Media Company Logo Ideas

Logo Design Considerations for a Media Company Business

According to LOGO.com data, the five most popular colors among logos with entertainment in their names created on LOGO.com over the past 12 months were white at 22%, black at 19%, green at 13%, blue at 9%, and grey at 9%. White and black lead with a strong, readable foundation, while green, blue, and grey add personality that can suit a media company ranging from a newsroom to a production studio. For your media company logo, begin with a clear light or dark base, then let one accent color carry the mood across titles, thumbnails, and social profiles.

A play triangle is familiar shorthand for moving images, and it reads well beside signal waves, a star, or a rising sun. For a newsroom or editorial brand, try an open book, newspaper with a few bold lines, or a bookmark with a spark, keeping the mark simple at small sizes. Audio companies can pair a microphone with a sound wave, headphones with an echo curve, or a broadcast tower with radiating lines. Film studios might combine a reel with a starburst or set a spotlight beside a clapperboard. Before settling on a direction, think about the stories your company tells and the audience it serves: a local newsroom can use a recognizable city landmark, while a documentary studio can draw on a subject from its own community.

Icons To Make Your Media Company Logo Stand Out

That same contrast can carry through into the lettering. According to LOGO.com data, sans serif typefaces made up 59% of font choices among logos with entertainment in their names over the past 12 months, followed by display at 19%, serif at 18%, and handwriting at 4%. Geologica led individual fonts at 11%, followed by Open Sans and Schibsted Grotesk at 6% each, then Bayon and GFS Didot at 4% apiece. Use a confident sans serif for a clean media company wordmark, or a characterful display face when your brand needs a more distinctive voice.