Business Logo Design: Answers To Frequently Asked Questions

Good design looks simple but there’s a lot that goes behind the scenes that don’t meet the eye. Designing a logo is an important step especially when starting a business and there are a lot of questions that come along with the designing process.

Should you hire a designer?
Should you use a logo maker?
Which logo maker should you use?
Should you hire an agency?
Should you design it yourself?
What makes for a good logo design?
...and many more

In this article, you’ll find answers to most of the questions related to business logo design.

1. Is logo design easy?

There’s a lot that goes into designing a logo which makes logo design not-so-easy. More often than not, the simpler the logo, the more complicated the logo design process. People often overdesign their logos thinking they’re accomplishing/communicating something when what they’re doing is the exact opposite. Great logos are very, very simple.

For non-designers, the logo design process can get a bit daunting. This is where logo makers come into play. There’s no dearth of software to help you design a logo but the question is--how good are they? Will they give you a logo that actually works for your business?

At LOGO.com, we studied millions of logos to understand what works and what doesn’t. To design a logo, all you have to do is enter your business name and a slogan (if you have one).

You’ll see hundreds of logo designs for your business and not a single one of them will have any crazy or distracting elements. We built our algorithm keeping human creativity in mind. When you try to create a logo on our platform, what you’ll get is hundreds of clean, simple, effective designs because we know that works. We want to deliver value, something that will be truly beneficial for you.

So, the answer to your question is--no, logo design is not easy but it can be with the right logo maker.

2. How much are logo design services?

If you’re working with a professional designer or an agency, then their logo design services can go upward of $500 to $1000. Depending on how well-designed and professional you want your logo to look, the price can go even higher.

A more reasonable option is a logo maker. But not any random logo maker--you want one that gives you professional and classy logo designs without burning a hole in your pocket.

LOGO.com offers three kits (one-time payments) and three subscription plans billed annually. Each service goes beyond just offering a logo and offers tools and resources you might need in building your business.

Whether all you need is a logo or access to more branding elements to launch your business online, there is a payment plan perfectly suited for everything. You can get a logo kit for as little as $20 and it goes as high as $100. These plans include access to all your logo files, a free domain name, full ownership of your logo, freedom to edit it later, social media kit, and more.

3. Can I design a logo in photoshop?

Of course, you can! But you’d require the following:

Advance knowledge of photoshop
Knowledge of basic design concepts
Factors that make for a great logo design
Understanding of fonts and colors
Access to premium quality icons
...and some creativity

Designing a logo from scratch in photoshop is possible but tedious. A better alternative would be to go for a logo maker--one that checks all the boxes above and gives a little more value. For instance, along with offering logo designs that are professional and classy, LOGO.com offers amazing packages that aren’t too expensive and perfect for those who’re just starting out.

4. Can you design a logo on Canva?

Yes, Canva is a design platform where you can design a logo and other variety of graphics. However, the logo maker is just a small part of Canva. If you want to design a professional-looking logo that addresses all the specific qualities of a logo and gives you the option to customize your logo easily and effectively, then LOGO.com’s AI-powered logo maker is a much better choice.

The platform was created keeping all the basic design-related back and forths in mind. To get started, all you need to do is add your business name, a slogan (if you have one), and the logo generator will give you hundreds of logo designs that are at par with some of the world’s classiest and most professional logos.

5. How to start with the logo design process?

Your logo design process will depend on how you’re designing your logo. If you’re using a professional graphic designer, then you’ll first have to find a good one who fits in your budget, give them a brief, go through multiple iterations of the logo design (this could add to your cost), and then come to a final logo design. This whole process can take up to months and hundreds (sometimes, thousands) of dollars.

Another option is to go with a sophisticated logo maker. There are various options available, however, you need to pick the one that will give you more than just a logo file. For instance, LOGO.com’s AI-powered logo maker was created keeping all the back and forths one has with a real designer. So, the designs you see are very close to the final design that you want. The process is simple:

Enter your business name
Add your slogan (if you have one)
Click on ‘Generate’

Go through hundreds of logo designs and pick the one that resonates with you the most. Customize it by changing its fonts, colors, icons, alignment, and more. Once you’re happy with the design, pick a package that best suits you. Some of the packages include a free domain name and a website builder to help you kickstart your project easily.

6. How to design a logo in Adobe Illustrator?

You could design your logo using Adobe Illustrator, however, you’ll need knowledge of the software and a thorough understanding of design and logo principles. Using Adobe Illustrator would involve designing the logo from scratch. It can be fun but time-consuming with no guarantee that you’ll be happy with the end result.

A better option would be to go with a logo maker, such as LOGO.com, where you can get hundreds of logo designs by just entering your domain name and working with the editor. You can browse through the designs and customize the one you like the best. The designs you see will be of professional level and you’ll get a classy logo in less than 30 minutes.

7. How much does a logo design cost?

The cost of your business logo design depends on how you execute it. If you hire an expert designer then you’ll have to pay them their fee for designing the logo. The fee, of course, will depend on their level of expertise and skills. This could range anywhere from $300 to thousands of dollars.

Another option is to go with a design agency. However, that option works best for big businesses that have a huge marketing and branding budget. As someone who is just starting out, your business logo design can be done for free. And you’ll get more than just your logo files; depending on the plan you choose, you can get a social media kit, a free domain name, a website builder, business card builder, option to edit your logo in the future, and more along with the logo files and complete ownership of your logo.

Free logo maker

8. What is logo design and branding?

Branding is crucial because of the overall impact it has on your business.

1. Branding improves your business value.

2. Branding gives your business recognition.

3. Branding builds trust within the marketplace.

A well-designed brand backed by solid strategy builds trust with customers, potential investors, and other stakeholders. Business branding is a culmination of multiple factors such as advertising, reputation, brand merchandise, customer service, and logo. All of these elements work together to build a solid and attention-grabbing brand.‍

Importance Of Logo In Business Branding‍

Humans are visual creatures. You're more likely to remember a visually attractive message than just words. As you follow this logic, the importance of logos in business branding is hard to underestimate.

Your business logo is one of the foundational bricks to your brand. It's what makes you and your products stand out. The more recognizable your logo, the more successful it will be deemed.

9. When should you design a logo?

You should design your logo as soon as you have your business name ready. Once your business idea is in the place where you can launch it and bring it in front of the public, you should think about building a brand for it. Good branding starts from day one and it includes everything from finding a good business name and domain name, a great business logo, a beautiful and functional website, and a strong social media presence.

While you build your business and bring in the sales, your brand will provide it the credibility it needs to shine through and have people trust it.

10. Where can I go to design a logo?

A professional logo maker is one of the best places you can go to design a logo. There are many options available today, however, the best logo makers understand the user query and offer some of the best, state-of-the-art features to help you design great logos without breaking the bank.

For example, at LOGO.com, we offer premium fonts, icons, colors, and hundreds of layouts to help you design a logo that you can use across platforms. Your logo package comes with more than just a logo--it comes with a social media kit, a free domain name, a website builder, and the option to edit your logo later (in case you change your mind later).

11. How to design my own logo?

You can design a logo on professional software such as Photoshop or InDesign or you can opt for a logo maker to design your logo. The logo maker will give you hundreds of templates to start with making the design process easy and also fun. You can edit the colors, choose the font, icons, and even change the layout. A great benefit of using a logo maker is it gives you templates that are proven to work and that look professional. This ensures that the logo you design will work for your business or project for years to come.

12. Which is the best logo design software?

There are dozens of logo design software out there but what makes software better than all the rest is:

The quality of logo design it offers
The value add it provides

The team at LOGO.com studied the art of logo design for years before designing the platform. The logos you see on the platform have all the qualities of a professionally designed logo. The platform offers premium fonts, colors, icons, and templates for no extra charge. The logo editor makes it easy for you to design and customize your logo and you don’t pay for it until you are a hundred percent satisfied with the final product.

That’s just the logo design part. The platform also offers a free domain name, a website builder, a social media kit, a business card, and your logo on different merch along with your logo design. The pricing is extremely affordable for everything that you get.

13. Who can design my logo?

You could go to a graphic designer or a design agency to help you design your logo. However, a better, more convenient option would be to opt for a logo maker (but a good one). A logo maker makes puts the control in your hand and makes it easier for you to design your logo. For example, on LOGO.com, all you have to do to get started is enter your business name and a slogan (if you have one) and the tool will give you hundreds of designs to work with.

This reduces the stress of starting from a blank page and gives you a design to work with. You can then use the logo editor to customize the design by changing its colors, fonts, icons, and more. The whole process takes less than 30 minutes and it gives you a logo that you can start using right away.

14. Why is logo design important?

Your logo design is one of the first visual elements that your user is exposed to. It's an excellent opportunity to set the tone and start building trust with your clients and customers. A strong brand creates instant recognition and helps you identify your customers (existing and potential). The bigger you build your brand, the better opportunities you'll attract for your business.

15. Why is logo design expensive?

Logo design is expensive if you choose to hire a graphic designer or an agency. However, it doesn’t have to be expensive if you opt for a logo maker. For example, on LOGO.com, you can get a logo design for as little as $20 and in a $100 package, you get an entire brand building package along with the logo design. This includes a social media kit, brand guidelines, business card builder, a free domain name, and more.

16. How to come up with a logo design?

There are a few ways to come up with a logo design. You could have an idea of what the logo would look like and you can work on that or share your vision with a designer who can build on your vision.

However, often most people don’t know how to get started with their logo and it helps them to have a foundation, a base from where they can progress. You can get that from a logo maker where you start by entering your business name, a slogan (if you have one), and the AI-powered logo maker generates hundreds of logos.

Go through them and see which one speaks to you the most. You can then customize that logo by changing its colors, fonts, layouts, icons, and more. This avoids the fear of starting from a blank paper and allows you to come up with business logo designs that you like and that are your own.

17. What is the importance of a logo?

Humans are visual creatures. You're more likely to remember a visually attractive message than just words. As you follow this logic, the importance of logo in business branding is hard to underestimate.

Your business logo is one of the foundational bricks of your brand. It's what makes you and your products stand out. The more recognizable your logo, the more successful it will be deemed.

When it comes to building a brand, creating the perfect logo is crucial for several reasons. A well-designed logo adds a ton of value to the brand.

It can pique the interest of your customers
It can make you stand out
It can help with brand recognition and brand recall
It can even help you get funding by influencing investor's decisions

Your business logo is a ubiquitous communication tool that appears across all your communication. Be it on your product packaging, website, digital banners, annual report, business cards, and more. It's the face of your brand that's seen by all your key stakeholders, particularly your customers.

Moreover, the design of a logo can have a substantial impact on brand performance and customer behavior. Studies have shown that a logo's simplicity or complexity can influence investors' funding decisions, and its symmetry or asymmetry can boost brand equity.

18. How to come up with a logo design for a clothing business?

You can use our clothing logo maker to come up with a stunning logo design for a clothing business. Start by entering the name of your clothing business, add a slogan (if you have one), and let the logo generator give you hundreds of logo designs to choose from. Every logo you’ll find is customizable according to what you prefer. Find a design that is closest to your ideal logo and click it to customize it. From here, you can modify its font, colors, icons, spacing— pretty much everything! Don’t stop until it’s perfect.

Here are some tips for when you customize the clothing logo to ensure it’s effective:

Use one or two colors at most
Opt for a neutral backdrop
Choose the colors that best represent your clothing business
Use one or two fonts at most
Consider sans serif fonts for their readability
Avoid overcrowding the logo with too many elements
Build a simple yet strong design
Ensure that it looks memorable and professional
Use an icon that best represents your designs

Customization is essential because it allows you to make the design your own. You are in total control of its elements.

19. Who is the best logo design company?

There are various design agencies and consultancies that can help you design your business logo. You could also opt for freelancers. However, a better, more affordable option would be to use an AI-powered logo maker. It puts the designing power in your hands and doesn’t demand any creative or design skills. In fact, users of logo makers have called the process of designing a logo “fun”. You can pick the design you like, customize it by changing its colors, fonts, icons, and buy it from the platform. It saves time and completely eliminates the back and forth between the logo design company and you.

20. Where can I design my own logo?

You can use our AI-powered logo maker to design your logo. All you need to do is add your business/project name and a slogan (if you have one). The logo maker will show you hundreds of logo designs. Pick the one you like, customize it by changing its colors, fonts, icons, and more. In less than 30 minutes, you would’ve designed your own logo.

21. How to come up with a logo design for a YouTube channel?

You can use our YouTube logo maker to come up with a stunning logo design for your YouTube channel. Start by entering the name of your YouTube channel, add a slogan (if you have one), and let the logo generator give you hundreds of logo designs to choose from. Every logo you’ll find is customizable according to what you prefer. Find a design that is closest to your ideal logo and click it to customize it. From here, you can modify its font, colors, icons, spacing— pretty much everything! Don’t stop until it’s perfect.

Here are some tips for when you customize the YouTube channel logo to ensure it’s effective:

Ensure that your videos are optimized for search visibility.
Understand the interests of your target audience.
Write relevant and eye-catching video titles.
Get involved with the Youtube community for collaborations.
Conduct contests and giveaways for reachability.
Organize your videos into playlists.
Respond to comments regularly.
Commit to a regular posting schedule.
Begin each video with a compelling hook.
Promote your Youtube content on various social media channels.
Voice out your appreciation of them tuning in at the start and end of your video.

Customization is essential because it allows you to make the design your own. You are in total control of its elements.

22. Logo design for business - How to create one?

A logo design for businesses—is it important? Absolutely! Here’s why:

A logo is the foundation of the business’s visual identity and it sets you apart from other companies in your industry. More than that, small businesses need proper branding to build a strong identity—a logo is a massive step in this direction.

Effective branding creates a bridge between you and your target audience, potentially making them want to engage with you.

A powerful logo for small businesses can elevate their appearances, but more importantly, it provides credibility, professionalism, and legitimacy. These are critical attributes for a small business to have from the beginning.

Building your small business and branding it well can boost loyalty between you and potential customers, which is vital because you need to create a bond with them for long-term business growth.

Once you have built a connection with your audience through proper branding, your job gets a whole lot easier. Here are six easy steps to get a logo for small businesses and ways to promote and market your brand with your new visual.

Start with a great name
Use a logo maker to explore logo designs
Customize the logo design to meet your business needs
Find the right package and download it
Share it with the world

We’ve highlighted the steps in detail in this article.

23. Logo design for beginners - how to get started?

Mentioned below are eight steps for designing a logo for your business––one that is scalable, flexible, and memorable.

Step 1: Start with your brand story

Step 2: Study your competitors

Step 3: Look for inspiration

Step 4: Know what makes for a good logo

Step 5: Be mindful about your colour palette and fonts

Step 6: Explore logo makers

Step 7: Take a break from your logo

Step 8: Refine your choice

Learn more about it in our article here.

24. Logo design for youtube channel - how do you get started?

Are you in need of a logo design for Youtube channels?

A logo can help establish the visual identity of your Youtube channel and set it apart from other users in your industry. Good branding allows you to build a connection with your target audience, potentially making them want to learn more about you and engage with you.

This is especially important for a Youtube channel, where the more engagements you get from your audience, the more successful it will be.

A relevant and unique logo design for Youtube channels can elevate their appearance, but more importantly, it builds credibility.

Building your Youtube brand can boost trust and reliability between you and your viewers, which is vital as you would need their loyalty to earn more followers and subscriptions to your channel.

Once you manage to build a connection with your audience through effective branding, your job to monetize your YouTube channel gets a whole lot easier.

A strong logo is one giant step that can help you get there, and with our AI-powered logo maker to assist you, your visual branding needs are pretty much set.

We’ve talked about how you can create a logo design for a YouTube channel in this article.

25. How to get started with logo design for Instagram?

The first thing to remember is that Instagram uses a square (1:1) aspect ratio.

The second is that any logo you upload for your Instagram profile picture will be cropped into a circle.

Your logo will be cropped to fit in the circular Instagram profile photo cutout

This means that even if you have a wide logo, you want to make sure you leave some margin on the sides horizontally.

To make a logo look great for Instagram, crop it in advance to an aspect ratio of 1:1 and leave some padding (30% of the image width is often a good place to start) around the logo so it doesn't get cut off.

This article details how you start with a logo design for Instagram.

26. Logo design and name generator.

Building a brand requires getting the entire package right. This includes your business name, your logo, brand tone and voice, brand colors, fonts, and more. Your name is business's identity. So, make sure it checks the following boxes:

Unique and distinctive
Relevant to your services
Easy to pronounce and memorize
Simple and recognizable
Reflect who you are as a tutor

A good business name generator can help you find a good name or give you enough inspiration to come up with a good name on your own.

Once you have your name locked down with a name generator, the next step is logo design and that's where a logo maker can help. All you have to do is enter your business name that you got from the name generator, add a slogan (if you have one), and click on 'generate'. You'll see hundreds of logo designs to choose from. Pick the one you like, customize it, download it, and start using it everywhere.

27. Logo design and branding services.

Every logo you’ll find on our logo maker can be customized according to what you prefer. Find a design that is closest to the ideal logo for business and click it to customize it. From here, you can modify its font, colors, icons, spacing— pretty much everything! You don't need any design experience and the tools make it easy to have fun with the process of designing your logo.

Once you’re happy with the design, go ahead and click ‘Preview’ to see how your new logo will look on various platforms and merchandise. You will also receive details about the font, color palette, business cards—whatever branding services you need to get your business running. There are three different packages that you can choose from and for additional branding services and tools to grow your business, you could subscribe to the Brand Plan for just $5 a month.

Depending on the package you choose, you can get:

High resolution and Vector images
A free domain name
The option to edit your logo
A social media kit
A website builder
Basic PNG files
...and so much more!

Bottom Line

Suffice to say, this list of design advice is incredibly interesting. Evidently, one of the most important principles when it comes to design is simplicity. With a simple, straightforward, and consistent design, you boost your credibility and efficiency as a brand. We hope this gives you all the inspiration you need to start your journey!