
According to LOGO.com data, the five most popular colors in logos with crime in their names created on LOGO.com over the past 12 months were white at 23%, black at 21%, grey at 12%, blue at 10%, and green at 8%. White and black made up 44% together, giving crime themed brands a clear, high contrast foundation, while grey, blue, and green bring a measured and modern tone. Start with a white or black base and use one of those accents to make an investigation, safety, or legal service feel focused and easy to recognize.
A magnifying glass is an instantly readable starting point for crime investigation branding; place a small clue star beside its rim so the mark stays simple at small sizes. An evidence marker is a less expected symbol, and a clean trail of dots beside it can suggest a case unfolding without adding clutter. For an action focused direction, show an investigator comparing a fingerprint card with a map, using only a few strong lines. Pair a fingerprint with a shield or courthouse scales for a legal or safety focused identity, keeping each shape clear and balanced. Before settling on a symbol, brainstorm from the brand's own story: a neighborhood detective office might use a street grid, a legal team might use balanced scales, and a mystery game studio might use a trail of clues leading toward a star.
That same high contrast can carry into the lettering. According to LOGO.com data, sans serif typefaces made up 68% of the font choices in those same logos with crime in their names over the past 12 months, with display styles at 16% and serif styles at 14%. The leading individual fonts were Geologica at 16%, Readex Pro at 6%, Open Sans and Afacad at 4% each, and Spline Sans at 4%. Set a clear sans serif wordmark against white or black, then use a cool blue or green accent to keep a crime themed identity composed and legible on signs, reports, and small profile images.