
According to LOGO.com data, the five most popular colors in logos with tourism in their names created on LOGO.com over the past 12 months were white at 24%, blue at 15%, green at 14%, black at 14%, and yellow at 9%. White leads the tourism name sample, with blue next; together they can suggest Idaho's snowy peaks and open skies, while green, black, and yellow add outdoor character and contrast. For an Idaho logo that feels at home on a trail sign, shop window, or travel page, start with white or blue and use green, black, or yellow as a clear accent.
For the icon, Idaho's mountain ridges make an instantly recognizable starting point; simplify a peak into a clean silhouette that holds its shape at small sizes. Pair a mountain with a gemstone to nod to the Gem State, or place a river line beside a peak to evoke outdoor travel. A potato or wheat sprig can give farm and food brands a local cue, while a pine tree, trail marker, or river fish speaks to recreation. Try a sun rising behind a mountain, a gem beside the Idaho outline, or a winding river next to a summit to give the mark a distinct story. Before settling on a direction, connect the icon to the Idaho place or business behind the name.
That white and blue palette gives the lettering a clear backdrop. According to LOGO.com data, sans serif typefaces made up 60% of font choices in logos with tourism in their names over the past 12 months, with serif styles at 20% and display styles at 17%. The leading fonts were Geologica at 13%, Schibsted Grotesk at 8%, Afacad at 7%, Open Sans at 4%, and Cinzel at 3%. Set a bold sans serif in deep blue against white, or pair a serif with a green or yellow accent, to make an Idaho wordmark easy to read on signs and small screens.