How To Create A Logo For Etsy Business In 6 Easy Steps

September 8, 2021
Authored by:
Kari Amarnani

So, you need a logo for Etsy business—you’ve come to the right place!

A logo helps establish the visual identity of your Etsy business and sets it apart from other sellers in the market. Proper business branding gives you the opportunity to build a connection with your target audience, potentially inclining them to learn more about you.

A strong logo for Etsy business can elevate how it looks to viewers, but more than that, it provides you with professionalism and credibility. 

Building your Etsy brand boosts trust and dependability between you and potential customers, which is crucial as they would be relying on you for quality products and purchases online.

When you start to connect with your target marketing through effective branding, your job gets much more manageable. 

A logo is one huge step that can help you get there, and with our AI-powered logo maker to assist you, your visual branding needs are pretty much set.

Before we get to that, here are some other steps you should take to make your Etsy business stand out from the crowd.

How To Make Your Etsy Business Stand Out

A logo for Etsy businesses is essential, but there are other ways to stand out and make a good impression right away. 

Statistics show that 61 million new shoppers joined Etsy in 2020, and customers spent $3.3 billion from October to December. Etsy’s overall sales increased by a whopping 145% from 2019, and these numbers are only going up in 2021 and the years to come.

As of April 2021, the most popular products on Etsy are gifts, with gift-related keywords topping the Etsy search ranking. Home decor and accessories continue to dominate the market above other categories.

Branding Tips For Etsy Store - Infographic

Branding your Etsy shop is critical; here are other helpful tips to consider:

  • Do extensive research on other sellers in your industry.
  • Learn about popular trends among your types of products.
  • Modify your aesthetic and designs to fit with your products.
  • Offer premium products and budget-friendly options too.
  • Provide reliable customer satisfaction and service.
  • Use Etsy templates and snippets when you interact with customers.
  • Focus on optimal customer experiences above all.
  • Up your photo game with quality images.
  • Let your personality shine in your descriptions.
  • Emphasize the benefits and convenience of your products.
  • Optimize your product titles for Search Engine Optimization (SEO).
  • Tell your story in your Etsy profile; be genuine and authentic.
  • Boast about why you would be better than your competitors.
  • Increase and update your product inventory regularly.
  • Make the most of social media branding to promote your products.

The Etsy market is oversaturated and crowded; there are tons of sellers like you offering similar products. The best thing you can do for your Etsy business to stand out is to use high-quality and appealing images. 

At the root of it all, these images are the first things potential customers see about you. Make a preemptive strike and include attractive photos for your products—ones that are bright, easy on the eyes, and beautifully appealing.

These tips can help keep customers intrigued and stick around, but a good branding strategy boosts the professionalism and quality of your online entity as a whole. A logo is like a visual pitch, and if it’s appealing enough, it can compel users to click on your products.

Steps To Create A Logo For Etsy Business

Here are six easy steps to get a logo for Etsy business and ways to promote and market your brand with your new visual.

Step 1: Look for a great name.

Your Etsy name is more for your customers than it is for you. Decide on a name that oozes quality and appeal, so much so that it would compel onlookers to learn more about your brand and buy from you.

Consider using a Etsy store name generator to provide you with a great and memorable name along with a beautiful logo to go with it. 

Add 1 to 3 keywords that are most relevant to your Etsy store and products and start your search.

For example:

Etsy Shop Name Generator

The tool will generate a ton of names along with potential logo ideas that you can browse and choose from. 

Step 2: Choose the name that truly describes your Etsy store.

Etsy Store Name & Logo Ideas

Browse through the selection of names and choose the one that suits your Etsy store the most. Don’t worry about the logo design just yet—you’ll soon get hundreds of different designs to choose from and customize them according to your needs.

Here are a couple of tips in choosing an effective name for your Etsy business:

  • Let it be unique and distinctive
  • Ensure that it’s relevant to your products
  • Choose one that’s easy to pronounce and memorize
  • Make sure it’s simple and recognizable
  • Let it reflect who you are as an Etsy seller

Once you have chosen the right name, click ‘Ideas’ on the upper left of the page to check out hundreds of logo designs for it.

Logo Editor

Step 3: Find the logo design you like and customize it.

Every logo is customizable according to your preferences. Find a design that is closest to your ideal logo for Etsy store and click it to start customizing it. From here, you can alter its font, colors, icons, spacing— pretty much everything about it! The process is fun and you'll love the final design that you create.

Customize Your Etsy Logo

Here are some tips for customizing a compelling logo for Etsy business:

  • Choose one or, at the most, two brand colors for your store.
  • Decide on one or two fonts at most for your Etsy shop.
  • Consider sans serif fonts for their readability.
  • Try not to overcrowd the logo with too many elements.
  • Choose and customize a simple yet strong design.
  • Make sure that your logo looks memorable and professional.
  • Choose an icon that best represents your Etsy business.

Customization is important because it ensures that the design is yours and yours alone. Nobody knows your ideal logo as you do, and with a professional logo maker, you get to make your vision come alive on your own terms and the best part is you don't need any design skills to do this.

Customizing your logo for Etsy business also makes it stand out from the competition. You get to explore your creativity with the designs instead of using ready-made logos, which people see and use most of the time. Customization gives your brand a distinctive and authentic style that only you can provide for it.

Here are some perks of logo customization:

  • Helps you stand out from competitors
  • Lets you tap into your creativity
  • Helps you create your ideal logo design
  • Adds distinction and memorability
  • Makes brand-specific elements come alive
  • Proves that the design is truly your own

Step 4: Preview your new logo on marketing merchandise.

Brand Mockups

Once you’re happy with the logo, click ‘Preview’ to see how it looks on several platforms and merchandise. You will also receive information about its font, color palette, business card designs— whatever you need to get your Etsy store running smoothly.

That’s all it took to get a logo for Etsy business—four easy steps, and you’re almost finished. Now, you must choose a package before you can take your new logo out to the world.

Step 5: Choose your payment plan.

You may choose among three logo kits, any of which you can upgrade to the $5/month Brand Plan subscription. It gives you every service in the logo kit along with the option to edit your logo unlimitedly and receive a complete brand package, which allows you to launch your Etsy store in a weekend’s time.

The basic kit is available for as low as $20, which gives you full ownership and the convenience of using your new logo right away. In fact, all the logo kits give you complete ownership of your logo! You have nothing to lose with such an important benefit in your arsenal.

Depending on your choice of package, you can get:

  • High resolution and Vector images
  • A free domain name
  • The option to edit your logo 
  • A social media kit
  • A website builder
  • Basic PNG files
  • ...and so much more! 

Check out the package plans to determine which would be the best for your business and its needs.

Step 6: Promote your Etsy business on social media.

Social media is a fundamental tool that allows you to market your Etsy products to the right audiences efficiently. For example, you can use Instagram to post appealing images of your products with descriptive and engaging captions.

Remember, good branding means forming credibility, and a way to build such a crucial trait for your Etsy business is to make your social media presence consistent. 

A social media kit offers this consistency for your brand. In our kits, you get ready-to-use files for all social media platforms such as Facebook, Instagram, LinkedIn, Youtube, and Twitter so you can build your online presence in no time.

You also get access to a website builder that is free to use and you pay only when you're happy with the final result. This gives you countless opportunities for how you would want to use it to build your brand.

You can use it for recreation and diving into other forms of promotion, like creating engaging blogs about your journey as an Etsy seller—providing advice and tips to other sellers while also building your brand. 

Did you know that 48% of people reported that a website’s design is the top factor in determining a business’s credibility? What are you waiting for? Build an awesome website for your business today!

10 Great Examples Of A Logo For Etsy Businesses

Here are ten logo examples for some design inspiration and creativity: 

1. Go with this gorgeous shade of red! This logo for Etsy business is eye-catching and shows that you are passionate about your brand.

2. Show off your quirky side with this fun icon! A logo like this shows that you’re humble, down-to-earth, and unique.

3. White space is an excellent principle in designing logos. It makes your elements stand out, and the chances of people remembering you are higher than if you use colored backdrops.

4. Nothing beats a simple black and white logo. Minimalist logos are compelling for any business, no matter the industry or specialty!

5. Do you sell clothes on Etsy? Use an icon of these cute buttons so people know what your brand is all about. Let your logo tell your story!

6. Do you make prints for your Etsy business? This icon shows precisely that in black, which also evokes sophistication and class. 

7. An effective logo also means having a readable and appealing font— and this font fits all the criteria!

8. Do you feature some of your art on Etsy? This icon expresses that perfectly and with a touch of class, too!

9. Show your love for what you do with a heart icon! Statistics show that 81% of Etsy customers are women— and what woman wouldn’t be drawn to an adorable heart?

10. You can’t go wrong with a pop of color! Utilize blue’s professionalism, a unique and legible font, and an eye-catching icon— the perfect trifecta.

The Importance Of A Logo For Etsy Business

A logo is the core of your visual branding needs because it builds a foundation between you and your audience. It shows that you care about your Etsy business enough to brand it properly. 

Compelling logos can ultimately set you apart from other sellers, and they can potentially tell users a story with a single glance. 

Give our Etsy Shop Logo Maker a run, and let your store shine through with a beautiful, new logo today!
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