Press Logo Ideas

Logo Design Considerations for a Press Business

According to LOGO.com data, the five most popular colors among logos with press in their names on LOGO.com over the past 12 months were white at 25%, black at 16%, blue at 13%, green at 11%, and grey at 10%. White and black create the crisp contrast readers expect from a clear headline, while blue, green, and grey add confidence and a contemporary editorial feel. For a press logo that works on a masthead, a microphone flag, and a social profile, start with a white or black base and use one cool accent to bring the story forward.

A press microphone is an instantly clear starting point, and sound lines beside it can suggest a lively interview without making the symbol busy. A newspaper is another familiar mark, with a single folded corner or a small star beside it to make the silhouette distinct. For digital newsrooms, try a speech bubble with a pencil beside it, or a pair of quotation marks set next to a broadcast wave. Local publications can bring their identity into the icon through a city skyline behind a microphone or a compass beside a reporter notebook. Before settling on a direction, think about the stories your press brand tells most often, whether they come from a neighborhood, a newsroom, or a live event.

Icons To Make Your Press Logo Stand Out

That clean white or black foundation can keep the masthead and a small social avatar easy to read. According to LOGO.com data, sans serif styles appeared in 64% of logos with press in their names over the past 12 months, with display at 19%, serif at 17%, and handwriting at 6%. The leading individual fonts were Geologica at 17%, Afacad at 6%, Schibsted Grotesk at 5%, Open Sans at 5%, and Albert Sans at 3%. Try a sturdy sans serif for fast recognition, or bring in a serif or display style for a more established editorial voice, then pair it with one blue or green accent from the color mix.