How To Start A Small Business Or Side Hustle: The A-Z Of It!

May 3, 2022
Authored by:
Kari Amarnani
Featuring:

Are you thinking of starting a small business at home?

The secret to success when starting a small business from home is this:

Be passionate about your work and enjoy the process of building a business from the ground up.

Starting a small business at home can give you the flexibility to choose your projects, design your day, prioritize your time, and in all this process, make a living. While this may sound glorious, building a business rarely is. Be it big or small, a business demands an unrelenting focus, long-term commitment, and a clear understanding of the kind and amount of work involved.

To start a small business at home with a solid foundation and guaranteed earning potential, you’ll first have to invest your time and resources into it. That starts with identifying what the right business is for you and creating a plan for it.

Starting A Small Home Business

The eight steps mentioned below will give you a headstart.

Step 1. Understand yourself and your passion

Start by brainstorming a list of ideas and activities you like doing, good at, and demand in the market. Your talent forms the foundation of your business, even if it is a small business at home.

Start by assessing your personality traits. Are you:

  • Detail-oriented?
  • Data-focused?
  • Creative?
  • Persistent?
  • A quick learner?
  • A great speaker?
  • Influential?

Your talent is closely related to your personality traits, and it also determines if you have what it takes to build a business. For example, some common characteristics of most successful business owners are that they are:

  • Open to different experiences
  • Self-reliant
  • Committed and persistent
  • Comfortable taking risks
  • Self-starters

Start by doing an honest assessment of your personality and talents to understand if you can build a business and then explore what that business will be about.

Step 2. Get down to research

Once you have a fair idea of what your business will be about, start doing your research. Study your potential market and see if there’s an audience for your product/service.

The way to do this is to do a bit of possible target audience profiling. Your market research should give you an idea of just how many consumers exist in your selected niche.

There’s a high probability that the idea you’ve chosen is not novel. It likely already exists in the market. So, use your research to study more about it to have all the details needed to build your business plan.

The more thorough your research, the more you’ll be able to tell if your new venture is worth giving a shot or if you should explore other ideas. If you’re starting a small business from a US home, you should explore the US Census Bureau to learn more about different categories’ demographics.

Step 3. Determine if your idea is suited for a home business

Some business ideas are great, but not all of them can be operated from home. Starting a small business at home requires looking at various factors such as your location, family, home environment, legal restrictions, zone laws, licensing, work style, and more.

For example, you might not be able to start a manufacturing business from home. Similarly, if your business demands many clients coming and going, then having a home office may not be the most practical choice.

Your small business idea must check these two boxes:

  • You can efficiently operate from home without needing a separate workspace, or you have ample space in your home to set aside for the business.
  • The majority of your work can be done from home and doesn’t require customers to visit you in person much.

This should ideally further narrow down your list of business ideas that are practical for you to start at home.

Step 4. Decide on the legal structure

Choosing the right legal structure is fundamental for your new business. Essentially, there are three ways to go about this: a sole proprietorship, a partnership, or a limited liability company (LLC).

If you want to get started on your business as soon as possible with little to no hassle, a sole proprietorship may be the best choice for you.

With this structure, you are in complete control of all your business decisions— something you will not attain in a partnership model. 

A partnership structure entails you operating the business with (at least) another person.

Though you may not be in full control of the direction of your business, a partnership is financially convenient because you have shared responsibilities of any debts or expenses that your business may incur.

Strikingly different from the two is a limited liability company (LLC), where there is a legal separation between you and your business. This structure is a more flexible route. However, you must file your business with the state and take care of the endless paperwork.

You can determine which of the three best suits your new company by understanding your business model and how you ideally want to operate in a work setting.

Step 5. Estimate your rough profit

Profit happens to be one of the core reasons why most people start a business. Having the best talent and skills is excellent, but if no one is willing to pay for it, you don’t have a business.

For each idea that you have, ask the following questions:

  • How much will people be willing to pay for your product/service?
  • Will I be able to make sufficient income from this?

For example, suppose you want to start a bakery business from home. Considering the time involved, let’s say you’re only able to bake one perfect cake in a day, but you find out that people are willing to pay up to $80 for each cake. That produces revenue of $2400 per month (considering you’re selling a cake every day), minus the expenses related to baking material and advertising.

If your objective is to have a side income, this can be fantastic. However, if you want to make a living from this business, you may want to look at more significant numbers.

Businesses often demand time and resources before they start generating profit. Be mindful of this and give yourself a window of time when you create that your business won’t be profitable. However, at some point, you’d want to meet your profit goals to call your home business a success.

Start by determining your minimum monthly income requirements and evaluate your business idea keeping that number in mind.

Step 6. Write your business plan

The primary objective of creating a business plan is to put all your thoughts and ideas on paper and confirm that your business can. Once you’re convinced that you want to start a small business at home and you have your vision, write a business plan that includes the following:

  • A summary of your what your idea is
  • Your research findings
  • A detailed description of your ideal customer (buyer persona)
  • Your advertising and marketing strategy
  • Breakdown of your finances
  • Plan of operation

The thinking and research you do while writing your business plan will help you further refine your idea and ensure that you have all the right tools and a robust program to launch your idea into the market successfully.

Step 7. Set up a home office

You’re almost at the finish line, but there’s an essential factor you must consider before you allow your business to take off. A 2017 study showed that there is a significant correlation between job performance and a proper work environment.

Your physical environment massively affects the efficiency of your company. Now, since you are setting up a new business from home, you want to make sure that it is a setting that allows for productivity.

Working in spaces of a house designated for other purposes (like a bedroom or the den) may work in the short term, but it does not allow long-term success. Chances are, you will encounter distractions. This leads to your divided attention, and you may not end up working the way you need to.

Having a home office, a place that is just about work and constructive efforts, can make all the difference as you begin your new journey. Even menial or small tasks feel a little bit more substantial in a home office.

Step 8. Take the first steps

After all the analysis, research, and planning, it’s time to implement your plan. This may seem a tad overwhelming, which is why the best way to start your small business is by building your brand foundation. This involves:

  • Coming up with a great business name: If you already have a name in mind, great! Look for the domain name and get started. If not, you can try out various brand name generators to explore some name options.
  • Create your logo: A business is incomplete without a great logo. After all, your logo is your business’s visual identity. For someone who’s starting a small business at home, you can explore various top-of-the-line logo makers to come up with your business logo.
  • Build your website: There are various website builders out there, such as Wix, Squarespace, WooCommerce and Shopify, where you can set up a simple website and start with your business.
  • Social media presence: Having a social media presence isn't a one-and-done deal. Establishing a reliable presence requires time and patience. As an ideal platform for building your brand and gaining recognition, you have to ensure that every post is consistent with your image and brand. Business owners post various infographics like flyers, posters, and short marketing videos. There are many online tools available for creating infographics for your social media platforms, by using this tool you will get creative flyer design ideas, free templates for posters, and many more. The main advantage of using these tools is you can make your customized design within a few clicks.

Design A Logo For Your Small Business Or Side Hustle

A logo for small businesses—is it important? Absolutely! Here’s why:

A logo is the foundation of the business’s visual identity and it sets you apart from other companies in your industry. More than that, small businesses need proper branding to build a strong identity—a logo is a massive step in this direction.

Effective branding creates a bridge between you and your target audience, potentially making them want to engage with you.

A powerful logo can elevate their appearances, but more importantly, it provides credibility, professionalism, and legitimacy. These are critical attributes for a small business to have from the beginning. 

Building your small business and branding it well can boost loyalty between you and potential customers, which is vital because you need to create a bond with them for long-term business growth.

Once you have built a connection with your audience through proper branding, your job gets a whole lot easier. 

A strong and effective logo is one giant step that can help you get there, and with our AI-powered logo maker to guide you, your visual branding needs are set and ready for the world to see.

Before we get to that, here are some other steps to consider to make your small business stand out from the crowd.

Please enter a valid business name.
Build a beautiful logo in just a few minutes.

Steps To Create A Small Business Logo

Here are six easy steps to get a logo and ways to promote and market your brand with your new visual.

Step 1: Find a great business name

Your business name and domain name is more for your customers than it is for you. Decide on a name that oozes professionalism, so much so that it would compel onlookers to learn more about your brand.

Consider using a business name generator to provide you with a great and memorable name along with a beautiful logo to go with it. 

All you have to do is input 1 to 3 relevant keywords that describe your business and optimize your preferences.

For example:

Small Business Name Generator

The tool will generate a ton of names along with potential logo ideas for you to choose from. 

Step 2: Choose the name you like

Small Business Name Ideas

Browse through the selection of names and choose the one you like the best. Don’t worry about the logo design just yet—you’ll soon get hundreds of different designs to choose from.

Here are some tips in choosing a great name for your small business:

  • It should be unique and distinctive
  • It should be relevant to your services/products
  • It should be easy to pronounce and memorize
  • It should be simple and recognizable
  • It should reflect who you are as a business owner

Once you have chosen the right name, click ‘Ideas’ on the upper left of the page to check out hundreds of logo designs for it.

Small Business Logo Design Ideas

Step 3: Find the perfect logo and customize it

Every logo you’ll find is customizable according to what you prefer. Find a design that is closest to your ideal logo for small business and click it to customize it. From here, you can modify its font, colors, icons, spacing— pretty much everything! Don’t stop until it’s perfect.

Logo Editor

Here are some tips for when you customize a compelling logo for your small businesses:

  • Use one or two brand colors at most
  • Choose the colors that best represent your small business
  • Use one or two fonts at most
  • Consider sans serif fonts for their readability
  • Avoid overcrowding the logo with too many elements
  • Build a simple yet strong design
  • Ensure that it looks memorable and professional
  • Use an icon that best represents your small business

Customization is essential because it allows you to make the design your own. You are in total control of its elements. Nobody knows your ideal logo as well as you do, and with a professional logo maker, you get to make your vision come alive in exactly the way you need it to. Customizing your logo for small business also helps it stand out from the competition.

These are the benefits of logo customization:

  • Helps in standing out from competitors
  • Allows you to tap into your creativity
  • Achieves your ideal logo design
  • Adds distinction and memorability
  • Helps make brand-specific elements come alive
  • Proves that the design is truly your own

Step 4: Finalize your small business logo

Brand Mockups

Once you’re happy with the design, go ahead and click ‘Preview’ to see how your new logo will look on various platforms and merchandise. You will also receive details about the font, color palette, business cards—whatever you need to get your small business running.

That’s all it took—four simple steps, and you’re almost at the finish line. Now, you must choose a package before you can take your new logo home.

Step 5: Download your logo

Once you have a design that you're happy with, simply go through the checkout process and download the logo for free. You'll get access to high-resolution logo files including SVGs, PNGs, and JPEGs at no cost.

Simple download your logo files and start sharing them right away.

Step 7: Build your small business

Social media branding is an effective tool that allows you to promote your brand to the right audiences efficiently. In fact, 64% of small businesses use social media in their marketing strategy.

Having successful social media engagements only happens when you have credibility, and a way to build credibility in your small business is to make your social media presence consistent. 

A social media kit offers this consistency. With us, you'll get ready-to-use files for all your social media platforms such as Facebook, Instagram, LinkedIn, Youtube, and Twitter so that you can get started in no time.

You'll also get access a website builder, which gives you infinite possibilities for how you would want to use it to boost your brand. Every business needs a website, and now you have one!

You can also use it for diving into other forms of promotion, such as creating blogs about your journey in starting a business— providing tips and tricks to other entrepreneurs while also building your brand. 

Please enter a valid business name.
Build a beautiful logo in just a few minutes.

10 Great Examples Of A Logo For Small Businesses

Here are ten logo examples to get your creative juices flowing:

1. Go for a simple, minimalistic logo to express only the essential aspects of your business.

 2. Blue is a popular choice in a logo. It shows professionalism and skill, which are great qualities to embody from the start.

3. Having yellow in a logo is really effective— it’s eye-catching and evokes positivity and light, which customers need when they require guidance from you.

4. You can’t go wrong with black and white logos. Many brands choose monochrome logos as they can apply to a wide variety of products and services without putting your business in a box.

5. Red is another eye-catching color that signifies strength and energy. Show customers that you are capable and always ready to serve them efficiently.

6. We know blue is effective on logos— why not use it as a backdrop for an even greater emphasis on your professionalism?

7. Orange embodies the strength of red and the zest of yellow into a lively combination of efficiency. Not to mention, it’s a distinctive choice!

8. Sometimes, the less you express, the more you say. And this principle is especially true with logos! Go with this ‘less is more’ visual that says all you need to say.

9. This logo has it all—complementary colors that stand out, a readable font, and a relevant icon. What more do you need?

10. Black and yellow go great together in a logo— a powerful combination of class, positivity, and uniqueness for your business.

Small Businesses Logo Tips

When making your Logo, you must remember these tips to make logo and brand management easy going forward. Following these rules will also help you make changes or bring on a graphic designer in the future.

  • Download your Logo in all file formats. When you're creating your Logo, you may think you need only a small image for the Logo on your website or social media pages, but it's best to have all file formats for your logo. Sometimes, a trade show may want you to use the. PNG file for their website but the .AI version for their Turning a .PNG into an .SVG or .AI file is more difficult after the fact.
  • Download the colour version plus black and white. When you are providing your Logo to events or charitable organizations your company sponsors, trade shows you attend, or organizations you partner with, everyone has a different background colour to put your Logo against. If your bright colours aren't going to work with all background colours or if your black Logo would blend into dark backgrounds, it's best to have other colour options available. Make sure to download the Logo in full-colour version, white and black.
  • Create a brand book that includes logo use. A brand book is a great way to highlight all the essential elements of your company's brand. You can provide a brand book to employees and business partners. The brand book will include ways that your Logo can be used to be sure it isn't distorted or made into colours that aren't associated with your business. Consistency is vital online for brand recognition, and a brand book helps keep that in check without you having to explain how to use your Logo each time you interact with someone new.
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Build a beautiful logo in just a few minutes.

How To Start A Small Business

Starting a small business at home can be exciting or daunting--it depends on how you look at it. If you have the passion and the commitment, you should have no trouble setting up a great business. Take some time to analyze all your ideas, do the necessary research, design a logo, set up a website, and you’re ready to get started on your journey in small business.

A logo is the core of your visual branding needs because it builds a foundation between you and your audience. It shows that you care about your business enough to brand it properly from the start. 

Compelling logos can ultimately set you apart from other businesses, and they can potentially tell users a story with a single glance. 

Give our logo maker a run, and let your story shine through with a beautiful, new logo today!
Please enter a valid business name.
Build a beautiful logo in just a few minutes.
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