February 9, 2023
By: Gareth Mankoo
Optimizing your Facebook Page for business can reap benefits. Unlike regular fan pages, you can use business pages to offer more value to customers. Facebook has nearly 2 billion daily active users and is the go-to platform for several connections with acquaintances and brands.
When you set up your business page on Facebook, there’s a certain amount of responsibility that comes with it. On a social media channel, you can use your business page to promote your products and services.
Still, you will also have the occasional questions, complaints, and customer recommendations to address. Be available and empathetic to your customer’s needs consistently.
You could have fun with content on your Facebook page, but some situations require you to carefully and professionally address your customer’s needs. Remember, other followers on your page will notice what you do on Facebook. Some of them may be your prospective customers.
Creating your Facebook Page for business doesn’t end with the setup. It has to be maintained as you would maintain any other customer-facing facade of your business. Everything you do will be observed and questioned.
Customers understand that branded social media pages are run by individuals and will address you in the first person.
Let’s explore seven simple techniques that will help you optimize your Facebook Page for business:
It isn’t uncommon for customers to go looking for brands they want to interact with on Facebook. When they enter your business name in the Facebook Search, will they find your business? One way to ensure this is to enter all your business details, starting with the name of your business.
If you have yet to begin, create your Facebook Page for business here.
Mention the kind of business you are by selecting from a list of categories. Fill in more details of your business in the Description field, which will give a gist of your specialty to customers who visit your page for the first time.
Imagery plays a significant role in improving the discoverability of your Facebook Page for business purposes. Some of the key elements that comprise the visual design on your page include your:
Facebook specified the acceptable size of the profile picture. Make sure you have a version (or lockup) of your logo design to fit into the container meant for your profile picture. Luckily, LOGO.com can provide you with social media logo files that are automatically sized for each platform. Learn more about the plan here.
Just like websites have masthead banners, you have cover photos on the top of every Facebook Page. It appears above your profile picture on most platforms and can be used for various purposes. Your cover photo can be about a specific campaign and new product launch that your business wants to highlight.
If you are a small business, use your cover photo to convey your business objective through a short, crisp line. Sometimes, you can leave your cover photo as a visual highlighter for your profile picture.
Maintain a visual identity for every post that you publish. Ensure they are part of a family using consistent fonts, colors, and templates. Successful brands have iconic visuals that intended target groups can easily recognize. Define your brand guidelines and ensure that your follow the aesthetic you built your business and build a brand personality.
Ensure consistency and appropriate sizing of every image on your Facebook Page. Here’s a handy guide to help you with the specifics.
Now that you have created your Facebook Page for business and have populated it with basic information, you need to make it ready to share with your contacts. By default, Facebook assigns a long and technical URL for your page.
Remembering and sharing this long URL takes a lot of work. You can create a Vanity URL that will help shrink the name down to the username you select.
Take note that your username is not the same as the name of your page. It is a unique name for your Facebook page and is preceded by a “@” symbol.
You may encounter a situation where Facebook claims that the username you want has already been claimed. Facebook may recommend other names, but you can try using abbreviations or words from your brand’s slogan to create a memorable username.
Once done, you can create a vanity URL that is in the following format: www.facebook.com/[your username]
While your name, logo, business type, and short description will give your customers a brief idea about your business, they will come looking for more details. Like any company website, Facebook equips Page owners with an “About” section.
Here you can give customers enough information to delve into the specifics of your business. Write out your brand story, speak about your products, mention your contact details, your website, the awards and accreditations you have enjoyed, your founding date, and much more. An utterly filled-out About section gives your page a professional touch.
As a new business page owner, you will be excited to upload your first post. When a brand creates its first post on Facebook, it's an opportunity to establish a tone and style for future content, as well as connect with followers and build a community.
There are some things to keep in mind when you go about this:
Additionally, creating a visual post, such as an image or video, can help grab the attention of users and make a strong first impression. It's important to consider the overall aesthetic of the post and make sure it aligns with the brand's image and messaging.
Facebook has an exciting feature that lets you invite people who are connected with you via your profile to join the page you just created. This feature helps when you have created a Facebook Page for business and already have an active base of friends.
As more people are invited, the chances of increasing your follower count improve. Here are other ways to increase your Facebook Business Page followers:
The more people who follow your Facebook page for business and interact with your brand, the more successful you will be.
Consistency is critical when creating content on a Facebook Page for business. Plan the kind of content you want going out to your followers.
Define content pillars and create planned posting schedules, so your posts are created well in advance. You can use the platform itself and third-party tools to schedule Facebook posts at fixed intervals so that you can keep up with shrinking timelines to post.
Facebook Insights will help you stay alert about all the goings-around on your page. Read comments regularly and turn on your app notifications so you do not miss any crucial alerts about messages you receive or a spike of user activity on any post.
What are some commonly asked questions about starting a Facebook page for business? Get your questions answered with these three FAQs.
Yes, it’s free! Your company's presence on Facebook can be expanded with the help of Facebook Pages, a free tool offered by the platform.
Yes, it does. All Facebook business pages must be associated with a personal profile, but the content (including posts, comments, photos, updates, etc.) is kept entirely separate. Unless you manually share between pages, no one will be able to see the details of your personal profile on your company page and vice versa.
Yes. If you run a business, you should have a Facebook Page so that you can interact with current and potential customers, share information about your company, and advertise sales and other special offers. In addition, a Facebook Page provides access to many more features and options than a personal profile does.
Managing a Facebook Page for business is different than handling your profile page. Your actions on your business page have real business repercussions. As may be the case with your profile, you are dealing with individuals who are your customers, not your close friends and acquaintances.
As a business Facebook Page owner, you are responsible for every user who has subscribed to your brand’s page and is willing to receive your content on their Facebook feed. Make the most of it without being spammy.