How To Start A Candle Business: Turn A Hobby Into A Profitable Brand

May 9, 2022
Authored by:
Kari Amarnani

If you are interested in learning how to start a candle business, you came to the right place. 

There is a surge of people tapping into the candle industry, whether it’s to simply enjoy some recreational fun or turn it into a money-making venture. Either way, the rewards are present. Who doesn’t enjoy the pleasant and soothing company of a candle?

A major benefit of knowing how to set up a candle business is that you get to easily turn a beloved hobby into a full-time (or part-time) brand. And even if you don’t know a single thing about making and selling candles, that’s okay! Getting started is easy as pie, as long as you hone your creativity and determination to keep the business running.

Many crafters and entrepreneurs enjoy the perks of the candle-making industry for several reasons:

Five benefits of starting a candle business

Here are the five perks of starting a candle business:

  • Low-cost entry - Getting into how to start a candle business doesn’t break the bank. There are only so many supplies to create beautiful candles, and they all follow the same core process. Though luxury candles entail pricier materials, you do end up getting a return on the investment. People pay top dollar for the best of the best.
  • Easy to sell anywhere - Homemade candles are standard placements in virtually any setting. You can sell them online, at local markets, craft fairs—they work everywhere. So don’t hold back on getting your candles out there, online and offline.
  • Scalable craft to learn - You don’t need to be a candle-making enthusiast to get started on this venture. The base recipe for candles is highly intuitive and simple enough for newbies to get the hang of it with almost zero downtime. The best part? The more you do it, the more creative you get with the process.
  • Easy to customize - Candles are extremely easy to customize. People perceive candles through two components: scent and appearance. Incorporating different herbs, oils, etc., into the candle-making process gives you a new candle to add to your arsenal. Want to add some gems and crystals? Go for it, and you have a new candle with an excellent aesthetic. The list goes on!
  • Business flexibility - You can create candles anywhere. You do not need a hub or a workspace to get started—many candle business startups begin right at home. As your business grows, you can expand your setting by getting a legitimate candle-making venue or even a factory when you reach immense growth. You can also take help from productivity apps that help entrepreneurs keep their business's productivity and management in check.

So if you are interested in burning the midnight oil with a convenient and promising venture, starting a candle business may just be the perfect tool for you. 

In this article, you will learn about the six steps on how to start a candle business to turn a fun hobby into a lucrative experience:

1. Assess your target market

2. Find your niche

3. Determine startup costs

4. Set a pricing structure

5. Start creating candles to sell

6. Create a marketing strategy

Let’s get started!

How To Start A Candle Business: 6 Steps For A Glowing Brand

A candle business is a convenient and hot (literally and figuratively) investment, so go big with your innovation to create unique and enjoyable candles. Follow these six steps to building a credible candle business that gets results.

Step 1: Assess Your Target Market

Who is your target audience? These are the potential buyers who would be most interested in your products and may likely transition to customers. In the candle-making industry, the markets are usually grouped into three factions: mass market, mid-market, and high-end.

1. Mass market - This means creating affordable and easily accessible candles. An excellent example of a candle business serving the mass market is Bath & Body Works. Most of the scents in this category are standard, such as warm vanilla, lavender, ocean breeze, etc. The candles usually cost around $8 to $19 per product.


2. Mid-market - These are mid-tier candles with unique appeal. Yankee Candle does this well with a mighty range of scents at a reasonable yet mid-range price. Mid-market candles have distinct and pleasant mixtures and aromas, like rose water, basil, cedar, linen, etc. The price range lies between $20 to $39.


3. High-end - These are luxury candles, and they have been trending in the candle industry year by year. An average luxury candle can sell between $40 to $80, sometimes even higher. Louis Vuitton’s scented candle is at a whopping $185! In many cases, high-end candles are associated with big brands with a loyal following. It is advised that candle business startups refrain from offering luxury candles from the get-go.


Check out each category and determine the kind of target market your candles are most suited for (at this point in time). You also must assess the type of candles you can offer with your current resources. 

If you believe that mass-market candles would be a great start, go for it! Bath & Body Works generated net sales of almost $6.5 billion in 2020, and the numbers are growing. And Yankee Candle sells over 200 million candles a year, so if you want to go with mid-market, why not? Every choice comes with serious potential.

Step 2: Find Your Niche

So you’ve figured out where your candles belong in the market. Now, it’s time to set yourself apart from the competition with what makes your candles unique—what makes them you. Don’t hesitate to reach within and incorporate personal attributes. 

  • Are you passionate about the environment? Get into eco-friendly candles. 
  • Are you a fan of crystals and healing energy? You can create a series of candles featuring different gems and crystals (ie. rose quartz candles, jade candles, amethyst candles, etc.). 
  • Are you a lover of the deep blue sea? Seashell candles! 
  • Are you a horoscope lover? Do a special candle series for each zodiac sign with scents you think would be the most fitting for each type.

Don’t put yourself in a box of only delivering pleasant scents. Another buying factor when it comes to candles is their appearance and energy. Some people enjoy flowers in their candles because they simply look nice. Some people appreciate manifestation candles, which attract luck and good energy. 

Crystal Candles Gift Set – Arcandles

There are tons of opportunities and so many niches to tap into. At the end of the day, your mission should be to sell candles so distinct and helpful that customers can’t get them anywhere else.

Step 3: Determine Startup Costs

How does it cost to start a candle business? The number isn’t as hefty as you think. Of course, this can change depending on your business niche. For example, if you decide to have gems and crystals in your candles, your startup costs increase as these supplies are not cheap. 

Candles don’t require extensive materials and effort. But it would still be vital for you to come up with a budget for your first six months in business. 

To get a grasp of your budget, you’ll need to think about:

  • Setup costs (supplies and equipment)
  • Brand packaging and labels
  • The time it takes you to create a candle
  • The price that each candle costs to make
  • Shipping prices (if you are selling online)

Because you do need to know your setup costs, this is an overview of the essential supplies and equipment required to create candles:

  • Candle wax - You may choose from soy wax, coconut wax, paraffin wax, palm wax, beeswax, or any combination of the options.
  • Scent - This is entirely up to you. Choose the scents and fragrances you would love to have in your candle collection. If you are going for eco-friendly, choose organic mixtures.
  • Candlewick - You may choose between zinc, paper, braided cotton, or balsa wood sticks.
  • Color dye - You can choose between liquid and powdered dye to add to your wax and give each candle a unique color.
  • Thermometer - This is to ensure your wax does not overheat above 80°C.
  • Candle base - This is the packaging of your candle. You may choose among different molds or glass jars—whatever suits your branding.
  • Heat-proof bowl and saucepan - This is for melting your wax safely. 

This may seem like a lot to fund, but most of these supplies don’t run too expensive. Gather these supplies from a cost-efficient and quality source, and start calculating prices to develop a monthly budget. Once you have it, you get a better idea of how much your time, effort, and products are worth.

If you’re starting to get traction with your candle business, start buying in bulk. You’ll always be needing these supplies, and it could save you time and money down the line.

Step 4: Set A Pricing Structure 

Your pricing depends on your target market, budget, and brand marketing strategy. For example, if you decide to tap into the mass market and are just starting out in the candle industry, you may want to lowball your prices first. It is an opportunity to build your brand and be known, which is essential in the beginning.

A great stepping-off point is to price basic scented candles at $10 to $18, depending on the materials you used. The candle industry is full of sellers trying to achieve the same things you are, so going overboard with the pricing without the credibility and trust to back it up is not the best idea at this stage. 

First, focus on the ways you can get your candles out there. Provide competitive prices or promos to reel people in. You can offer a two for the price one promotion in your first month, or offer a 30% discount when customers refer a friend. 

You may lose some money initially (which, by the way, is relatively common for many businesses at this stage) but getting your candle business and products out there and exposed for the world to see is priceless. Prioritize long-term results always. Rome wasn’t built in a day.

Step 5: Start Creating Candles To Sell

It would be ideal to keep your candle collection small and manageable at the start. Begin by creating five different candles at a time, and get feedback from your friends and family about which ones they like the best. Keep doing this until you have 3 to 4 all-time favorites. 

Once you know the products you have are well-loved and enjoyable, take them to the market and see how they perform. Here are some selling avenues to consider:

  • Fair booths, craft shows, farmers’ markets, etc.
  • Online marketplaces, such as eBay, Amazon, and Etsy. Starting an Etsy shop can be great exposure for your homemade candles.
  • Your own website—more on this below.

Keep repeating the creation process as the business moves forward. Eventually, you'll have a massive selection of highly loved candles that speak well for you. Feedback is the greatest teacher. Don’t hesitate to showcase your products on your social media channels, allowing your personal network to support you and spread awareness. Your friends, family, and peers can provide you with valuable opinions and assistance to give you a great head start.

Step 6: Create A Social Media Marketing Strategy

Use social media to your advantage by posting stunning images of your candles with descriptive captions. Talk about the scents in each candle, and how they would make people feel. Your audience can’t smell your candles through a screen, so do the work for them and paint them a mental and sensual experience with your words.

Candle businesses naturally thrive with social media marketing. But take note that this is a typical operation in the candle industry, so consider keeping your prices low to avoid being overshadowed by competitors. Attract attention by investing in ads and posting about promos weekly. The candle industry is rife with competition, so getting exposure at the start can do wonders for your business.

You’ve gotten this far, which means you now have a solid grasp on how to start a candle business the right way. With the steps above to help you make and sell your awesome candles, you can move forward to create your very own candle business logo.

Is Candle Making A Good Business?

For something thinking of starting a candle business, some of the first questions they'd encounter would be:

- Is starting a candle business profitable?

- Can you make money selling candles?

- Is candle-making expensive?

- How can I grow my candle business?

- How much money do you need to start a candle business?

A candle-making business can be highly profitable. Not only is there a low-cost barrier to entry, but the candle-making industry is expected to reach nearly $5 billion by 2026. People love candles and they're most likely going to continue buying candles for a long time.

To make your candle business stand out, you need two important things:

  1. An amazing product
  2. Strong marketing push

First, spend some time building your product and then follow the six steps mentioned above to build your candle business. You could also check out this video to get answers to some of the popular questions about starting a candle business:

How To Create A Candle Business Logo In 6 Easy Steps

A logo helps establish the visual identity of your candle business and sets it apart from your competition. Strong business branding allows you to properly bond with potential customers, making them want to connect with you. 

A logo elevates your brand’s appearance, credibility, and professionalism. 

Building your candle business boosts trust between you and your audience, which is fundamental as customers would be relying on you for their tranquility and relaxation needs.

When you build a connection with your target marketing through effective branding methods, your mission in having a dependable brand gets a whole lot easier. 

A solid logo is a giant step in getting there, and with our AI-powered logo maker to assist you, your visual branding needs are pretty much set.

Before we get to that, here are some other ways you can make your candle business stand out from the crowd.

How To Make Your Candle Business Stand Out

A business logo is important, but there are other ways to stand out and positively imprint on the industry. 

Statistics show that the candle industry was valued at $3.54 billion in 2019 and is estimated to grow to $6.64 billion by 2027. The same study states that the most popular product among consumers is slow-burning candles, with pillar candles starting to get tremendous traction.

Branding is a necessity, but here are useful tips to consider in standing out:

Simple tips to build your candle business
  • Do extensive research on your competitors.
  • Read through current candle trends, such as creative, decorative candles, etc.
  • Research different scents and how they make people feel.
  • Brand your candles with appealing and valuable information.
  • Come up with catchy candle names that are relevant to their scents.
  • Find your niche (luxury candles, scented candles, etc.).
  • Put up stalls at marketing events or fairs, where people can test the scents.
  • Use social media to display your candles and engage with interested consumers.
  • Be as descriptive as possible when describing your products.
  • Keep up with the demand for slow-burning and pillar candles.

The perks about putting up a candle business are that it has low start-up costs, can be done from home, and requires very little equipment. The best part? The candle market is in high demand, and the returns can potentially outweigh the fees. The likelihood of a good investment is present, but standing out is what gives you business.

This information can help have people interested in your candle business, but a good branding strategy boosts the professionalism and quality of your corporate entity as a whole. A logo is the face of your business, and if it’s appealing enough, it can compel people to check out your products.

Free Candle Logo: 6 Steps To Create One

Here are six easy steps to get your free candle logo and ways to promote and market your business with your new visual.

Step 1: Input Your Business Details And Find A Name

Your candle business name is more for your customers than it is for you. Decide on a name that oozes peace and relaxation, so much so that it would compel onlookers to learn more about your brand.

Consider using a candle business name generator to provide you with a great and memorable name along with a beautiful logo to go with it. 

All you have to do is input one to three relevant keywords that describe your business and optimize your preferences.

For example:

Candle business name generator

The tool will generate a ton of names along with potential logo ideas for you to choose from. 

Step 2: Choose The Business Name That Suits You The Best

Candle business name ideas

Browse through the selection of names and choose the one you like the most above the rest. Don’t worry about the candle logo design just yet— you’ll soon see hundreds of different designs to choose from.

Here are some tricks in choosing an awesome name for your candle business. Make sure it’s:

  • Unique and distinctive
  • Relevant to your products and scents
  • Easy to pronounce and memorize
  • Simple and recognizable
  • Reflective of your candle brand

Once you have chosen the right name, click ‘Ideas’ on the upper left of the page to check out hundreds of logo designs for it.

Logo design ideas
Please enter a valid business name.
Build a beautiful logo in just a few minutes.

Step 3: Choose The Logo Closest To Your Ideal Design

Every logo you’ll find is customizable according to what you prefer. Find a design that is closest to your ideal candle logo and click it to customize it. Now, you can start modifying its colors, icons, font, and spacing— everything! Keep customizing it until it’s perfect.

Logo editor

Here is some advice for when you customize the logo to ensure that it works:

  • Decide on your brand colors and keep them consistent
  • Consider a neutral backdrop
  • Consider one or two fonts at most
  • Use sans serif fonts for their legibility 
  • Ensure that the logo is not overcrowded with too many elements
  • Build a minimalistic yet substantial design
  • Do what you can to make it look memorable and professional
  • Opt for an icon that best represents your products

Customization is crucial because it makes the design your own. It’s essential that you are in total control of its elements— just as you are in control of your brand. Nobody will understand your vision as well as you do, and with a professional logo maker, you get to make your ideal design a reality. Customizing a logo also helps in making your brand stand out among your competitors.

Here are some of the benefits of logo customization. You get to:

  • Stand out from competitors
  • Tap into your creativity
  • Achieve your ideal logo design
  • Add distinction and memorability to your brand
  • Make brand-specific elements come alive
  • Have a design is truly your own

Step 4: Add Finishing Touches To Your Logo

Brand mockups

Are you happy with the design? If so, go ahead and click ‘Preview’ to check how your new logo will look on several products and platforms. You will also receive information about the logo, such as its font, color palette, potential business cards— whatever you need to get your candle business running as soon as possible.

That’s all it took—four effortless steps, and you’re almost done.

Step 5: Take Your Free Candle Logo Home

Once you have finalized your logo, click the ‘Get Your Logo’ button. From here, you can take your new candle business logo home free of charge!

You can start using your candle business logo right away with these benefits:

  • Full ownership of your logo - Once you purchase your logo, it completely belongs to you and no one else, even if you decide to delete your account.
  • Instant access to your logo - Your logo is safe in your account. It is secure for you to come back to it whenever you need it.
  • 100% satisfaction guarantee - Your happiness is everything to us. If you’re unhappy with your logo, we will issue you a full refund.

Launch your candle business in almost no time at all. It's practical to get an early start, so go for it! But take note that your logo is just the start. You still need branding materials featuring your new logo to build your online presence.

This is where the Brand Plan comes in.

The Brand Plan features for a steal

Our Brand Plan is your brand-building best friend. For only $10/month, you have instant access to:

  • Unlimited logo edits
  • Business card maker
  • Email signature maker
  • Custom design tool (Stitch)
  • Brand showcase
  • Brand guidelines
  • Perpetual brand backup

Oh, and all of them are pre-set with your new candle logo. Say hello to instant convenience and results!

Step 6: Market Your Candle Business On Social Media

It’s a digital age, and most interactions are happening online. Take advantage of it by using social media branding efficiently. Take Instagram, for example. You can use the platform to display beautiful images of your candles and include descriptive information about their scents.

But before you post any products, a way to build credibility in your candle business is to make your social media presence consistent. 

A social media kit offers this consistency. You'll get access to ready-to-use files for all your social media platforms such as Facebook, Instagram, LinkedIn, Youtube, and Twitter— all the major applications you need.

More importantly, to build a candle business, you would need to build a website to feature your products and have customers purchase them. offers a website builder, which gives you many opportunities for how you want to use it for your brand.

You can also use the website for other forms of promotion, like writing blogs about your journey in starting a candle business. You can provide advice and helpful tips to aspiring entrepreneurs who want to start the same venture while also building your brand. 

Statistics show that 47% of website visitors check out a brand’s products/services page before looking at any other section. So, what are you waiting for? Get a website for your candles and let potential customers see your amazing creations at first sight!

10 Great Examples Of Candle Logos

Here are ten logo examples to get your creative juices flowing:

1. A sophisticated color palette that seamlessly complements each other? Yes to this!

2. A white backdrop with an icon of orange candles is sure to stand out. Who can resist a pop of color?

3. You can’t go wrong with a black and white logo. Embody classiness in your logo with this timeless design.

4. Yellow is one of the most eye-catching colors of all. The best part is that it’s the perfect color for a candle. Win-win!

5. Orange evokes a fiery brightness like no other. Mix in the simplicity of white, and you’ve got a winner.

6. Do you want your business logo to brim with sophistication? Go for a minimalist design with a classy color, and you’re set.

7. A pink candle icon is a perfect way to say, “my scents are floral and exquisite!”

8. No color embodies calmness and relaxation like blue. If customers feel soothed just from the sight of your logo alone, imagine how they’d feel about your products.

9. Many people light candles in preparation for a restful night of sleep. Why not incorporate shades of blue? Light blue for calmness, and dark blue to represent a calm and deep sleep. It’s a perfect combination.

10. Yellow stands out, and yellow is associated with candles. So why not use it as a bright and eye-catching background? Throw in a classy font, and your logo is good to go!

Build Your Candle Business Today

A logo is the core of your visual branding needs because it builds a foundation between you and your target market. It shows that you care about your candle business enough to brand it properly. 

Compelling logos can ultimately set you apart from the competition, and they can potentially tell users a story with a single glance. 

Give our logo maker a run, and let your candle brand shine through with a beautiful, new logo today!
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