Business Logo Design: Answers To Frequently Asked Questions

November 10, 2021
Authored by:
Alisha Shibli
Featuring:

Good design looks simple but there’s a lot that goes behind the scenes that don’t meet the eye. Designing a logo is an important step especially when starting a business and there are a lot of questions that come along with the designing process.

  • Should you hire a designer?
  • Should you use a logo maker?
  • Which logo maker should you use?
  • Should you hire an agency?
  • Should you design it yourself?
  • What makes for a good logo design?
  • ...and many more

In this article, you’ll find answers to most of the questions related to business logo design. 

1. Is logo design easy?

There’s a lot that goes into designing a logo which makes logo design not-so-easy. More often than not, the simpler the logo, the more complicated the logo design process. People often overdesign their logos thinking they’re accomplishing/communicating something when what they’re doing is the exact opposite. Great logos are very, very simple.

For non-designers, the logo design process can get a bit daunting. This is where logo makers come into play. There’s no dearth of software to help you design a logo but the question is--how good are they? Will they give you a logo that actually works for your business?

At LOGO.com, we studied millions of logos to understand what works and what doesn’t. To design a logo, all you have to do is enter your business name and a slogan (if you have one).

You’ll see hundreds of logo designs for your business and not a single one of them will have any crazy or distracting elements. We built our algorithm keeping human creativity in mind. When you try to create a logo on our platform, what you’ll get is hundreds of clean, simple, effective designs because we know that works. We want to deliver value, something that will be truly beneficial for you.

So, the answer to your question is--no, logo design is not easy but it can be with the right logo maker.

2. How much are logo design services?

If you’re working with a professional designer or an agency, then their logo design services can go upward of $500 to $1000. Depending on how well-designed and professional you want your logo to look, the price can go even higher.

A more reasonable option is a logo maker. But not any random logo maker--you want one that gives you professional and classy logo designs without burning a hole in your pocket. 

LOGO.com offers three kits (one-time payments) and three subscription plans billed annually. Each service goes beyond just offering a logo and offers tools and resources you might need in building your business. 

Whether all you need is a logo or access to more branding elements to launch your business online, there is a payment plan perfectly suited for everything. You can get a logo kit for as little as $20 and it goes as high as $100. These plans include access to all your logo files, a free domain name, full ownership of your logo, freedom to edit it later, social media kit, and more.

3. Can I design a logo in photoshop?

Of course, you can! But you’d require the following:

  • Advance knowledge of photoshop
  • Knowledge of basic design concepts
  • Factors that make for a great logo design
  • Understanding of fonts and colors
  • Access to premium quality icons
  • ...and some creativity

Designing a logo from scratch in photoshop is possible but tedious. A better alternative would be to go for a logo maker--one that checks all the boxes above and gives a little more value. For instance, along with offering logo designs that are professional and classy, LOGO.com offers amazing packages that aren’t too expensive and perfect for those who’re just starting out.

4. Can you design a logo on Canva?

Yes, Canva is a design platform where you can design a logo and other variety of graphics. However, the logo maker is just a small part of Canva. If you want to design a professional-looking logo that addresses all the specific qualities of a logo and gives you the option to customize your logo easily and effectively, then LOGO.com’s AI-powered logo maker is a much better choice. 

The platform was created keeping all the basic design-related back and forths in mind. To get started, all you need to do is add your business name, a slogan (if you have one), and the logo generator will give you hundreds of logo designs that are at par with some of the world’s classiest and most professional logos.

5. How to start with the logo design process?

Your logo design process will depend on how you’re designing your logo. If you’re using a professional graphic designer, then you’ll first have to find a good one who fits in your budget, give them a brief, go through multiple iterations of the logo design (this could add to your cost), and then come to a final logo design. This whole process can take up to months and hundreds (sometimes, thousands) of dollars.

Another option is to go with a sophisticated logo maker. There are various options available, however, you need to pick the one that will give you more than just a logo file. For instance, LOGO.com’s AI-powered logo maker was created keeping all the back and forths one has with a real designer. So, the designs you see are very close to the final design that you want. The process is simple:

  • Enter your business name
  • Add your slogan (if you have one)
  • Click on ‘Generate’

Go through hundreds of logo designs and pick the one that resonates with you the most. Customize it by changing its fonts, colors, icons, alignment, and more. Once you’re happy with the design, pick a package that best suits you. Some of the packages include a free domain name and a website builder to help you kickstart your project easily.

6. How to design a logo in Adobe Illustrator?

You could design your logo using Adobe Illustrator, however, you’ll need knowledge of the software and a thorough understanding of design and logo principles. Using Adobe Illustrator would involve designing the logo from scratch. It can be fun but time-consuming with no guarantee that you’ll be happy with the end result. 

A better option would be to go with a logo maker, such as LOGO.com, where you can get hundreds of logo designs by just entering your domain name and working with the editor. You can browse through the designs and customize the one you like the best. The designs you see will be of professional level and you’ll get a classy logo in less than 30 minutes.

7. How much does a logo design cost?

The cost of your business logo design depends on how you execute it. If you hire an expert designer then you’ll have to pay them their fee for designing the logo. The fee, of course, will depend on their level of expertise and skills. This could range anywhere from $300 to thousands of dollars. 

Another option is to go with a design agency. However, that option works best for big businesses that have a huge marketing and branding budget. As someone who is just starting out, your business logo design can be done under $100. And you’ll get more than just your logo files; depending on the plan you choose, you can get a social media kit, a free domain name, a website builder, business card builder, option to edit your logo in the future, and more along with the logo files and complete ownership of your logo.

Logo Design Cost

8. What is logo design and branding?

Branding is crucial because of the overall impact it has on your business.

1. Branding improves your business value.

2. Branding gives your business recognition.

3. Branding builds trust within the marketplace.

A well-designed brand backed by solid strategy builds trust with customers, potential investors, and other stakeholders. Business branding is a culmination of multiple factors such as advertising, reputation, brand merchandise, customer service, and logo. All of these elements work together to build a solid and attention-grabbing brand.

Importance Of Logo In Business Branding

Humans are visual creatures. You're more likely to remember a visually attractive message than just words. As you follow this logic, the importance of logos in business branding is hard to underestimate.

Your business logo is one of the foundational bricks to your brand. It's what makes you and your products stand out. The more recognizable your logo, the more successful it will be deemed.

9. When should you design a logo?

You should design your logo as soon as you have your business name ready. Once your business idea is in the place where you can launch it and bring it in front of the public, you should think about building a brand for it. Good branding starts from day one and it includes everything from finding a good business name and domain name, a great business logo, a beautiful and functional website, and a strong social media presence

While you build your business and bring in the sales, your brand will provide it the credibility it needs to shine through and have people trust it.

10. Where can I go to design a logo?

A professional logo maker is one of the best places you can go to design a logo. There are many options available today, however, the best logo makers understand the user query and offer some of the best, state-of-the-art features to help you design great logos without breaking the bank. 

For example, at LOGO.com, we offer premium fonts, icons, colors, and hundreds of layouts to help you design a logo that you can use across platforms. Your logo package comes with more than just a logo--it comes with a social media kit, a free domain name, a website builder, and the option to edit your logo later (in case you change your mind later).

11. How to design my own logo?

You can design a logo on professional software such as Photoshop or InDesign or you can opt for a logo maker to design your logo. The logo maker will give you hundreds of templates to start with making the design process easy and also fun. You can edit the colors, choose the font, icons, and even change the layout. A great benefit of using a logo maker is it gives you templates that are proven to work and that look professional. This ensures that the logo you design will work for your business or project for years to come.

12. Which is the best logo design software?

There are dozens of logo design software out there but what makes software better than all the rest is:

  • The quality of logo design it offers
  • The value add it provides

The team at LOGO.com studied the art of logo design for years before designing the platform. The logos you see on the platform have all the qualities of a professionally designed logo. The platform offers premium fonts, colors, icons, and templates for no extra charge. The logo editor makes it easy for you to design and customize your logo and you don’t pay for it until you are a hundred percent satisfied with the final product. 

That’s just the logo design part. The platform also offers a free domain name, a website builder, a social media kit, a business card, and your logo on different merch along with your logo design. The pricing is extremely affordable for everything that you get.

13. Who can design my logo?

You could go to a graphic designer or a design agency to help you design your logo. However, a better, more convenient option would be to opt for a logo maker (but a good one). A logo maker makes puts the control in your hand and makes it easier for you to design your logo. For example, on LOGO.com, all you have to do to get started is enter your business name and a slogan (if you have one) and the tool will give you hundreds of designs to work with. 

This reduces the stress of starting from a blank page and gives you a design to work with. You can then use the logo editor to customize the design by changing its colors, fonts, icons, and more. The whole process takes less than 30 minutes and it gives you a logo that you can start using right away.

14. Why is logo design important?

Your logo design is one of the first visual elements that your user is exposed to. It's an excellent opportunity to set the tone and start building trust with your clients and customers. A strong brand creates instant recognition and helps you identify your customers (existing and potential). The bigger you build your brand, the better opportunities you'll attract for your business.

15. Why is logo design expensive?

Logo design is expensive if you choose to hire a graphic designer or an agency. However, it doesn’t have to be expensive if you opt for a logo maker. For example, on LOGO.com, you can get a logo design for as little as $20 and in a $100 package, you get an entire brand building package along with the logo design. This includes a social media kit, brand guidelines, business card builder, a free domain name, and more.

16. How to come up with a logo design?

There are a few ways to come up with a logo design. You could have an idea of what the logo would look like and you can work on that or share your vision with a designer who can build on your vision. 

However, often most people don’t know how to get started with their logo and it helps them to have a foundation, a base from where they can progress. You can get that from a logo maker where you start by entering your business name, a slogan (if you have one), and the AI-powered logo maker generates hundreds of logos. 

Go through them and see which one speaks to you the most. You can then customize that logo by changing its colors, fonts, layouts, icons, and more. This avoids the fear of starting from a blank paper and allows you to come up with business logo designs that you like and that are your own.

17. What is the importance of a logo?

Humans are visual creatures. You're more likely to remember a visually attractive message than just words. As you follow this logic, the importance of logo in business branding is hard to underestimate.

Your business logo is one of the foundational bricks of your brand. It's what makes you and your products stand out. The more recognizable your logo, the more successful it will be deemed.

When it comes to building a brand, creating the perfect logo is crucial for several reasons. A well-designed logo adds a ton of value to the brand.

  • It can pique the interest of your customers
  • It can make you stand out
  • It can help with brand recognition and brand recall
  • It can even help you get funding by influencing investor's decisions

Your business logo is a ubiquitous communication tool that appears across all your communication. Be it on your product packaging, website, digital banners, annual report, business cards, and more. It's the face of your brand that's seen by all your key stakeholders, particularly your customers.

Moreover, the design of a logo can have a substantial impact on brand performance and customer behavior. Studies have shown that a logo's simplicity or complexity can influence investors' funding decisions, and its symmetry or asymmetry can boost brand equity.

18. How to come up with a logo design for a clothing business?

You can use our clothing logo maker to come up with a stunning logo design for a clothing business. Start by entering the name of your clothing business, add a slogan (if you have one), and let the logo generator give you hundreds of logo designs to choose from. Every logo you’ll find is customizable according to what you prefer. Find a design that is closest to your ideal logo and click it to customize it. From here, you can modify its font, colors, icons, spacing— pretty much everything! Don’t stop until it’s perfect.

​​Here are some tips for when you customize the clothing logo to ensure it’s effective:

  • Use one or two colors at most
  • Opt for a neutral backdrop
  • Choose the colors that best represent your clothing business
  • Use one or two fonts at most
  • Consider sans serif fonts for their readability
  • Avoid overcrowding the logo with too many elements
  • Build a simple yet strong design
  • Ensure that it looks memorable and professional
  • Use an icon that best represents your designs

Customization is essential because it allows you to make the design your own. You are in total control of its elements.

19. Who is the best logo design company?

There are various design agencies and consultancies that can help you design your business logo. You could also opt for freelancers. However, a better, more affordable option would be to use an AI-powered logo maker. It puts the designing power in your hands and doesn’t demand any creative or design skills. In fact, users of logo makers have called the process of designing a logo “fun”. You can pick the design you like, customize it by changing its colors, fonts, icons, and buy it from the platform. It saves time and completely eliminates the back and forth between the logo design company and you.

20. Where can I design my own logo?

You can use our AI-powered logo maker to design your logo. All you need to do is add your business/project name and a slogan (if you have one). The logo maker will show you hundreds of logo designs. Pick the one you like, customize it by changing its colors, fonts, icons, and more. In less than 30 minutes, you would’ve designed your own logo.

21. How to come up with a logo design for a YouTube channel?

You can use our YouTube logo maker to come up with a stunning logo design for your YouTube channel. Start by entering the name of your YouTube channel, add a slogan (if you have one), and let the logo generator give you hundreds of logo designs to choose from. Every logo you’ll find is customizable according to what you prefer. Find a design that is closest to your ideal logo and click it to customize it. From here, you can modify its font, colors, icons, spacing— pretty much everything! Don’t stop until it’s perfect.

​​Here are some tips for when you customize the YouTube channel logo to ensure it’s effective:

  • Ensure that your videos are optimized for search visibility.
  • Understand the interests of your target audience.
  • Write relevant and eye-catching video titles.
  • Get involved with the Youtube community for collaborations.
  • Conduct contests and giveaways for reachability.
  • Organize your videos into playlists.
  • Respond to comments regularly.
  • Commit to a regular posting schedule.
  • Begin each video with a compelling hook.
  • Promote your Youtube content on various social media channels.
  • Voice out your appreciation of them tuning in at the start and end of your video.

Customization is essential because it allows you to make the design your own. You are in total control of its elements.

22. Logo design for business - How to create one?

A logo design for businesses—is it important? Absolutely! Here’s why:

A logo is the foundation of the business’s visual identity and it sets you apart from other companies in your industry. More than that, small businesses need proper branding to build a strong identity—a logo is a massive step in this direction.

Effective branding creates a bridge between you and your target audience, potentially making them want to engage with you.

A powerful logo for small businesses can elevate their appearances, but more importantly, it provides credibility, professionalism, and legitimacy. These are critical attributes for a small business to have from the beginning. 

Building your small business and branding it well can boost loyalty between you and potential customers, which is vital because you need to create a bond with them for long-term business growth.

Once you have built a connection with your audience through proper branding, your job gets a whole lot easier. Here are six easy steps to get a logo for small businesses and ways to promote and market your brand with your new visual.

  1. Start with a great name
  2. Use a logo maker to explore logo designs
  3. Customize the logo design to meet your business needs
  4. Find the right package and download it
  5. Share it with the world

We’ve highlighted the steps in detail in this article.

23. Logo design for beginners - how to get started?

Mentioned below are eight steps for designing a logo for your business––one that is scalable, flexible, and memorable.


Step 1: Start with your brand story

Step 2: Study your competitors

Step 3: Look for inspiration

Step 4: Know what makes for a good logo

Step 5: Be mindful about your colour palette and fonts

Step 6: Explore logo makers

Step 7: Take a break from your logo

Step 8: Refine your choice


Learn more about it in our article here.

24. Logo design for youtube channel - how do you get started?

Are you in need of a logo design for Youtube channels? 

A logo can help establish the visual identity of your Youtube channel and set it apart from other users in your industry. Good branding allows you to build a connection with your target audience, potentially making them want to learn more about you and engage with you. 

This is especially important for a Youtube channel, where the more engagements you get from your audience, the more successful it will be.

A relevant and unique logo design for Youtube channels can elevate their appearance, but more importantly, it builds credibility. 

Building your Youtube brand can boost trust and reliability between you and your viewers, which is vital as you would need their loyalty to earn more followers and subscriptions to your channel.

Once you manage to build a connection with your audience through effective branding, your job to monetize your YouTube channel gets a whole lot easier. 

A strong logo is one giant step that can help you get there, and with our AI-powered logo maker to assist you, your visual branding needs are pretty much set.

We’ve talked about how you can create a logo design for a YouTube channel in this article.

25. How to get started with logo design for Instagram?

The first thing to remember is that Instagram uses a square (1:1) aspect ratio.

The second is that any logo you upload for your Instagram profile picture will be cropped into a circle.

Your logo will be cropped to fit in the circular Instagram profile photo cutout

This means that even if you have a wide logo, you want to make sure you leave some margin on the sides horizontally.

To make a logo look great for Instagram, crop it in advance to an aspect ratio of 1:1 and leave some padding (30% of the image width is often a good place to start) around the logo so it doesn't get cut off.

This article details how you start with a logo design for Instagram.

26. Logo design and name generator.

Building a brand requires getting the entire package right. This includes your business name, your logo, brand tone and voice, brand colors, fonts, and more. Your name is business's identity. So, make sure it checks the following boxes:

  • Unique and distinctive
  • Relevant to your services
  • Easy to pronounce and memorize
  • Simple and recognizable
  • Reflect who you are as a tutor

A good business name generator can help you find a good name or give you enough inspiration to come up with a good name on your own.

Once you have your name locked down with a name generator, the next step is logo design and that's where a logo maker can help. All you have to do is enter your business name that you got from the name generator, add a slogan (if you have one), and click on 'generate'. You'll see hundreds of logo designs to choose from. Pick the one you like, customize it, download it, and start using it everywhere.

27. Logo design and branding services.

Every logo you’ll find on our logo maker can be customized according to what you prefer. Find a design that is closest to the ideal logo for business and click it to customize it. From here, you can modify its font, colors, icons, spacing— pretty much everything! You don't need any design experience and the tools make it easy to have fun with the process of designing your logo.

Once you’re happy with the design, go ahead and click ‘Preview’ to see how your new logo will look on various platforms and merchandise. You will also receive details about the font, color palette, business cards—whatever branding services you need to get your business running. There are three different packages that you can choose from and for additional branding services and tools to grow your business, you could subscribe to the Brand Plan for just $5 a month.

Depending on the package you choose, you can get:

  • High resolution and Vector images
  • A free domain name
  • The option to edit your logo
  • A social media kit
  • A website builder
  • Basic PNG files
  • ...and so much more!

37 Business Experts Share Tips On Designing Beautiful Graphics And Logos

Visual design is one of the most critical components of building a brand presence.

Without time, effort, and investment, the process results in something that has almost no impact. A great and unique design can set your business apart from the competition and help attract more customers.

The most significant impact of  design is that it provides a consistent visual identity across all your communication. It allows you to build a credible and reliable online experience for your customers.

To help you understand this better, we spoke with 37 successful design experts and business founders who shared their most valuable design tips to keep in mind when building your brand.

Let's dive in!

1. Rebecca Hoffman, Founder and Principal, Good Egg Concepts

The one piece of advice I always share with people is that everyone knows good design when they see it. Good design should lead to positive tension with the user or viewer instead of an anxious one. Good design is compelling, and it brings people closer together.

2. Thomas Jepsen, Founder, Passion Plans

Craft the right feeling. No matter what you're designing, there's one thing that is always crucial. For a design to be successful, it needs to craft the right feeling in the recipient. If you can make a user feel a certain way, you can make them take action, whether it is signing up for your newsletter or buying your product.

3. Douglas Huegel, Owner, and Graphic Designer, Doug Does Design

If you're starting a logo design from scratch and don't know where to begin, do some research on similar companies in your industry and study their logos. Decide which ones you like most, then save them to use as a reference.

It can be daunting to come up with an entirely original logo, but having a bit of a framework can help. This is something every professional graphic designer does, so don't feel weird about it. That being said, never plagiarize. Only use your references for inspiration.

4. Emilie Dulles, Founder, Dulles Designs

Modern logos should be simple, clean, and easily readable, and they should look good in black and white before making any color decisions. Computer graphic programs like Adobe Illustrator, InDesign, and PhotoShop allow for both vector and pixel-based artwork to be produced precisely and in layers to meet advertising, printing, or digital marketing industry specifications.

First, do your homework on logo design and typesetting terms. For example, kerning (which is the space between individual letters) can make a huge difference in how professional your final logo appears and reads. Designers can easily spot amateur mistakes like poor kerning in logotypes.

If you are going to be printing your logo on paper via retail signage or on apparel, design the logo to work well on these mediums. If your logo is going to be predominantly digital, you should definitely opt for more colorful or illustrative logos to take advantage of computer screens and finer pixelated designs.

Take the time to watch software-inclusive tutorials to learn how to do these steps yourself. These days, graphic designers are also computer software experts. They simply know how to use modern tools to design and create almost any kind of artwork.

5. Harman Awal, Beauty and Lifestyle Blogger, Your Girl Knows

White space! While creating any type of graphic, it is important to have white space for the elements and texts to breathe. White space doesn't mean white-colored space. It represents an empty space without text or elements.

It helps relax the eyes and makes the visual easily understandable, which allows for a pleasing sight. And anything that pleases the eyes is a sure win in graphic design. It can be one of the toughest things to conquer, but when learned, it boosts your graphic skills like magic.

6. Esther Babayov, Marketing Director, The Suit Depot

If someone wants to DIY their logo or design a mockup for a graphic designer, a platform like Canva is super helpful. You can play with different fonts, colors, and design templates to get a better feel for what you are looking for. It's beginner-friendly, free, and a great way to get comfortable with different designs to help you zero in on the look you're going for.

I'd also recommend researching some of your favorite logos and analyzing what you like about them (the color, the font, the weight, etc.). Then you can try and replicate those same elements in your own design.

7. David Farmer, CEO, Ad Giants

Leave it to an expert. You’ll be happy you did. Great design is created by great designers. Like any other art form, it’s not something that can easily be learned.

Design also sets and creates trends. When you start the process, make sure you are aware of these trends and whether they work or not. Simple is always better, and clip art always looks like clip art.

Creating a truly professional design is something I recommend you leave to the experts. There’s plenty of resources available to get this done without spending an arm and a leg. But your creative input for the designer is key.

8. Chris Campbell, Co-Founder and CEO, The Charming Bench Company

My advice would be to familiarise yourself with Adobe Illustrator. It's one of the most versatile tools available for making professional-looking 2D and 3D graphics.

There are thousands of tutorials online for how to do basically anything in Illustrator, so there's always something that can help you figure out what to do next if you're stuck.

Being proficient with Illustrator will also help you understand various design tools you might use later on. Illustrator uses and references many of the features that appear with other design software.

It also exports files in every format imaginable, so the graphics and logos you make in Illustrator will be compatible with pretty much every other system out there.

9. Kara Chun, Graphic Designer, ModOp

To anyone who is unfamiliar with this topic, it is crucial not to be overly ambitious about the number of design elements one puts on graphics.

The best designs are comprehensible and not confusing. There should be a strict visual hierarchy in the order of the headline, key image, body copy, and CTA message. Always ask yourself if this particular element is necessary to the message you’re conveying. Every design element should be justifiable, and it should be able to draw the viewer’s eye to the core message of the graphics.

10. Rick Hoskins, Founder, Filter King

As a business founder, I started out by creating my own logo until I could hire a professional graphic designer. My one tip? Keep it simple.

When you have a concept but not graphic design skills, it can be very stressful. You may be dissatisfied with your attempts and forget the reason why you are creating this logo.

If you intend to create a logo for an endeavor that will ultimately be profitable, then I advise you to do a simplified version now and hire a professional when you scale. You can even use it as a reference in a visual story of your company's history and growth.

11. Mike Chappell, Founder, Formspal

Utilize letter spacing to fill up blank spaces, align text, and compress words that take up an excessive amount of space.

However, make sure not to decrease letter spacing to the point that it becomes unreadable or where letters start to disconnect from one another.

12. Richard Mews, CEO, Sell With Richard

Avoid being afraid of the scale. Consider scaling typography, forms, and compositional elements that need proportional attention. Utilize the appropriate colors to improve this strategy while ensuring that the fonts are legible at larger sizes.

13. Paul Oppong, Management Consultant, Paul Oppong

Limit the number of fonts you use. When choosing a typeface or font for headers, subtitles, and body text, go for legible typefaces to maintain a basic and effective visual style. Multiple typefaces are difficult for the eye to scan, so stick to a small range of fonts.

14. Sara Abate Rezvanifar, Founder and Brand Designer, My Personal Brand

When creating graphics for online use, be sure to leave white space around your text. The message needs to shine through, so keep the design clean and simple by ensuring you have breathing room around your text or copy (as we like to call it in the design world). This will allow the words to stand out, giving your design a more professional look.

15. Shiv Gupta, CEO, Incrementors Web Solutions

Think outside of the box. The most productive people consider unconventional ideas. Don’t use regular symbols and patterns you see everywhere to illustrate your topic. Research, sketch, and publish fresh and creative icons to visually reach out to your audience.

Furthermore, recharge your creative batteries by letting yourself have a break. Relaxation promotes energy and capacity. So take a step back, catch a bite to eat, relax in the park, rejuvenate the brain, and restore your vision.

16. Brack Nelson, Marketing Director, Incrementors Web Solutions

Create a mood board of fascinating designs that reveal an identical look and feel to what you would like to include in your design. This introduces elements like fonts, color palettes, imagery or illustration styles, and generally, layout notes that deal with a related design context.

Aim for ample references to give you a variety of motivations to draw upon. If you only choose one, you’re in danger of accidentally designing it too intently. Browser-based platforms like Pinterest are great for starting digital mood boards and getting inspiration for related styles. However, make sure you check out the best model blogs to see what industry heads are up to. This is a good place to start.

17. Max Harland, CEO, Dentaly

As a marketing expert who understands the dynamics of designing, here's my number one design-related tip: Always prioritize using white space.

Most designers need to understand that designing is not about clubbing too many elements and graphics. There needs to be a balance that is soothing to the eyes. White space refers to the empty area with no elements and text. White space is important because this is where your design breathes.

No matter what online tool you use, always design while actively using the white space. If you're not sure how to start, study a bit about minimalistic design. This banks on the notion that ‘less is more’ and it will surely help give you a new dimension to your designing.

18. David Bitton, Co-Founder and CMO, DoorLoop

As a startup founder and marketer, the one piece of design-related advice I can give to graphic design beginners is to keep it simple.

There will always be new tools, trends, and ideas in the world of graphic design, but the best practice is to keep it simple. With most people accessing online graphics through their mobile devices, graphic designers work with such a small canvas that cluttering can happen too easily. I recommend the following graphic design tips for simple, impactful content:

  • Utilize eye-catching graphics, icons, and 3D or vector illustrations.
  • Use no more than two fonts.
  • Limit your use of complementary or contrasting colors with up to three color choices only.
  • Use space with a bold element to make it pop.

19. Thomas Hawkins, Website Owner, Electrician Apprentice HQ

Simplicity really is key, and you should embrace it. Whitespace on a home page or any other medium is never a bad thing. Actually, it is a benefit. The graphics should be simple, just make sure that the corresponding text is also concise.

Remember, in this day and age where people will see past bells and whistles, you can absolutely make your website stand out without a lot of fluff. For the most part, efforts in overcrowding your design are basically wasted time.

20. Avner Brodsky, Co-Founder and CEO, Superwatches

As the head of our organization, I work with designers to ensure that our corporate designs contribute to our business goals. Here’s one piece of advice for any novice designer: Keep your typography simple.

Choose sans serif fonts (the ones without the dashes or “tails” at the ends of letters) for their clarity and legibility. Classic sans serif fonts includes Futura, developed in 1926; Helvetica (with its current iteration, Helvetica Now), which was launched in 1957; and newer fonts like Proxima Nova, used by Spotify; and Monaco, which debuted just this year.

Don’t go overboard in your font combinations. Stick to a pair of fonts— one for display or title texts and the other for body text. Title fonts, which highlight your key points or messages, should look heavier than body text fonts.

Pay attention to typography because fonts project the identity you want for your brand. Fonts are also instrumental in evoking emotions among your audience that will help them respond positively to your call to action (CTA).

21. Israel Gaudette, Founder, Link Tracker Pro

Creating professional graphics used to be just for professionals. But not anymore, thanks to the emergence of online tools. Here’s one piece of advice on how to create professional graphics even if you’re not a graphic designer: Keep it simple.

You might already have heard this a million times, but I’m going to mention it again and again, especially for beginners and non-designers. In the world of design, there’s nothing worse than a graphic that is overwhelmingly hard to understand.

Simplicity is the key here. You need to keep things at a minimum, as the number of fonts and text. Colors should be balanced and the visuals must be controlled. For example, if you’re making a design that doesn’t have many elements, let the lively background do the trick. Then reinforce it with bold fonts to make it more attractive.

Graphic designing can be overwhelming for beginners. While there are many things to learn, sticking to the basics always does wonders in this industry. You need to understand that there is no one quick formula in perfecting your graphic design skills. It will take time and continuous practice before you finally learn to fine-tune every design you create.

22. Simon Elkjær, Chief Marketing Officer, avXperten

One thing about designing graphics that people tend to overlook is that colors and font styles have a depth that can either make or break the message you’re going for.

Before designing the actual graphics, it’s best to research what each color represents, what it’s associated with, and how an audience perceives it. It’s also good to choose fonts that go along with the tone of your message and that its size is visible enough for people to understand. Keeping these two things in mind will help you design visually pleasing graphics and deliver your message to the audience.

23. Mike Powell, Owner and Editor, Dog Embassy

The one tip that I would give to someone who doesn’t know much about design is consistency.

Consistency with the color palette, with the fonts, and with the images. Consistency in all these elements is what makes a brand recognizable. Some big brands can easily be associated with certain color combinations, regardless of what the image is. That’s how powerful consistency is.

24. Tim Sutton, Blog Owner, Coffee Geek

Though there are beautiful design samples available in online tools for those who aren’t design-savvy, creativity is limited. Also, the customization may not always turn out well once it steps outside of the mold. Here is my tip to create better online graphics without much experience in design: Stick to one or two fonts.

Many people, including designers, make the mistake of unnecessarily using too many fonts in a design piece, causing it to become disorganized with hard-to-follow jumbles of words and an inconsistent style. So the safe bet here is sticking to only one or two fonts.

  • ONE FONT: Play around with the font-weight to make an emphasize where you want it.
  • Use Bold for the title and Normal for the subtitle.

The contrast between the 'Italics' and regular text also helps distribute the stress of attention better, making them easier to read than having both types in Italics.

  • TWO FONTS: Combine any two fonts out of these three categories— serif, sans serif, and decorative.
  • Serif fonts are fonts with ending strokes or feet, expressing a classic and elegant feel.
  • Sans serif fonts are blunt with no feet and neutral in expression.
  • Decorative fonts are fun and dramatic typefaces and work best as headlines.

25. Carla Diaz, Co-Founder, Broadband Search

Formats are important! Creating graphics in an online space can be a lot more complex than traditional advertising design methods. In addition to considering all the general aspects of the design (i.e. how it fits into your brand personality, what it looks like in the space it’s in, etc), you also need to consider how easy it’ll be for customers to see the design.

One of the key considerations should be the format. When you’re designing anything that goes into an online space, the format plays a big role in whether or not the person sees the design, and if so, how quickly they see it. You need to pick a format that keeps file sizes at a minimum (to keep consistent loading speeds) while maintaining quality. This is known as optimization of an image for websites.

Some good formats to consider are .jpeg for still visuals, .gif for moving graphics, and if you really need to .png (but this will be bigger file size, so try to stick to .jpeg and .gif). The next time you create a great design online, keep in mind what file type to use and how it will work on websites.

26. David Attard, Digital Consultant, and Web Designer, CollectiveRay

I am very impressed by how creative yet subtle parallax scroll animations look and how easily graphic designing tools provide it to a website. When done in the right amounts, they look impressive and make your platform interactive. However, too much of it can create disorientation or dizziness, so be extra careful with it.

It's a fun way to let your users notice the important elements. The best part is that it makes grand gestures and can be used for subtle highlighting.

When using it, make sure it doesn't distract the viewer from what you want to emphasize. Gradually minimize the amount of movement. Designate a specific area, preferably a small part of the screen for the effect, and include the opt-out option for users.

27. Roy Morejon, President and Co-Founder, Enventys Partners

As an entrepreneur who helps other entrepreneurs bring their products to life, here are is a graphic design tip for successful marketing: More does not always mean better.

If you are brand new to graphic design, simple and clean is more effective than showing a bunch of skills off the bat. Much like you wouldn't try a brand new edgy haircut the day before a major event, designing a campaign or logo is all about timing when you want to try something new. Perfect your foundation skills, and then build on top of that.

28. Jason Wong, CEO, Doe Lashes

For those who are getting their feet wet in the design world, sign up for Canva. Canva is a fantastic and free tool for beginners. It is user-friendly and has thousands of templates to choose from for inspiration. I highly recommend it for anyone to use.

29. Nikki Takahashi, Digital Media Designer and Strategist, Fetching Finn Inc.

It's easier to scale down than it is to scale up! Always design for project size and resolution that's larger than what you're currently working on. For example, a web-resolution image for an Instagram post will be too small and low quality for a printed poster. Being able to properly repurpose your graphics later on saves time and creates brand consistency.

30. Michael Knight, Co-Founder and Marketing Head, Incorporation Insight

When it comes to creating graphics for most purposes, less is more. Because there are no distracting elements in the mix, minimalism in design allows you to guide an observer's line of sight to the most important aspect of the graphic.

Most consumers' attention spans have been shrinking over time, making minimalism effective at retaining attention and eliciting responses. Graphic design should now be simple, readable, and functional, with no distracting elements. Minimalist designs work regardless of your level of expertise in graphic design. After all, to be minimalist means being simple and straightforward.

To create successful minimalist graphic designs, you must choose your colors wisely and use simple typography that does not distract from the product. Begin by developing a color scheme and a font to go with it. When you're finished, remove all of the extraneous elements that aren't necessary to keep the focus on the product.

31. Fay Hao, Head of Marketing, OurPCB

First, you should know the purpose of the design. Make a proper plan for what you are going to design. Every time you are designing something, the outer look should be visualized well, and the requirements must always be considered. Select professional fonts and colors to have a unified tone.

Avoid using multiple colors. Every text block, button, and section should be aligned properly. Content should have a hierarchy. Try to maintain simplicity for your website with proper navigations and page links.

32. Lauren Bosworth, Founder and CEO, Love Wellness

Keep your designs simple. When creating visuals for your brand, have a distinct and consistent design that will not distract from the message you are trying to portray. Balancing these two main components of brand design will help you uniformly transfer designs from one platform to another to achieve the insight and audience goals.

33. Joe Parenteau, Co-Founder and CEO, Fable

Maximize your visibility by keeping it simple. Graphic design has limitless possibilities for creating unique and captivating images. By deciding on one brand aesthetic, you are able to create an entire array of designs for all of your media platforms without worrying about the proper spacing or which fonts to use. Creating content with your consumers in mind will maximize their viewing pleasure.

34. Tyler Boyd, Chief Strategy Officer, Squeeze

Create a design plan. When you are beginning to design for a brand or company, having a uniform for your designs is important. Create a design plan with a specific color palette, fonts for headers, subheaders, text, design themes, and templates. This will keep your designs consistent and organized to save you time in the process.

35. Michael Waxman, Co-Founder and CEO, Sundays for Dogs

Keep your designs simple. There are so many design options out there, but breaking these trends down to a very simple graphic ensures that you have plenty of room for your message. Minimizing your designs will allow you to maximize your design space and properly articulate your message.

36. Felix Maberly, Manager, Tiger Supplies

  • Keep it simple: One key design tip for beginner designers is simplicity. Graphics should be easy to understand. Use the minimum amount of text and fonts. Keep the colors under control and the visuals balanced.
  • Maintain visual hierarchy: Visual hierarchy is the ability to give visual importance to some elements over others. For example, headers should be larger than subheadings, and these, in turn, are larger than a box of text. When you use visual hierarchy rules, you bring attention to a key point in the design. This creates a visual balance that then starts a visual flow of information for the viewer.
  • Ensure readability: Make your text easy to read. This applies to how you overlay text on backgrounds, the colors and fonts you use for headings, and how elements relate to the text and flow of the design. Choose the best typeface for your project, which matches your message and is also easy to read. It should be easy to read over a background image or texture.
  • Limit your typefaces: When selecting a typeface or font for headings, subtitles, and body text, use easy-to-read fonts for simple and effective graphic design. The eye finds it hard to scan multiple typefaces.
  • Originality: Summon all your creative abilities and graphic design skills to achieve original graphics. Be inventive and experimental. Choose and combine varied typefaces and filters. Do not use trends. Create designs that reflect your unique style, leaving a personal stamp on your work.

37. Divya Gugnani, Co-Founder and CEO, Wander Beauty

Keep your designs uniform. When you are beginning your design process, ensure the tools and software you are using can properly keep up with your brand’s optimal presence. Having a consistent design and color palette ensures that your brand is recognizable.

Bottom Line

Suffice to say, this list of design advice is incredibly interesting. Evidently, one of the most important principles when it comes to design is simplicity. With a simple, straightforward, and consistent design, you boost your credibility and efficiency as a brand. We hope this gives you all the inspiration you need to start your journey!

Do you have any business logo design related questions? Ask us!
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