Apparel Logo Ideas

Logo Design Considerations for a Apparel Business

According to LOGO.com data, the five most popular colors in apparel logos created on LOGO.com over the past 12 months were white at 25%, black at 17%, green at 11%, grey at 10%, and blue at 9%. White and black together account for 42% of these color selections, giving apparel marks a clean base that lets garment details stand out. For a logo that needs to work on labels, packaging, and clothing, start with white or black and use green, grey, or blue as a clear accent.

For an apparel logo icon, start with the shape of a folded shirt, jacket, or dress and reduce it to a few confident lines that can still read on a clothing tag. A hanger can frame a wordmark or form the curve of a letter, while a needle and thread can suggest tailoring through a simple looping line. Explore a fabric swatch, stitched seam, button, or clothing label as compact symbols for a maker or boutique. A mannequin silhouette can suit a fashion studio, while a spool of thread or a pair of scissors can signal alterations and craft. Before choosing, connect the icon to the garments, materials, or point of view that make the label distinct.

Icons To Make Your Apparel Logo Stand Out

That clean base gives the lettering room to carry the character of the apparel brand. According to LOGO.com data, sans serif typefaces made up 57% of font selections in those same apparel logos over the past 12 months, with serif at 18%, display at 17%, and handwriting at 8%. The most selected fonts were Geologica at 7%, Afacad at 6%, Open Sans at 5%, Schibsted Grotesk at 4%, and Albert Sans at 3%. Pair one of these readable faces with a white or black base and a focused accent so the brand stays clear on a woven label, a storefront sign, or a small social icon.