News Logo Ideas

Logo Design Considerations for a News Business

According to LOGO.com data, the five most popular colors in news logos created on LOGO.com over the past 12 months were white at 27%, black at 16%, blue at 12%, green at 10%, and red at 8%. White and black create the crisp contrast readers expect from headlines and front pages, while blue, green, and red can signal trust, growth, or urgency across a newsroom brand. If you want a news logo that feels clear on a website, broadcast graphic, or social profile, start with a white or black base and let one accent color carry the editorial point of view.

When it comes to the icon, a speech bubble or microphone is an obvious starting point for a news brand, and either can be reduced to a clean silhouette that reads beside a masthead. A broadcast tower, globe, or orbiting signal can show reach, while a folded newspaper shape or quotation mark can suggest reporting without relying on tiny details. For more energy, sketch a camera lens, lightning bolt, bell, or rising sun as a compact mark for breaking news, local coverage, or a morning briefing. Before you settle, brainstorm around the publication's own story: a city desk can frame a skyline, a regional outlet can pair a globe with a map pin, and an investigative team can turn a magnifying glass into a bold emblem.

Icons To Make Your News Logo Stand Out

The same instinct for crisp contrast carries into the lettering. According to LOGO.com data, sans serif typefaces made up 70% of the font choices in those same news logos over the past 12 months, with display styles at 16% and serif styles at 11%. The leading individual fonts were Geologica at 13%, Afacad at 6%, Schibsted Grotesk at 5%, Open Sans at 4%, and Albert Sans at 3%, all offering clear ways to set a newsroom name. Use confident, readable letterforms against that white or black base with one focused accent so a news logo stays legible in a masthead, video overlay, app icon, or small social avatar.