powered shortcuts. The following subsections describe each major product area.
2.1 Logo Maker
The logo maker is the platform's core product. Powered by AI, it analyzes user preferences (industry, style, color) and generates logo concepts in seconds. Users can customize the icon, font, color palette, and layout. All plans include a full commercial licence, meaning users retain full ownership of their logo even after cancelling their plan or deleting their account.
| Specification | Detail |
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| AI-powered Logo Design Engine |
| PNG (free), plus SVG and PDF on paid plans |
| 1 (Free), 5 (Brand Plan), 100 (Business Plan) |
| Icon, font, color palette, layout, unlimited edits (paid) |
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| Full ownership retained even after cancellation |
2.2 Brand Kit
The Brand Kit is the central hub for all brand identity assets. It provides instant access to logo files, brand colors, typography, guidelines, templates, and AI creation tools from a single organised dashboard. LOGO.com automatically generates an extensive library of logo variations from the user's single logo design.
| Asset Category | Details |
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| 4 variations: Full-color, Greyscale, Transparent BG, Greyscale Transparent BG |
| 10 variations (Pro): Rectangle, Monogram, Wordmark, Pattern overlays |
| Website Meta, White/Black/Color Wordmarks (Pro) |
| Wordmark-only versions in various color treatments |
| 512×512px auto-generated: Wordmark, Icon Circle, Monogram Square/Circle |
| Arc/circle, horizontal lockups, stacked variants |
| 12+ variations: Stamp, Letter, Outline, Square, Circle (Pro) |
| Auto-sized for Instagram, X/Twitter, LinkedIn, etc. |
| Custom palette with hex codes; unlimited additions |
| Upload custom or select from library; download links provided |
| Facebook, X, LinkedIn, Instagram, Pinterest, Etsy, YouTube, TikTok, WhatsApp |
| 2550×3300px print-ready presentation boards (Pro) |
2.3 Brand Guidelines
LOGO.com auto-generates a professional, shareable brand style guide from the user’s logo, colors, and fonts. The document is organised into five sections: Overview (story, values, industry), Logos (correct and incorrect usage with eight “don’t” rules and “Brand In Action” mockups), Colors (full hex-code palette), Fonts (with download links), and Security & Preferences (visibility toggles for selective external sharing). This feature replaces what typically costs $1,000–$3,000+ from a design agency.
2.4 AI Creation Tools
The platform includes six distinct AI-powered creation tools, all brand-aware and credit-based.
2.4.1 Brand Design Generator
Prompt-driven AI image generation for marketing formats. Uses the brand’s logo, colors, and style to create fully composed creatives. Supports 20+ format placements (Instagram, Facebook, Google Ads, Pinterest, Business Cards, Flyers, etc.) and 5 visual styles (Illustration, Minimal, Bold, 3D, Photorealistic). Each generation costs 1 credit and takes approximately 60 seconds.
2.4.2 Mockup Generator
Generates photo-realistic product mockups featuring the user’s logo across 16 product types (T-Shirt, Hoodie, Hats, Notebooks, Laptops, Mugs, etc.). Offers Lifestyle or Studio background styles, 5 aspect ratios, custom scene prompts, and a Custom upload option. Costs 1 credit per generation.
2.4.3 Image Generator
Pure text-to-image generation with 12 style presets: Illustration, 3D, Flat Vector, Pixel Art, Anime, Watercolor, Oil Painting, Collage, Vintage, Editorial, Polaroid, and Noir. Generates 2 image variations per prompt at 1 credit per generation. Includes quality feedback buttons and a Retry option.
2.4.4 Magic Edit
AI-powered image editing accessible in-editor. Includes one-click background removal (free, no credit cost), smart crop, and a Describe-and-Edit text-prompt feature (1 credit). Smart canvas-size handling offers “Keep Canvas Size” or “Adjust Canvas Size” options when images differ in dimension.
2.4.5 Content Generator
AI copywriting tool with brand context built in — formerly called “Write with AI”. Supports 5 content types: Promotional Ad, Brand Introduction, Industry Insights, Lead Gen, and Content Generation. Uses a separate pool of 1,000 writing credits (Brand Plan) or 2,000 (Business Plan), distinct from image credits.
2.4.6 Product Beautifier
AI-powered product photography tool that transforms product photos into professional, stylised images. Users upload a product photo and describe the desired background (e.g. “Lipstick on a marble surface with soft pink lighting”). The tool generates a fully rendered, studio-quality product photo with any background scene described in the prompt. Supports Lifestyle and Studio output styles and Square (1:1) as well as other aspect ratios. Costs 1 credit per generation. This is particularly valuable for e-commerce, social media marketing, and brand materials where professional product photography would otherwise require a dedicated shoot.
2.5 Templates Library
LOGO.com’s Templates Library contains 1,200+ professionally designed, fully customizable templates spanning social media, marketing, and business use cases. All templates auto-populate with brand colors, fonts, and logo on selection. Categories include Social Media (Instagram, Facebook, Pinterest, LinkedIn, X/Twitter, Google Ads, YouTube, WhatsApp, TikTok, Blog Banners), Marketing (Flyers, Posters, Menus, Zoom Backgrounds), Business Cards, Letterheads, Mockups, Brand Boards, and Logos. The drag-and-drop editor supports full text/image/color/layout editing, in-editor AI tools, and export as PNG, JPG, or PDF.
The editor’s Elements tab provides access to both a stock icon library and a custom icon generator. The stock icon library is searchable (e.g. “shopping bag”, “coffee”) and contains a large browsable catalogue of vector icons. The “Generate Custom Icons” feature uses AI to create bespoke vector icons from a text prompt describing one main subject with an adjective or action (e.g. “A dragon wearing a hat”). Multiple style options are available, including Minimal. All generated icons are output as scalable vectors, a capability not widely available in competing design platforms. This allows users to create entirely unique, on-brand icons that can be scaled to any size without quality loss, just as a professional graphic designer would.
2.6 Email Products
2.6.1 Business Email (Titan Premium)
Professional custom-domain email service (e.g. name@yourbrand.com) powered by Titan. Priced at $44.99 per mailbox per year with 50 GB storage. Features include built-in calendar, follow-up reminders, AI-assisted priority inbox, read receipts, email templates, HTML composer, multi-account access, two-factor authentication, send-later scheduling, contact groups, and one-click import from Gmail/Outlook.
2.6.2 Email Signature Builder
Dedicated tool for creating branded HTML email signatures with 4 tabs (Information, Design, Socials, Templates). Supports up to 20 social platform links, full text and icon styling, 12+ layout templates (1 free, rest Pro). Live preview with immediate deployment.
2.7 Merchandise & Print
Fully integrated print-on-demand storefront via Printful partnership. No inventory required and no minimum order quantities. Nine product categories: Men’s Clothing (47+ items), Women’s Clothing, Kids’ & Youth, Stationery, Accessories, Home & Living, Hats, Collections, and Brands. Products are location-filtered to show regional availability and pricing. The design editor offers 7 print locations (Front, Back, Large Back, Outside Label, Inside Label, Left Sleeve, Right Sleeve), layer management, clipart library, fill patterns, and auto-validates logo print quality at up to 500 DPI.
2.8 Domains
Built-in domain registration with auto-filled brand name search, WHOIS privacy protection included free, 30% first-year discount on eligible domains, and 40% off when bundled with a LOGO.com subscription. Supports 500+ TLDs with pricing varying by extension. Real-time availability checking with a “Top Result” best-match recommendation.
2.9 Link in Bio
Built-in microsite builder for social profiles hosted on the hi.link domain or a custom domain. The editor has four tabs (Content, Style, Settings, Brand) with desktop/mobile preview. Seven section types are available: Your Links (free), Address (free), Text (Pro), Social Icons (Pro), Image (Pro), Google Maps (Pro), and Form (Pro). Style options include multiple templates, solid/gradient/image backgrounds, and 5 button styles. SEO settings support custom meta title (60 chars), description (150 chars), and OG image (600×300px). Brand Plan includes 25 Link in Bio templates.
2.10 Website Builder
Integrated website builder powered by Wix. Available from the dashboard and Brand Kit. Custom domain connectivity supported. Free plan includes a watermarked version; paid plans remove the watermark and unlock full features.
2.11 Business+ & Creator Program
Business+ is the premium value layer bundling exclusive partner discounts (13 partner offers totalling $6,352+ in advertised savings), a curated Learning Hub (6 guide categories), and the Creator Program designer marketplace. The Creator Program allows community designers to submit custom templates for sale/distribution, with a creator dashboard, public profile, template management panel, revenue share/credits, and a private Slack community.
3. Pricing
LOGO.com operates on a freemium model with four plan tiers as of August 2026: Free, Brand Plan, Business Plan, and a custom-priced Enterprise Plan. All plans include instant logo creation, full logo ownership, and a satisfaction guarantee. Yearly billing is discounted by 80% for the first year.
| Feature | Free | Brand Plan | Business Plan |
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| | $15/month, or $36 for the first year when billed yearly | $50/month, or $120 for the first year when billed yearly |
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Email Signature Templates | | | |
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Business+ / Special Offers | | | |
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Business Plan is the higher paid tier, priced at $50 per month or $120 for the first year when billed yearly. It builds on everything in Brand Plan and adds up to 5 seats on the account, 100 saved logos, 200 AI image credits, 2,000 AI writing credits, and 2 TB of media storage. Above it sits the Enterprise Plan, a custom-priced tier from $500 that adds a dedicated account manager, priority enterprise support, and team collaboration at any scale.
Add-On Pricing
| Add-On | Price |
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| $44.99 per mailbox per year (50 GB storage) |
| Varies by TLD — see Section 4 for full pricing table |
Domain + Subscription Bundle | 40% off domain when purchased with subscription |
| From $13.88 (basic T-shirt); varies by product, color, size, location |
4. Domain TLD Pricing Reference
The following prices are sourced from the LOGO.com admin pricing dashboard (cs.logo.com/domains/pricing, March 2026) and reflect USD retail rates. “Register (Retail)” is the first-year registration price. “Renew (Retail)” is the standard annual renewal rate from Year 2. WHOIS privacy protection is included free with every domain registration.
| TLD Extension | Register (Retail) — 1st Year | Renew (Retail) — Yr 2+ |
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5. Technology and Integrations
LOGO.com integrates with multiple third-party platforms to extend its functionality beyond logo and brand design.
| Partner / Integration | Function |
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| Website builder powering LOGO.com’s built-in website product |
| Business email service providing custom-domain mailboxes |
| Print-on-demand fulfilment for branded merchandise |
| SEO and competitor research (partner offer: free trial) |
| CRM, marketing, and sales hub (partner offer: 40% off) |
| Business formation and legal documents (20% off, code: Logo002020) |
| $500 free ad credit for new accounts |
| $300 free credits for cloud hosting |
| Video conferencing (30% off) |
| Accounting software (30% off for 6 months) |
| Invoicing and bookkeeping (60% off for 4 months) |
| Task management (25% off) |
| Brand-perception survey and Business Name Evaluator (free) |
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| Canadian business formation service |
6. Policies and Legal
The following summarises LOGO.com’s key policies based on publicly available terms. Users should consult the full documents at logo.com/terms-and-conditions for authoritative and current information.
| Policy Area | Summary |
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| Users own their logo design outright, even after cancellation or account deletion. |
| Full commercial licence included with all plans, including the free plan. |
| Full refund available if not satisfied with logo result. |
| Handled exclusively by Printful under Printful’s Terms of Use; LOGO.com is not liable. |
| Users agree to the respective terms of integrated third parties (Titan, Wix, Printful). |
| Governed by LOGO.com Privacy Policy; standard data collection for account and service operation. |
| Available at logo.com/terms-and-conditions; governs all use of the platform. |
| User-generated content (designs, uploads) remains the user’s property. |
| AI outputs are licensed for commercial use under the user’s plan terms. |
| Account deletion is available; LOGO.com retains data per its privacy policy obligations. |
7. Competitive Context
LOGO.com competes in the online logo maker and brand identity space. Its primary competitors include Canva, Looka, Hatchful (Shopify), Wix Logo Maker, Tailor Brands, and BrandCrowd. LOGO.com differentiates by bundling logo creation with a full brand identity suite (guidelines, templates, email, domains, merchandise, Link in Bio, AI tools, and partner offers) under a single subscription, whereas many competitors focus on logo design alone or require separate subscriptions for each capability.
The platform ranks 5th among approximately 125 active competitors in the online logo design category according to Tracxn. Pricing is competitive at the lower end of the market, with a free plan that includes downloadable PNG logos with full commercial licence, a feature not universally offered by competitors.
A notable differentiation is the AI-powered Generate Custom Icons feature in the template editor. Unlike most competitors that offer only stock icon libraries, LOGO.com allows users to generate entirely unique, custom vector icons from text descriptions — producing scalable SVG-equivalent outputs suitable for logos and brand assets. This mirrors what a professional designer would produce using bespoke illustration work.
8. Glossary of Key Terms
| Term | Definition |
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| Consumable currency for AI image generation; 1 credit per generation; allocation refreshes each billing cycle. |
| Single visual document showcasing all brand design elements (logo, palette, fonts, usage examples). |
| Auto-generated rules document defining correct and incorrect brand identity usage. |
| Complete collection of a brand’s core visual assets stored in LOGO.com. |
| AI copywriting tool (formerly ‘Write with AI’) producing brand-aware marketing copy in 5 content types. |
| Designer marketplace for community members to submit and monetise custom templates. |
| AI-generated unique vector icons created from text prompts; output as scalable vectors. |
| Direct-to-Garment printing method used in LOGO.com’s merchandise editor. |
| Small icon (512×512px export) for browser tabs, bookmarks, and app icons. |
| LOGO.com’s proprietary domain for Link in Bio pages. |
| Single-URL microsite aggregating multiple links for social media profiles. |
| AI-powered image editing tool with background removal, crop, and prompt-based editing. |
| Photorealistic composite showing a logo applied to a real-world object. |
| Preview image (600×300px) displayed when a URL is shared on social media. |
| Designated area on merchandise where a design is printed (7 locations available). |
| AI tool that transforms uploaded product photos into stylised product images with any described background. |
| Business email platform powering LOGO.com’s email product. |
| Top-Level Domain suffix (.com, .io, .shop, etc.); LOGO.com supports 500+. |
| Semi-transparent overlay on free-tier outputs; removed on paid plans. |
| Separate credit pool for AI copywriting; refreshes each billing cycle. |
9. Sources and Disclaimer
This document was compiled from first-hand exploration of the LOGO.com platform (Brand Plan subscriber account, March 2026), the LOGO.com pricing page (logo.com/logo-plans), LOGO.com Terms and Conditions (logo.com/terms-and-conditions), TLD Pricing Admin Dashboard (cs.logo.com/domains/pricing, March 2026), Sanity CMS Global Content document (Sanity project kts928pd, production dataset, March 2026), and publicly available third-party reviews and company profiles (Tracxn, Tekpon, Sonary, SourceForge, The SMB Guide, Website Planet).
Disclaimer: This document is provided for informational purposes only and does not constitute legal, financial, or professional advice. Pricing, features, and policies are subject to change.