Your Guide to Showing Up and Standing Out on Pinterest

Table Of Contents

• 9 Industries That Are Popular on Pinterest
• How to Create a Pinterest Presence That Matches Your Brand
• Create Pins That Get Seen and Saved
• 6 Creative Pin Ideas That Drive Clicks
• Make Pinterest a Real Growth Channel for Your Business

Pinterest started as a place to collect ideas. Now, it’s one of the most powerful search tools for buyers.

People use it to plan purchases, solve problems, and get inspired, with real intent to act.

When someone searches “home office ideas” or “best skincare for sensitive skin,” your content can show up in their results. And unlike other platforms, pins will not get lost in the feed and can keep driving traffic to your website for months if set up right.

More small businesses are starting to see Pinterest not just as a visual platform, but as a marketing tool built for steady, search-driven growth.

If you're thinking about using Pinterest to grow your business, here’s what to focus on.

9 Industries That Are Popular on Pinterest

Not every business thrives on every platform, but Pinterest offers a lot of long-term value for brands that fit the way people search.

Here are nine types of businesses that tend to perform especially well on Pinterest, thanks to visual content, search-friendly topics, and audience demand:

1. Home Decor and Furnishings

If you sell home goods, furniture, or interior styling services, Pinterest is a top performer. Users are constantly searching for ideas to refresh their spaces, solve storage problems, and plan seasonal decor.

2. Fashion and Apparel

Pinterest users love planning outfits, building wardrobes, and spotting trends. If you sell clothing or accessories, you can showcase lookbooks, outfit pairings, or even styling tips for different occasions.

3. Crafting and DIY

Whether you sell handmade products or offer tutorials, Pinterest is a go-to for DIY lovers. Step-by-step guides, video pins, or downloadable templates do well here. It’s a great way to build credibility while driving traffic to your store or blog.

4. Beauty and Wellness

Searches for skincare, makeup tutorials, and wellness routines are massive on Pinterest, and many are not brand-specific. That’s a big opportunity for smaller brands with useful, clearly branded visuals.

5. Food and Beverage

From dinner ideas to cocktail recipes, Pinterest is full of users searching for what to cook, serve, or try next. If you sell food or drinks, sharing simple recipes, seasonal pairings, or serving ideas is a great way to get your content saved and shared.

6. Weddings and Events

Pinterest is one of the first places people go when planning a wedding or big event. Couples and planners use it to save ideas months in advance. If you sell favors, offer event services, or create anything people would want to include in their big day, Pinterest helps you show up early in the planning process, before they start buying.

7. Parenting and Education

Parents use Pinterest to find quick, helpful solutions—whether it’s keeping kids busy, building routines, or supporting learning at home. If your brand helps families stay on track, reduce stress, or support their child’s growth, Pinterest is a natural fit.

8. Travel and Experiences

Pinterest is where people plan everything from weekend getaways to dream vacations. If you’re in the travel space—whether you’re a blogger, tour operator, or destination-based business—Pinterest helps you show up early in the decision-making process with content that’s easy to save and refer back to later.

9. Gardening and Landscaping

Pinterest users plan their gardens by season, zone, and style, and they’re always looking for ideas to save. If you sell plants, tools, or offer landscaping services, share content like planting guides, makeover photos, or product tips that help people plan and take action.

Still On the Fence? Pinterest Might Be a Better Fit Than You Think

Pinterest is built for planning. People come here to figure out what to try, buy, or create next, and they’re looking for helpful, visual content to guide their decisions. If your business solves a problem, offers inspiration, or helps people take action, there’s room for you here.

You don’t need to fit a specific niche. What matters most is showing up with content your audience wants to save and come back to.

How to Create a Pinterest Presence That Matches Your Brand

Your Pinterest profile sets the tone for everything you post. A polished business account makes you look more trustworthy and helps people understand what you offer at a glance.

Make It Official with a Business Account

Switching to a business profile gives you access to analytics, ads, and rich pins. It also signals that you're a serious brand, not just someone collecting ideas.

Upload Your Logo as Your Profile Image

Choose a clean version of your logo that’s easy to recognize at small sizes. Avoid text-heavy or overly detailed designs—they don’t translate well in the circular format.

Write a Bio That Explains What You’re About

Focus on who you help and what you offer. Keep it keyword-friendly and easy to understand.

A few examples are:

• Clean skincare for sensitive skin.
• Small-batch home goods made in Austin, TX.
• Wedding decor + DIY ideas for couples planning their day.

Don’t Forget to Link Your Website

Your pins can link directly to your website, which means every save, click, or repin becomes a chance to bring someone to your product, service, or offer.

It's one of the easiest ways to turn Pinterest activity into actual website traffic that matters.

Make Your Boards Easy to Search and Save

Pinterest uses your boards to understand what your business is about—and so do the people visiting your profile.

So, skip vague names like “My Products” or “Inspiration,” and use clear, specific titles to help your content show up in search and make it easier for potential customers to find what they need.

For example:

• Easy Weeknight Meals
• Fall Capsule Wardrobe
• DIY Party Decorations

Pro Tip: Design custom board covers with your logo, brand colors, and fonts. A clean, branded layout makes your profile feel cohesive and professional.

Create Pins That Get Seen and Saved

Pinterest users are planners. They’re looking for ideas that help them take action, so your pins should be both visually strong and useful.

Design Pins That Get More Real Estate

The pins you usually see on your Pinterest feed are vertical images (a 2:3 ratio). This size takes up more space in the feed, and more space usually means more attention.

But static images are not your only option. Pinterest also supports video pins, and they can be a great way to bring your brand to life. You might share a product demo, a quick behind-the-scenes moment, or a step-by-step tutorial.

Just like with images, keep your video content vertical, short, and easy to understand without sound. You might want to add captions in your brand’s fonts and add a quick headline to give users a little context when they find your pin.

Make Every Pin Look Like Your Brand

Your pins don’t need to be fancy, but they should feel like they came from the same business. Stick to your colors, fonts, and logo to keep things consistent.

A simple brand kit can help you stay on track, even if you’re creating graphics in different tools or posting on the fly.

If you're starting from scratch, take a look at LOGO.com’s tools, which are made to help you create a logo, pick your brand colors, and build simple templates. Having everything in one place makes the whole process feel a lot less overwhelming.

Make Your Pins Feel Personal and Practical

People save pins that feel personal, so it’s important that you give your audience real-life context.

A cozy living room with your throw blanket, a skincare routine using your product, or a packing flat lay with your travel gear helps them see how your offer fits their life.

Add a Headline That Makes People Click

Your pin should answer the question: “Why should someone click this?”

So make it clear at a glance what they'll learn, solve, or get.

Use headline-style text overlays to spell it out, such as:

• What to Pack for a 3-Day Trip
• 3 Skincare Steps That Don’t Irritate Sensitive Skin
• Small Apartment, Big Style: Our Top Decor Picks

Write a Description That Shows Up in Search

A good pin does two things: it shows up in search and makes people want to click.

Since Pinterest functions like a visual search engine, the words you use matter. If you’ve already done keyword research for your website or social media bios, use the same phrases here.

The goal is to match what your audience is actually typing into the search bar.

Once you have those keywords, work them into:

• Your pin titles and descriptions.Board names and descriptions.Image file names before uploading.
• Alt text (a short description of what’s in the image).

Tell People What to Do Next With a Clear CTA

Think of your call to action as the bridge between inspiration and your website.

It can be as simple as:

• Get the recipe
• Shop the look
• Download the guide
• Try it now

Your CTA should match the content of your pin and the page it links to. If your pin shows a product, link to the product page. If it’s a how-to or checklist, send them to the blog post or a signup form.

6 Creative Pin Ideas That Drive Clicks

Pinterest works best when your content is both inspiring and useful. That doesn’t mean you need a constant stream of new products—it just means finding fresh ways to share what you already have.

Below are six types of pins that tend to perform well, with real examples so you can see how other brands are doing it. Use them as inspiration, then adapt the ideas to fit your own brand and audience.

1. Before-and-Afters

Show the transformation your product makes possible. This works well for anything from skincare to home decor. Use a clean side-by-side layout and add a short label or result-focused headline.

Check out how Benefit does this on their Pinterest page.

2. Step-by-Step Tutorials

Walk people through how to use your product or apply your tips. Break it down into easy visuals with simple text. This builds trust and encourages users to save your pins.

We love how consistent Sprout Social's branding is for their tips and tutorial pins. Take a look!

3. Checklists and Guides

People love pins they can use as a reference. Whether it’s a packing list, a skincare routine, or a seasonal prep guide, make it visually clean and easy to follow.

Think about what your audience is planning, prepping, or trying to stay organized around—and give them something they’ll want to save.

Take a look at this example from Bustle.

4. User-Generated Content and Reviews

Real-life photos and testimonials make your brand feel more approachable. Share customer results, favorite uses, or side-by-side comparisons with a branded touch.

Here’s how e.l.f. features real users' experiences with their products.

5. Product Spotlights with Context

Don’t just show the product—show how it fits into someone’s life. A cozy living room featuring your throw pillows or a kitchen styled with your decor helps the viewer imagine owning it.

See this lifestyle example from Target.

6. Quick Tips or Problem-Solvers

Pins that solve small, specific problems tend to perform well. Focus on one useful takeaway that your audience would want to save and refer back to later.

What’s something you repeat to customers all the time? Turn that into a visual tip.

Check out this quick organization tip to give you a little inspiration.

Make Pinterest a Real Growth Channel for Your Business

If you’re already creating great content for your business, Pinterest gives it a longer shelf life.

The best part about starting to promote your business on Pinterest is that you don’t need to reinvent your strategy, just share it in a format that makes sense here. When your visuals are consistent and your content speaks to what people are searching for, Pinterest can become one of your most reliable website traffic sources.

Want your pins to look polished and professional from the start?

LOGO.com gives you everything you need to build a brand kit, create scroll-stopping visuals, and promote your business with confidence, on Pinterest and beyond.