The Ultimate Guide To Consistent Social Media Image Sizes

June 6, 2022
Authored by:
Aakash Shewakaramani

Think of social media image sizes as shoe sizes across different countries. A UK size 10 is not the same as its US counterpart. Similarly, a square-shaped image that looks perfect on Instagram might just get cropped on Twitter.

Whether you’re an independent creator, a brand, or an agency, this information will always come in handy when creating content. It also ensures that you adhere to a certain social media branding aesthetic, allowing you post content consistently without comprising the overall quality of your account.

This is especially important when you’re handling an account on multiple social media platforms. If you know your social media image sizes, you’ll be able to make adaptations ahead of time. If you don’t, you may end up uploading an awkwardly cropped image, or worse, nothing!

This article lists the social media image sizes for three of the most popular platforms: Instagram, Facebook, and Twitter. So, instead of digging around in multiple places, you can get all your answers here.

Guidelines For Social Media Image Sizes

All the big social media platforms have their own set of creatives styles and sizes. Some, like Facebook, have cover photos, and others, like Instagram, have different ways to upload, all requiring photos of different sizes.

The social media image sizes for these different platforms might seem confusing, but unlike with an exam, you don’t have to memorize anything. You can just visit this article whenever you need to!

And if you want to save yourself time securing each and every image file, you can always rely on and get yourself a social media kit. Create a free logo with us and receive all your social media files of your new logo free of charge.

Regardless, this article will still be a life-saver in terms of posting quality content without comprising the integrity of your designs and social media aesthetic. Read up on the different social media image sizes for Instagram, Facebook, and Twitter.

1. Instagram

Despite boasting fewer than half the monthly users of Facebook, Instagram is the social media platform of choice for millennials and teenagers. Getting Instagram’s social media image sizes right is crucial to giving your young audience content they can connect with.

Instagram Profile Picture

Instagram’s profile picture aspect ratio is 1:1. This means that the social media platform uses square profile pictures, even though it crops them into a circle on the smartphone application.

The desktop profile picture size is 320 x 320 pixels. Although your phone will be okay with a lower quality image, it might pixelate on a bigger screen.

Instagram Grid

You can upload square, vertical, and landscape images to Instagram. All but square images will get cropped down when viewing your feed or grid. To fully view vertical and landscape creatives, you’ll have to tap on the image you want on the feed.

  • The square images are 1080 x 1080 pixels with an aspect ratio of 1:1
  • The vertical images are 1080 x 1350 pixels with an aspect ratio of 4:5
  • The landscape images are 1080 x 566 pixels with an aspect ratio of 1.91:1

Instagram Covers

When you create video-based content on Instagram, you can assign covers to them. These are previews that your audience will see before tapping on the creative.

  • For Instagram TV (IGTV), the covers are 450 x 654 pixels with an aspect ratio of 1:1.55
  • For Instagram Reels, the covers are vertical at 1080 x 1920 pixels with an aspect ratio of 9:16

Like with every other image, the covers also get cropped if you decide to put your IGTV or Reel videos on your feed. To make the covers look good, keep your text and creative information in the middle, and use the remaining space as a design extension. This will make your covers look natural across different feeds.

Instagram Stories

Instagram Stories should be at the top of your list when you’re working with Instagram’s social media image sizes. Stories are accessible and can draw a lot of attention to your profile or an external landing page if you have enough followers.

The optimal image size for stories is 1080 x 1920 pixels with an aspect ratio of 9:16, which means they’re vertical.

For more information, check out this short tutorial on everything you need to know about image sizes for Instagram:

2. Facebook

With close to 3 billion monthly active users, Instagram’s elder sibling is still the most popular social media platform in the world. Facebook may have come under hot water recently, but its user base is a great place for any creator to grow their brand and audience. Therefore, learning about Facebook’s social media image sizes is a must!

Facebook Profile Picture

Facebook’s profile pictures (personal and business) display differently across various devices. Refer to these sizes when you upload your next best images on Facebook:

  • The minimum size for a profile picture on your desktop is 170 x 170 pixels with an aspect ratio of 1:1
  • The minimum size for a profile picture on your smartphone is 128 x 128 pixels with an aspect ratio of 1:1
  • For old school phone users, the profile picture displays at 36 x 36 pixels

These are the absolute minimum display sizes. To avoid pixelation, add high-quality 1:1 aspect ratio (square) images. Try uploading 1080 x 1080 pixels or even 4K images and leave it to Facebook to adjust the display and make it load fast.

Facebook Cover Photos

Similar to profile pictures, Facebook adapts cover photos to different device types, each with its own specific requirements.

  • Facebook’s profile cover photo is 820 x 312 pixels on desktops with an aspect ratio of 2.6:1
  • On smartphones, this is 640 x 360 pixels with an aspect ratio of 1.77:1
  • Facebook’s event cover is 1200 x 628 pixels with an aspect ratio of 1.91:1

Facebook Editorial Images & Adverts

Whether you’re paying for Facebook ads or uploading images editorially, you’ll need to get the social media image sizes right. The best images will get your message across effectively and without confusion.

You wouldn’t want your core advertising message to get cropped out, would you? Refer to these sizes to get them right.

  • A shared image should ideally be 1200 x 630 pixels with an aspect ratio of 1.9:1 so that it’s clear on high-resolution screens
  • A Facebook Story is 1080 x 1920 pixels with a vertical aspect ratio of 9:16
  • A Facebook ad should at least be 1080 x 1080 pixels. Each ad type has its own aspect ratio, but Facebook mentions that the ratios you can work with are 1.91:1 to 1:1
  • A carousel ad should at least be 1080 x 1080 pixels with an aspect ratio of 1:1

For all you visual learners out there, check out this short video on the different image sizes for Facebook:

3. Twitter

Twitter is the world’s biggest discussion platform, promoting free speech and the open exchange of ideas. The platform has always been in the news, but even more so now that CEO of the Tesla brand Elon Musk has bought it out and turned it into a private company.

Twitter also has a ton of creatives that you can work with. To get their social media image sizes right, follow the guide below.

Twitter Profile Layout

Your Twitter profile’s content is one of the first interactions people have with you on the platform. Twitter’s rapid content style can work against you if you don’t pay attention to how your images look when you upload them.

Get the social media image sizes right so your profile looks just perfect.

  • The profile picture is 400 x 400 pixels with an aspect ratio of 1:1. This is a square picture that Twitter crops into a circle for your profile layout
  • The cover photo is 1500 x 500 pixels with an aspect ratio of 3:1
  • The in-stream images on Twitter are 600 x 335 pixels with an aspect ratio of 16:9. A higher-quality image of 1200 x 675 pixels will prevent pixelation

Twitter Ad Images

Twitter is a great place to create advertisements and media that lead to external landing pages. Use these guidelines to ace your Twitter ad images!

Image-based ads without buttons are 1200 x 1200 pixels with a ratio of 1:1. Alternatively, Twitter recommends 1200 x 628 pixels if your post has an aspect ratio of 1.91:1.

When including buttons for websites or apps, the image size should be 800 x 800 pixels with a 1:1 aspect ratio. Alternatively, the image can also be 800 x 418 pixels with a 1.91:1 aspect ratio.

For image carousels, you can work with 800 x 800 pixels with a 1:1 aspect ratio. If you’re creating an image with an aspect ratio of 1.91:1, you can upload an image size of 800 x 418 pixels.

Twitter Cards

Named appropriately, Twitter Cards are a great way to get your audience to an external website or app. You can send these cards as messages or upload them to your feed for the world to see.  

Direct message, conversation, website, and app cards are 800 x 418 pixels with an aspect ratio of 1.91:1. You can also work with 800 x 800 pixels images, with a 1:1 aspect ratio.

To learn more about the different Twitter image sizes, check out this brief tutorial:

Bottom Line

Social media platforms try multiple ways to differentiate themselves from one another, and one way is by making their media sizes look unique. Therefore, learning social media image sizes is essential in optimizing your work and making sure you create quality content consistently.

So plan ‌and make those beautiful posts look perfect wherever they go! This article isn’t going anywhere, and you can come back to it to get your social media image sizes right.

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