Create a Brand Kit for your business

A brand kit is a collection of branding elements and guidelines that define a business’ visual identity. LOGO.com’s brand kit includes over 100 logo files, color palette, typography, brand board, and design templates to ensure cohesive branding across all platforms, from websites and social media to marketing materials and print media.

A brand kit ensures consistency, professionalism, and recognition with your customers. It helps businesses maintain a strong and unified brand image, making it easier for customers to recognize, remember and trust the brand.

A brand kit typically includes a logo (with variations), color palette, typography, brand guidelines, and design templates.

A brand kit provides standardized guidelines that ensure all marketing materials align with the brand’s identity. Whether it’s a website, social media post, or advertisement, using the same colors, fonts, and logos strengthens brand recognition and builds trust by delivering a cohesive customer experience.

Brand kits should be reviewed to ensure they stay relevant whenever you make a change to your business, services or products. Updates may be needed if your business rebrands, shifts its target audience, or adopts new design trends.

Your brand kit should be accessible to anyone involved in branding, marketing, or content creation. This includes in-house teams, graphic designers, web developers, and external agencies. For smaller businesses, those who are involved with branding including the business owner should access it frequently to ensure brand consistency across all your marketing campaigns and platforms.

Your logo will be available in multiple formats for different uses in your LOGO.com brand kit including vector files (AI, SVG) which are best for scalability without losing quality, while PNG (transparent background) and JPG (for web use) are useful for everyday applications. A PDF version is also helpful for print designs.

Yes! LOGO.com provides a comprehensive brand kit that includes multiple variations of your logo for different applications. These include full-color, black and white, simplified, and icon-only versions. Ensuring adaptability across various platforms while maintaining brand identity is key to effective brand representation.

Your brand kit includes a guideline that provides clear rules on how the logo should be displayed, including spacing, and acceptable color variations. It should also highlight improper uses, such as distortion, unauthorized color changes, or placing the logo over low-contrast backgrounds that reduce visibility.

Brand colors are a defined set of hues used consistently in branding. Choosing the right ones involves considering color psychology, industry trends, and how they resonate with your audience. For more details, check out our article creating a colour palette.

Most brands use two to three fonts—a primary font for headings, a secondary font for body text, and sometimes an accent font. Fonts should reflect your brand personality and are easy to read across digital and print platforms.

To align your brand kit with your audience, consider their preferences, expectations, and emotional triggers. Choose colors, fonts, and visuals that resonate with them. Ensure your tone of voice matches their communication style, whether professional, friendly, playful, or authoritative.

Absolutely! A brand kit should include social media templates to ensure a consistent look across platforms and marketing campaigns. Templates for posts, stories, banners, and ads help maintain visual coherence, streamline content creation, and enhance brand recognition. They also save time by providing ready-to-use designs that align with your branding guidelines. These are all included in our LOGO Pro subscription as part of your brand assets.