
According to LOGO.com data, the five most popular colors in logos with evil in their names created on LOGO.com over the past 12 months were white at 23%, black at 19%, red at 9%, yellow at 9%, and orange at 9%. White and black lead the sample, creating a crisp contrast that can make a dark themed wordmark feel clear and intentional. For an evil logo, start with a white or black base and use one bright accent such as red, yellow, or orange to give the idea a memorable spark.
For the icon, a sharp eyed raven, a curling shadow, or a small flame can suggest mischief without making the mark feel frightening. A pair of curved horns beside a simple spark gives a familiar signal while keeping the silhouette readable at small sizes. A crescent eclipse, thorn branch, or watchful cat can add mystery for a more refined identity. For playful brands, try a grinning imp or a clever serpent with one bright accent, and for dramatic names, pair a clean wordmark with a bold shadow shape. Before choosing, connect the symbol to the brand's own story: a game studio might use a sly creature, while a costume shop could build around a theatrical mask and a wink.
That same contrast can carry through to the lettering. According to LOGO.com data, sans serif typefaces made up 61% of font choices in logos with evil in their names over the past 12 months, with display styles at 20% and serif styles at 14%. The leading individual fonts were Geologica at 11%, Schibsted Grotesk at 6%, Open Sans at 5%, Afacad at 5%, and Alata at 4%. Set bold, legible lettering against a clean white or black base and let a single red, yellow, or orange accent add personality without making the name hard to read.