At its core, the term entrepreneur describes an individual with a passion for growing successful businesses from the ground up. However, in today's diversified market, it's generated a variety of subtypes, including solopreneurs.
The most apparent difference between solopreneurs and entrepreneurs is that the latter aims to start a company and (mostly) sell it to the highest bidder.
Entrepreneurs are always thinking of growth and what their next venture will be, and tend to hire staff to delegate day-to-day tasks.
On the other hand, solopreneurs are nurturing a passion project that they've chosen to exercise total control over. They have the potential to be successful in doing what they love.
However, before we delve into the differences with solopreneurs and entrepreneurs, let's consider a common thing that they both need...
Build a beautiful and brandable website for yourself
Whether you choose the path of solopreneurship or entrepreneurship, you're going to need a strong base that propels you and your idea forward. In today's digital world, that would be your website. A good website is essential to establish your business and your expertise.
Various things make for a good website, such as a beautiful logo, a clean design, useful content, and more. However, the one factor that is often forgotten is your domain name, which forms the foundation of your website.
One of the key differences between good and great leaders is attention to detail, and your website's domain name is a crucial detail that you must not miss. With the availability of over 1200 new domain extensions, today, you can get a domain name that is relevant to your work.
If you're doing something in the tech space, then you could go with .TECH.
If you're setting up a small online store, then you could go with.STORE.
If you want something more versatile yet unique, then you could go with.ONLINE or.SITE.
If you want to highlight your creative space, then you could go with.SPACE.
A right domain name can add immense value to your business or project.
- It can help you stand out
- It can give you a more meaningful online presence
- It can better highlight your brand on the Internet
5 Main Differences Between Entrepreneurs and Solopreneurs
There are many daily tasks that a solopreneur would relish, but an entrepreneur would normally delegate. Other than that, there are five main areas where the two business professional subtypes diverge.
A crucial variance between the approaches of the two subtypes is scalability.
Take the example of a painter who markets and sells their pictures themselves and runs their business as a single entity. That person is a solopreneur because they may not have the desire to scale up the enterprise.
It would be absurd for an artist to employ a group of people to take over the painting duties while focusing on starting another company.
On the other hand, someone who opens a restaurant may probably consider expanding – more sites, more customers, and more sales. Having more sites also means a food business receives more affordable rates from suppliers as a result of economies of scale.
For an entrepreneur, the entire reason for starting an enterprise is either to grow it into something big or sell it.
Consider Tom Bilyeu, who co-founded Quest Nutrition and sold it for a reported $1 billion. Like most entrepreneurs, he saw a gap in the protein bar market, which he took advantage of.
Protein bars were all high in sugar, yet purporting to be healthy foods. Tom and his team set out about creating a new process to make low sugar protein bars possible. Once they reached their goals, they sold it and reinvested in a string of new ventures.
On the other hand, you have a YouTuber like PewDiePie, who earned a reported $13 million in 2019 on a channel that sees him play video games online and express his controversial views.
His business model is highly lucrative, but it's not something he would want to sell on to someone else because he's just doing what he loves.
Influencers market themselves and sponsored products relating to their specific niche using social media and other communication channels. Like most solopreneurs, they live and breathe the slot that they work in, and all of their output relates to that niche.
For example, Ree Drummond is a food blogger and influencer who became famous for sharing recipes of meals she cooks for her family on her ranch. She embodies her brand, and her fans are so loyal, in part, because she lives and breathes her niche.
At the other end of the scale, an entrepreneur with a digital marketing agency might start out specializing in social media marketing and branch out to include services such as brand consulting and content creation as they grow.
4. Human Resources
Growth within the company is another feature that sets apart an entrepreneur's business from that of a solopreneur.
The latter has no intention of hiring a big team and delegating work to other people. Their prerogative is to maintain tight control over every aspect of their venture, from the creative process to sales and payroll.
In some cases, such as E.L. James, you might get popular enough to hire an assistant — but you'll never be able to replace yourself.
For an entrepreneur such as Jeff Bezos, delegation is everything. He aims to design and implement strategies and then shows everyone else how to do them, so he no longer has to.
he'sHe's such a successful entrepreneur that instead of getting involved with day-to-day management, he only makes decisions regarding innovation and long-term projects, unless an emergency arises.
For the most part, solopreneurs are more than happy to work from home or a set up in a café or restaurant. This means they have fewer overheads, but it also means there's nowhere to meet clients or employees.
Of course, an entrepreneur is more likely to require an office, because impressing clients and taking care of employees is much higher than their list of priorities.
Which Type of Business Owner Are You?
Whether you're an entrepreneur with a variety of business interests or a solopreneur who lives and breathes your company values every day — branding is essential.
Your brand helps consumers understand what your company offers, and the more well-defined it is, the better.
Knowing whether you're an entrepreneur or a solopreneur can help you develop strategies and communicate your brand's identity to clients, prospects, and affiliates.
This, in turn, will help you grow your venture from scratch to a thriving business catering to the needs of the masses.
7 Traits That Make Solopreneurs (And Entrepreneurs) Successful
Research shows that more than 41 million American adults currently work as solopreneurs. These are professionals who work independently at the helm of their own business. They are consultants, contractors, freelancers, and other enterprising experts dedicated to growing their brand without any employees.
As such, they're responsible for filling every role, from sales and marketing to IT and technical support. While this challenge can be fulfilling for some people, it can be overwhelming for others.
Before you go down this route, it's essential to make sure your personality is well-suited to work alone. Read on to learn seven traits that most successful solopreneurs share.
1. Undying passion
When Steve Jobs returned to Apple in 1997 after 12 years, he confronted the staff, saying,
"People with passion can change the world for the better."
He emphasized the importance of passion for the growth of a person as well as a company. Above anything else, a solopreneur must be passionate about the mission and goals of their company.
If you're apathetic toward your cause, it will show in everything you do. As you spread the word to others and seek to grow your brand, they'll be able to tell instantly if you're genuine or just going through the motions.
When you are passionate enough, the internal zeal will drive you through the long hours of behind-the-scenes work and the inevitable rejections you'll face along the way. It will be easier to stay motivated and on course.
When choosing your field of business, start with a topic you're interested in, and it will be that much easier to cultivate that enthusiasm.
It's one of the elements of solopreneurship that spark initial interest, but remember what it ultimately means. No one is standing over your shoulder, but it's still your responsibility to get everything done. Do you find it easy to stay on task and on time when you're the only one around?
The story of Phil Knight, the founder of Nike, is of self-motivation and determination. While working at a desk job, he started his company, Blue Ribbon, which imported track shoes from Japan and sold it in the US market. Despite his hectic career, lack of funds, hostile relationship with shoemakers, and time management problems, he was able to grow the company to a $100 billion sportswear corporation.
While working alone, staying accountable and responsible will require using project management tools and apps to ensure nothing slips through the cracks. It also means accepting the blame when a deliverable isn't up to par.
If you require prompting to get started or prefer to start a job at the last minute, this pursuit might leave you feeling stressed and overwhelmed.
3. Gritty perseverance
As a solopreneur, you have to be willing to stay the course, even when it gets a little rocky. Expecting to succeed effortlessly at every juncture is unrealistic and a sure recipe for discontent.
Understand that you will experience failure along the way. It might be a small obstacle, or it could have a colossal impact. Either way, if you're dedicated to your cause and willing to see those challenges as growth opportunities, you'll be better positioned to turn those setbacks into setups for future success.
When J K Rowling, author of the infamous Harry Potter books, approached publishers in 1995, she was rejected twelve times. Finally, Bloomsbury bought the manuscript and published the first novel in the series in 1997. Since then, more than 500 million books have been sold worldwide, generating $7.7 billion in revenue. It only happened because J K Rowling didn't back down during her tough times.
Perseverance is a dedication to stick to your goals, no matter what or who tries to impede your progress. It means seeing the bigger picture and pressing onward, even when it seems that the odds are stacked against you.
4. Out-of-the-box ingenuity
To stand out and build a following, solopreneurs often have to venture outside the norm.
How can you position your idea in front of a room of investors, pique their interest, and encourage their participation?
How can you design your logo to be as dynamic and distinctive as possible?
What tools and techniques will you use to launch your digital marketing campaign or build your social media following?
Remember, there are millions of other people who share a dream similar to yours. To outpace the competition, you'll need plenty of ingenuity. You'll need to position your brand differently from the rest and help others see that same vision.
Do you love the idea of building your own business but don't have enough knowledge to build a website or launch an email marketing campaign? When it comes to the intricate details of your enterprise, not staying updated and exploring new avenues can put you at a significant disadvantage.
For example, so many people do not know about the availability of new domain extensions such as .tech .store, .online, .space, .site, .fun, etc. So, instead of getting a relevant, more contextual domain name for their idea, they end up with a long-clunky domain name such as www.mynewbizness-idea.com when they can get www.businessname.site or www.mybusiness.online.
6. Ability to brave the boldness
Many solopreneurs begin their journey after working in a traditional 9-to-5 job and realizing it wasn't for them. This means they left a comfortable, salaried position to set off into the unknown.
In general, how risk-averse are you? If you prefer to play it safe and fear rejection, being a solopreneur can make you feel anxious and tense. After all, until your company starts generating an income and building buzz, you'll likely be working for free.
This requires a great deal of boldness, along with both courage and confidence. You have to be willing to believe in your dream, even when no one else does.
To those on the outside, you might even seem a little crazy at first. If you're excited to pursue your passion without a guaranteed safety net, this is the field for you.
Oprah Winfrey is the perfect living example of boldness. She has come a long way from a poverty-stricken childhood to becoming the first and the only black multi-billionaire in America.
She braved the rough childhood when she used to wear dresses made out of potato sacks, took bold decisions, and climbed up the ladder of success with her sheer grit and determination.
7. Art of frugality
Especially in the beginning, your margins might be razor-thin, so it pays to be as resourceful and frugal as possible while not corners.
While you don't want to cut corners, you should research the most cost-effective way to accomplish your tasks. Can you access a virtual assistant to help you troubleshoot a computer issue instead of taking your machine to an IT expert?
Can you ask friends and family members to pitch in when necessary? Understand that watching your bottom line doesn't make you stingy.
It makes you a smart business owner who's looking at every avenue possible to conserve resources and build capital.
5 Secrets To Solopreneur And Entrepreneur Success
If you have been mulling over the prospect of starting your own business, this is the perfect time to build your idea, study the market, your audience, and equip yourself with the skills and knowledge you need.
To get excited about the prospect of solopreneurship, start by designing your company logo. It’s a simple aspect, but it establishes that you’re now a brand, and that sentiment can be extremely motivating. With some of the best logo making and brand building tools available today, you can create a professional logo in minutes.
Going solo is never an easy road, but with the right attitude, it can be one of the most rewarding experiences. While the level of focus and discipline required has to come from within, these five tips can help make your journey a lot easier.
1. Create a great website
As a solopreneur who works with clients in different cities and even countries, you must create a web presence that tells a compelling story, showcases your work and allows your potential and existing customers to interact with you. Creating a stellar website is an investment in your brand’s reputation and identity. Here is what you should consider while conceptualizing it:
Find the right domain name.
Your domain name is the first thing that people will come across when they find you online. Find a domain name that is:
- Relevant and unique: It should typically include your company name and indicate the nature of your work. For instance, if you’re a tech entrepreneur, your domain name can be www.companyname.tech. If you’re offering a service such as writing or website optimization, you could go for something along the lines of www.betterwriting.online or www.optimizeyour.site.
- Short and simple: Your domain name should ideally be no longer than 18 characters. Avoid using numbers (www.koolhelmets1.com), special characters (www.cool-helmets.com), and modified spellings (www.kewlhelmetz.com) that can complicate your web address.
- Free of copyright issues: Run a thorough search to ensure that the name you pick has not been licensed or may run into expensive and damaging legal troubles.
Optimize your website
Apart from creating a website that looks great and is easy to navigate, you must also pay attention to how it will perform in search engine rankings. Use keyword research tools to find the most-searched keywords and phrases for your industry and use them in your URL, meta text and website copy.
Ensure that your website has a fast loading speed by compressing files and optimizing images.
2. Promote yourself on social media
Your website and your social media handles should be the two focal points of your marketing strategy. Depending upon the nature of your industry and your clients/customers, find the platforms that allow for maximum engagement.
For instance, if you are running an online store that has scope for creating high-quality and aesthetically appealing imagery, Instagram, Facebook and Pinterest may be the right platforms for you. If your company is geared more towards professionals, you should consider establishing an active presence on LinkedIn.
Once you have decided on the platforms on which you want to be present, the next steps in your strategy should include:
Studying your audience
Use tools such as Facebook Analytics, Twitter Analytics and Instagram Insights to understand where your audience is located, what demographic groups they belong to and when they are most active online. You can also study other brand pages that they follow to gauge the content they are consuming on social media.
Based on your findings, streamline your social media strategy by laying down the content categories for your posts, such as new products/services, promotion campaigns, showcasing work done for clients, engagement posts (polls, questions, contests) and so on.
It would be best if you also tried to diversify your content by using different formats such as videos, infographics, podcasts and articles.
Schedule your posts
Creating a social media calendar for the coming months can make your job a lot more manageable and ensure that you don’t miss important dates or events. Based on when your audience is the most active, you can schedule your posts by using scheduling apps such as Hootsuite, Sprout Social, or Facebook’s in-built free scheduler.
Engaging with your audience on social media will not only increase the number of your followers but will also enable you to gain a better understanding of your audiences’ needs and take feedback on your services. Post regularly, be relevant, exciting and entertaining, respond to as many comments as possible and encourage tagging and mutual sharing of posts.
3. Network extensively
The key to running a solo business venture is not just increasing demand for your products and services. Your success largely depends upon the reputation and identity you create for yourself because that’s where the credibility of your business stems from.
People will be more inclined to give you their business if they regard you as an industry insider who is not just an entrepreneur but also an expert. Being part of professional or industry groups helps you create that desired reputation.
Find and join relevant groups on LinkedIn and Facebook as well as forums such as Quora and Reddit, where you can post self-authored content related to your industry or share other meaningful content. Maintain an active presence by commenting on posts shared by others.
You can post questions about current industry trends or ask for feedback on your services, which can help you gain useful professional insights. It also helps you expand your professional network and make meaningful connections with people whose services you could employ in your work.
For instance, if you are the founder of a digital agency, you must have a reliable network of writers, graphic designers, SEO specialists, PR professionals, brand managers and other vendors. If you are the owner of an online store, you must be well-acquainted with suppliers, shippers and customer relationship managers. Attending virtual networking events and webinars is a great way to create that network.
4. Use automation tools
The life of a solopreneur involves thinking on the go. From improving upon your offerings to coming up with innovative marketing strategies, from allocation of budgets to expansion models, from managing your network of professional connections to meaningfully engaging with your clients/customers, there’s just so much to learn!
You want to be able to focus on growing your business rather than get caught up in mundane day-to-day activities. As a new entrepreneur, you’re carrying the weight of your business on your shoulders. However, you can ease the load by using a wide variety of online tools such as:
- WorkFlow Max: This all-in-one, project management tool, handles everything from client management to invoices to purchase orders.
- GetResponse: This is a useful and reasonable tool for growing and managing your email subscribers.
- G Suite: Google’s project management app allows you to manage your emails, meetings, calendars, reports and presentations, storage of files and multiple users and devices all in one place.
5. Set goals for yourself
Being your boss is liberating as you are not answerable to anyone. However, it also entails greater responsibility and accountability. In the absence of an authority figure, it is easy to slack off and give yourself more leeway than you can afford.
Procrastination is a trap you want to avoid when you’re a solopreneur. The most effective way to combat procrastination is to set goals for yourself. At the beginning of every month and every day, create a plan of what you want to achieve and list the actionable ways in which you will realize those goals.
Consider this plan to be your boss. Like you would have reported to your boss during briefings or review meetings, you need to be answerable to your project and, in the process, to yourself.
For instance, let’s say that within this month, you want to add five more clients to your business, increase revenue by 15%, and successfully implement a social media campaign.
Or on any particular day, your target is to schedule social media posts for the entire week, have two client calls, send out five invoices, and create a brief for an upcoming project. Breaking down your work into chunks of achievable targets will ensure you stay on track and make your daily job more manageable.
Being an astute solopreneur (or an entrepreneur) is about getting over your fears and doing what needs to be done as it is about knowledge and experience. Finally, it is about patience, learning from your mistakes, possibly even unlearning from the past, and having the determination to keep going even when the odds are not in your favour.
How To Make Money Online As A Solopreneur Or An Entrepreneur
We sit down with Stacy Caprio, founder of Her.CEO as she delves into the stories behind her website building and revenue streams. Read on for a refreshingly open and in-depth view into her journey.
Tell us about yourself and what your company does, & how long you've been working on it.
My name is Stacy Caprio, and I help people become online entrepreneurs including helping others learn how to buy websites as well as sell them at a profit. I've been working on Her.CEO for over a year now, and have owned my own businesses, including Accelerated Growth Marketing, for over 8 years now.
What inspired you to start your own company - tell us the story?
I started my company when I left my 9 to 5 three years ago and was testing and figuring out different revenue streams. One revenue stream I tested was T-Shirt design and sales, and another was buying websites and improving their revenue for cashflow.
Both worked, and T-Shirts petered out due to an algorithm change, so I then pivoted to focus completely on website buying. After I had some success with website buying and selling, I decided to start an blog that would inspire others to have a side hustle or buy and sell websites.
I then found the domain name Her.CEO, and set up the site soon after.
How did you decide on your company name and logo?
When choosing the company url I wanted to make it so short and brand-able that the entire url would also be the company name. When I found the url Her.CEO, I knew instinctively that was it, the perfect name that communicated my company and would double as both the url and the company name.
I based the entire brand and site feel around the Her.CEO name as well, so the site feels like the site url, name, and brand which makes it as cohesive and brand-able as possible.
One thing that people always tell me after visiting my site or hearing my url is how impressed they are with the name of the url, the site brand and how short the url is. They are also usually impressed with how the site's look reflects its name so well.
I chose the logo based on the site name and brand feel. I knew I wanted the logo to be a spunky entrepreneur girl who was working on a computer. My mom is an artist by trade and we had already worked together the entire year creating designs for T-Shirts to sell on various platforms, so I reached out to her and asked if she could design a girl entrepreneur logo for my new site. She created a few pages of drawings, and I picked my favorite for the logo and then used the rest as other images to decorate the site and blog posts.
Her unique, fun, happy drawing style really fits the brand, and takes my entire site up a level. I don't think I could have found a better person to draw a better logo if I had tried, so I am very lucky my mom is an artist and was able to design the Her.CEO logo.
How long did it take from having the idea to your first customers? Who were your first customers?
It took 2 months after I posted my first T-Shirt design on Amazon to get my first sale, and I had already stopped checking at that point, so it was a happy surprise. The website buying was like taking a short-cut to get revenue because I would buy websites that already had current cashflow from ad revenue so I had income right after buying them. That's the great part about buying a business, you get to skip the waiting and get cashflow immediately, as long as you did your due diligence correctly.
I had the Her.CEO site for over 6 months before it started gaining any traction or people wanting to collaborate, have me help them buy sites or work with them in other ways. The reason it gained the initial traction was I went on the Side Hustle Nation podcast and people loved hearing my story.
After I went on the podcast, I had a spike in site visits and hundreds of people emailing me wanting to work with me and get on my website investing waitlist. Avid Side Hustle Nation podcast listeners still reach out to me weekly from that podcast to this day.
What's been a good way of growing your customer base and sales? Can you share a few success stories with us?
Organic search has been my favorite way of growing my website traffic and revenue, both for Her.CEO and the websites I have bought and own. Finding low competition keywords that have medium search volume is usually the best way to get more organic traffic.
What are you looking forward to in the next week/month/quarter or year and what are your aspirations for your company?
I'm excited about the potential for video to raise brand awareness and am going to start working on video interviews in a month or two when quarantine is over.
I would love to get other successful entrepreneurs on my channel talking about their lessons learned and path to success so I can learn more, and so my audience can benefit as well.
I want Her.CEO to become a place women and men entrepreneurs and website buyers and sellers go to for inspiration, and a brand name in the online entrepreneur space.
Any particular books you can recommend? What's the last one you read?
The best book I've read recently is Tools of Titans by Tim Ferris. His original book The 4 Hour Workweek was one of the first I read that inspired me to go into online business years ago, and his more recent book Tools of Titans is even better, but in a very different way. Tools of Titans summarizes the best tips from the best people he's had on his podcast over the years, and is so dense you can only read a few pages at a time to really take it all in, but you learn so many tips, mind-hacks and different business strategies that make it more than worth it. It is by far one of the best and most entertaining business books I have ever read.
What would people be surprised to learn about you?
I used to swim Varsity in High School and my favorite stroke was butterfly, which is the hardest stroke and most people hate it. I was also so small that people would always underestimate me before they saw me swim, but I was really good and it was fun to see their faces after I got out of the pool.
Where is your favorite place in the world?
My favorite place in the world right now is the walk from my Grandma's house to the Panera down the street. My grandma let me live with her the first year I quit my job and was growing my business full-time. The walk from my grandma's house to the Panera was the walk I took every day while I was growing my business, and it has a deja-vu energy when I walk there now, which is a feeling I love. It is also a beautiful, sunny, tree-lined path, and the most calming and beautiful place to walk.
The Bottom Line: Successful Solopreneurs And Entrepreneurs Are Built, Not Born
While there are people who have the personality to become a solopreneur, it is possible to learn your way into this role. You don't need to have all of these character traits in spades, but you should be ready to develop them.
Setting off on your own is exciting, gratifying, and at times, a little scary. However, most people in this field can attest that the risk is worth the reward. Be confident and be ready to launch your new brand in the most dynamic way possible.
If you are looking for a way to elevate your current project, or get an idea off the ground, check out LOGO.com's AI-powered logo generator and find the perfect logo for your business quickly and easily. Customization features and multiple export options means you will have the perfect logo for a variety of applications.