How to Buy the Right Domain Name for Your Business

April 24, 2024

By: LOGO.COM

How to Buy the Right Domain Name for Your Business

When it comes to building your online presence for your business, finding and purchasing the perfect domain name is crucial. Your domain name is like your unique online address; finding the right domain name to buy can make a huge difference in your online success. Whether you're looking to start a small business, launch a side hustle, or create a portfolio to showcase your artistic skills, a catchy and memorable domain name can help you attract more visitors and stand out from the crowd.

Are you thinking of purchasing your very first domain name? We've got you covered! Here's a breakdown of essential factors to consider and simple steps to follow when entering the world of domain registration. Ready to dive in? Let's go!


The Difference Between a Website and a Domain Name

To make it simple, a domain name is the name of your website that online users type into their web browser to visit. For instance, LOGO.com's domain name is logo.com, and Google's domain name is google.com.

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Your domain name is like a virtual identity of your website. Just like physical stores have addresses, your website has a domain name that guides users to it. A domain name like barrytheplumber.com is like the street address of your virtual storefront. It helps users to find and remember your website easily.

3 Reasons Why You Should Buy a Domain Name

While it's possible to establish an online presence using free platforms or social media when you buy a domain name to own, you set yourself apart from your competitors. By purchasing a domain name, you can create a professional image for your business and make it easier for potential customers to find you online. Let’s take a look at the benefits you can expect from when you buy a domain name:


1. Improved Credibility and Trust

A domain name adds credibility to your business and establishes trust in your customers. Having a personalized domain shows that you are serious about your online presence and committed to providing valuable products or services to your customers. Hosting your content on your domain appears more professional than relying on a third-party platform, which builds your authority and makes you a trusted source in your industry.

2. Better Search Engine Ranking

Having a keyword-rich domain name can significantly impact your search engine ranking. Keywords are words and phrases people will type into their search engines to find what they are looking for online. For example, if you want to bake a dessert for an upcoming work potluck, you may search for something like “chocolate chip cookie recipe” in your search engine. Search engines like Google often prioritize websites with relevant domain names, making it easier for your target audience to find you when they search for related keywords.

3. Greater Brand Control

When you purchase a domain name to own, you have complete control over your business’s online identity. You can customize your website, create unique email addresses, and build a business reputation that resonates with your target market. This level of control allows you to shape how your business is perceived online. A domain name also makes it easier for customers to remember and find your business. Customers who can quickly recall your domain name are more likely to return to your website, which leads to increased sales and customer loyalty.

Choosing the Right Domain Name to Buy

Choosing the right domain name for your business is like choosing the perfect outfit for a special occasion – it should reflect your style, make you stand out, and leave a lasting impression.

When you're brainstorming the perfect domain name for your business, remember this golden rule: keep it simple and memorable. You want a name that people can easily recall and punch into their browsers without a second thought. Go for something short and snappy to dodge typos and avoid complicated spellings, unnecessary hyphens, or confusing numbers - they're just roadblocks for your visitors.

When you’re in the process of selecting a domain name, there are a few things to keep in mind to make sure you choose the right one:

  • Choose a domain name that reflects your brand or website content.
  • Make sure it is easy to spell, pronounce, and remember.
  • Include relevant keywords for SEO purposes.
  • Select a suitable domain extension based on your website’s purpose.

It’s important to remember that once you purchase a domain name, you cannot change it, which is why taking time to consider the perfect domain name is important.

At LOGO.com, we’ve got your back when it comes to nailing down that perfect domain name for your business, and it’s a breeze with our Business Name Generator. All you have to do is type in the kind of business you have and add a theme or keyword that relates to your brand. Then, hit that “Generate Business Name” button and watch the magic happen. You can use our filters to tweak your search, bookmark any names that catch your eye, and check in real-time if your top-pick domain name is ready and waiting for you.

If you’ve already settled on a business name, don’t scroll past just yet! Our tool is still a treasure trove for ensuring your dream domain is available for you. And here’s a cherry on top: we’re not just about domains. You can whip up a free logo, design business cards, launch a website, design posters, and more, all on our site.

Domain Extensions for Your Small Business

You might have heard terms like ".com" or ".org," but what do they mean, and how do they impact your business? Your domain extension is more than just a technical detail; it reflects your business or brand identity.

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Customers who see your web address make assumptions about your business based on your chosen extension. A well-chosen domain extension can enhance your business's credibility and memorability, making it easier for customers to find and remember you online.

Which Domain Extension is Right for Your Business?

Your domain extension serves as a digital address for your business online. Picking the right domain extension can set you up for success online and make it easier for your customers to find you. When you’re choosing the right domain extension for your business, it’s important to think about your unique business needs and goals.

There are over 1,500 top-level domains (TLD) to choose from, some of which are highly industry-specific. Let's look at some of the most common ones and what they mean:

  • .com: This is the most well-known domain extension and is excellent for any type of business. It is generally considered the best for SEO due to its credibility and popularity. It stands for "commercial."
  • .org: Originally intended for non-profits, you'll now see all sorts of organizations using the ".org" extension. It can convey a sense of trustworthiness and credibility.
  • .net: This extension was initially meant for network technology companies, but now it's popular among businesses involved in networking or technology-related services.

If the above TLDs are not available, it’s worth considering new domain extensions that are more closely related to your business niche. These offer a fresh perspective and can be more memorable.

  • .store: Ideal for businesses, both brick-and-mortar and online, looking to establish a direct sales presence on the Internet. It's targeted at retailers, e-commerce sites, and anyone involved in selling products or services.
  • .shop: Similar to .store, the .shop TLD is a versatile domain that can be used by anyone selling goods or services online. This option is a straightforward and comprehensive solution for e-commerce websites, online shops, and businesses looking to highlight their online shopping platform.
  • .online: This type of domain name is versatile and commonly used for a wide range of websites looking to establish an online presence. It's a popular option for individuals, businesses, and organizations who want a domain name that's easy to remember and recognize.
  • .food: This domain extension is ideal for businesses in the food industry, such as restaurants, food bloggers, recipe websites, and food manufacturers. It's a clear and straightforward way to communicate the website's focus to potential visitors.

Making a Choice Between Traditional and Newer Top-Level Domains

Ultimately, the choice between traditional and newer TLDs depends on your website's goals, how easily you want your site to be found, and the impression you want to give your visitors.

Both traditional top-level domains (TLDs) like .com and newer ones like .store have their own advantages and disadvantages. Let’s take a look at the pros and cons of traditional and newer TLDs.

Traditional TLDs like .com:

Pros:

  • People are used to seeing traditional endings like .com, which can make your website seem more reliable.
  • Many users automatically type ".com," so having this ending can make your site easier to find.
  • Traditional TLDs can work for all kinds of businesses.

Cons:

  • Finding a good domain name with a .com ending can be tough because so many are already taken.
  • Traditional TLDs don't show what your website is about, so you need to work harder on branding.

Newer TLDs like .store:

Pros:

  • Newer TLDs can show visitors exactly what your website is for. For example, .store for online shops.
  • Since these TLDs are newer, you might have an easier time finding the domain name you want.
  • Using a new TLD can help your website be noticed in a crowded online world.

Cons:

  • Some people still think of ".com" first, so you might have to work a bit harder to get them used to newer TLDs.
  • Some users may still trust traditional ones more, however newer TLDs are getting more popular

Choosing the right domain extension is equally important as selecting the perfect domain name, as it can significantly impact your online success. Because of this, it’s important to carefully consider all aspects before purchasing a domain name and extension to ensure that it reflects your business and speaks to your customers.

To protect your business and online presence, you might want to consider registering your domain name across multiple extensions. This can help prevent competitors from registering similar domain names and make it easier for users to find and access your business website.

How to Buy a Domain Name in 4 Easy Steps

Now that you have brainstormed potential domain names and considered extensions, it’s time to begin the process of purchasing your domain name. The process of buying a domain name for your business is pretty straightforward – it’s all about finding the right domain registrar that works for you and making sure the domain name you want is available!

Here’s how to purchase your domain name in four easy steps:

1. Choose a Reliable Registrar

Before you can secure your domain name, you need to select a reputable domain registrar accredited with the Internet Corporation for Assigned Names and Numbers (ICANN).

Selecting the perfect place to buy domain names can be a challenge. When you're not sure which way to go, consider the most important factors relating to your online identity:

  • Does the domain registrar offer names and extensions that are an excellent fit for your business?
  • Is the pricing for the first year and renewal within your budget?
  • What level of customer service do you need?
  • Do you already have additional services like web hosting and website design, or should you look for a registrar who provides these services?

Most registrars offer great initial prices but keep in mind that these costs can increase in the following years. It’s up to you to decide whether the services are worth the cost. There are many domain registrars to choose from. The critical thing to remember is to choose the one that works best for you. Once you’ve decided, you’re all set to purchase your domain name for your business!

2. Check Domain Availability

Once you've chosen a registrar, use their domain availability checker tool to find an available domain that suits your business or website content.

  • Visit a domain registrar or hosting provider.
  • Enter the desired domain name to check for availability.
  • Explore different variations if your preferred name is taken.

Remember, before you buy a domain name for your business, make sure to:

  • Choose a name that is easy to spell, pronounce, and remember.
  • Avoid using hyphens or numbers to eliminate confusion.

3. Register Your Domain

It’s time to create an account with your chosen domain registrar. Once logged in, follow these steps to complete the registration process and be on your way to purchasing your domain name:

  • Enter the required domain information, including your desired domain name and contact details.
  • Select the registration duration (usually one year) and any additional services you may need, such as a business email.
  • Before confirming, double-check all details to prevent errors in your domain name registration.
  • Complete the payment process to secure your domain.

Make sure you take a moment to consider:

  • Registering similar domain extensions (.com, .net, .org) to protect your business name from competitors.
  • Setting up auto-renewal to avoid unintentional lapses in domain ownership.

Registering your domain name with LOGO.com is as easy as 1,2,3

  1. Search for your domain and we’ll show you the options available.
  2. Select your preferred domain name.
  3. Complete the required forms and proceed to payment.

4. Verify Ownership

After purchasing your domain, you'll need to verify ownership to start using it. This step typically involves receiving a verification email from your registrar and following the instructions to confirm your ownership.

What to Do After Buying Your Domain Name

Congratulations on starting your website journey!


Purchasing a domain name opens up a world of possibilities for growing your business and establishing your online presence. By following the simple steps outlined in this guide, you can confidently buy and register your domain name and develop your online presence for your business.

When buying a domain name for your business, keep it short and simple, and consider registering it across multiple extensions to protect your business. Remember, your domain name is more than just a web address – it’s your digital identity, so choose wisely and find a domain registrar that is best for you!

Now that you have purchased your domain name, the real work begins. Owning a domain name is just the beginning of your digital journey.

Here are some crucial steps to take after purchasing your domain to set you up from start to success:

  • Set up your domain email: Create a business email address using your domain name for a more credible appearance. It's essential to note that your purchase usually does not automatically include a professional email service that matches your domain name. This means that although you might own a domain like "yourbusiness.store,” getting an email address that ends with "@yourbusiness.store" typically requires an additional setup.
  • Build your website: Start building your website by selecting a theme and layout that aligns with your product or service, showcases your business, and attracts your customers.
  • Create your social media: Social Media is a great way to promote your business and having a reputable domain name on your profile filters out to potential customers that you are a legitimate business.
  • Secure your domain: Protect your domain from cyber threats by enabling security features like SSL certificates. Check with the registrar if they provide this - LOGO.com provides this for free when connected to our website builder.
  • Add your domain name to marketing materials: To spread the word about your business, be sure to add your domain name to your marketing materials, such as business cards, merchandise, invoices, and other materials.

How to Buy the Right Domain Name FAQs

Your domain name is the first thing your potential customers see, and it plays a significant role in shaping their perception of your brand.

As a business owner, you might have a few questions while you're looking to buy a domain name. Let's take a look at some of the most frequently asked questions:

How much should I expect to pay for a domain name?

The cost of a domain name can vary depending on factors such as domain extension and popularity of the name. Domain names typically range from $10 to $50 per year.

Can I change my domain name after registration?

When you buy a domain name, you cannot change it later on. That's why it's crucial to take the time to choose the right one.

How long does a domain registration last?

Typically, domain registrations last one year. The amount of time depends on the domain registrar you choose to work with.

Is it necessary to buy multiple domain extensions?

Protecting your business is always a good idea, and while it’s not mandatory, taking steps to do so can give you peace of mind and help you avoid potential pitfalls.

Are new domain extensions like .tech or .store worth considering?

New domain extensions offer a fresh perspective and can be memorable, making them worth considering based on your business niche.

Do I have to purchase website hosting along with my domain name?

While hosting and domain registration are often bundled together, you can purchase them separately. However, having your domain and website hosting with the same provider can streamline the setup process.

Can I transfer my domain to another registrar?

Yes, domain transfers are possible between registrars. However, keep in mind that you can connect an external domain from another registrar to another website host and builder.

What if my desired domain name is already taken?

Try exploring variations of the name to find one that is available. You can also try contacting the current owner to purchase their domain name from them, but this may cost significantly more than registering a new domain name.

Does registering a domain name mean you also have a business email domain?
It's important to keep in mind that purchasing a domain name typically doesn't include a professional email service that matches your domain name. However, most domain registration services offer the option to add a business email service, which can help you look more professional in your online communication.



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