November 17, 2023
By: Aakash Shewakaramani
Over 4.4 million businesses are started each year in the US alone. This staggering number shows that every industry is more competitive than ever. New and existing brands have to stand out from the crowd and vie for the attention of prospective customers.
A crucial step is to make your external correspondence documents, collectively known as business stationery, look professional. Due to affordable and accessible online services, branded documents are easier than ever to create.
This article covers the three most important types of business stationery and how you can design them.
Business stationery refers to all the documents a company uses for external communications. This includes business cards, letterheads, invoices, brochures, flyers, and more.
Think of business stationery as a silent ambassador for your company. When you send out letters, invoices, or even a simple thank-you note, each piece becomes a representation of your brand. This visual reinforcement fosters brand recall, making your business more memorable in a crowded marketplace.
You can learn more about the crucial types of business stationery further below.
A brand guideline is a marketing and design team’s best friend. It is a collection of visual assets and guidelines that ensure you don’t stray from your brand’s identity. This, in turn, allows consumers to tell what belongs to your company and what doesn’t.
So, the next time a designer tells you that the brand color is salmon and not peach or pink, you know they’re referring to the brand guidelines.
Every company with a unique voice has a similarly unique style guide. Apple, for example, has a 56-page identity guideline for partners looking to use their brand assets. This includes everything from email signature samples to guides on avoiding branding mistakes when representing Apple.
However, your brand guidelines do not need to be as detailed; it should typically include the following items:
The business stationery documents mentioned below can promote brand recall, boost your sales, and improve how professional you look to the outside world.
With accessible and affordable online tools, you no longer require expensive apps or design expertise to get started.
Over ten billion (!!!) business cards are printed each year – a number that isn’t expected to slow down soon. Despite the prolific growth of the internet, physical business cards still have their place for communicating with customers, clients, and other peers.
Here’s why you should use a business card:
A professional business card can be a vital networking tool but only if you invest in its design. Numerous online services can help you create this and other business stationery at affordable prices.
A letterhead is a vital business stationery for official correspondence. It allows the reader to easily identify your company and contact you. While you can design it from scratch, plenty of letterhead templates online can shorten the process.
Here’s why a letterhead is a must-have for every brand:
Letterheads are useful for establishing authority in formal communications.
A professional invoice ensures a hassle-free payment and can create a positive impression on the payer. However, poorly designed invoices are far too common.
A 2022 study by Genio states that 61% of late payments are due to wrong invoicing. You can avoid mistakes by using industry-specific invoice templates that you can easily access online.
A thoughtfully created invoice has plenty of benefits for a scaling business:
Every document you send out offers an opportunity to promote your brand – invoices are no different. Put yourself in your payee’s shoes before sharing your invoice to know whether your document is optimal.
Designing business stationery is an art that combines professionalism with creativity. Your stationery should not only convey vital information but also leave a positive and lasting impression.
With LOGO.com, you can create stationery that speaks volumes about your business in a confident yet friendly manner.
The LOGO Pro plan offers intuitive design tools for all your business stationery documents. It will surely help in creating beautiful and professional assets that retain your brand’s personality.
Here’s what you get when you sign up for LOGO Pro:
Starting at $10 per month, LOGO Pro offers unparalleled value and is the perfect tool for growing businesses looking to increase their brand awareness with business stationery and tools.
Business stationery can help increase your brand’s awareness while adding professionalism to your correspondence. There are three must-have documents that you can start with today:
All these documents must follow the fonts, color palettes, and elements set in your brand guidelines.
Business stationery documents are a worthwhile investment for companies of all shapes and sizes. You can get started as early as today to leave your audience impressed.