What to Say in Your Social Bio So the Right People Stick Around
Sep 2, 2025
Sep 2, 2025
Your social media bio has one job: make people want to learn more.
It’s often the first thing someone sees when they find your business online, and sometimes, it shows up before your website does.
In fact, Instagram is now more popular than Google for business discovery with the younger generation, with 67% of 18–24-year-olds checking Instagram first.
And with more people (from all generations) starting to use social media as a search engine, it’s more important than ever to make sure your bio gives them a reason to check out your business.
Because when it’s done right, your social media bio helps you show up in searches, builds instant credibility, and encourages people to take the next step, whether that’s following, clicking, or buying.
As a small business owner, you don’t have time to waste, and neither do your potential customers. A great bio helps people figure out exactly what you offer and whether it’s for them.
These five elements show up in the strongest bios, no matter the platform:
1. Say Exactly What You Do: Skip the slogans and name your offer directly. If someone has to guess, they’ll move on.
One framework you can use is: I help [audience] [achieve goal] with [product/service].
2. Start With What Your Customer Cares About: Your years of experience or love for your craft matter, but your audience wants to know how you help them.
3. Make It Easy to Read: Format matters, especially since most people view social media platforms on their phones. Short lines or separators help people get the point quickly. Long sentences slow them down.
4. Use the Right Keywords: Think like a customer. What would they type into their search bar? Use those words and phrases, because that’s what they are looking for.
5. Tell Them What to Do Next: Every bio should have a next step, even if it’s simple. Don’t assume people will know where to go.
If your bio isn’t getting the clicks or follows you expected, don’t panic. Most small business owners aren’t copywriters, and that’s okay.
The good news is that these common mistakes are easy to fix, and small changes can make a big difference in how people perceive your business online.
It’s easy to fall into the trap of sounding clever or creative, especially when space is limited. But if someone can’t immediately understand what your business does, you’ll lose them before they scroll.
Start with clarity. Then, if there’s room, add personality.
Your certifications and experience matter, but they’re not the headline. Customers care about how you can help them. Instead of listing roles or awards, focus your bio on the value you bring and who it’s for.
It’s tempting to squeeze in everything, but a long paragraph in your bio often does more harm than good. Short, well-structured lines are easier to read, especially on mobile.
You’ve told people who you are. Great. Now what?
A simple line like “Book a free consult,” “Shop the latest products,” or “Read the full story below” helps guide them forward. Because without a call to action, even the most polished bio can fall flat.
Each platform has its own rhythm. LinkedIn users expect professionalism. TikTok is more relaxed. Instagram can go either way.
So, if your tone feels off, your bio might not connect with the people you want it to. The goal is to sound like the same brand, just adjusted for the room you’re in.
Before you start editing, get clear on the basics of your brand:
When those answers are clear, writing a bio that connects with the right people gets a lot easier.
Let’s walk through what works best on each platform so you can tailor your bio with confidence.
Instagram is one of the first places people go to research brands. If someone finds you through a Reel or a tagged post, your bio helps them decide whether to stick around, follow, or click through.
Instagram bios work best when they’re clear, helpful, and true to your brand.
Most people will skim, so use your space to make your offer obvious and your next step easy, including:
Instagram Bio Example
Iron & Oak Training
Strength coaching for women in East Nashville 💪
No diets. No drama. Just real results.
Book your first class. ⬇️
If you’re already on Instagram, your Threads bio pulls directly from your Instagram profile. That means you don’t need to rewrite it, but it's smart to review and adjust your wording to match the tone.
Threads is more text-driven and casual. Think of it as shifting from your storefront to chatting with a regular. The bio still needs to tell people what you do, who it’s for, and how to connect.
Threads Bio Example
As we mentioned earlier, Threads pulls your Instagram bio information, but since the platform leans more conversational, it’s worth adjusting your wording to match the tone. Here’s an example of how to do that, using the Instagram bio from the section above.
Iron & Oak Training
Helping women feel strong without the gym bro energy 💪
East Nashville • First class free
TikTok may feel casual, but your bio still plays a serious role. With limited space and high visibility, it’s one of the first things people see when they visit your profile, especially if they’ve just watched one of your videos.
The best TikTok bios cut straight to the point. Avoid full sentences and industry jargon.
Instead, include:
TIkTok Bio Example
Glow & Root Skincare
Facials that fix your skin, not just cover it 💆♀️
Book below.
LinkedIn is often the most professional platform your business shows up on, but that doesn’t mean your bio has to be stiff or full of buzzwords.
You get two key spaces to make a first impression: your headline (which shows up everywhere your name appears) and your summary (your “About” section).
Your headline should tell people what you do and who you help, not just your job title. It’s one of the most visible parts of your profile and is indexed for search, so clarity and keywords matter.
Be sure to:
The summary section gives you room to expand, but it still needs to stay focused and easy to read. Think of it as a brief narrative that explains the why and how behind what you do.
To make sure your bio stands out, make sure to:
LinkedIn Bio Example
Headline
Helping local business owners build brands people trust
Custom furniture maker | Sustainably built in Austin
Legal support for startups | Contracts, filings, trademarks
Summary
I help service-based business owners build consistent branding across their websites, social platforms, and marketing materials. My focus is on clarity, simplicity, and strategy that supports long-term growth. If you’re launching a business or feeling stuck with your visuals, let’s talk.
X gives you just 160 characters to introduce your business, so every word counts. Unlike visual platforms, your bio here needs to stand on its own, without relying on photos or feed content to provide context. That means you have to be clear, concise, and intentional.
X bios can feel more casual than LinkedIn or even Instagram, but they still need to communicate value.
Here’s what to include:
X Bio Example
Tanner Gray | Nutrition Coach
No fads. No guilt. Just real nutrition for real life | Online coaching | TX-based
For many customers—especially local ones—Facebook is where they go to look up basic business info: what you do, where you're located, and how to get in touch.
Your visible bio (the short intro under your business name) should act like a headline, and your “About” section is where you can briefly expand.
Facebook Bio Example
Short Bio
Color + cuts in downtown Tempe 💇♀️
About Section
Expert styling, color services, and blowouts in the heart of Tempe.
Open Tuesday–Saturday | Book online or call us at [phone number]
Easy parking • Walk-ins welcome • Est. 2018
Your YouTube channel description helps people decide if your content is worth following and gives context about what your business offers.
Even if you don’t post weekly, a strong description builds trust and helps your content get found, especially through search.
Your YouTube bio will automatically show off the first two lines of your bio, so it’s important to keep in mind that they need to be focused on your audience and your business's value.
Here’s how to do that:
YouTube Bio Example
We’re a local yoga studio in Asheville, NC, offering classes for all levels on the mat and online.
Follow for yoga flows, breathwork sessions, and tips for staying grounded in real life.
Explore our schedule or book a class: [link to website]
Pinterest is a place for inspiration and a powerful discovery tool, especially for creative, lifestyle, and product-based businesses.
Your bio helps Pinterest understand who you are, what you offer, and who you serve. With the right keywords and clear messaging, you can show up in relevant searches and build brand trust quickly.
Pinterest bios are indexed for search, so it’s less about voice and more about clarity. Simple, well-targeted phrasing goes a long way here.
You can make sure you’re found on Pinterest by including:
Sunday Crumbs | Small-batch cakes, cookies & pastries made in Charleston 🎂
Order online or visit us in-store
Menu + inspo → [link]
A strong social media bio makes a great first impression, but consistency is what helps people recognize and remember you.
Every detail matters, from your profile photo to the templates you create and share with your followers. When it all feels aligned, your business looks more credible and more professional.
Here are three simple ways to stay consistent:
Your profile picture shows up in search results, DMs, comments, and more. Using one clean, recognizable image—whether that’s your logo, your face, or a standout product—makes your brand easier to spot and remember.
Just remember to keep it high quality and sized correctly for each platform.
If your link keeps changing, it’s easy for potential customers to get lost.
A tool like LOGO.com’s Link in Bio creates one branded hub for your website, offers, content, and contact info. It saves time and makes your online presence feel more organized and complete.
Consistent visuals help people recognize your brand faster and trust it more. When your logo, colors, and fonts show up the same way across every platform, your business looks put-together and professional.
That kind of consistency starts with a solid brand kit. It gives you a go-to set of tools for everything from bios and profile images to post templates and cover photos.
If you haven’t created one yet, LOGO.com makes it simple to build a brand kit that’s easy to use and easy to keep up with.
A clear, focused bio is one of the simplest ways to build trust, attract the right people, and guide them toward your products or services.
Just remember some of the best practices we outlined in this blog:
You don’t have to overhaul everything in one sitting.
Start with the platform you use most by tweaking your bio, updating the link, and swapping in a profile image that reflects your brand today.
That small shift can go a long way, and once it’s done, it’s done. Then you move on to the next one later on.
The right people are out there. Let’s make sure your bio helps them recognize you.
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