Pizza Shop Name Generator

What makes these 12 pizza shop name ideas work for businesses

Every name below was generated on LOGO.com and picked by a real founder. Here is why each one earns its keep, and the pattern you can steal for your own shop.

Fresco Pizzeria

Fresco means fresh and also means cool, which is what you want a customer thinking about your toppings and not about your oven. Pizza was chosen as an exact business industry match 969 times on LOGO.com this past year, so the plain word is busy, and one Italian adjective in front of Pizzeria is the cheapest way out of that crowd. Steal the recipe: an Italian word a customer can guess the meaning of gives you heritage without a language barrier.

Pizza Peak

A slice is already a triangle, so pairing it with a summit gives your designer the logo for free. Pizza restaurant appears in 1,440 industry selections on LOGO.com, nearly all of them describing a room with tables, and Peak sidesteps that entirely. Steal the recipe: find a second thing shaped like a slice and you have a mark nobody else in your town owns.

Slice Haven

Haven promises somewhere to sit down, which is the whole difference between a slice shop and a counter. Pies turns up in 72 business names founders created on LOGO.com, far behind slice, which tells you which word American customers actually use. Steal the recipe: pair the product word with a feeling word and you have said what you sell and why anyone should care in two syllables each.

Village Slice

Village does the work that a street name would do without tying you to one address. Restaurant was chosen as part of a business industry more than 135,000 times on LOGO.com, which is the scale of the room you are naming into, and a small word like Village is how you sound like the opposite of a chain. Steal the recipe: a word that implies a neighborhood beats naming the neighborhood, because you might open a second one.

Primo Street Oven

Three words, three ideas: quality, place and method, and it still fits on an awning. Oven appears in 225 business names founders created on LOGO.com once proven and woven are stripped out, so the word is well used but not exhausted. Steal the recipe: naming your method rather than your product lets you change the menu without changing the sign.

The Rolling Oven

The best mobile name in the whole pool, because it says the oven moves without saying truck, trailer or catering. Food truck was chosen as part of a business industry more than 10,500 times on LOGO.com, so mobile food is a huge category naming itself very literally. Steal the recipe: describe the unusual thing about how you cook and the vehicle is implied for free.

Brick & Ember Pizza

Two materials and no adjectives, which is why it reads as confident rather than as marketing. Dough appears in 117 business names founders created on LOGO.com once doughnut is removed, and Brick & Ember reaches past the ingredient to the fire instead. Steal the recipe: an ampersand between two nouns is the oldest trick in restaurant naming and it still works because it looks like a partnership.

Woodsmoke Slices

Smoke is a smell, and a name that triggers a smell is doing something no competitor can copy with a discount. Stone appears in 630 business names founders created on LOGO.com, making it the most used oven word on the platform, so Woodsmoke gets to the same place by a road nobody else is on. Steal the recipe: reach for the sense the food actually arrives by, not the equipment that made it.

Sage & Stone Pizza

A herb and a surface, which together say fresh and traditional without either word appearing. Catering was chosen as part of a business industry more than 11,700 times on LOGO.com, and a name this composed travels into that market easily. Steal the recipe: if you want to charge more, pick two quiet nouns rather than one loud adjective.

Pizzaiolo Lane

Pizzaiolo is the job title, and using it says a person makes the pizza rather than a machine. Pizzeria was chosen as an exact business industry match only 70 times on LOGO.com, so the Italian vocabulary is almost untouched in this pool. Steal the recipe: the craftsman word beats the shop word, because customers trust people more than premises.

Summit Stone Pizza

Three hard consonants in a row, which is why it sounds like something built rather than opened. Pizza appears in 476 business names founders created on LOGO.com, so keeping the category word in the name is still the majority choice and there is no shame in it. Steal the recipe: if you are going to use the obvious word, earn it by putting two unexpected ones in front.

Pizza Parcel

Parcel is a delivery word, so the name tells a customer how they will receive the food before they read a single menu item. Pizzeria appears in just 45 business names founders created on LOGO.com, which is how little of this market is naming itself around the building at all. Steal the recipe: name the moment the customer touches your product and a delivery brand writes itself.

Run any of these through the pizza shop name generator and it will give you twenty more in the same direction, each with a logo and a live domain check.

500+ Pizza Shop Name Ideas by Style and Service

According to LOGO.com data, pizza was chosen as a business industry 3,653 times this past year. That figure is clean, because the only English word that hides pizza inside it is pizzazz and pizzazz returns nothing at all here. What the searches underneath it show is that founders are not all naming restaurants: shop leads the vocabulary, truck comes second, and restaurant only third. The lists below are grouped by the style and the service founders actually described, so find yours first and borrow the patterns that fit.

Pizza shop names

Pizza and shop appear together in 612 industry selections on LOGO.com, and shop is the single most reached for word in the pizza name searches on our generator. It is the plainest option and the one a hungry customer types.

• Pizza Peak
• Daily Dough
• Crispy Slice
• Riverside Pizza Co
• Corner Crust Shop
• Golden Crust Pizza
• Maple Street Pizza
• The Pizza Post
• Stone Bay Pizza
• Copper Kettle Pizza
• Pie Society
• Crustline
• Northgate Pizza Co
• Bluebird Pizza Shop
• Anchor Pizza Company
• Sunny Ridge Pizza
• Prairie Pizza Co
• Lakeview Pizza Kitchen
• The Dough Room
• Harvest Pie Pizza
• Oakfield Pizza Co
• Red Awning Pizza
• DoughWorks Pizza
• Pizza Common
• Mill Street Pies
• Cedar Crust Pizza
• Pizza Bell
• The Warm Slice
• Silver Spoon Pizza
• Boulder Pie Company
• Pizza Lantern
• Greenway Pizza Shop
• Chapel Hill Pizza
• Pizza Merchant
• The Hungry Crust

Pizzeria names

Pizzeria turns up in 104 industry selections on LOGO.com, a fraction of the pizza total, so the Italian spelling is close to unclaimed. It buys you heritage the word shop cannot.

• Fresco Pizzeria
• Pizzaiolo Lane
• Nonna Rosa Pizzeria
• Pizzeria Verde
• Bella Corte Pizzeria
• Antica Ruota
• Casa Lombardi Pizzeria
• Pizzeria Solara
• Zio Marco Pizzeria
• Forno Bellafiore
• Trevi & Co
• Pizzeria Corvo
• Fratelli Pie House
• Mercato Pizzeria
• Vittoria Pies
• Pizzeria Aurelia
• Nonno Vito Pies
• Bramante Pizzeria
• Cielo Pizzeria
• Salerno Pie Co
• Buona Sera Pizzeria
• Lucciola Pizzeria
• Piccolo Forno
• Contadino Pizzeria
• Mamma Lidia Pies
• Fiorella Pizzeria
• Rustico Pizza House
• Trentino Pizzeria
• Sorella Pie Shop
• Campana Pizzeria
• Il Forno Pizzeria
• Marchesi Pizzeria
• Allegra Pizzeria
• Cortile Pizza Co
• Dolce Vita Pizzeria

Wood fired and brick oven pizza names

Brick appears in 179 business names founders created on LOGO.com. Wood fired is the most credible quality claim in this trade and the only one a customer can see from the counter.

• Brick & Ember Pizza
• Crust & Coal
• Timber Crust
• Woodsmoke Slices
• Summit Stone Pizza
• Ember & Ash
• Oak Fired Pizza Co
• Hearthstone Pizza
• Firewood Pie Co
• Blackbird Brick Oven
• Cinder & Crust
• Smokestack Pizza
• Kiln & Grain
• Ashwood Pizza Co
• Bonfire Pie Company
• Brickyard Pies
• Split Log Pizza
• Flint & Flame Pizza
• Charwood Pizza
• Emberline Pizza
• Old Kiln Pizza
• Birchfire Pizza Co
• Stonewell Pizza
• Forge Fired Pies
• Cordwood Pizza Co
• Hickory Hearth Pizza
• Ironwood Brick Oven
• Sparks & Stone
• Pinecrest Wood Fired
• Coalbank Pizza
• Red Kiln Pizzeria
• Alderwood Pies
• Flamestone Pizza
• Woodgrain Pizza Co
• The Brick Hearth

New York style pizza names

Only 3 of the 3,653 pizza industry selections on LOGO.com name New York, which is remarkable for the most imitated style in the country. LOGO.com data shows the style names are wide open.

• Tribeca Pie House
• Hudson Oven
• Brooklyn Stone Pizza
• Empire Slice Co
• Bowery Pie Company
• Bleecker Pizza Co
• Fifth Ave Pies
• Gramercy Pizza
• Uptown Fold
• Astoria Pizza House
• Midtown Pie Co
• Greenpoint Pizza Co
• Canal Street Pies
• Flatiron Pizza Co
• Queensboro Pizza
• Brownstone Pies
• Harlem Heat Pizza
• Lexington Pie Shop
• Coney Crust Pizza
• Manhattan Fold
• Bronxwood Pizza
• Delancey Pie Co
• Crosstown Slice Shop
• Liberty Pie Company
• Soho Pizza House
• Chelsea Crust
• Broadway Pie Co
• Bridgeview Slice Shop
• Williamsburg Pies
• East River Pizza
• Hell's Kitchen Pies
• Mulberry Street Pies
• Skyline Pie Company
• Ridgewood Pizza Co
• Fifth Borough Pizza

Detroit and deep dish pizza names

Cheese appears in 98 business names founders created on LOGO.com, and the tray styles are the ones that lean hardest on it. Deep dish rewards a heavier, blockier name than a Neapolitan place would use.

• Motor City Pan Pizza
• Deep Dish District
• Steel Pan Pizza Co
• Corktown Pan Pies
• Windsor Pan Pizza
• Chicago Pan House
• The Deep End Pizza
• Bronze Pan Pizza
• Rust Belt Pizza Co
• Golden Edge Pizza
• Crispy Edge Pan Pies
• Assembly Line Pizza
• Eastside Pan Pizza
• Thick & Golden Pizza
• Panhandle Pizza Co
• Woodward Pan Pizza
• Cheese Frico Pizza
• Deep Dish Depot
• Lakeshore Deep Dish
• Square Deal Pizza
• Detroit Dough Co
• Foundry Pan Pizza
• Loop Deep Dish
• The Pan Shop
• Rivet & Crust
• Stacked Pizza Co
• Brickhouse Deep Dish
• Gearworks Pizza
• Great Lakes Pan Pizza
• Cornerstone Deep Dish
• Skillet Pie Co
• Michigan Square Pizza
• Tall Order Pizza
• Steel City Deep Dish
• Hearty Pan Pizza

Neapolitan and artisan pizza names

Napoli appears in just 4 business names founders created on our generator, and Neapolitan turns up in a single industry selection. If you are doing the real thing, nobody has taken the vocabulary for it.

• Sage & Stone Pizza
• Primo Street Oven
• Crust & Craft
• Vera Napoli Pizza
• SliceCraft
• Margherita & Co
• Basil & Bloom Pizza
• Doppio Zero Pies
• Caputo & Crumb
• Amalfi Artisan Pizza
• Fior di Latte Pizza
• Bufala & Basil
• Napoli Craft Pizza
• Terra Cotta Pizza
• Olive & Ember
• Artigiano Pizza Co
• Slow Rise Pizza
• Wild Yeast Pizza Co
• Sorrento Craft Pies
• Farina & Fire
• Marzano Pizza Co
• Cornicione Pizza
• Handspun Pizza Co
• Vesuvio Craft Pizza
• Leaven & Leaf
• Fermento Pizza
• Pomodoro Craft Pizza
• Verace Pie Co
• Stone & Semolina
• Blistered Crust Co
• Antico Impasto
• Fiore & Bruno
• Craft Dough Society
• Nolana Pizza Co
• Salt & Sourdough

Pizza truck and trailer names

Pizza and truck appear together 56 times in industry selections on LOGO.com, and truck is the second most used word in the pizza name searches. This is the fastest moving corner of the trade and it names itself very literally.

• The Rolling Oven
• Via Napoli Wheels
• Roadside Romana
• Pizza on Wheels
• Wandering Crust
• Fired Up Mobile Pizza
• Two Wheel Pies
• The Traveling Pie
• Tailgate Pizza Truck
• Vagabond Pizza Co
• Curbside Crust
• Pie Caravan
• Trailer Fired Pizza
• Roam & Roast Pizza
• The Pizza Wagon
• Wheelhouse Pies
• Streetside Pizza Co
• Dough & Diesel
• Hitch & Hearth
• Pop Up Pizza Truck
• Mobile Margherita
• The Crust Cruiser
• Fire on Wheels
• Parkside Pizza Truck
• Roving Hearth Pizza
• Blacktop Pizza Co
• Kickstand Pizza
• Pie Nomads
• Highway Hearth
• The Slice Rig
• Rolling Romano
• Tinbox Pizza Co
• Wanderpie
• Festival Fired Pizza
• Pavement Pies

Pizza delivery names

Pizza and delivery appear together 138 times in industry selections on LOGO.com, more than any other pizza pairing. A delivery first brand should say so before the app does.

• Pizza Parcel
• Doorstep Pizza Co
• Swift Slice Delivery
• Warm Box Pizza
• Front Porch Pizza
• Fast Lane Pizza
• Pronto Pizza Delivery
• Knock & Slice
• Pizza Runner
• DoughDrop
• Speedy Crust Pizza
• The Delivery Oven
• Curb & Crust
• Pizza Courier Co
• Homebound Pizza
• Slice Shuttle
• Ring & Ready Pizza
• Neighborhood Pie Delivery
• Piping Hot Pizza Co
• Pizza Dash
• Warm Wheels Pizza
• Direct Dough Pizza
• Zip Pie Pizza
• Two Knocks Pizza
• Delivery Dons
• Pizza Flight
• Straight to Door Pies
• Rapid Pie Co
• Doorbell Dough
• Pizza Ferry
• Couch Side Pizza
• Hearth to Home Pizza
• Slice Dispatch
• Porchlight Pizza
• Sprint Slice Pizza

Slice shop and by the slice names

Slice appears in 101 business names founders created on LOGO.com. The word signals a counter, a walk up and a price point all at once.

• Slice Haven
• Village Slice
• The Slice Counter
• Cheesy Wedge Pizza
• The Slice Window
• Big Fold Slices
• Wedge & Warm
• Alleyway Slices
• Paper Plate Pizza
• Grab a Slice
• Local Fold Pizza
• Corner Wedge Shop
• Foldover Pizza
• Cheese Slice Co
• Slice Yard
• Quick Wedge Pizza
• The Slice Ledge
• Triangle Pie Shop
• Slice & Soda
• Walkaway Slices
• Hot Slice Stand
• Wedge Depot
• Counter Crust
• Pie by the Wedge
• Slice Republic
• Streetlight Slices
• Sidewalk Slices
• Napkin & Slice
• Wedgewood Slices
• Slice Society
• Pocket Slice Pizza
• Fold & Go Pizza
• Standing Room Slices
• Warm Wedge Pizza
• The Fold Shop

Pizza and wings names

Just 2 of those 3,653 pizza industry selections mention wings, even though wings are the highest margin item on most pizza menus and turn up repeatedly in the name searches themselves. Founders plan the second menu long before they register it as their industry.

• Smokin' Slices
• Pies & Wings Co
• Buffalo & Basil
• Wing Shack Pizza
• Crust & Cluck
• Saucy Bird Pizza
• Hot Wing Pie Co
• Dough & Drumsticks
• Wingtip Pizza Co
• Pepper & Pie
• Firebird Pizza & Wings
• Pizza Wing House
• Bone In Pizza Co
• Cluck & Crust
• Ranch & Red Pizza
• Wing Alley Pizza
• Blue Cheese & Crust
• Talon Pizza Co
• Pie & Party Wings
• Sticky Fingers Pizza
• Wingstone Pizza
• Double Dip Pizza
• Crispy Wing Pizzeria
• Sauce Lab Pizza
• Coop & Crust
• Wings Over Dough
• Heat & Cheese
• Rooster Pie Co
• Wing Night Pizza
• Pizza & Poultry Co
• Drumline Pizza
• Mild to Wild Pizza
• Feather & Fire Pizza
• Basket & Box Pizza
• Wing Barn Pizza

Italian restaurant and pasta names

Italian was chosen as part of a business industry 1,394 times on LOGO.com. If pasta is on the menu, an Italian name gives the kitchen room the word pizza takes away.

• Trattoria Bellina
• Osteria Fiorentina
• Pasta & Pomodoro
• La Tavola Rossa
• Bocca Ristorante
• Nonna's Table
• Ristorante Verona
• Basil & Bucatini
• Cucina Marino
• Trattoria del Sole
• Rigatoni Row
• Casa Fontana
• Olive Grove Ristorante
• Sugo & Semolina
• Osteria Piccola
• Pasta Fresca Co
• La Cantina Verde
• Ristorante Amaretto
• Fettuccine & Fire
• Villa Bellini
• Trattoria Lucania
• Nonna's Kitchen Table
• Cucina Rustica
• Piazza Nova
• Ristorante Capri
• Tagliatelle & Thyme
• Osteria Bella Luna
• Pasta Bianca
• Il Cortile Ristorante
• Vino & Vongole
• Trattoria Marcella
• Ravioli & Rose
• La Bella Forchetta
• Cucina Napoletana
• Ristorante Sorrentina

Family pizzeria names

Family appears in 7 of the 597 pizza name searches on our generator, usually alongside a surname or a second generation. It is the one claim a chain cannot make.

• Dough Dynasty
• Heritage Hearth
• Family Fold Pizza
• Three Sons Pizza
• Marino Family Pizzeria
• Grandpa's Pizza Kitchen
• Sunday Supper Pizza
• Our Nonna's Pizzeria
• Kitchen Table Pizza
• Uncle Leo's Pizza
• Hometown Pie Company
• Bianchi Family Pizza
• Nonna's Slice
• Cousins Pizza Co
• Sisters Pie Shop
• The Family Oven
• Big Table Pizza
• Rossi Brothers Pizza
• Homestead Pizza Co
• Nana's Pie House
• Neighbors Pizza Co
• Front Room Pizza
• Marchetti Family Pies
• Old Family Recipe Pizza
• Aunt Gina's Pizzeria
• Backyard Pie Co
• Fireside Family Pizza
• Two Doors Pizza
• Generations Pizza Co
• Warm Kitchen Pizza
• Costa Family Pizzeria
• Sunday Sauce Pizza
• Hearth & Heirloom
• Grandma's Pan Pizza
• Porch Table Pizza

Late night and campus pizza names

Not one of those 597 searches mentions late night, and none mentions a campus. The busiest hours in this business have no naming language attached to them at all.

• Sunset Slices
• Last Call Slices
• Midnight Crust
• Campus Pie Co
• After Hours Pizza
• Dorm Room Pizza
• Owl Hour Pizza
• Study Break Pizza
• Cram Session Pizza
• Neon Slice Bar
• Two Bells Pizza
• Quad Pizza Co
• Moonlight Pie Co
• Closing Time Pizza
• All Nighter Pizza
• Lecture Hall Pies
• Late Plate Pizza
• Bar Crawl Pizza
• Nightcap Pizza Co
• Frat Row Pies
• Cheap Seats Pizza
• Fuel Up Pizza
• Sleepless Pizza Co
• Freshman Fold
• Jukebox Pizza
• Streetlamp Pizza
• Bell Tower Pizza
• The Night Oven
• Bookstack Pizza
• Graveyard Shift Pizza
• Tailgate Slices
• Dean's List Pizza
• Alma Mater Pizza
• Curfew Pizza Co
• Sunrise Slice Shop

Vegan and gluten free pizza names

Vegan was chosen as part of a business industry 394 times on LOGO.com, far ahead of gluten free. A name that signals the diet does the filtering for you before anyone reads a menu.

• Oven Oasis
• Green Crust Pizza
• Plant Pie Co
• Cashew & Crust
• Free From Pizza Co
• Almond Flour Pies
• Rooted Pizza Co
• Vegan Slice Kitchen
• Cauliflower Crust Co
• Garden Fired Pizza
• Sprout & Stone
• No Gluten Pie Co
• Kind Crust Pizza
• Chickpea Crust Co
• Leafy Pie Company
• Plant Cheese Pizza Co
• Wild Greens Pizza
• Millet & Fire
• Herbivore Pizza Co
• Clean Crust Pizza
• Bloom Pizza Kitchen
• Sunflower Pie Co
• Ancient Grain Pizza
• Vegan Hearth Pizza
• Beet & Basil Pizza
• Rice Flour Pies
• Fresh Greens Pizza
• Free Crust Pizzeria
• Cashew Cream Pizza
• Buckwheat & Basil
• Meadow Pie Co
• Gluten Free Fold
• Vine & Vegan
• Pure Dough Pizza
• Terra Pie Company

Frozen and take and bake pizza names

Pizza and frozen appear together 9 times in industry selections on LOGO.com. Take and bake sells the oven at home, so the name has to work on a shelf as well as a shopfront.

• Take & Bake Pizza Co
• Freezer Fresh Pizza
• Bake at Home Pies
• Chill & Crust
• Ready Rise Pizza
• Oven Ready Pies
• Frostline Pizza Co
• Home Bake Pizzeria
• Cold Box Pizza Co
• Par Baked Pizza Co
• Icebox Pizza
• Preheat Pizza Co
• Your Oven Pizza
• Pantry Pie Co
• Snowline Pizza
• Sheet Pan Frozen Pizza
• Freezer Aisle Pizza
• Bake & Slice Co
• Fridge to Fire Pizza
• Crust Kit Pizza
• Weeknight Pizza Co
• Pull & Bake Pizza
• Frozen Hearth Pizza
• Home Oven Pies
• Stock Up Pizza
• Boxed Hearth Pizza
• Cool Crust Co
• Family Freezer Pizza
• Quick Bake Pizza Co
• Shelf & Stone Pizza
• Deep Freeze Pizza
• Counter to Oven Pies
• Bake House Pizza Co
• Frostcrust
• Homemade Ready Pizza

Pick two or three you like, then feed them back into the pizza shop name generator to see the variations and check which domains are still open.

How to name a pizza shop, from your first oven to your second location

A pizza name has to work on a box, on an awning and in a list of forty other places somebody is scrolling at nine at night. It is the most crowded naming space in food, which cuts both ways: the obvious words are gone, and the specific ones are wide open. Founders ran 380,126 business name searches on our generator this past year and selected 87,015 of the names it served, and 597 of those searches named pizza outright. Here is what all that naming activity teaches about naming a shop of your own.

Start from the service, not from the style

The single clearest thing in the data is that founders name the way they sell before they name what they cook. Shop and truck between them dwarf every style word in the pool, while New York, Neapolitan, Detroit and deep dish are all in single digits. That is not because the styles do not matter. It is because a customer chooses a shop by whether they can walk in, get a slice, or have it delivered, and only then by whether the crust is thin. Decide first whether you are a counter, a dining room, a vehicle or an app, and let the name say that.

The three name styles that work for pizza

The Italian heritage name, Fresco or Pizzaiolo or a surname, buys trust instantly and ages beautifully, and the vocabulary is far less used than you would expect. The method name, built on oven, stone, brick, fire or smoke, lets you charge more and survives a menu change. The place name, a street or a village or a neighborhood, wins on Maps and makes you sound local, and it is the one to avoid if you have any intention of opening a second shop. What almost nobody does is name the second menu, so if wings or pasta are half your revenue, there is room.

Test it on the phone and on the app

Say the name into a phone in a noisy kitchen and see whether the person on the other end gets it first time. Then write it into a list of the pizza places already in your city and see whether your eye stops on it or slides past. Then search that list for anything close to your name, because in this category the real risk is not that nobody remembers you, it is that somebody else gets your reviews. If a similar name already trades in your metro, pick again now rather than after the boxes are printed.

Lock it down before you print the boxes

Book the domain and the handles the same hour you decide, then claim your listing on every delivery platform before somebody else takes a name close to yours. Register the business in your state, get the health permits in the right name from the start, and search the federal trademark register before you order signage or a single box. Once it is yours, run it through the logo maker for the awning and the boxes, and the slogan generator for the line that goes under it. If pizza is only part of the plan, the business name generator covers every other industry.

Methodology: data in this article comes from anonymized, aggregated LOGO.com product usage between 8 September 2025 and 8 September 2026. The pizza industry figure is quoted from a contains match rather than an exact one, because pizza is unusually clean: the only English word containing it is pizzazz, which returns nothing in this window. Word counts are the number of name searches containing pizza that also contain each word, and those counts overlap, because one search can contain several of the words at once. The base of 597 is large enough to support true percentages, so two are quoted, for shop and for truck, and no others. Wood tied with oven at 13 mentions and oven was listed, because fire at 20 already carries the wood fired story. Oven figures in business names are stated after removing proven and woven, which took the raw 261 down to 225, and dough figures after removing doughnut, which took 125 down to 117. The wordmark pie was measured at 563 and then dropped entirely rather than cleaned, because piece, pier, spie, copie and hippie account for most of it and the residual is still unsafe. Pies at 72 is quoted instead. Industry figures count industry selections, which are events rather than unique people. The founder pick list is ordered by selections but is not presented as a ranking, because counts run 4, 3, 2 and then a long tail of single picks. The highest count in the pool was excluded as a bar rather than a pizzeria, and it came from one founder working through a single prompt. Icon preference was measured and then dropped, because 26 Noun Project icon changes came from only 9 people. Source: LOGO.com first party product data, September 2026.