How To Design A Logo For Your Small Business Or Side Hustle

October 27, 2021
Authored by:
Kari Amarnani

A logo for small businesses—is it important? Absolutely! Here’s why:

A logo is the foundation of the business’s visual identity and it sets you apart from other companies in your industry. More than that, small businesses need proper branding to build a strong identity—a logo is a massive step in this direction.

Effective branding creates a bridge between you and your target audience, potentially making them want to engage with you.

A powerful logo for small businesses can elevate their appearances, but more importantly, it provides credibility, professionalism, and legitimacy. These are critical attributes for a small business to have from the beginning. 

Building your small business and branding it well can boost loyalty between you and potential customers, which is vital because you need to create a bond with them for long-term business growth.

Once you have built a connection with your audience through proper branding, your job gets a whole lot easier. 

A strong and effective logo is one giant step that can help you get there, and with our AI-powered logo maker to guide you, your visual branding needs are set and ready for the world to see.

Before we get to that, here are some other steps to consider to make your small business stand out from the crowd.

How To Make Your Small Business Stand Out

A logo for small businesses is important, but there are other ways to stand out and build a flourishingly positive reputation in your industry. 

Statistics show that the primary reason small businesses fail is because of a lack of market demand. To curb this obstacle from the start, consider starting a business in booming industries.

Branding is essential, but here are other great tips to consider:

  • Do extensive research on your competition
  • Build your brand’s personality, mission, vision, and values
  • Come with your brand voice and tone
  • Organize your business priorities accordingly
  • Provide excellent customer service consistently
  • Commit to regularly building a solid relationship with customers
  • Be 100% transparent about your products and services
  • Evolve with the times and come up with new trends and marketing schemes
  • Show customers that you have expertise and knowledge of your chosen industry
  • Start a company blog to gain visibility and traffic
  • Offer guarantees (customer satisfaction, next-day deliveries, etc.)
  • Promote your business on various social media channels

Above all, the best thing you can do for your business is providing top-notch, reliable, and amazing customer service. 75% of people consider customer service to be the true testament of a company’s competence. Excellent customer support can significantly raise your chances of having loyal and returning customers.

These strategies can help intrigue customers, but a good branding strategy boosts the professionalism and quality of your online entity as a whole. A logo is like a visual pitch, and if it’s appealing enough, it can compel users to learn more about you.

Steps To Create A Logo For Small Business

Here are six easy steps to get a logo for small businesses and ways to promote and market your brand with your new visual.

Step 1: Find A Great Name

Your business name and domain name is more for your customers than it is for you. Decide on a name that oozes professionalism, so much so that it would compel onlookers to learn more about your brand.

Consider using a business name generator to provide you with a great and memorable name along with a beautiful logo to go with it. 

All you have to do is input 1 to 3 relevant keywords that describe your business and optimize your preferences.

For example:

Small Business Name Generator

The tool will generate a ton of names along with potential logo ideas for you to choose from. 

Step 2: Choose The Name You Like

Small Business Name Ideas

Browse through the selection of names and choose the one you like the best. Don’t worry about the logo design just yet—you’ll soon get hundreds of different designs to choose from.

Here are some tips in choosing a great name for your small business:

  • It should be unique and distinctive
  • It should be relevant to your services/products
  • It should be easy to pronounce and memorize
  • It should be simple and recognizable
  • It should reflect who you are as a business owner

Once you have chosen the right name, click ‘Ideas’ on the upper left of the page to check out hundreds of logo designs for it.

Small Business Logo Design Ideas

Step 3: Find The Perfect Logo And Customize It

Every logo you’ll find is customizable according to what you prefer. Find a design that is closest to your ideal logo for small business and click it to customize it. From here, you can modify its font, colors, icons, spacing— pretty much everything! Don’t stop until it’s perfect.

Logo Editor

Here are some tips for when you customize a compelling logo for small businesses:

  • Use one or two brand colors at most
  • Choose the colors that best represent your small business
  • Use one or two fonts at most
  • Consider sans serif fonts for their readability
  • Avoid overcrowding the logo with too many elements
  • Build a simple yet strong design
  • Ensure that it looks memorable and professional
  • Use an icon that best represents your small business

Customization is essential because it allows you to make the design your own. You are in total control of its elements. Nobody knows your ideal logo as well as you do, and with a professional logo maker, you get to make your vision come alive in exactly the way you need it to. Customizing your logo for small business also helps it stand out from the competition.

These are the benefits of logo customization:

  • Helps in standing out from competitors
  • Allows you to tap into your creativity
  • Achieves your ideal logo design
  • Adds distinction and memorability
  • Helps make brand-specific elements come alive
  • Proves that the design is truly your own

Step 4: Finalize Your Logo

Brand Mockups

Once you’re happy with the design, go ahead and click ‘Preview’ to see how your new logo will look on various platforms and merchandise. You will also receive details about the font, color palette, business cards—whatever you need to get your small business running.

That’s all it took to get a logo for small business— four simple steps, and you’re almost at the finish line. Now, you must choose a package before you can take your new logo home.

Step 5: Choose Your Logo Package

You have the option to either purchase a kit or a subscription plan depending on your preferences. You can get a subscription for as low as $5/month, which is a great deal if you are starting out and don’t want to make any major investments just yet.

You may also get a basic kit for as low as $20, allowing you to own your new logo and start using it as soon as possible.

Depending on the package, you can get:

  • High resolution and Vector images
  • A free domain name
  • The option to edit your logo 
  • A social media kit
  • A website builder
  • Basic PNG files
  • ...and so much more! 

Check out the package plans to determine which would be the best for your business and its needs.

Step 7: Build Your Small Business

Social media branding is an effective tool that allows you to promote your brand to the right audiences efficiently. In fact, 64% of small businesses use social media in their marketing strategy.

Having successful social media engagements only happens when you have credibility, and a way to build credibility in your small business is to make your social media presence consistent. 

A social media kit offers this consistency. With us, you'll get ready-to-use files for all your social media platforms such as Facebook, Instagram, LinkedIn, Youtube, and Twitter so that you can get started in no time.

You'll also get access a website builder, which gives you infinite possibilities for how you would want to use it to boost your brand. Every business needs a website, and now you have one!

You can also use it for diving into other forms of promotion, such as creating blogs about your journey in starting a business— providing tips and tricks to other entrepreneurs while also building your brand. 

10 Great Examples Of A Logo For Small Businesses

Here are ten logo examples to get your creative juices flowing:

1. Go for a simple, minimalistic logo to express only the essential aspects of your business.

 2. Blue is a popular choice in a logo for small businesses. It shows professionalism and skill, which are great qualities to embody from the start.

3. Having yellow in a logo for small businesses is really effective— it’s eye-catching and evokes positivity and light, which customers need when they require guidance from you.

4. You can’t go wrong with black and white logos. Many brands choose monochrome logos as they can apply to a wide variety of products and services without putting your business in a box.

5. Red is another eye-catching color that signifies strength and energy. Show customers that you are capable and always ready to serve them efficiently.

6. We know blue is effective on logos— why not use it as a backdrop for an even greater emphasis on your professionalism?

7. Orange embodies the strength of red and the zest of yellow into a lively combination of efficiency. Not to mention, it’s a distinctive choice!

8. Sometimes, the less you express, the more you say. And this principle is especially true with logos! Go with this ‘less is more’ visual that says all you need to say.

9. This logo has it all—complementary colors that stand out, a readable font, and a relevant icon. What more do you need?

10. Black and yellow go great together in a logo— a powerful combination of class, positivity, and uniqueness for your business.

2022 Logo Trends for Small Businesses

This past year, a lot of small businesses realized they had to move their offerings online. Part of that initiative may have involved:, setting up an online store, creating an online brand synced with the brick-and-mortar, and making a local shop a global go-to.

In the United States alone, online sales grew over 31% from the first quarter to the second, while retail fell nearly 4% in the same period. Customers are looking for digital ways to support their favourite businesses. Allowing your customers to buy from your brand directly through your eCommerce shop is a great way to achieve that and maintain your customer base.

As most small or local shops know, a big part of online brand recognition is your Logo. It's how a customer recognizes that they have landed on your social media pages or your website and can associate it with your physical location. Whether you're a new business or entirely new to the world of eCommerce, there's never been a better time to refresh your brand and try something new to stand out online.

Logo Trends for 2022

A great starting point for a logo is to think of your company's mission and who your target customer is. Your Logo should resonate with both and represent who you are or what you offer. The best logos are those that connect with the brand and resonate with your audience. You can see some of the top rebrands for 2020 included a change to bright colours and imagery, hand-drawn art styles, and simplicity in design overall.

Logo Trends for 2021: Colour

Bright colours and gradients are (back) in! Ensure that the colours you choose are something you can work with on your website and social, but also in print. Not every colour on a screen translates well off-screen. If your Logo needs to be on packaging, for example, it's best to test your Logo in print before finalizing the design. Keep your colours bright, positive, and connected to your brand.

MailChimp’s 2018 rebrand to hand-drawn elements

Logo Trends for 2021: Art Style

For the past couple of years, a popular trend, possibly inspired by MailChimp's 2018 rebrand, has been to incorporate hand drawn elements. Custom drawn elements can instantly allow a customer to recognize a brand even without the Logo in view and are a great way to differentiate from other companies. You may need to hire a graphic designer to create an extensive line of hand-drawn elements for you to use, but other resources are available, such as blush—a design that offers free collections of art.

MailChimp's 2018 rebrand to hand-drawn elements

Logo Trends for 2021: Simplicity

Simplicity is key to understanding, making sense that text, fonts, and shapes are all about simplicity. It's essential to make sure that your fonts are legible, your profiles have clean lines, and none of your text or imagery blurs together or overlaps confusingly.

How To Make A Logo Online

Many business owners believe that logo making is expensive. You don't necessarily need to have a full-time designer on your team to create the brand you want. You can make your Logo online or hire a freelancer with graphic design expertise to create one for you.

If you want to create one for free, then you've come to the right place! At Logo, we offer you the ability to create a logo with our logo maker and try out different ideas to bring your brand to life.

There are plenty of options to connect online and view portfolios of graphic designers to hire a freelancer. Look for someone with a background in graphic design or branding. Try looking through options for freelancers on Upwork, Freelancer, or Fiverr. When hiring a person to create your logo design, expect to pay between $300 and $3000, on average.

Logo Making Tips for Small Businesses

When making your Logo, you must remember these tips to make logo and brand management easy going forward. Following these rules will also help you make changes or bring on a graphic designer in the future.

  • Download your Logo in all file formats. When you're creating your Logo, you may think you need only a small image for the Logo on your website or social media pages, but it's best to have all file formats for your logo. Sometimes, a tradeshow may want you to use the. PNG file for their website but the .AI version for their Turning a .PNG into an .SVG or .AI file is more difficult after the fact.
  • Download the colour version plus back and white. When you are providing your Logo to events or charitable organizations your company sponsors, trade shows you attend, or organizations you partner with, everyone has a different background colour to put your Logo against. If your bright colours aren't going to work with all background colours or if your black Logo would blend into dark backgrounds, it's best to have other colour options available. Make sure to download the Logo in full-colour version, white and black.
  • Create a brand book that includes logo use. A brand book is a great way to highlight all the essential elements of your company's brand. You can provide a brand book to employees and business partners. The brand book will include ways that your Logo can be used to be sure it isn't distorted or made into colours that aren't associated with your business. Consistency is vital online for brand recognition, and a brand book helps keep that in check without you having to explain how to use your Logo each time you interact with someone new.

Share Your Logo

If you're creating a new brand from scratch, an online brand to match your existing storefront, or doing a brand refresh - now is a great time! Remember to let your Logo lead the new brand and think of what your company offers and who the business is when creating that Logo. Hopefully, you've seen how companies have branded and rebranded themselves to be more modern, and you keep the tips in mind for a successful online brand of a local shop. Share your small business's new brand with us on Instagram or Twitter - we'd love to share it with our audience!

Top Tips Before Starting A Business

When starting a new business, the challenges are real. But the struggle is worth it! We've spoke with a few business owners who have tips to share for someone who is about to start their own business. If that is you, then this is a multi-part business roundup that you will want to read from start to end. Hear from people just like you and learn from what they've already been through.

Rodney Yo

I'm the owner of Best Online Traffic School, a California based online traffic school. I wish I had truly understood the highs and lows of entrepreneurship. I had read about the feeling of being on top of the world and then in the next moment, feeling like the world as a whole is crashing. The challenges and failures were harder to accept than the wins. That emotional rollercoaster has been draining.

Fortunately, I've learned to ride the waves out (whether high or low) by recognizing the pattern as "just another one of those" situations. In the end, everything will be fine. I keep myself motivated in these times by looking back at notes I wrote to myself when I started working on my idea - what I was thinking, the assumptions I made and the confidence I had. I draw inspiration from the passion that got me excited in the first place, and this usually re-energizes me to overcome the obstacles and march on.

Rick Patterson

When I started Poolonomics, I was merely working my way through what career would work best for me. I just got off sports around this time, so everything else that I was experimenting on was something I was unfamiliar with.

Along with many challenges I faced in building my business, my financial struggle when I started was the most prominent. As I was still establishing a name for myself, money was tight. The worst part about it was the difficulty of tracking all the expenses for the business.

That being said, since I didn't have much background in handling finances for a business, I decided to hire an accountant to handle the finances of the company. That way, I won't make similar mistakes in the future due to my lack of expertise. Most importantly, I am assured that expenses are tracked and managed.

One tip I could give is always to assess what your knowledge and skills you have not yet gained. You'll never know how crucial not knowing about something can hurt you in the long run.

Louis Schoeman

I believe the top tip for starting your own business is to focus on being internally driven.

If you want to succeed in life, you need to push yourself. You need to stay dedicated to your plan and keep moving forward, even if it negatively affects your income. Being internally driven can also keep you going when you have already achieved a specific goal and maintain that success.

You should avoid being externally driven. This means you are not interested in yielding high-quality work, but instead conforming to the norms other people have imposed so that they have a better chance of immediate success. Being externally driven also makes your progress easier to measure; this is why most people usually lean towards it. This is a short-term game.

People who are internally driven are usually playing a long-term game. I believe that many successful people have attained their level of success of not being afraid to look wrong in the short-term but know that they may be able to look right in the long term.

Being internally driven means that you are inspired by your passion for meeting specific goals. You should focus on pursuing a social change or aim to change someone else's way of thinking rather than immediate wealth. Don't look in the short-term to improve your salary. Look into the long-term to change this norm.

It is essential to be more attached to your core principles, and that means holding onto your values that is a critical component of your success.

Remember that if you are internally driven, you will always make room for personal growth even after you have reached a goal.

Try and understand a person's motivation before you work with them. I always figure out what motivates people to do their work. Is it just for that promotion, or do they have an ambitious goal? This gives me a greater insight into their vision of the world.

Don't focus on the outcome of our work, but rather the journey you are taking.

Kean Graham

Before starting a business, it is vital to come up with a problem to solve. It is critical to solving a painful problem. To validate that the problem is a pain point, interview at least 25 prototype customers that might experience this problem and ask how painful the problem is out of 10. If your average answer is between 8 - 10, then you have an opportunity. From there, you need to create a business plan detailing how you will solve their problem and your strategies and tactics to reach this audience.

To succeed in the first year of a B2B business, I recommend perfecting a method that creates measurable positive results for other companies within one niche. You will succeed if you can: "Make a rich man richer and take your cut."

Alex Kurkowski

The little things are the big things, and they pile up. Find individuals with different skills and leverage their knowledge and experience as much as possible. For example: If you are a sales/marketing guru but lack the technical expertise or legal expertise then go out and find 2-3 advisors that you can leverage to grow your brand faster and more efficiently. Like everything else, it seems, it's always a lot more challenging than you think.

Diane Eisenstein

When starting my business, it was great to have a mentors and supporters, but one of the most important people to have on my side was another new business owner. We went through the same steps of creating our business plan side by side, rebranding, creating marketing plans from scratch and so much more. We were not even in the same industry, but we both developed our businesses on a similar timeline, so we could share resources and ideas with each other through each stage.

Vinay Amin

I started my current company 12 years ago with a simple need to sleep better. All I wanted to do was satisfy a personal need for a good night's sleep without heavy drugs or possibility of an addiction or dependence. Our first product was an all-natural sleep aid I had researched and developed. So for me, for us, all you need to start a business is a need that isn't getting met by current market options.

Jason Davis

Many people skimp on branding, but it's incredibly important to get it right and find a designer and/or branding expert that knows what they're doing. Some of the questions you might want to ask yourself when creating your branding include:

1. Who is my target audience?

2. What do you want your branding identity to communicate?

3. What are your brand goals?

Ian Wright

The one thing you really need to start a business is resilience. This is more important than the right idea, connections, team, funding, etc. Those
things are all important, but they won't be enough without the ability to get back up again after you've been knocked down. Every single business will face tough times at one time or another, but how you handle them can be the difference between going under and thriving.

The good news is that resilience is not a static trait. You can train yourself to have more or less of it. Although it might seem cliche things like meditating, eating right, exercising and taking a break will all increase your resilience. Whereas things like stress, poor diet, overwork, etc can reduce it.

And if you're not sure if you have enough of it or not ask yourself this one simple question. Do I want to start a business during one of the worst financial crises of the last century? If the answer is yes, then you probably have what it takes.

Marc Prosser

You need to be able to describe the unique value proposition of your company in less than 60 seconds. My suggestion is to make a short video of yourself talking about what you do and why potential customers should do business with you. Show it to people without describing your business first. See if they can articulate your message back to you after seeing the video. If the answer is yes, you have passed the test.

Nilesh Gohil

Many companies believe that a brand identity is just a logo. This is far from the truth, and it involves many elements such as your corporate colours, typography and more - all of which have an impact on how easy you make it for your customers to recognize your brand amongst the competition.

As a start-up, having a well-crafted brand identity not only helps with brand recognition, it gives a sense of quality and trust that your customers will value when making their decision to select your services and/or products. It also helps differentiate you from other brands.

For example, if all automotive companies had a car as their logo - and used red colours for their colour palette – it would be difficult to distinguish each brand from within the mix. In conclusion, start-ups should focus on building a brand versus a company in-order to succeed in the long-term.

Liz Eddy

An idea you're deeply passionate about. This seems obvious, but culture has put major pressure on people (especially college students) to create the next unicorn business. But at what cost? Starting a business is hard and you have to be completely obsessed with it even on the worst days in order to push through. There will be a ton of no’s.

There will always be believers and non-believers. You have to be your company’s #1 believer. On a similar vein, if you’re not absolutely head over heels in love with your idea, move on. The vast majority of businesses fail. Things will get hard, there will be many moments where quitting looks like the best option.

If you’re not passionate about your idea, the business won’t go anywhere. Not to mention, no one else will feel passionate about it either!

Chris Kaiser

The one thing you need to start your business is a purpose that is bigger than yourself. And I'm not talking about making money. I'm talking about making a positive impact on our planet. Denzel Washing famously said Don't just aspire to make a living. Aspire to make a difference.

And he's 100% right with that. What our planet needs is not yet another company selling products in an attempt to enrich the owner. What we all need are people dedicated to solving actual problems and making our planet a better place.

The beauty: Having a purpose which is bigger than your own wallet drives you to get out of bed in the morning and to stand tall when times get tough. It makes you a more efficient leader, a more successful founder and a better human in general.

So when thinking about starting a business, make sure to ask yourself:

How does my business benefit others and our planet?

What will I proudly tell my grandchildren that I have achieved in this life?

It makes all the difference. To you, your employees and your customers.

Jay Allen

One thing I think many people forget about (I know I did) is: How are you going to securely transfer files with clients and vendors? When I started
working with clients, I realized I had forgotten this all- important piece of the remote work puzzle.

At first, the question seems simple. After all, cloud drive storage is both prevalent and cheap. But most cloud storage solutions are meant for personal or intra-company use. They don't scale well when you have to bring in people from outside of the company. You need a system that:

1. Allows adding and removing users from any email address not just within your company)
2. Keeping completely separate workspaces
3. Is end to end encrypted to ensure client privacy
4. (Optional but highly useful) Integrates with your existing workstream tools and makes syncing files painless. In our case, this means tools like Microsoft Office and our translation suite, SDL Trados.

Ayesha Ambreen

The most important thing that you need to start a business is the drive to succeed (determination). Starting a business is tough. It is not always rainbows and butterflies. Struggles with cash flows and customer acquisition are not uncommon when you are starting up.

But the successful entrepreneurs are confident in their idea and abilities to deliver. Determined to succeed, shrewd entrepreneurs do not let their spirit wane amid trouble. Instead, they continue to move forward to make progress in the right direction.

I believe you have to have the drive to succeed to start a business. And I couldn't emphasize how important it is to keep that drive alive for as long as possible.

Carla Williams Johnson

From a marketing perspective, before you start a business it's best to first establish your Brand’s Personality then Determine your Audience. This will will help you effectively market and brand your business. Just like you, your brand has a personality, and, like you, your brand will attract a certain type of individual. Next, get crystal clear as to who you are talking to and who your target is.

If you don’t you will waste both time and money chasing people who aren’t really sure if they want to work with you and this is the fastest way to get ‘burnt out”. Once you've done both, you can now proceed to to design your logo, choose your colors etc as well as market and promote your business the right way.

Odeh Ahwal

We all dream about becoming financially free, but many people are struggling to make that happen. Therefore, I've created my brand with a purpose to educate people about how to make, save, and invest money online and enhance their financial situation so that they can live their best life! What you actually need to start a business is the will to sacrifice and put in some efforts to make it happen! A lot of people just quit too early!

Set goals, be strategic with your steps and approaches because building a successful fruitful business requires constant efforts and patience, and if you have the faith and the will, you'll definitely succeed and hit your goals. And always remember, dreams without actions will just remain dreams!

Ronika Khanna

As an accountant whose clientele is predominantly comprised of small businesses, I am in a unique position to evaluate what people need to start a business. While this is a long ranging debate, the one quality that I have found to be universal among successful business people is someone who is constantly alert to opportunities and identifies them as they arise.

Most importantly, once an opportunity has been identified , they take the initiative to act upon it when it makes sense to do so. This doesn't mean that they hound everyone at a party with their great business idea or send out unwanted solicitations to people in their network. Rather it is a finely honed sense which develops over time and with experience, and becomes part of their business intuition.

This is someone who is able to notice a trend in its early stages or identify a business prospect or leverage an existing client who is looking to scale their organization and then takes the necessary actions to benefit their business.

While there are a number of us who can, in the comfort of our armchairs, identify opportunities, we are often reluctant to act for fear of failure or embarrassment. A successful business owner is able to overcome fear this and do what is necessary to turn the opportunity into a tangible result.

Devin Miller

There are the conventional things you need to start a business such as a name, a website, etc. To really start a business you need to have grit. Contrary to what you see on TV and the movies, startups can be hard and have lots of ups and downs. To be able to start a business it will require you to dig deep and have grit.

Chinedu Chiana

One important consideration when starting a business is building a sales funnel. Businesses are realising the potential and capability of sales funnels. A sales funnel is probably more important than a website and allows you to quickly generate leads and sales, both of which are critical for a new business. The great thing about sales funnels is that any entrepreneur can learn how to build them without any tech experience.

Most funnel building software provide multiple templates that can be quickly customized into functional and automated sales funnels. A landing page is designed to collect customer information by integrating an email autoresponder service.

This allows a new business to build a list that can be primed for email marketing. The rest of the funnel takes a lead through a process in which offers are presented in a manner that is likely to turn them into buying customers. There is a psychology behind sales funnels which a website will find very difficult to duplicate.

They are inherently more likely to grow and scale a business much quicker than a traditional website.

Building A Logo For Small Business

A logo is the core of your visual branding needs because it builds a foundation between you and your audience. It shows that you care about your business enough to brand it properly from the start. 

Compelling logos can ultimately set you apart from other businesses, and they can potentially tell users a story with a single glance. 

Give our logo maker a run, and let your story shine through with a beautiful, new logo today!
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