What to Say in Your Social Bio So the Right People Stick Around

Table Of Contents

• The 5 Building Blocks of a Social Media Bio That Connects
• Easy-to-Miss Mistakes That Make Bios Fall Flat
• Platform-by-Platform Tips to Help Your Social Media Bio Stand Out
• How to Make Every Profile Feel Like Part of the Same Brand
• A Great Bio Is a Small Change That Can Make a Big Impact

Your social media bio has one job: make people want to learn more.

It’s often the first thing someone sees when they find your business online, and sometimes, it shows up before your website does.

In fact, Instagram is now more popular than Google for business discovery with the younger generation, with 67% of 18–24-year-olds checking Instagram first.

And with more people (from all generations) starting to use social media as a search engine, it’s more important than ever to make sure your bio gives them a reason to check out your business.

Because when it’s done right, your social media bio helps you show up in searches, builds instant credibility, and encourages people to take the next step, whether that’s following, clicking, or buying.

The 5 Building Blocks of a Social Media Bio That Connects

As a small business owner, you don’t have time to waste, and neither do your potential customers. A great bio helps people figure out exactly what you offer and whether it’s for them.

These five elements show up in the strongest bios, no matter the platform:

1. Say Exactly What You Do: Skip the slogans and name your offer directly. If someone has to guess, they’ll move on.

One framework you can use is: I help [audience] [achieve goal] with [product/service].

2. Start With What Your Customer Cares About: Your years of experience or love for your craft matter, but your audience wants to know how you help them.

3. Make It Easy to Read: Format matters, especially since most people view social media platforms on their phones. Short lines or separators help people get the point quickly. Long sentences slow them down.

4. Use the Right Keywords: Think like a customer. What would they type into their search bar? Use those words and phrases, because that’s what they are looking for.

5. Tell Them What to Do Next: Every bio should have a next step, even if it’s simple. Don’t assume people will know where to go.

Easy-to-Miss Mistakes That Make Bios Fall Flat

If your bio isn’t getting the clicks or follows you expected, don’t panic. Most small business owners aren’t copywriters, and that’s okay.

The good news is that these common mistakes are easy to fix, and small changes can make a big difference in how people perceive your business online.

Prioritizing Clever Over Clear

It’s easy to fall into the trap of sounding clever or creative, especially when space is limited. But if someone can’t immediately understand what your business does, you’ll lose them before they scroll.

Start with clarity. Then, if there’s room, add personality.

Listing Titles Without Telling People What You Do

Your certifications and experience matter, but they’re not the headline. Customers care about how you can help them. Instead of listing roles or awards, focus your bio on the value you bring and who it’s for.

Overloading the Bio With Too Much Text

It’s tempting to squeeze in everything, but a long paragraph in your bio often does more harm than good. Short, well-structured lines are easier to read, especially on mobile.

Leaving Out the Next Step

You’ve told people who you are. Great. Now what?

A simple line like “Book a free consult,” “Shop the latest products,” or “Read the full story below” helps guide them forward. Because without a call to action, even the most polished bio can fall flat.

Using the Same Tone Everywhere

Each platform has its own rhythm. LinkedIn users expect professionalism. TikTok is more relaxed. Instagram can go either way.

So, if your tone feels off, your bio might not connect with the people you want it to. The goal is to sound like the same brand, just adjusted for the room you’re in.

Platform-by-Platform Tips to Help Your Social Media Bio Stand Out

Before you start editing, get clear on the basics of your brand:

• Who you help and how.
• The tone that fits your brand (friendly, bold, professional, etc.).
• What action you want someone to take (follow, click a link, book a call).

When those answers are clear, writing a bio that connects with the right people gets a lot easier.

Let’s walk through what works best on each platform so you can tailor your bio with confidence.

Instagram

Instagram is one of the first places people go to research brands. If someone finds you through a Reel or a tagged post, your bio helps them decide whether to stick around, follow, or click through.

Quick Bio Breakdown

• Bio character limit: 150 characters
• Display format: Line breaks allowed; emojis optional but not necessary.
• Profile picture size: Upload at 320 × 320 px; appears at 110 × 110 px in a circle.
• Link options: One clickable link or a link-in-bio tool for multiple URLs.
• Bonus fields: Business category, contact buttons, location, and action buttons (like “Call” or “Book Now”).

What to Include in Your Instagram Bio

Instagram bios work best when they’re clear, helpful, and true to your brand.

Most people will skim, so use your space to make your offer obvious and your next step easy, including:

• A short, direct line about what your business does.
• Keywords your ideal customer might be searching for.
• A note on who it’s for (if that helps qualify your audience).
• A simple call to action.
• A link to your most important page, product, or signup

Instagram Bio Example

Iron & Oak Training

Strength coaching for women in East Nashville 💪

No diets. No drama. Just real results.

Book your first class. ⬇️

Threads

If you’re already on Instagram, your Threads bio pulls directly from your Instagram profile. That means you don’t need to rewrite it, but it's smart to review and adjust your wording to match the tone.

Threads is more text-driven and casual. Think of it as shifting from your storefront to chatting with a regular. The bio still needs to tell people what you do, who it’s for, and how to connect.

Quick Bio Breakdown

• Bio character limit: 150 characters (same as Instagram).
• Profile picture: Same as Instagram (circular display).
• Link: Pulled from your Instagram bio.
• Formatting: Line breaks and spacing stay intact.

Threads Bio Example

As we mentioned earlier, Threads pulls your Instagram bio information, but since the platform leans more conversational, it’s worth adjusting your wording to match the tone. Here’s an example of how to do that, using the Instagram bio from the section above.

Iron & Oak Training

Helping women feel strong without the gym bro energy 💪

East Nashville • First class free

TikTok

TikTok may feel casual, but your bio still plays a serious role. With limited space and high visibility, it’s one of the first things people see when they visit your profile, especially if they’ve just watched one of your videos.

Quick Bio Breakdown

• Bio character limit: 80 characters (line breaks count).
• Profile picture: Upload at least 200 × 200 px; displays in a circle.
• Link options: Business accounts can add one clickable link (or a link-in-bio page).
• Contact info: Business profiles can include an email button.

What to Include in Your TikTok Bio

The best TikTok bios cut straight to the point. Avoid full sentences and industry jargon.

Instead, include:

• One clear sentence that explains your offer or niche.
• Keywords that describe what you do.
• A short call to action (if space allows).
• A link to your most useful resource, product, or signup page.

TIkTok Bio Example

Glow & Root Skincare

Facials that fix your skin, not just cover it 💆‍♀️

Book below.

LinkedIn

LinkedIn is often the most professional platform your business shows up on, but that doesn’t mean your bio has to be stiff or full of buzzwords.

You get two key spaces to make a first impression: your headline (which shows up everywhere your name appears) and your summary (your “About” section).

Quick Bio Breakdown

• Headline character range: 120–220 characters (the first 200 show in most views)
• About/Summary section: 150–200 words is ideal
• Profile picture: Minimum 400 × 400 px (square)
• Cover photo (personal): 1584 × 396 px
• Business pages: Use keywords, location, and services

What to Include in Your LinkedIn Headline

Your headline should tell people what you do and who you help, not just your job title. It’s one of the most visible parts of your profile and is indexed for search, so clarity and keywords matter.

Be sure to:

• Make it clear what you do, not just your title.
• Mention who you help or the audience you serve.
• Include value or results (when possible).
• Use separators like “|” to make it easy to scan.
• Avoid acronyms or buzzwords.

What to Include in Your LinkedIn Summary

The summary section gives you room to expand, but it still needs to stay focused and easy to read. Think of it as a brief narrative that explains the why and how behind what you do.

To make sure your bio stands out, make sure to:

• Start with a clear statement about how you help.
• Add a few lines about who you work with and what problems you solve.
• Keep it conversational, not corporate.
• Break it into short paragraphs or bullets for easy reading.
• End with a soft CTA (“Let’s connect” or “Reach out if this sounds like you”).

LinkedIn Bio Example

Headline

Helping local business owners build brands people trust

Custom furniture maker | Sustainably built in Austin

Legal support for startups | Contracts, filings, trademarks

Summary

I help service-based business owners build consistent branding across their websites, social platforms, and marketing materials. My focus is on clarity, simplicity, and strategy that supports long-term growth. If you’re launching a business or feeling stuck with your visuals, let’s talk.

X (Twitter)

X gives you just 160 characters to introduce your business, so every word counts. Unlike visual platforms, your bio here needs to stand on its own, without relying on photos or feed content to provide context. That means you have to be clear, concise, and intentional.

Quick Bio Breakdown

• Bio character limit: 160 characters.
• Profile picture: Recommended 400 × 400 px; displays in a circle.
• Header photo: 1500 × 500 px.
• Link options: One website field plus space for additional links in pinned posts.
• Search visibility: Bios are indexed, so keywords will help people find you.

What to Include in Your X Bio

X bios can feel more casual than LinkedIn or even Instagram, but they still need to communicate value.

Here’s what to include:

• What you do, in plain language.
• Who your business is for.
• One defining value or outcome you offer.
• A short CTA or link reference.

X Bio Example

Tanner Gray | Nutrition Coach

No fads. No guilt. Just real nutrition for real life | Online coaching | TX-based

Facebook

For many customers—especially local ones—Facebook is where they go to look up basic business info: what you do, where you're located, and how to get in touch.

Quick Bio Breakdown

• Intro (visible bio) limit: 101 characters
• About section: No strict limit, but only the first few lines are visible at a glance
• Profile picture: At least 320 × 320 px; displays as a circle
• Cover photo: 1640 × 856 px (safe zone: center 1200 × 675 px)
• Call-to-action button: “Book Now,” “Contact Us,” “Shop Now,” etc.

What to Include in Your Facebook Bio

Your visible bio (the short intro under your business name) should act like a headline, and your “About” section is where you can briefly expand.

• Highlight what makes your business different, but keep it short and specific.
• Mention your location if you serve a local audience.
• Use the same tone and language you use on other platforms to stay consistent.
• Double-check that your hours, address, and contact info are current and easy to find.

Facebook Bio Example

Short Bio

Color + cuts in downtown Tempe 💇‍♀️

About Section

Expert styling, color services, and blowouts in the heart of Tempe.

Open Tuesday–Saturday | Book online or call us at [phone number]

Easy parking • Walk-ins welcome • Est. 2018

YouTube

Your YouTube channel description helps people decide if your content is worth following and gives context about what your business offers.

Even if you don’t post weekly, a strong description builds trust and helps your content get found, especially through search.

Quick Bio Breakdown

• Channel description limit: Up to 5,000 characters, but only the first 100–150 characters show before the “Show more” link.
• Profile picture: 800 × 800 px (square); displays in a circular frame.
• Cover photo (banner): 2560 × 1440 px; safe zone for all devices is 1546 × 423 px.
• Links: Up to 5 clickable links in the banner (first shows as text).
• Search visibility: YouTube bios and keywords help with discoverability, especially for niche or local searches.

What to Include in Your YouTube Bio

Your YouTube bio will automatically show off the first two lines of your bio, so it’s important to keep in mind that they need to be focused on your audience and your business's value.

Here’s how to do that:

• A clear statement of what your business does.
• Who your channel is for and what kind of content you share.
• Keywords related to your industry, product, or location.
• A link to your website or a main offer.
• A simple, encouraging call to subscribe or explore more.

YouTube Bio Example

We’re a local yoga studio in Asheville, NC, offering classes for all levels on the mat and online.

Follow for yoga flows, breathwork sessions, and tips for staying grounded in real life.

Explore our schedule or book a class: [link to website]

Pinterest

Pinterest is a place for inspiration and a powerful discovery tool, especially for creative, lifestyle, and product-based businesses.

Your bio helps Pinterest understand who you are, what you offer, and who you serve. With the right keywords and clear messaging, you can show up in relevant searches and build brand trust quickly.

Quick Bio Breakdown

• Bio character limit: 160 characters.
• Display name: Can include your business name and a few searchable keywords.
• Profile picture: 800 × 800 px (square).
• Cover photo (optional): Minimum 800 × 450 px; 16:9 aspect ratio.
• Link options: One clickable website link.

What to Include in Your Pinterest Bio

Pinterest bios are indexed for search, so it’s less about voice and more about clarity. Simple, well-targeted phrasing goes a long way here.

You can make sure you’re found on Pinterest by including:

• A short, keyword-friendly sentence or phrase about what your business offers.
• Who your products or services are for.
• One key benefit, value statement, or call to action.
• Your business name or location (if it helps with local discovery).

Pinterest Bio Example

Sunday Crumbs | Small-batch cakes, cookies & pastries made in Charleston 🎂

Order online or visit us in-store

Menu + inspo → [link]

How to Make Every Profile Feel Like Part of the Same Brand

A strong social media bio makes a great first impression, but consistency is what helps people recognize and remember you.

Every detail matters, from your profile photo to the templates you create and share with your followers. When it all feels aligned, your business looks more credible and more professional.

Here are three simple ways to stay consistent:

1. Use the Same Profile Image Everywhere

Your profile picture shows up in search results, DMs, comments, and more. Using one clean, recognizable image—whether that’s your logo, your face, or a standout product—makes your brand easier to spot and remember.

Just remember to keep it high quality and sized correctly for each platform.

2. Connect Your Content With One Central Link

If your link keeps changing, it’s easy for potential customers to get lost.

A tool like LOGO.com’s Link in Bio creates one branded hub for your website, offers, content, and contact info. It saves time and makes your online presence feel more organized and complete.

3. Stick To Your Brand Kit

Consistent visuals help people recognize your brand faster and trust it more. When your logo, colors, and fonts show up the same way across every platform, your business looks put-together and professional.

That kind of consistency starts with a solid brand kit. It gives you a go-to set of tools for everything from bios and profile images to post templates and cover photos.

If you haven’t created one yet, LOGO.com makes it simple to build a brand kit that’s easy to use and easy to keep up with.

A Great Bio Is a Small Change That Can Make a Big Impact

A clear, focused bio is one of the simplest ways to build trust, attract the right people, and guide them toward your products or services.

Just remember some of the best practices we outlined in this blog:

• Be specific about what you do.
• Use language your audience understands.
• Keep the tone consistent across platforms.
• Always include a next step.

You don’t have to overhaul everything in one sitting.

Start with the platform you use most by tweaking your bio, updating the link, and swapping in a profile image that reflects your brand today.

That small shift can go a long way, and once it’s done, it’s done. Then you move on to the next one later on.

The right people are out there. Let’s make sure your bio helps them recognize you.