According to Global Industry Analysts, Inc.’s 2020 Digital Advertising and Marketing report, the United States (U.S.) market is estimated at $87.1 billion.
It’s an astounding number, but it comes as no surprise.
Statista’s 2020 digital population research revealed 87% of Americans are active on the Internet.
Digital marketing is a rapidly evolving industry and to make your mark you need to be up-to-date with the latest trends, keep an eye on all the new and upcoming platforms, be creative, and know how to choose the most suited platforms for your business.
All this can be quite confusing for entrepreneurs, small businesses, or someone who’s trying to build a solo enterprise.
Following influencers and digital marketing experts is one of the easiest ways to stay abreast with all the news and trends. These experts also share different kinds of strategies or marketing tactics one can use to grow their business, which, as any good marketer knows, is important.
The digital marketing experts listed in the article are fantastic resources not only for the insights that they share but also for the tips and best practices that can help you evaluate your marketing efforts and improve them.
Let’s get started. These are five of the best digital marketers to follow right now.
1. Neil Patel
“You can get bitter or you can get busy.”
If you’ve been reading about SEO or anything that’s remotely related to digital marketing then this name won’t come as a surprise to you. With a collective social media following of over one million, Neil Patel has been a top marketing expert for years and he continues to be influential today.
He is a New York Times bestselling author and has received numerous other accolades for his work including being named a top 100 entrepreneur under 30 by former President Barack Obama.
One of his initial major successes was a software app called CrazyEgg that tracked user engagement by mapping where on a web page do they spend the most time. After this, he founded Kissmetrics which gave marketers an even deeper view into their web analytics.
2. Rand Fishkin
“Best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy.”
A name that is almost synonymous with SEO and digital marketing, Rand Fishkin is the co-founder and former CEO of Moz, one of the leading search engine optimization tools.
What started in 2003 as a blog, later turned into a consulting company, which then transformed into a software business used by anyone who’s trying to understand or is an expert at SEO.
After he left Moz, he founded SparkToro in 2018, a software and data business that gives you information about your online audience’s attributes, behavior, & sources of influence. It crawls millions of social and web profiles to find what (and who) your audience reads, listens to, watches, follows, shares, and talks about online so that you can better target your marketing communication to them.
3. Guy Kawasaki
“Simple and to the point is always the best way to get your point across.”
A one-of-a-kind Chief Evangelist, Guy Kawasaki is known for his marketing work at Apple in the ‘80s and today he’s a part of the online graphic design company, Canva. Guy grew up in Honolulu, Hawaii and he holds degrees from Stanford and UCLA.
In addition to being the Chief Evangelist at Canva, Guy Kawasaki has written 13 books including Wise guy: Lessons From a Life, The Art of Social Media, and Rules for Revolutionaries. He gives numerous keynote speeches every year and has also given a TEDx talk on The Art of Innovation. You can also check out his courses on how to grow a business at Udemy and Skillshare.
If you want your customers to get excited about your product, follow Guy Kawasaki’s advice.
4. Larry Kim
“Be funny, ironic, or outrageous–just don’t be BORING.”
Larry Kim is the CEO of MobileMonkey Inc. and WordStream, both leading names in the digital marketing industry. While the former is a leading platform when it comes to optimizing Facebook Messenger, the latter has been a leading provider in keyword research (the foundation of your SEO efforts).
Larry was ranked as the #8 most popular author on Medium and he also shares his insights on CNBC and Inc. magazine. If you need help with Google Ads, Facebook Ads, and scaling a start-up, he’s the guy to watch.
5. Andy Crestodina
“Don’t take shortcuts. They take too long.”
He is the champion of long-form content and shares results-driven ideas that can help you improve your digital marketing. He has written hundreds of useful articles on digital marketing strategies and tips on how to rank on search engines.
On his social media channels, Andy shared data-backed insights on how to create better content, optimize your website for a great user experience, and improve your overall SEO.
Whether you are a digital marketing novice or someone who’s constantly looking for the next big idea, these experts can help you. They share data-backed ideas and their experiences which can help you form your digital marketing strategy.