Brand Kit Generator

#1 Rated AI brand builder. Create a unique brand kit for your business.

Already have a logo? Upload your logo to generate your brand kit instantly.

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Brands created by LOGO.com

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Brand Kit

Custom Logo Files

Get 120+ logo files with fonts, favicons, brand boards and social covers ready to go. Need another size? Download custom logo files with our logo resizer to change the size, resolution, padding and background in one easy step.

Custom Logo Files

What’s included in your brand kit

Full logo

Your brand's main visual identity with text and imagery. This is available in different file types (PNG, JPG, SVG, AI, PDF) to suit any platform.

Wordmark

A sleek, text-based logo that makes your brand instantly recognizable. Works best for websites, business cards, signs and email signatures.

Icons

Simple yet powerful visuals that communicate your brand. Works best for favicons, app icons, profile photos, watermarks and branded merchandise.

Colors & Fonts

A cohesive color palette and typography makes your brand recognizable and impactful. Add or change your colors or fonts at anytime.

Brand Board

A snapshot of your brand’s identity—logo, colors, fonts, and imagery—all in one place. It keeps your branding consistent, clear, and easy for anyone to follow.

Design Templates

Over 1,200 stunning templates to make a strong impression across your marketing campaigns including social media posts, cover photos, stories and much more.

Brand Kit

Set up Social Media

Be social media ready with all your essential profile and cover photos for popular platforms including Facebook, Instagram, LinkedIn, Etsy and many more.

Set up Social Media

Brand Kit

Promote with Personalized Templates

Get 1,200+ branded templates to market your brand online and offline. Every template is unique to your brand including colors, fonts and icons. Download instantly or customize to your liking!

Promote with Personalized Templates

Popular Brand Templates

Social Media Posts

Social Media Posts

Business Cards

Business Cards

Google Ads

Google Ads

Letterheads

Letterheads

Newsletters

Newsletters

Merchandise

Merchandise

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Two Ways To Get Started

Brand Kit

Create a new logo

Don't have a logo yet? Create a unique logo minutes and have your brand kit included.

Create a new logo

Brand Kit

Upload a logo

Already have a logo? Upload your file and access our editor instantly and create your promotional products in minutes!

Upload a logo

Edit your logo with ease

Want to change your logo? It's easy and fun with LOGO.com! Upload or create your own logo and have the option to include extra brand colors or fonts. These will automatically update all designs in your brand kit to match your most up to date branding.

Edit your logo with ease

Create a brand kit for any business

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Brand Kit FAQs

What is a brand kit?

A brand kit is a collection of branding elements and guidelines that define a business’ visual identity. LOGO.com’s brand kit includes over 100 logo files, color palette, typography, brand board, and design templates to ensure cohesive branding across all platforms, from websites and social media to marketing materials and print media.

Why is a brand kit important?

A brand kit ensures consistency, professionalism, and recognition with your customers. It helps businesses maintain a strong and unified brand image, making it easier for customers to recognize, remember and trust the brand.

What are the key elements of a brand kit?

A brand kit typically includes a logo (with variations), color palette, typography, brand guidelines, and design templates.

How does a brand kit help with brand consistency?

A brand kit provides standardized guidelines that ensure all marketing materials align with the brand’s identity. Whether it’s a website, social media post, or advertisement, using the same colors, fonts, and logos strengthens brand recognition and builds trust by delivering a cohesive customer experience.

How often should I update my brand kit?

Brand kits should be reviewed to ensure they stay relevant whenever you make a change to your business, services or products. Updates may be needed if your business rebrands, shifts its target audience, or adopts new design trends.

Who should have access to my brand kit?

Your brand kit should be accessible to anyone involved in branding, marketing, or content creation. This includes in-house teams, graphic designers, web developers, and external agencies. For smaller businesses, those who are involved with branding including the business owner should access it frequently to ensure brand consistency across all your marketing campaigns and platforms.

What file formats should my logo be available in?

Your logo will be available in multiple formats for different uses in your LOGO.com brand kit including vector files (AI, SVG) which are best for scalability without losing quality, while PNG (transparent background) and JPG (for web use) are useful for everyday applications. A PDF version is also helpful for print designs.

Can I have multiple variations of my logo in my brand kit?

Yes! LOGO.com provides a comprehensive brand kit that includes multiple variations of your logo for different applications. These include full-color, black and white, simplified, and icon-only versions. Ensuring adaptability across various platforms while maintaining brand identity is key to effective brand representation.

How do I define the proper use and misuse of my logo?

Your brand kit includes a guideline that provides clear rules on how the logo should be displayed, including spacing, and acceptable color variations. It should also highlight improper uses, such as distortion, unauthorized color changes, or placing the logo over low-contrast backgrounds that reduce visibility.


What are brand colors, and how do I choose the right ones?

Brand colors are a defined set of hues used consistently in branding. Choosing the right ones involves considering color psychology, industry trends, and how they resonate with your audience. For more details, check out our article creating a colour palette.

What are brand fonts, and how many should I use?

Most brands use two to three fonts—a primary font for headings, a secondary font for body text, and sometimes an accent font. Fonts should reflect your brand personality and are easy to read across digital and print platforms.

How do I align my brand kit with my target audience?

To align your brand kit with your audience, consider their preferences, expectations, and emotional triggers. Choose colors, fonts, and visuals that resonate with them. Ensure your tone of voice matches their communication style, whether professional, friendly, playful, or authoritative.

Should my brand kit include social media templates?

Absolutely! A brand kit should include social media templates to ensure a consistent look across platforms and marketing campaigns. Templates for posts, stories, banners, and ads help maintain visual coherence, streamline content creation, and enhance brand recognition. They also save time by providing ready-to-use designs that align with your branding guidelines. These are all included in our LOGO Pro subscription as part of your brand assets.

Start creating your brand kit