Clothing - an item synonymous with elegance, simplicity, or comfort. Starting a business is no cakewalk, especially as the textile market is rife with competitors and ever-evolving trends.
How difficult can it be, you ask?
As an entrepreneur, you are aware that plenty of thought and effort goes into starting a business. As for a clothing line, there are no definitive steps to follow. It all depends on your brand ideology and the niche that you are targeting.
These days, eCommerce and online shopping via social media platforms have become the modus operandi for many fashion brands. Sustainable clothing lines are being introduced to the market, proving eco-conscious can uphold quality and authenticity.
Competition is tremendous in the fashion business, however, once you resonate with your niche, you can cut through it all.
Not every fashion designer started their journey thinking they could be one. Creativity, skill, and persistent determination helped their business bloom.
8 Steps On How To Start A Clothing Line
We have put together an 8 step guide for you to start your own clothing line.
Step 1: Develop a brand identity
To start a business any entrepreneur must have a long-term business strategy that focuses mainly on brand identity. Brand identity highlights the visual elements along with the main attributes your fashion line has to offer.
The millennial generation loves to wear brands that offer an experience. Brands should be able to resonate and add a particular cachet.
Here are some key questions to ask yourself before you visualize how your clothing brand should be:
- What should be the brand identity and how to make it resonate with either your niche, or the masses?
- What are the different challenges you might face while starting your clothing line and how will you overcome them?
- Who is your target audience?
- Would you want to wear your clothes before you market them towards potential customers?
- Does artistry matter more than the essence of the business or vice versa?
- How is your offering different from existing clothing lines?
Answering these questions will lay the foundation to build your brand and put forth the best business you could ever run.
Step 2: Find your target audience
‘Niche’, ‘target audience', ‘potential customers’ are words often used as part of the business parlance. Once you have your brand identity in place, the next step is to identify your customer base.
You can start by answering the following questions:
- Are you looking to cater to the millennials or the middle-aged?
- Is your brand leaning towards luxury clothing or sustainable fashion?
Another important aspect that you must consider under this step is brand equity. Brand equity will determine how your brand impacts the minds of your target audience.
You must determine what attracts your target audience towards your brand. Your brand offering should be exemplary and able to lure loyal customers from other brands.
From style-conscious customers to those assessing the value of a clothing item by its price, your clothing brand should have a well-defined target demographic to flourish and gain momentum.
Step 3: Identify key business components
Starting a business is not easy. From artisans, logistics, equipment, your own space, online presence, finances, funding, to legal aspects, there are a lot of components that need to be in sync for your brand to flourish.
Pricing structures, product descriptions, material usage, filing the necessary paperwork, and registering the business are important from an operations point of view. Make a detailed guideline and outline every aspect before you launch your clothing line.
Step 4: Start designing & sourcing
At this stage, start designing and sourcing authentic quality fabrics for your clothing line. Considering this is your livelihood on the line, ensure your creative and entrepreneurial spirit kicks into high gear.
While designing and sourcing, keep your brand ideology in mind. The first impression is always the last, so carefully design your products ensuring quality control. .
Practical decisions, quality products, designs, and pricing which are cost-effective are what will set you apart from your competition.
Step 5: Find the ideal manufacturer
Manufacturers play a significant role in the success of a fashion brand. At this stage you need to answer the following questions:
- Are you looking to set up a studio?
- Are you planning to source and tailor outfits by yourself?
- Are you looking to source your fabrics from a well-established manufacturer?
- Would you want a fully working workshop of artisans to create the masterpieces?
You need to start setting up meetings with potential manufacturers. If you are working on a budget, you can locally design and manufacture your goods.
However, if you have a decent budget and are looking to stand out, you need to find the ideal manufacturer. This will be tedious but will serve as a stepping stone for your business.
Step 6: Determine your pricing structure
This step includes understanding numbers and pricing your clothing goods accordingly. Pricing structures should be concrete, definite and practical.
Before pricing your products, understand the numbers thoroughly. Cost-effective products offer a competitive edge.
If you are looking to raise funding, having a strong business plan is imperative to get potential investors or venture capitalists onboard. Your funding will depend on how well you sell your idea.
Step 7: Platform selection and marketing
Decide where you want to start your fashion line - it could be a retail store, online store, home studio, or any place that is accessible to your potential customers.
If your customer base revolves around those who choose clothes as per the touch and feel, a home studio or a retail store will work well.
However, with the increasing number of virtual shoppers, setting up an online store is the best way to launch your clothing line. You can start by creating an attractive and stylish website, and registering a memorable domain name.
For your online clothing store, .store is a great new domain extension that is meaningful, brandable, and will be super relevant to your customers. With .store, your domain name can simply be www.<brandname>.store.
Another important aspect of your brand is creating a logo that is chic and helps you outshine your competitors. Once you have your website and logo ready, you need to start marketing your clothing brand.
Social media presence will add great value to your brand. Budgeting your marketing goals and getting on board with social media managers and graphic designers will take your business to the desired heights. Also, think about providing an involved customer experience that continues beyond the purchase. Engage with your customers, use innovative product packaging to improve product and brand perception, use QR Codes with logo on your packaging, labels or product marketing to provide discounts or coupons, thus improving customer experience and creating brand loyalty.
Step 8: Test out your designs
Feedback is an essential part of launching any new business, especially before you decide to go all-out with your new venture. When it comes to the birth of a clothing line, it helps to know that your designs are well-received and loved by potential customers. The testing stage helps consumers understand your brand, and it gives you (as the designer) an idea of where your business is could be going.
Marketing spaces, conventions, online marketplaces, and fairs are great avenues to meet people and market your line. You may allow interested peers to try on your designs and observe the general response. Any feedback is great feedback, and this guides you to resolving any issues with your designs before you launch the line.
The truth of the matter is, the testing stage never ends. For as long as you have a clothing line, you will be adding more designs and collections as time goes on. You will always need this kind of growth in your business and having a pre-emptive strike in this aspect makes all the difference in the world.
Step 9: Launch your clothing line
Starting with a soft launch is always a great idea for fashion brands looking to set their base.
A soft launch mainly focuses on limited quantities and selective ownership. Start by focusing on your business plan to get potential investors on board to have access to capital.
Once you start seeing significant growth, you can focus on gaining full ownership of the profits and collaborations.
Step 10: Scale up your clothing line
Now that you have successfully launched your new clothing line, what’s next for your business? Continue to scale it. This does not mean you need to immediately add new products and overwhelm yourself with ways you can move up the ladder. It is simply thinking about the genuine direction of your brand and how you can seamlessly activate your growth as a designer.
Before committing to your next action plan, take some time to reflect on the trajectory of your business. Success does not entail grand ideas— it entails real purpose. You’ve launched your clothing line, but it’s time to remember the mission of your business. Start small and work your way up.
For example, in the midst of success, a suitable next step would not be to immediately hire a full team of employees to sustain your brand but to look for a few that truly understand the essence and vision of your clothing line. Think about your designs— how do you want people to feel when they wear your clothes? Incorporate that insight into new products down the line.
Remember your purpose as a designer, and forever scale up in that light.
How To Create Clothing Brand Logos In 7 Easy Steps
When thinking about how to start a clothing line, you need to think about clothing brand logos.
A logo can help establish the visual identity of your clothing business and set it apart from the competition. The fashion industry is notoriously known for being highly competitive, so having your business stand out in a positive light can do wonders for your brand.
Branding gives your clothing business a strong identity, but good branding does that and so much more. Good branding allows you to build a connection with your target audience, potentially making them want to learn more about you and engage with you.
Clothing brand logos can elevate the appearance of these businesses, but more importantly, they provide credibility.
Building your clothing business can boost trust and reliability between you and potential customers, which is vital as your brand needs their loyalty to generate sales and future growth.
Once you manage to build a connection with your audience through effective branding, your job gets a whole lot easier.
A strong logo is one giant step that can help you get there, and with our AI-powered logo maker to assist you, your visual branding needs are pretty much set.
Before we get to that, here are some other steps you should take to make your clothing line stand out from the crowd.
How To Make Your Clothing Line Stand Out
Clothing brand logos are essential, but there are other ways to stand out and make an imprint on the fashion industry.
With the emergence of a global pandemic, most brands are leaning towards the Internet as their greatest business asset. Statistics show that, in 2020, the online shopping market nearly reached 4 trillion globally with 46% of women in the United States buying clothes online.
Rest assured, the clothing industry is booming, and there are many opportunities to stand out and reap the benefits.
Branding is essential, but here are other valuable tips to consider:
- Do extensive research on your competitors
- Come up with designs that you know people would want to wear
- Take as much feedback and critique as possible
- Network, network, and network
- Offer competitive prices
- Offer competitive shipping costs
- Improve on your designs regularly and consistently
- Create a user-friendly website
- Offer new deals and discounts for every occasion
- Feature reviews on your platform
Studies show that high shipping costs are the number one reason for cart abandonment, next to discount codes that don’t work and arrival times that take too long. Curb these hiccups at the start to show users that your brand prioritizes its customers at all times.
These tips can help keep people interested in your clothing line, but a good branding strategy boosts the professionalism and quality of your online entity as a whole. A logo is like a visual pitch, and if it’s appealing enough, it can compel users to check out your designs.
LOGO.com can assist you with getting a logo, a name for your clothing brand, and tons of services to help you market your business. Find out how below!
Steps To Create Clothing Brand Logos
Here are seven easy steps to get clothing brand logos and ways to promote and market your business with your new visual.
Step 1: Find a great business name
Your clothing business name is more for your customers than it is for you. Decide on a name that oozes charm and style, so much so that it would compel onlookers to learn more about your brand.
All you have to do is input 1 to 3 relevant keywords that describe your business and optimize your preferences.
The tool will generate a ton of names along with potential logo ideas for you to choose from.
Step 2: Choose the clothing line name you like
Browse through the selection of names and choose the one you like the best. Don’t worry about the logo design just yet— you’ll soon get hundreds of different designs to choose from.
Here are some tips in choosing a great name for your clothing business:
- It should be unique and distinctive
- It should be relevant to your products/designs
- It should be easy to pronounce and memorize
- It should be simple and recognizable
- It should reflect who you are as a clothing brand
Once you have chosen the right name, click ‘Ideas’ on the upper left of the page to check out hundreds of logo designs for it.
Step 3: Find the perfect clothing line logo and customize it
Every logo you’ll find is customizable according to what you prefer. Find a design that is closest to your ideal logo and click it to customize it. From here, you can modify its font, colors, icons, spacing— pretty much everything! Don’t stop until it’s perfect.
Here are some tips for when you customize the logo to ensure it’s effective:
- Use one or two colors at most
- Opt for a neutral backdrop
- Choose the colors that best represent your clothing business
- Use one or two fonts at most
- Consider sans serif fonts for their readability
- Avoid overcrowding the logo with too many elements
- Build a simple yet strong design
- Ensure that it looks memorable and professional
- Use an icon that best represents your designs
Customization is essential because it allows you to make the design your own. You are in total control of its elements. Nobody knows your ideal logo as well as you do, and with a professional logo maker, you get to make your vision come alive in exactly the way you need it to.
Customizing clothing brand logos also helps your line stand out from the rest of the competition, which is a big deal in the fashion industry.
You get to add your own spin to the design instead of using pre-designed and ready-made logos, which tend to be ordinary and monotonous. A logo represents your brand, so you wouldn’t want the same qualities to be said about your designs.
These are the benefits of logo customization:
- Helps in standing out from competitors
- Allows you to tap into your creativity
- Achieves your ideal logo design
- Adds distinction and memorability
- Helps make brand-specific elements come alive
- Proves that the design is truly your own
Step 4: Finalize your logo design
Once you’re happy with the design, go ahead and click ‘Preview’ to see how your new logo will look on various platforms and merchandise. You will also receive details about the font, color palette, business cards— whatever you need to get your clothing business running.
That’s all it took to get clothing brand logos— four simple steps, and you’re almost at the finish line. Now, you must choose a package before you can take your new logo home.
Step 5: Choose your logo package
You have the option to either purchase a kit or a subscription plan depending on your preferences. You can get a subscription for as low as $5/month, which is a great deal if you are starting out and don’t want to make any major investments just yet.
You may also get a basic kit for as low as $20, allowing you to own your new logo and start using it as soon as possible.
Depending on the package, you can get:
- High resolution and Vector images
- A free domain name
- The option to edit your logo
- A social media kit
- A website builder
- Basic PNG files
- ...and so much more!
Check out the package plans to determine which would be the best for your business and its needs.
Promote Your Clothing Line Business
Social media branding is an effective tool that allows you to market your clothing brand to the right audiences efficiently. For example, Instagram is the perfect place to display your clothing designs and promote your products.
But before you post any designs, a way to build credibility in your clothing business is to make your social media presence consistent.
A social media kit offers this consistency. LOGO.com gives you ready-to-use files for all your social media platforms such as Facebook, Instagram, LinkedIn, Youtube, and Twitter so that you can get started in no time.
More importantly, to build a clothing business, you would need a website to feature your designs and have customers purchase your products. LOGO.com offers a website builder, which gives you infinite possibilities for how you would want to use it for your brand.
You can also dive into other forms of promotion, such as creating blogs about your journey as a designer and entrepreneur— providing tips and tricks to aspiring designers while also building your clothing business.
According to a study from Hubspot, 80% of internet users interact with both social media and blogs. What are you waiting for? Get a social media kit and a website builder today!
10 Great Examples Of Clothing Brand Logos For Inspiration
Here are ten logo examples for some design inspiration:
Clothing brand logos typically have shades of pink to cater to their most popular demographic— women! Include some quirky pink to your logo for that girly flair.
This logo has it all: the classic black and white scheme, a relevant icon, and enlarged elements that subtly stand out. It’s minimalism at its finest.
Clothing brand logos typically have a glimmer of gold for a bit of glamour. Let your customers feel beautiful and special with the prowess of gold’s sophistication.
Yellow is a color that stands out— add a black background, and it’s all the more eye-catching. Top it off with a cute and funky font, and you’re good to go.
Fashion brands have a collection of different products— blouses, bottoms, dresses, and so much more. Clothing brand logos tend to be simple to unify varying designs. Plus, you can’t go wrong with gorgeous red, huh?
Why not stand out from typical vertical logos and go with a fun slant? A logo with a cute dress icon, a simple color scheme, and a unique angle is a pretty cool way to go!
Zippers apply to so many articles of clothing— it essentially says what your business is all about from the get-go. Throw in a classy and complementary color scheme of gray and beige, and you’ve got a winner.
Simple clothing brand logos always win. Without overcrowding it with several elements, people can focus on the wording. And those words are what you want them to remember the most.
Nothing says distinctive like mixing blue and orange in your logo, and it has quite the track record. Fanta, Mozilla Firefox— we know that blue and orange work together, yet we hardly see it in fashion! Feel like blazing the trail today?
Black backgrounds allow the elements in a logo to pop. Include some pink goodness, a great icon, and a large and readable font! You’re set.
Build A Strong Stunning Clothing Line Business
There’s a lot to think about when you start your own clothing line. You need to draft out a plan, follow this guide, weigh your pros and cons, and go with what your instinct says. A logo is the core of your visual branding needs because it builds a foundation between you and your target market. It shows that you care about your clothing line enough to brand it properly.
Compelling logos can ultimately set you apart from other designers, and they can potentially tell users a story with a single glance. Many say that patience and grit decide the success of your business. In the end, you need to choose a business that fuels the fire in you, one that you can run on your own terms and will provide immense satisfaction to you.