
According to LOGO.com data, the five most popular colors among logos with post in their names created on LOGO.com over the past 12 months were white at 27%, black at 16%, blue at 12%, green at 11%, and grey at 10%. White and black together bring crisp contrast, while blue, green, and grey add a fresh creative feel. For a post logo, start with a white or black base and use one of those accents to make the mark stand out in a busy feed.
For post logos, begin with the familiar feeling of publishing: a cursor arrow beside a burst of short lines, a paper plane trailing a sparkle, or a pen nib paired with a fresh headline. A quiet notification spark or a simple speech mark can suggest that a post is ready to be seen without crowding the wordmark. Creator brands can bring in a camera flash or a small star, while editorial identities may lean on a fountain pen, a bookmark, or a clean typographic monogram. Keep each symbol legible at profile size and make the movement feel intentional, as if the message is moving from the creator to the reader. Before choosing a direction, look for a detail from the brand's own voice, audience, or publishing rhythm that could turn an everyday post into a memorable mark.
That crisp white and black contrast also gives post lettering a clear starting point. According to LOGO.com data, sans serif typefaces made up 68% of font choices in logos with post in their names over the past 12 months, followed by display at 17% and serif at 11%. The most used individual fonts were Geologica at 12%, Afacad at 9%, Schibsted Grotesk at 6%, Open Sans at 4%, and Afacad Flux at 3%. Pair a strong sans serif wordmark with the clean color base, then let a display style add personality when the post needs a more expressive voice.