How To Start A Craft Business
Read our step-by-step guide below or get started with a free logo for a craft business!
Step-by-Step Guide To Starting Your Craft Business
Congratulations on taking the first steps toward starting your craft business! If you already have the passion for designing, creating, and selling handcrafted products such as jewelry, home decor, clothing, or art pieces, and the skills such as ability to create unique handcrafted items, material knowledge and customization techniques, but you’re unsure how to turn this into a business — we are here to help you every step of the way.
Starting a craft business allows you to channel your creativity into products that customers cherish for their aesthetic appeal and the personal touch of handcraftsmanship. this business taps into the growing consumer trend towards sustainability and support for local artisans, providing a platform to market unique items that stand out in a world of mass-produced goods. it’s ideal for those with a passion for creating and a knack for detail, offering the potential to turn a hobby into a profitable entrepreneurial venture.
With our guide below, we will take you from the start by showing you how to give your handmade goods business the perfect name and domain, all the way to success by launching it with a professional logo, website, business email and marketing material that is ready to attract customers who want unique, high-quality, and artisanal crafted items, and therefore would be looking to your new craft business!
1. Generate A Craft Business Name For Free
Haven’t figured out the perfect business name to showcase your skills in ability to create unique handcrafted items yet? We’ve got you covered! With our business name generator, simply tell us more about your business and it will do all the hard work in coming up with great ideas for you to select from.
Some example prompts from our users include:
- A handmade goods business that starts with the letter 'A'
- I help people find a new career they are passionate about
- A craft company that delivers excellent material knowledge
- Fragrance company with Tornado mixed in the name one word
Choosing the right name for your business is more than just a task—it's about creating a meaningful connection with your customers who want unique, high-quality, and artisanal crafted items. A great business name not only helps people remember you but also conveys who you are and what you offer in a memorable way. A memorable handmade goods business name to start with will include: keeping it short and sweet, avoiding complex jargon, making it relevant and connecting it to your Industry.
For example, if you are starting a craft business, you may want to include your skills in designing, creating, and selling handcrafted products such as jewelry, home decor, clothing, or art pieces in some way so it is clear to your potential customers what values, services and products you offer. You can also select a business type from our Business Name Generator and add a keyword such as craft business owner or customization techniques so your perfect business name is as unique as you and your brand!
2. Create A Free Unique Logo For Your Craft Business
Once you have brainstormed the perfect business name, create a professional craft logo with our free logo maker! You can start by entering your business name below.
Starting a handmade goods business can be hard without a high-quality logo, as this is what will represent you and your business. The right files are also needed to start and promote your product business across marketing channels once you have launched and are ready to find customers.
3. Get A Custom Domain For Your Craft Business
While it's possible to start a business designing, creating, and selling handcrafted products such as jewelry, home decor, clothing, or art pieces by using free platforms such as social media, when you buy a domain name to own, you set yourself apart from your competitors.
By purchasing a domain name, you can create a professional image for your product business and make it easier for potential customers to find you online. Choosing the right domain name to start your craft business is like choosing the perfect outfit for a special occasion; it should reflect your style, make you stand out, and leave a lasting impression.
Like your handmade goods business name, remember the golden rule when picking a domain: keep it simple and memorable. You want a name that people can easily recall and punch into their browsers without a second thought. Go for something short and snappy to dodge typos and avoid complicated spellings, unnecessary hyphens, or confusing numbers — they're just roadblocks for your visitors who want unique, high-quality, and artisanal crafted items.
4. Build A Professional Craft Business Website
When starting a craft business in today's online world, having a website has become more of a necessity than a luxury. Whether you're an individual, a product business owner, or a large corporation, having an online presence is crucial for reaching out to your potential customers who are looking for businesses that can show their skills in ability to create unique handcrafted items, material knowledge and customization techniques.
Building a professional website doesn’t have to be hard. With LOGO.com x Wix, you can be ready to go live in just a few minutes with all the features you need for any business including products, services, consultants, restaurants and much more . No tech skills required — get started for free below.
Best Practices Building Your Craft Website
- Choose AI assistance and answer a few questions about your business, or manually select from 900+ website templates. You can customize all these templates to your liking.
- Add images and tweak the style of your website to align with your handmade goods brand, making it visually appealing and consistent.
- Place compelling Call to Actions (CTAs) to guide users through your website. Encourage them to explore different sections, contact you, or make a purchase. A well-placed CTA for a product based business enhances user interaction and conversion opportunities.
- Use high-quality images that showcase your business in designing, creating, and selling handcrafted products such as jewelry, home decor, clothing, or art pieces or other products and services in a visually appealing manner.
- If applicable, incorporate customer testimonials or reviews to build trust and credibility.
- Keep your website updated with the latest information about your business, products, or services.
- Add a way for your customers to contact you, whether it is through social media or the contact form section.
By signing up for a LOGO.com x Wix account, you have read and agree to the LOGO.com Terms and Conditions, the Wix Terms of Use, and you acknowledge the Wix Privacy Policy and the LOGO.com Privacy Policy. LOGO.com and Wix will share the information in your account with each other and also in accordance with their privacy policies.
Ways To Promote Your Handmade Goods Website
Social media groups
Join relevant groups to craft on platforms like Facebook and LinkedIn and share your website within these communities. Ensure that you engage genuinely and share valuable comments that are not perceived as spam or overly promotional.
5. Set Up A Business Email Address
Owning and setting up your own business email (e.g. hello@cravecakes.com) rather than using a generic email domain (e.g. cravecakes@gmail.com) has a range of benefits.
Having a professional business email is key for all handmade goods businesses looking to build credibility with their potential customers.
It stops your emails from being flagged as spam.
When you use a free or generic email service, your emails are often associated with a shared pool of users, some of whom may engage in spammy activities. This can lead to your emails being flagged as spam by email providers, which means the important information you’re trying to reach your customers with won’t reach them.
With your own domain, you have greater control over your email environment. This makes it less likely for your messages to be mistakenly classified as spam and increases the likelihood of your customers who want unique, high-quality, and artisanal crafted items in opening up and reading what you have to share.
More responses to your emails.
Recipients are more likely to open and engage with emails sent from a recognizable and legitimate domain than from generic or unfamiliar addresses. As more sophisticated scams have become more common in recent years, customers are more attentive to spammy and malicious emails.
It can lead to increased sales.
By reducing the number of emails that go into your spam filters and building more trust with your customers, you can ultimately increase your craft business's communication and sales!
6. Create Marketing Materials To Promote To Customers
Congratulations on getting this far! Now that you have a professional business name, domain, website and business email, it’s time to promote your new craft business to find customers both online and offline.
By understanding the type of people who would want unique, high-quality, and artisanal crafted items, this will help you prioritize the type of marketing to start with.
Who are your ideal customers?
Customers of a craft business include individuals seeking unique, quality, handmade items for personal use or as gifts, valuing the craftsmanship and story behind each piece. these clients often appreciate the sustainable and ethical production practices associated with small-scale artisanal goods. successfully targeting markets such as eco-conscious consumers, collectors, and those attending specialized craft fairs can help build a dedicated customer base.
By understanding the type of people who would want unique, high-quality, and artisanal crafted items, this will help you prioritize the type of marketing to start with.
Marketing Types
Online marketing
Online marketing, or digital marketing, is promoting products/services on the internet. Marketing materials you may need to promote your product business include:
- Website and Social Media pages
- High-resolution files of your logo and branding
- Photos of your products or services
- Social Media templates
- Stock photos related to handmade goods industry when writing content
- High-resolution videos of your products or services
It's about reaching your audience where they are online and highlighting your offering in ability to create unique handcrafted items, material knowledge and customization techniques to drive sales and engagement. As a starting point, below are some helpful articles on getting your Social Media assets created with Stitch, our all-in-one design tool.
Building Your Business With Templates - Introduction to Stitch
3 Marketing Strategies For Your New Craft Business And How To Use Them
Social Media Marketing
When it comes to connecting with your audience, you have powerful tools at your fingertips. Platforms like Facebook, Instagram, and LinkedIn aren't just for scrolling; they're bridges to your customers who want unique, high-quality, and artisanal crafted items. With every post and ad, you can shout out your business, engage your followers, and direct them to your website to learn more.
Pros And Cons Of Being A Craft Business Owner
Starting a craft business can be highly rewarding, as it offers a creative outlet and the potential for high profit margins on unique items. however, it can be challenging to scale due to the time-intensive nature of handmade production and the necessity of maintaining high-quality standards. the business also faces seasonal fluctuations in sales, with significant peaks during holidays and gift-giving seasons, requiring careful planning and inventory management.
How To Start A Craft Business Checklist
I have the required skills, equipment or knowledge to turn this into a business.
I have brainstormed the perfect business name.
I have created a professional and unique logo that represents my business and brand.
I have registered a memorable domain name that relates to my business name.
I have built a website that includes my logo, my products or service and business values.
I have set up a professional business email address to communicate with customers.
I have created marketing materials that I can use to promote my business, such as across social media, emails, networking events and merchandise.
Starting a handmade goods business is an exciting journey that can leave you feeling both overwhelmed or overjoyed on the same day. Fortunately, with careful planning and execution, you can lay a sturdy foundation for your product business. The next step is to continue marketing your business and working on building strong customer relationships. You can find more resources on LOGO.com about growing your business.
Remember, with passion, perseverance in designing, creating, and selling handcrafted products such as jewelry, home decor, clothing, or art pieces, and hard work, you can take your craft business from start to success!