How To Start A Small Business Or Side Hustle: The A-Z Of It!

December 28, 2021
Authored by:
Kari Amarnani

Are you thinking of starting a small business at home?

The secret to success when starting a small business from home is this:

Be passionate about your work and enjoy the process of building a business from the ground up.

Starting a small business at home can give you the flexibility to choose your projects, design your day, prioritize your time, and in all this process, make a living. While this may sound glorious, building a business rarely is. Be it big or small, a business demands an unrelenting focus, long-term commitment, and a clear understanding of the kind and amount of work involved.

To start a small business at home with a solid foundation and guaranteed earning potential, you’ll first have to invest your time and resources into it. That starts with identifying what the right business is for you and creating a plan for it.

The eight steps mentioned below will give you a headstart.

Step 1. Understand Yourself And Your Passion

Start by brainstorming a list of ideas and activities you like doing, good at, and demand in the market. Your talent forms the foundation of your business, even if it is a small business at home.

Start by assessing your personality traits. Are you:

  • Detail-oriented?
  • Data-focused?
  • Creative?
  • Persistent?
  • A quick learner?
  • A great speaker?
  • Influential?

Your talent is closely related to your personality traits, and it also determines if you have what it takes to build a business. For example, some common characteristics of most successful business owners are that they are:

  • Open to different experiences
  • Self-reliant
  • Committed and persistent
  • Comfortable taking risks
  • Self-starters

Start by doing an honest assessment of your personality and talents to understand if you can build a business and then explore what that business will be about.

Step 2. Get Down To Research

Once you have a fair idea of what your business will be about, start doing your research. Study your potential market and see if there’s an audience for your product/service.

The way to do this is to do a bit of possible target audience profiling. Your market research should give you an idea of just how many consumers exist in your selected niche.

There’s a high probability that the idea you’ve chosen is not novel. It likely already exists in the market. So, use your research to study more about it to have all the details needed to build your business plan.

The more thorough your research, the more you’ll be able to tell if your new venture is worth giving a shot or if you should explore other ideas. If you’re starting a small business from a US home, you should explore the US Census Bureau to learn more about different categories’ demographics.

Step 3. Determine If Your Idea Is Suited For A Home Business

Some business ideas are great, but not all of them can be operated from home. Starting a small business at home requires looking at various factors such as your location, family, home environment, legal restrictions, zone laws, licensing, work style, and more.

For example, you might not be able to start a manufacturing business from home. Similarly, if your business demands many clients coming and going, then having a home office may not be the most practical choice.

Your small business idea must check these two boxes:

  • You can efficiently operate from home without needing a separate workspace, or you have ample space in your home to set aside for the business.
  • The majority of your work can be done from home and doesn’t require customers to visit you in person much.

This should ideally further narrow down your list of business ideas that are practical for you to start at home.

Step 4. Decide On The Legal Structure

Choosing the right legal structure is fundamental for your new business. Essentially, there are three ways to go about this: a sole proprietorship, a partnership, or a limited liability company (LLC).

If you want to get started on your business as soon as possible with little to no hassle, a sole proprietorship may be the best choice for you.

With this structure, you are in complete control of all your business decisions— something you will not attain in a partnership model. 

A partnership structure entails you operating the business with (at least) another person.

Though you may not be in full control of the direction of your business, a partnership is financially convenient because you have shared responsibilities of any debts or expenses that your business may incur.

Strikingly different from the two is a limited liability company (LLC), where there is a legal separation between you and your business. This structure is a more flexible route. However, you must file your business with the state and take care of the endless paperwork.

You can determine which of the three best suits your new company by understanding your business model and how you ideally want to operate in a work setting.

Step 5. Estimate Your Rough Profit

Profit happens to be one of the core reasons why most people start a business. Having the best talent and skills is excellent, but if no one is willing to pay for it, you don’t have a business.

For each idea that you have, ask the following questions:

  • How much will people be willing to pay for your product/service?
  • Will I be able to make sufficient income from this?

For example, suppose you want to start a bakery business from home. Considering the time involved, let’s say you’re only able to bake one perfect cake in a day, but you find out that people are willing to pay up to $80 for each cake. That produces revenue of $2400 per month (considering you’re selling a cake every day), minus the expenses related to baking material and advertising.

If your objective is to have a side income, this can be fantastic. However, if you want to make a living from this business, you may want to look at more significant numbers.

Businesses often demand time and resources before they start generating profit. Be mindful of this and give yourself a window of time when you create that your business won’t be profitable. However, at some point, you’d want to meet your profit goals to call your home business a success.

Start by determining your minimum monthly income requirements and evaluate your business idea keeping that number in mind.

Step 6. Write Your Business Plan

The primary objective of creating a business plan is to put all your thoughts and ideas on paper and confirm that your business can. Once you’re convinced that you want to start a small business at home and you have your vision, write a business plan that includes the following:

  • A summary of your what your idea is
  • Your research findings
  • A detailed description of your ideal customer (buyer persona)
  • Your advertising and marketing strategy
  • Breakdown of your finances
  • Plan of operation

The thinking and research you do while writing your business plan will help you further refine your idea and ensure that you have all the right tools and a robust program to launch your idea into the market successfully.

Step 7. Set Up A Home Office

You’re almost at the finish line, but there’s an essential factor you must consider before you allow your business to take off. A 2017 study showed that there is a significant correlation between job performance and a proper work environment.

Your physical environment massively affects the efficiency of your company. Now, since you are setting up a new business from home, you want to make sure that it is a setting that allows for productivity.

Working in spaces of a house designated for other purposes (like a bedroom or the den) may work in the short term, but it does not allow long-term success. Chances are, you will encounter distractions. This leads to your divided attention, and you may not end up working the way you need to.

Having a home office, a place that is just about work and constructive efforts, can make all the difference as you begin your new journey. Even menial or small tasks feel a little bit more substantial in a home office.

Step 8. Take The First Steps

After all the analysis, research, and planning, it’s time to implement your plan. This may seem a tad overwhelming, which is why the best way to start your small business is by building your brand foundation. This involves:

  • Coming up with a great business name: If you already have a name in mind, great! Look for the domain name and get started. If not, you can try out various brand name generators to explore some name options.
  • Create your logo: A business is incomplete without a great logo. After all, your logo is your business’s visual identity. For someone who’s starting a small business at home, you can explore various top-of-the-line logo makers to come up with your business logo.
  • Build your website: There are various website builders out there, such as Wix, Squarespace, WooCommerce and Shopify, where you can set up a simple website and start with your business.
  • Social media presence: Having a social media presence isn't a one-and-done deal. Establishing a reliable presence requires time and patience. As an ideal platform for building your brand and gaining recognition, you have to ensure that every post is consistent with your image and brand. Business owners post various infographics like flyers, posters, and short marketing videos. There are many online tools available for creating infographics for your social media platforms, by using this tool you will get creative flyer design ideas, free templates for posters, and many more. The main advantage of using these tools is you can make your customized design within a few clicks.

How To Design A Logo For Your Small Business Or Side Hustle

A logo for small businesses—is it important? Absolutely! Here’s why:

A logo is the foundation of the business’s visual identity and it sets you apart from other companies in your industry. More than that, small businesses need proper branding to build a strong identity—a logo is a massive step in this direction.

Effective branding creates a bridge between you and your target audience, potentially making them want to engage with you.

A powerful logo can elevate their appearances, but more importantly, it provides credibility, professionalism, and legitimacy. These are critical attributes for a small business to have from the beginning. 

Building your small business and branding it well can boost loyalty between you and potential customers, which is vital because you need to create a bond with them for long-term business growth.

Once you have built a connection with your audience through proper branding, your job gets a whole lot easier. 

A strong and effective logo is one giant step that can help you get there, and with our AI-powered logo maker to guide you, your visual branding needs are set and ready for the world to see.

Before we get to that, here are some other steps to consider to make your small business stand out from the crowd.

How To Make Your Small Business Stand Out

A logo for small businesses is important, but there are other ways to stand out and build a flourishingly positive reputation in your industry. 

Statistics show that the primary reason small businesses fail is because of a lack of market demand. To curb this obstacle from the start, consider starting a business in booming industries.

Branding is essential, but here are other great tips to consider:

  • Do extensive research on your competition
  • Build your brand’s personality, mission, vision, and values
  • Come with your brand voice and tone
  • Organize your business priorities accordingly
  • Provide excellent customer service consistently
  • Commit to regularly building a solid relationship with customers
  • Be 100% transparent about your products and services
  • Evolve with the times and come up with new trends and marketing schemes
  • Show customers that you have expertise and knowledge of your chosen industry
  • Start a company blog to gain visibility and traffic
  • Offer guarantees (customer satisfaction, next-day deliveries, etc.)
  • Promote your business on various social media channels

Above all, the best thing you can do for your business is providing top-notch, reliable, and amazing customer service. 75% of people consider customer service to be the true testament of a company’s competence. Excellent customer support can significantly raise your chances of having loyal and returning customers.

These strategies can help intrigue customers, but a good branding strategy boosts the professionalism and quality of your online entity as a whole. A logo is like a visual pitch, and if it’s appealing enough, it can compel users to learn more about you.

Steps To Create A Logo For Small Business

Here are six easy steps to get a logo and ways to promote and market your brand with your new visual.

Step 1: Find A Great Name

Your business name and domain name is more for your customers than it is for you. Decide on a name that oozes professionalism, so much so that it would compel onlookers to learn more about your brand.

Consider using a business name generator to provide you with a great and memorable name along with a beautiful logo to go with it. 

All you have to do is input 1 to 3 relevant keywords that describe your business and optimize your preferences.

For example:

Small Business Name Generator

The tool will generate a ton of names along with potential logo ideas for you to choose from. 

Step 2: Choose The Name You Like

Small Business Name Ideas

Browse through the selection of names and choose the one you like the best. Don’t worry about the logo design just yet—you’ll soon get hundreds of different designs to choose from.

Here are some tips in choosing a great name for your small business:

  • It should be unique and distinctive
  • It should be relevant to your services/products
  • It should be easy to pronounce and memorize
  • It should be simple and recognizable
  • It should reflect who you are as a business owner

Once you have chosen the right name, click ‘Ideas’ on the upper left of the page to check out hundreds of logo designs for it.

Small Business Logo Design Ideas

Step 3: Find The Perfect Logo And Customize It

Every logo you’ll find is customizable according to what you prefer. Find a design that is closest to your ideal logo for small business and click it to customize it. From here, you can modify its font, colors, icons, spacing— pretty much everything! Don’t stop until it’s perfect.

Logo Editor

Here are some tips for when you customize a compelling logo for your small businesses:

  • Use one or two brand colors at most
  • Choose the colors that best represent your small business
  • Use one or two fonts at most
  • Consider sans serif fonts for their readability
  • Avoid overcrowding the logo with too many elements
  • Build a simple yet strong design
  • Ensure that it looks memorable and professional
  • Use an icon that best represents your small business

Customization is essential because it allows you to make the design your own. You are in total control of its elements. Nobody knows your ideal logo as well as you do, and with a professional logo maker, you get to make your vision come alive in exactly the way you need it to. Customizing your logo for small business also helps it stand out from the competition.

These are the benefits of logo customization:

  • Helps in standing out from competitors
  • Allows you to tap into your creativity
  • Achieves your ideal logo design
  • Adds distinction and memorability
  • Helps make brand-specific elements come alive
  • Proves that the design is truly your own

Step 4: Finalize Your Logo

Brand Mockups

Once you’re happy with the design, go ahead and click ‘Preview’ to see how your new logo will look on various platforms and merchandise. You will also receive details about the font, color palette, business cards—whatever you need to get your small business running.

That’s all it took—four simple steps, and you’re almost at the finish line. Now, you must choose a package before you can take your new logo home.

Step 5: Choose Your Logo Package

You have the option to either purchase a kit or a subscription plan depending on your preferences. You can get a subscription for as low as $5/month, which is a great deal if you are starting out and don’t want to make any major investments just yet.

You may also get a basic kit for as low as $20, allowing you to own your new logo and start using it as soon as possible.

Depending on the package, you can get:

  • High resolution and Vector images
  • A free domain name
  • The option to edit your logo 
  • A social media kit
  • A website builder
  • Basic PNG files
  • ...and so much more! 

Check out the package plans to determine which would be the best for your business and its needs.

Step 7: Build Your Small Business

Social media branding is an effective tool that allows you to promote your brand to the right audiences efficiently. In fact, 64% of small businesses use social media in their marketing strategy.

Having successful social media engagements only happens when you have credibility, and a way to build credibility in your small business is to make your social media presence consistent. 

A social media kit offers this consistency. With us, you'll get ready-to-use files for all your social media platforms such as Facebook, Instagram, LinkedIn, Youtube, and Twitter so that you can get started in no time.

You'll also get access a website builder, which gives you infinite possibilities for how you would want to use it to boost your brand. Every business needs a website, and now you have one!

You can also use it for diving into other forms of promotion, such as creating blogs about your journey in starting a business— providing tips and tricks to other entrepreneurs while also building your brand. 

10 Great Examples Of A Logo For Small Businesses

Here are ten logo examples to get your creative juices flowing:

1. Go for a simple, minimalistic logo to express only the essential aspects of your business.

 2. Blue is a popular choice in a logo. It shows professionalism and skill, which are great qualities to embody from the start.

3. Having yellow in a logo is really effective— it’s eye-catching and evokes positivity and light, which customers need when they require guidance from you.

4. You can’t go wrong with black and white logos. Many brands choose monochrome logos as they can apply to a wide variety of products and services without putting your business in a box.

5. Red is another eye-catching color that signifies strength and energy. Show customers that you are capable and always ready to serve them efficiently.

6. We know blue is effective on logos— why not use it as a backdrop for an even greater emphasis on your professionalism?

7. Orange embodies the strength of red and the zest of yellow into a lively combination of efficiency. Not to mention, it’s a distinctive choice!

8. Sometimes, the less you express, the more you say. And this principle is especially true with logos! Go with this ‘less is more’ visual that says all you need to say.

9. This logo has it all—complementary colors that stand out, a readable font, and a relevant icon. What more do you need?

10. Black and yellow go great together in a logo— a powerful combination of class, positivity, and uniqueness for your business.

2022 Logo Trends for Small Businesses

This past year, a lot of small businesses realized they had to move their offerings online. Part of that initiative may have involved:, setting up an online store, creating an online brand synced with the brick-and-mortar, and making a local shop a global go-to.

In the United States alone, online sales grew over 31% from the first quarter to the second, while retail fell nearly 4% in the same period. Customers are looking for digital ways to support their favourite businesses. Allowing your customers to buy from your brand directly through your eCommerce shop is a great way to achieve that and maintain your customer base.

As most small or local shops know, a big part of online brand recognition is your Logo. It's how a customer recognizes that they have landed on your social media pages or your website and can associate it with your physical location. Whether you're a new business or entirely new to the world of eCommerce, there's never been a better time to refresh your brand and try something new to stand out online.

Logo Trends for 2022

A great starting point for a logo is to think of your company's mission and who your target customer is. Your Logo should resonate with both and represent who you are or what you offer. The best logos are those that connect with the brand and resonate with your audience. You can see some of the top rebrands for 2020 included a change to bright colours and imagery, hand-drawn art styles, and simplicity in design overall.

Logo Trends for 2022: Colour

Bright colours and gradients are (back) in! Ensure that the colours you choose are something you can work with on your website and social, but also in print. Not every colour on a screen translates well off-screen. If your Logo needs to be on packaging, for example, it's best to test your Logo in print before finalizing the design. Keep your colours bright, positive, and connected to your brand.

MailChimp’s 2018 rebrand to hand-drawn elements

Logo Trends for 2022: Art Style

For the past couple of years, a popular trend, possibly inspired by MailChimp's 2018 rebrand, has been to incorporate hand drawn elements. Custom drawn elements can instantly allow a customer to recognize a brand even without the Logo in view and are a great way to differentiate from other companies. You may need to hire a graphic designer to create an extensive line of hand-drawn elements for you to use, but other resources are available, such as blush—a design that offers free collections of art.

MailChimp's 2018 rebrand to hand-drawn elements

Logo Trends for 2022: Simplicity

Simplicity is key to understanding, making sense that text, fonts, and shapes are all about simplicity. It's essential to make sure that your fonts are legible, your profiles have clean lines, and none of your text or imagery blurs together or overlaps confusingly.

How To Make A Logo Online

Many business owners believe that logo making is expensive. You don't necessarily need to have a full-time designer on your team to create the brand you want. You can make your Logo online or hire a freelancer with graphic design expertise to create one for you.

If you want to create one for free, then you've come to the right place! At Logo, we offer you the ability to create a logo with our logo maker and try out different ideas to bring your brand to life.

There are plenty of options to connect online and view portfolios of graphic designers to hire a freelancer. Look for someone with a background in graphic design or branding. Try looking through options for freelancers on Upwork, Freelancer, or Fiverr. When hiring a person to create your logo design, expect to pay between $300 and $3000, on average.

Logo Making Tips for Small Businesses

When making your Logo, you must remember these tips to make logo and brand management easy going forward. Following these rules will also help you make changes or bring on a graphic designer in the future.

  • Download your Logo in all file formats. When you're creating your Logo, you may think you need only a small image for the Logo on your website or social media pages, but it's best to have all file formats for your logo. Sometimes, a tradeshow may want you to use the. PNG file for their website but the .AI version for their Turning a .PNG into an .SVG or .AI file is more difficult after the fact.
  • Download the colour version plus back and white. When you are providing your Logo to events or charitable organizations your company sponsors, trade shows you attend, or organizations you partner with, everyone has a different background colour to put your Logo against. If your bright colours aren't going to work with all background colours or if your black Logo would blend into dark backgrounds, it's best to have other colour options available. Make sure to download the Logo in full-colour version, white and black.
  • Create a brand book that includes logo use. A brand book is a great way to highlight all the essential elements of your company's brand. You can provide a brand book to employees and business partners. The brand book will include ways that your Logo can be used to be sure it isn't distorted or made into colours that aren't associated with your business. Consistency is vital online for brand recognition, and a brand book helps keep that in check without you having to explain how to use your Logo each time you interact with someone new.

Share Your Logo

If you're creating a new brand from scratch, an online brand to match your existing storefront, or doing a brand refresh - now is a great time! Remember to let your Logo lead the new brand and think of what your company offers and who the business is when creating that Logo. Hopefully, you've seen how companies have branded and rebranded themselves to be more modern, and you keep the tips in mind for a successful online brand of a local shop. Share your small business's new brand with us on Instagram or Twitter - we'd love to share it with our audience!

How to Prepare Your Small Business For A Product Launch

Launching a new product into the market is not an easy process: creating a clear plan and an ideal strategy requires a lot of energy and patience. You have to be thorough because of so many moving parts, as there is a thin line between success and failure.

First impressions your business leaves on the audience are crucial. They usually become difficult to shake, so you must execute everything to perfection.

Below are some things you should consider when launching a new product.

1. Use social media marketing

If you are not promoting your business on social networks, you're missing a huge opportunity. According to a Hubspot report, 71% of users said that social networks persuaded them into buying a product or service.

It's also a great way to connect with your audience. You learn about your customer's needs, their purchase behaviour, and which campaigns work.

Social networks can be of great help in creating hype when launching a new product. People will almost certainly try to find you on social media, which is why you need to set up your accounts and be prepared to provide all the information needed.

Posting interesting textual or video stories, humanizing your brand, and creating cool animations will bolster your engagement and social network interactions. This something you should focus on since the algorithm is mostly based on interactions.

Figure out which networks are more suitable for your business. The truth is — you are probably going to be active on most of them to maximize your effectiveness!

You can test-drive what social media network attracts more prospects to your new product or service through placing engaging banners, covers and posting stories on the most popular platforms like YouTube, Facebook and Instagram with the help of a free banner maker.

2. Get started with Paid ads early

Producing great content on social networks isn't enough – unless you promote your posts — you will be "invisible" to the vast majority.

With offline ads, you never know to what extent they are shown to your preferred audience. In the digital world, companies evolved their advertising platforms to the point they can guarantee that your ads will be shown to those who have an interest in your product.

Create a campaign by selecting your goals. You can choose to increase traffic on your website, boost engagement, brand awareness, or even generate new leads.

You can also target demographics such as age, gender, interest, purchase behaviour, etc. This allows your ads to be shown to the people more likely to buy your product, generating more revenue.

3. Think about hiring influencers

Influencers are the new kings and queens of social media. According to Business Insider Intelligence estimates, brands are set to spend up to 15 billion US dollars on influencer marketing in the year 2022.

They can be effective spokespersons and help you elevate brand awareness. It would help if you considered them even before launching your product, so there is a greater buzz before the product is even available.

Furthermore, reaching out to influencers for your product or service feature is a great chance of gaining access to further prospects' flow. And it will be faster and easier than if you were trying to attract potential customers using other generation efforts single-handedly.

With a brand pitch email template at your disposal, you can easily reach out to influencers in your niches if you are up for launching a successful and profitable influencer marketing campaign.

The first step in choosing influencers is deciding between reach and niche influencers. Next, check out this guide on how you can use influencers and brand ambassadors for your business and your niche.

Niche influencers may have less reach, but they usually generate more engagement (6% compared to the average 1.6% for celebrities).

Their following usually consists of a narrow group of people interested in a specific topic which can prove to be better than a broad following of a celebrity. Hint: Combining a few of these micro-influencers can give you a similar reach but a lot more engagement!

4. Leverage email marketing for the pre-launch phase

Similar to social media, email marketing strategies can help you generate hype around your new product.

Your email campaign has to consist of a series of emails to be more potent. It has to be carefully planned and put together to get people excited about your new product.

Consider implementing email personalization strategies to make your customers more engaged, target them with the offers they'd be interested in, and increase your chances of converting as a result.

Here are just a few things to consider:

  • Create a VIP mailing list where you offer people benefits from signing up for your newsletter.
  • Use an eye-catching email design that complements your product or animated graphics to raise interest for the rest of the email.
  • Include an effective CTA that will drive traffic to your website or invite them to follow you or social media. (Either way, you will generate leads!)
  • Schedule follow-up emails to thank your influencers and customers for being a part of your launch. During the email collection process, make sure to find the right influencers who share relevant content and have a similar style for your company.

5. Website as the final step.

At the end of the funnel is where prospects become customers. With an appealing logo, brand message, and engaging design, prospects become aware of your product. They gain interest and start displaying purchasing behaviour.

Finally, they land on your website, and after a few scrolls – they leave? There is only one explanation — your website is missing something.

There are a lot of elements on your website that must work like clockwork. Responsive website design promises minimal scrolling or zooming, which equals less confusion.

User experience is big — navigation, filtering, and search buttons are crucial. Otherwise, users may ditch the website instantaneously.

Analytics tools are a must, considering all the information they can provide you.

With tools like Google Analytics, you can learn about user behaviour, bounce rate, or even site speed.

Using website heat maps will help you understand customer behaviour even deeper.

These tools visualize data from those behaviours in a graphical presentation.

It can show you which buttons users are clicking the most or which CTAs they find most compelling.

These tools will help you improve user experience, identify navigation issues, and collect customer data.

6. Preparation is the key to success

Preparing your brand to launch a new product can be fun if you've done your homework. Let's recap:

  • Grab attention and make a strong first impression – your logo is the foundation of your identity.
  • Use social media to create hype and bring awareness to your product.
  • Target the desired audience and enhance your reach with paid ads.
  • Join forces with influencers.
  • Ramp up interest in your product before it launches using email marketing.
  • Make your website effective and successful.

How To Start A Small Business

Starting a small business at home can be exciting or daunting--it depends on how you look at it. If you have the passion and the commitment, you should have no trouble setting up a great business. Take some time to analyze all your ideas, do the necessary research, design a logo, set up a website, and you’re ready to get started on your journey in small business.

A logo is the core of your visual branding needs because it builds a foundation between you and your audience. It shows that you care about your business enough to brand it properly from the start. 

Compelling logos can ultimately set you apart from other businesses, and they can potentially tell users a story with a single glance. 

Give our logo maker a run, and let your story shine through with a beautiful, new logo today!
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