
According to LOGO.com data, the five most common colors among logos with health in their names on LOGO.com over the past 12 months were white at 26%, green at 14%, blue at 13%, black at 13%, and grey at 8%. White and green together bring a calm, reassuring feel, while blue, black, and grey add clarity and contrast for a care focused identity. For a hospice logo, start with a clean white base, then use green or blue as a gentle accent that feels welcoming on a sign, brochure, or website.
For the icon, open hands can suggest the attentive support at the heart of hospice care, especially when paired with a small sunrise or a single leaf beside them. A gently glowing candle can bring a sense of remembrance, while a dove in flight offers a light symbol of peace without making the mark feel somber. Simple heart shapes, a quiet star, or a pair of hands holding a flower can create a warm and human identity for a care team. Keep the icon clean enough to remain clear on a doorway sign, a small brochure mark, or a family resource page, and choose a symbol that reflects the way the hospice supports patients and loved ones.
That calm palette can carry through to the lettering. According to LOGO.com data, sans serif typefaces made up 68% of font category entries in those same logos with health in their names over the past 12 months, followed by serif at 16% and display at 14%. The five most frequent typefaces were Geologica at 15%, Afacad at 7%, Schibsted Grotesk at 6%, Open Sans at 4%, and Afacad Flux at 3%. Pair clear, readable lettering with a white base and a soft green or blue accent so a hospice identity feels steady and easy to read across print and digital materials.