Minnesota Logo Ideas

Logo Design Considerations for a Minnesota Business

According to LOGO.com data, the five most popular colors in logos with tourism in their names created on LOGO.com over the past 12 months were white at 24%, blue at 14%, black at 14%, green at 14%, and grey at 8%. White led the sample, while blue and black bring a crisp lake and night sky contrast that can give a Minnesota mark a clear northern feel. For a Minnesota logo that needs to work on a visitor sign, cabin label, or social profile, start with white or black and use blue or green as one steady accent.

Start with Minnesota's North Star, pared to one clear point of light beside a simple state outline or a single lake ripple. A loon in profile, a pine branch, or a canoe paddle can suggest the state's waters and woods without crowding the wordmark. For a cabin or outfitter, pair the shoreline with a small pine silhouette; for a city brand, use the Mississippi river curve and a few Twin Cities rooflines. Try a walleye or wild rice stalk for a local shop, keeping the subject bold enough to read on a sign, cap, or tiny social icon.

Icons To Make Your Minnesota Logo Stand Out

That bright shoreline contrast carries through to the lettering. According to LOGO.com data, sans serif styles made up 61% of font choices in those same logos with tourism in their names over the past 12 months, with serif styles at 19% and display styles at 17%. The leading individual fonts were Geologica at 13%, Schibsted Grotesk at 8%, Afacad at 7%, Open Sans at 4%, and Cinzel at 3%. Use clear readable lettering beside a white or black base and one lake blue or pine green accent so a Minnesota name holds up from a roadside sign to a small profile image.