
According to LOGO.com data, the five most popular colors in logos with tourism in their names created on LOGO.com over the past 12 months were white at 24%, blue at 15%, black at 14%, green at 14%, and yellow at 9%. These crisp colors can give an Illinois logo a confident sense of place, from prairie greens to the bright contrast of city skylines and road signs. Start with a clean neutral, then choose one accent that reflects the story your organization wants to tell.
For Illinois logo ideas, combine a simple prairie horizon, a six pointed star, or a clean outline of the state with a mark that fits your organization. A road line, river bend, or bold city grid can suggest movement and place; keep the shapes simple so the logo remains clear on a storefront, jersey, or phone screen.
According to LOGO.com data, in the same 12 month sample of logos with tourism in their names, sans serif type was the most common font category at 61%, followed by serif at 19% and display at 17%. Geologica led individual font choices at 13%, followed by Schibsted Grotesk at 8%, Afacad at 7%, Open Sans at 4%, and Cinzel at 3%. Choose a type style that stays legible on signs, souvenirs, and small digital profiles.