
According to LOGO.com data, the five most popular colors in logos with safari in their names created on LOGO.com over the past 12 months were white at 24%, black at 16%, green at 15%, grey at 11%, and blue at 9%. Together, white and black account for 40%, giving a safari identity clear contrast that suits sunlit landscapes and bold wildlife silhouettes. For a safari logo that works on a vehicle, a guide shirt, and a social profile, start with a clean white or black base and use one vivid accent to bring the landscape to life.
For a safari icon, a lion, elephant, giraffe, or zebra gives the mark an instantly familiar wildlife silhouette. A low acacia tree beside an open horizon can suggest a long view across the savanna, while a baobab or mountain keeps the image rooted in a specific landscape. Animal tracks beside a compass needle can point toward exploration without crowding the wordmark. For a tour company, pair one animal with a simple sun or grass line; for a lodge, use a calm landscape with a single wildlife shape. Choose the region, favorite animal, or family story that makes the safari personal, then keep the silhouette bold enough to read at a distance.
That clear white and black contrast can carry through to the lettering. According to LOGO.com data, sans serif typefaces made up 69% of font choices in those same logos with safari in their names over the past 12 months, with serif styles at 16%, display styles at 10%, and handwriting at 6%. The leading individual fonts were Geologica at 8%, Afacad at 6%, Open Sans at 4%, Schibsted Grotesk at 4%, and Afacad Flux at 4%. Set crisp, easy to read lettering against the white or black base and let a green or blue accent support the icon, so the name stays clear on a trail sign, a tour vehicle, or a small profile image.