
According to LOGO.com data, the five most popular colors in logos with gaming in their names over the past 12 months were white at 21%, black at 21%, green at 12%, blue at 11%, and yellow at 8%. White and black give a Blizzard mark a crisp base, while green and blue bring a lively outdoor feel and yellow adds a bright accent. Try white lettering over a deep blue field with a small yellow detail, or keep the background pale and use black and green for contrast.
A blizzard logo can suggest motion with a curved gust, drifting snow, or a sharp winter peak beside the main mark. Try a compact snowflake with a few wind strokes, a mountain crest under a pale sky, or a bold initial crossed by a sweeping gust. Keep the central shape simple enough to read at small sizes, then use one bright accent to make it stand out on dark backgrounds. Decide whether the brand should feel adventurous, polished, or playful before choosing the line weight and balance.
According to LOGO.com data, sans serif typefaces made up 61% of font choices in logos with gaming in their names over the past 12 months, followed by display styles at 18% and serif styles at 16%. The most used individual fonts were Geologica at 14%, Schibsted Grotesk at 6%, Afacad at 6%, Prata at 4%, and Open Sans at 3%. Use a clear sans serif face for the name and reserve a display style for a short accent, so the lettering stays readable beside a snowy or wind swept symbol.