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According to LOGO.com data, the five most popular colors in logos with party rental in their wordmarks created on LOGO.com over the past 12 months were white at 20%, blue at 18%, orange at 13%, grey at 13%, and violet at 8%. White and blue together account for about 38% of the recorded color choices, a clear festive pairing that works well on tents, signs, and rental trucks. Start with that bright base, then bring in orange or violet for a burst of party energy that stays easy to spot from across a venue.
A party rental canopy beside a line of pennants makes a clear starting mark for event setups, and the tent shape stays recognizable on a small sign. Pair a round balloon with a simple ribbon beside it for birthdays, or set two crossing party sparklers alongside a small burst of confetti for evening celebrations. A folding chair beside a table can signal practical rentals, while a delivery truck with a tied balloon above it can point to convenient service. Keep each symbol bold enough for a booking page, truck door, or table card, then connect it to the kinds of events and local traditions the rental team wants to be known for.
The same bright balance can carry into the lettering. According to LOGO.com data, sans serif typefaces made up 76% of font choices in those same logos with party rental in their wordmarks over the past 12 months, followed by serif styles at 18% and handwriting at 6%. The leading individual fonts were Geologica at 40%, Open Sans and Afacad at 10% each, and Schibsted Grotesk and Gilda Display at 5% each. Set readable lettering over that white and blue base, then use one playful display detail for a party rental name that needs to pop on a roadside banner and a small booking card.