
According to LOGO.com data, the five most popular colors in logos with travel in their names created on LOGO.com over the past 12 months were white at 25%, black at 15%, blue at 12%, green at 11%, and grey at 10%. White and black account for 40% of the color choices, giving a Louisiana mark a clear base while blue, green, and grey can suggest open water, wetlands, and the state’s broad landscapes. For a Louisiana logo that needs to work on storefronts, tour materials, and small screens, begin with white or black and let one of these cooler accents carry the local character.
A fleur de lis is a direct Louisiana symbol, and a simple outline can sit beside a wordmark or become a letter detail without crowding the name. A live oak branch with a few hanging strands of moss can give an outdoor brand a sense of place, while a pelican in profile makes a strong shape for coastal and wildlife businesses. For music or cultural brands, a trumpet bell or a small rhythm mark can suggest New Orleans jazz; for food or market identities, a crawfish silhouette or a river curve can feel local without relying on a full scene. The Mississippi River can become a single sweeping line beneath the name, and a small sun above a levee can turn that line into a landscape mark. Choose the symbol that reflects the business’s part of Louisiana, then keep its silhouette clear enough to work at a small size.
The same contrast that makes the white and black palette easy to use can keep the lettering clear. According to LOGO.com data, sans serif typefaces made up 68% of font choices in those same logos with travel in their names over the past 12 months, with serif styles at 14% and display styles at 13%. The leading individual fonts were Geologica at 18%, Afacad and Schibsted Grotesk at 7% each, Open Sans at 5%, and Afacad Flux at 3%. Pair clean sans serif lettering with a white or dark base, then use one blue or green accent so a Louisiana name remains readable on signs, travel guides, and digital profiles.