
According to LOGO.com data, the five most popular colors in logos with maze in their names created on LOGO.com over the past 12 months were white at 23%, black at 16%, blue at 11%, grey at 8%, and violet at 8%. Together, white and black make a crisp 39% foundation that helps each turn stand out, while blue, grey, and violet bring a calm sense of discovery. For a maze logo that needs to work on a game box, an escape room sign, or a small app icon, start with a high contrast base and let one accent color point the way.
A maze is the natural starting point for the icon, and its branching paths can make a strong mark even when reduced to a few clean turns. A compass star beside the path can suggest direction, while a key or a bright exit point adds a simple sense of progress without crowding the maze itself. For an escape room brand, try a winding route paired with a lantern, a clock, or a small flag; for a puzzle shop or game studio, use a playful fox, a pencil, or a cluster of stars alongside the path. Keep the path bold enough to read at a glance, and look for one memorable turn that can become a standalone symbol, a letter detail, or an accent for signs and social profiles.
That crisp contrast carries into the lettering. According to LOGO.com data, sans serif typefaces made up 67% of the font category choices in those same logos with maze in their names over the past 12 months, with serif styles at 18% and display styles at 14%. The most used individual fonts were Afacad at 11%, Geologica at 9%, Open Sans at 5%, Aboreto at 4%, and Antic Didone at 4%. Pair clear, confident letterforms with a white or black base and a single blue, grey, or violet accent so a maze identity stays readable from a storefront sign to a small puzzle card.