How To Start A Small Business: The A-Z Of It!

October 4, 2022
Authored by:
Kari Amarnani
Featuring:

Are you thinking of starting a small business at home? The secret to success when starting a small business from home is this:

Be passionate about your work and enjoy the process of building a business from the ground up.

Starting a small business from home allows you the freedom to choose your projects, plan your day, prioritize your time, and earn a living.While this may sound glorious, building a business rarely is. Business demands an unrelenting focus, a long-term commitment, and a clear understanding of the kind and amount of work involved. 

To start a small business at home with a solid foundation and guaranteed earning potential, you’ll first have to invest your time and resources into it. That starts with identifying what the right business is for you and creating a plan for it.

Key takeaways:

  • Starting a small business from home can be challenging, but it’s a great stepping stone to building an eventual enterprise.
  • You can’t start your own business without first understanding your passions and brand identity. Why do you do what you do?
  • The most time-consuming aspect is research time and complying with legal requirements.
  • Logistics play a big role in starting your small business—consider location, finances, time pressure, market demands, and so much more.
  • Branding is key to your small business being well-received. Develop a unique name and create a memorable logo to stand out.
  • At the end of the day, successful business owners never stop embodying their dreams into all their business actions.


8 steps to starting a small home business

The eight steps mentioned below will give you a strong headstart.

Step 1: Understand yourself and your passion

Start by brainstorming a list of ideas and activities you like doing, are good at, and that are in demand in the market. Your talent forms the foundation of your business, even if it is a small business at home.

Start by assessing your personality traits. Are you:

  • Detail-oriented?
  • Data-focused?
  • Creative?
  • Persistent?
  • A quick learner?
  • A great speaker?
  • Influential?

Your talent is closely related to your personality traits, and it also determines if you have what it takes to build a business. For example, some common characteristics of most successful business owners are that they are:

  • Open to different experiences
  • Self-reliant
  • Committed and persistent
  • Comfortable taking risks
  • Self-starters

Start by doing an honest assessment of your personality and talents to understand if you can build a business and then exploring what that business will be about.

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Step 2: Get down to research

Start doing your research once you have a fair idea of what your business will be about.

Study your potential market and see if there’s an audience for your product or service. 

The way to do this is to do a bit of possible target audience profiling.

Your market research should give you an idea of just how many consumers exist in your selected niche.

There’s a high probability that the idea you’ve chosen is not novel. It likely already exists in the market.

So, use your research to study more about it so you have all the details needed to build your business plan.

The US Census Bureau can be a great source of information if you're starting a small business from home in the US. It can provide you with valuable insights into the demographics of different categories.

For instance, if you're planning to open an SEO business, you should take some time to research the competition, their services, and the type of clients in the industry. This way, you can create a business plan that has the best chance of success.

Ultimately, the more research you do, the better you'll be able to gauge whether your new venture is worth pursuing or if you should look into other options.


Step 3: Determine if your idea is suited for a home business

Some business ideas are great, but not all of them can be operated from home. Starting a small business at home requires looking at various factors such as your location, family, home environment, legal restrictions, zone laws, licensing, work style, and more.

For example, you might not be able to start a manufacturing business from home. Similarly, if your business demands many clients coming and going, then having a home office may not be the most practical choice.

Your small business idea must check these two boxes:

  • You can efficiently operate from home without needing a separate workspace, or you have ample space in your home to set aside for the business.
  • The majority of your work can be done from home and doesn’t require customers to visit you in person often.

This should ideally further narrow down your list of business ideas that are practical for you to start at home.

Step 4: Decide on the legal structure

Choosing the right legal structure is fundamental for your new business. Essentially, there are three ways to go about this: a sole proprietorship, a partnership, or a limited liability company (LLC).

If you want to get started on your business as soon as possible with little to no hassle, a sole proprietorship may be the best choice for you.

With this structure, you are in complete control of all your business decisions—something you will not attain in a partnership model. 

A partnership structure entails you operating the business with (at least) another person.

Though you may not be in full control of the direction of your business, a partnership is financially convenient because you have shared responsibilities for any debts or expenses that your business may incur.

Strikingly different from the two is a limited liability company (LLC), where there is a legal separation between you and your business. This structure is a more flexible route. However, you must file your business with the state and take care of the endless paperwork. You can browse for the best lawyer directories and get legal advice to organize your paperwork and tasks accordingly.

You can determine which of the three best suits your new company by understanding your business model and how you ideally want to operate in a work setting.


Step 5: Estimate your rough profit

Profit happens to be one of the core reasons why most people start a business. Having the best talent and skills is excellent, but if no one is willing to pay for it, you don’t have a business.

For each idea that you have, ask the following questions:

  • How much will people be willing to pay for your product or service?
  • Will I be able to make sufficient income from this?

For example, suppose you want to start a bakery business from home. Considering the time involved, let’s say you’re only able to bake one perfect cake in a day, but you find out that people are willing to pay up to $80 for each cake. That produces revenue of $2400 per month (considering you’re selling a cake every day), minus the expenses related to baking materials and advertising.

If your objective is to have a side income, this can be fantastic. However, if you want to make a living from this business, you may want to look at more significant numbers.

Businesses often demand time and resources before they start generating profit. Be mindful of this and give yourself a window of time when you know that your business won’t be profitable. However, at some point, you’d want to meet your profit goals to call your home business a success.

Start by determining your minimum monthly income requirements and evaluate your business idea keeping that number in mind.

If you're still studying, it might be a good idea to search for the best bank for college students. Many banks offer options with no charges, which can greatly benefit your new business when starting out.

Step 6: Write your business plan

The primary objective of creating a business plan is to put all your thoughts and ideas on paper and confirm that your business can. Once you’re convinced that you want to start a small business at home and you have your vision, write a business plan that includes the following:

  • A summary of your what your idea is
  • Your research findings
  • A detailed description of your ideal customer (buyer persona)
  • Your advertising and marketing strategy
  • A breakdown of your finances
  • A plan of operation

The thinking and research you do while writing your business plan will help you further refine your idea and ensure that you have all the right tools and a robust program to launch your idea into the market successfully.

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Step 7: Set up a home office

You’re almost at the finish line, but there’s an essential factor you must consider before you allow your business to take off. A 2017 study showed that there is a significant correlation between job performance and a proper work environment.

Your physical environment massively affects the efficiency of your company. Now, since you are setting up a new business from home, you want to make sure that it is a setting that allows for productivity.

Working in spaces of a house designated for other purposes (like a bedroom or the den) may work in the short term, but it does not allow long-term success. Chances are you will encounter distractions. This leads to your divided attention, and you may not end up working the way you need to.

Having a home office, a place that is just about work and constructive efforts, can make all the difference as you begin your new journey. Even menial or small tasks feel a little bit more substantial in a home office.


Step 8: Take the first steps

After all the analysis, research, and planning, it’s time to implement your plan. This may seem a tad overwhelming, which is why the best way to start your small business is by building your brand foundation. This involves:

Coming up with a great business name

If you already have a name in mind, great! Look for the domain name and get started. If not, you can try out various brand name generators to explore some name options.

Create your logo

A business is incomplete without a great logo. After all, your logo is your business’s visual identity. For someone who’s starting a small business at home, you can explore various top-of-the-line logo makers to come up with your business logo.

Build your website

There are various website builders out there, such as Wix, Squarespace, WooCommerce, and Shopify, where you can set up a simple website and start with your business. Remember to take care of your uptime with website monitoring tools.

Social media presence

Having a social media presence isn't a one-and-done deal. Establishing a reliable presence requires time and patience. As an ideal platform for building your brand and gaining recognition, you have to ensure that every post is consistent with your image and brand. Business owners post various infographics like flyers, posters, and short marketing videos.

There are many online tools available for creating infographics for your social media platforms. By using this tool, you will get creative flyer design ideas, free templates for posters, and many more. The main advantage of using these tools is that you can make your customized design in just a few clicks.


Design a logo for your small business or side hustle

A logo for small businesses—is it important? Absolutely! Here’s why:

A logo is the foundation of the business’s visual identity and it sets you apart from other companies in your industry. More than that, small businesses need proper branding to build a strong identity—a logo is a massive step in this direction.

Effective branding creates a bridge between you and your target audience, potentially making them want to engage with you.

Building your small business and branding it well can boost loyalty between you and potential customers, which is vital because you need to create a bond with them for long-term business growth.

A strong and effective logo is one giant step that can help you get there, and with our logo maker to guide you, your visual branding needs are set and ready for the world to see.

Before we get to that, here are some other steps to consider to make your small business stand out from the crowd.

6 steps to create a small business logo

Here are six easy steps to getting a logo and ways to promote and market your brand with your new visual.

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Step 1: Find a great business name

Your business name and domain name are more for your customers than it is for you. Decide on a name that oozes professionalism, so much so that it would compel onlookers to learn more about your brand.

Consider using a business name generator to provide you with a great and memorable name along with a beautiful logo to go with it. 

All you have to do is input 1 to 3 relevant keywords that describe your business and optimize your preferences.

For example:

Small business name generator

The tool will generate a ton of names along with potential logo ideas for you to choose from.

Step 2: Choose the name you like

Small business name ideas

Browse through the selection of names and choose the one you like the best. Don’t worry about the logo design just yet—you’ll soon get hundreds of different designs to choose from.

Here are some tips on choosing a great name for your small business:

  • It should be unique and distinctive
  • It should be relevant to your services/products
  • It should be easy to pronounce and memorize
  • It should be simple and recognizable
  • It should reflect who you are as a business owner

Once you have chosen the right name, click ‘Ideas’ on the upper left of the page to check out hundreds of logo designs for it.

Click Ideas to start customizing your logo

Step 3: Find the perfect logo and customize it

Click the image to customize this logo

Every logo you’ll find is customizable according to what you prefer. Find a design that is closest to your ideal logo for small business and click it to customize it. From here, you can modify its font, colors, icons, spacing—pretty much everything! Don’t stop until it’s perfect.

Here are some tips for when you customize a compelling logo for your small businesses:

  • Use one or two brand colors at most
  • Choose the colors that best represent your small business
  • Use one or two fonts at most
  • Consider sans serif fonts for their readability
  • Avoid overcrowding the logo with too many elements
  • Build a simple yet strong design
  • Ensure that it looks memorable and professional
  • Use an icon that best represents your small business

Customization is essential because it allows you to make the design your own. You are in total control of its elements. Nobody knows your ideal logo as well as you do, and with a professional logo maker, you get to make your vision come alive in exactly the way you need it to. Customizing your logo for small business also helps it stand out from the competition.

These are the benefits of logo customization:

  • Helps in standing out from competitors
  • Allows you to tap into your creativity
  • Achieves your ideal logo design
  • Adds distinction and memorability
  • Helps make brand-specific elements come alive
  • Proves that the design is truly your own
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Step 4: Finalize your small business logo

Click Preview to see your logo in different mediums

Once you’re happy with the design, go ahead and click ‘Preview’ to see how your new logo will look on various platforms and merchandise. You will also receive details about the font, color palette, business cards, whatever you need to get your small business running.

That’s all it took—four simple steps, and you’re almost at the finish line. Now, you must choose a package before you can take your new logo home.


Step 5: Download your logo for free

Once you have finalized your logo, click the “Get Your Logo” button. From here, you can take your new small business logo home free of charge!

You can start using your small business logo right away with these benefits:

  • Full ownership of your logo - Once you purchase your logo, it completely belongs to you and no one else, even if you decide to delete your account.
  • Instant access to your logo - Your logo is safe in your account. It is secure for you to come back to it whenever you need it.
  • 100% satisfaction guarantee - Your happiness is everything to us. If you’re unhappy with your logo, we will issue you a full refund.

Launch your small business in almost no time at all. It's practical to get an early start, so go for it! But take note that your logo is just the start. You still need branding materials featuring your new logo to build your online presence.

This is where the Brand Plan comes in.

The Brand Plan features for a steal

Our Brand Plan is your brand-building best friend. For only $10/month, you have instant access to:

  • Unlimited logo edits
  • Business card maker
  • Email signature maker
  • Custom design tool (Stitch)
  • Brand showcase
  • Brand guidelines
  • Perpetual brand backup

Oh, and all of them are pre-set with your new small business logo. Say hello to instant convenience and results!


Step 6: Build your small business

Social media branding is an effective tool that allows you to promote your brand to the right audience efficiently. In fact, 64% of small businesses use social media in their marketing strategy.

Having successful social media engagements only happens when you have credibility, and a way to build credibility in your small business is to make your social media presence consistent. 

A social media kit offers this consistency. With us, you'll get ready-to-use files for all your social media platforms, such as Facebook, Instagram, LinkedIn, Youtube, and Twitter, so that you can get started in no time.

You'll also get access to a website builder, which gives you infinite possibilities for how you'd want to use it to boost your brand. Every business needs a website, and now you have one!

You can also use it for diving into other forms of promotion, such as creating blogs about your journey of starting a business, providing tips and tricks to other entrepreneurs while also building your brand.

5 great examples of a logo for small businesses

Here are five logo examples to get your creative juices flowing:

1. Go for a simple, minimalistic logo to express only the essential aspects of your business.

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2. Blue is a popular choice in a logo. It shows professionalism and skill, which are great qualities to embody from the start.

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3. Having yellow in a logo is really effective. It’s eye-catching and evokes positivity and light, which customers need when they require guidance from you.

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4. You can’t go wrong with black and white logos. Many brands choose monochrome logos as they can be applied to a wide variety of products and services without putting your business in a box.

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5. Red is another eye-catching color that signifies strength and energy. Show customers that you are capable and always ready to serve them efficiently.

Click the image to customize this logo

Learn about small business logo tips

When making your Logo, you must remember these tips to make logo and brand management easy going forward. Following these rules will also help you make changes or bring on a graphic designer in the future.

Download your logo in all file formats

When you're creating your logo, you may think you need only a small image for the logo on your website or social media pages, but it's best to have all file formats for your logo.

Download the color version plus black and white

When you are providing your logo to events or charitable organizations your company sponsors, trade shows you attend, or organizations you partner with, everyone has a different background color to put your logo against. If your bright colors aren't going to work with all background colors or if your black logo would blend into dark backgrounds, it's best to have other color options available. Make sure to download the logo in full-colour version, white and black.

Create a brand book that includes logo use

A brand book is a great way to highlight all the essential elements of your company's brand. You can provide a brand book to employees and business partners. The brand book will include ways that your logo can be used to be sure it isn't distorted or made into colors that aren't associated with your business. Consistency is vital online for brand recognition, and a brand book helps keep that in check without you having to explain how to use your logo each time you interact with someone new.

Frequently asked questions: 5 popular FAQs about starting a business from home

What are some commonly asked questions about starting a business from home? Get your questions answered with these five FAQs.

1. What business is always in demand?

Financial services! Accounting, bookkeeping, and tax preparation are just a few examples of services that are always in great demand, even when the economy is struggling.

2. Can you start a business by yourself?

The key to success when starting and growing a business on your own is to be patient. The phrase "wear a number of hats" is commonly used to describe the roles played by entrepreneurs. This is true for the vast majority of entrepreneurs, and it's why so many experts recommend handing off certain responsibilities to trusted employees.

3. Why do small businesses fail?

Many small firms fail because they do not have enough money to get started, they have poor management, they have an inefficient system for doing business, they have an unproven business concept, or they try and advertise themselves but fail.

4. What type of business is least likely to fail?

The failure rate is the lowest in the agriculture, forestry, fishing, and hunting industry. During the first year, just 12% of these establishments collapse, but 20% do so by the third. Only 29% of these farms fail within the first five years.

5. What is the easiest business?

For new entrepreneurs, offering a service is the best bet. Any company whose primary focus is on service delivery is considered a service firm. Instead of peddling physical wares, you peddle your time, effort, and knowledge.

How to start a small business

Starting a small business at home can be exciting or daunting; it depends on how you look at it. If you have the passion and the commitment, you should have no trouble setting up a great business. Take some time to analyze all your ideas, do the necessary research, design a logo, set up a website, and you’re ready to get started on your journey in small business.

A logo is the core of your visual branding needs because it builds a foundation between you and your audience. It shows that you care about your business enough to brand it properly from the start. 

Compelling logos can ultimately set you apart from other businesses, and they can potentially tell users a story with a single glance. 

Give our free logo maker a run, and let your story shine through with a beautiful, new logo today!
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