We have currated responses from Microinfluencers and those in the industry to discuss the value of being interviewed and building a personal brand.
It has been remarkable to discover how many other people are like-minded on very niche topics. After being interviewed for a Water Environment Federation
podcast, I had people reach out from 10+ countries from cities as small as 2,000 people!
I absolutely love being interviewed because it allows me to share my light with a new audience in a fun way. I'm usually the interviewer, as a TV host, but I love switching roles and being asked about my views on certain topics, especially when it comes to wellness and self-love. I'm so passionate about helping people to love themselves, and it's more fun to talk about it when I'm being asked about it, instead of just sharing it on my own. It allows me to share my raw, authentic truth in a conversational way to help others relate to my feelings on the topic.
Being interviewed online helps influencers become verified on social media platforms. The verification process often requires individuals to have a number of press mentions to support their credibility and authority as a notable figure in their field.
As a micro-influencer, what do you see as one of the benefits of being interviewed? (whether that's in a podcast or a written interview). One of the benefits I see of being interviewed is affirming my expertise in a specific topic and creating that focus for future elevator pitches. When I receive such positive feedback on my interviews, particularly of how insightful the information I conveyed was, it reaffirms that I am a reliable expert on that specific topic. I am then able to build upon that expertise and or narrow in on certain categories.
For instance, I have been interviewed as a 'Hamptons food expert' generally speaking. Depending upon who I pitch, I may perhaps focus on vegan restaurant menus, wellness focused restaurants, grab and go, and other angles.
Being interviewed helps micro-influencers promote their brands to a wider national or international audience, which helps establish further credibility with brands. This in turn can ultimately lead micro-influencers to land paid campaigns and sponsored press trips in the future.
Being interviewed about my work legitimates what I do and help me to communicate my commitment to honest and transparent acting on every platform.
As a micro-influencer I have found that one benefit that comes from being interviewed online is the opportunity to serve my interviewer’s audience with the value my message brings into their lives, allowing me the privilege to build a relationship with them. This relationship can be extended over time, enriching my life while giving them the best tools and resources to learn, grow, and experience a transformation in their health and well being that can change their very destiny.
The value of being interviewed online as a Micro Influencer is that I’m able to reach the broadest group of people and make an impact as an forerunner and expert in my field of organizing solutions.
As a micro-influencer, one of the benefits of being interviewed is sharing our brand's story. This is typically very helpful to spell out in written form or through a podcast because our brand has changed over the years. Specifically, our photo aesthetic started as a statement of how we dated long-distance for twelve months, and although we kept the aesthetic, we've been back together in the same place since Summer 2017. This is particularly helpful to discuss when interviewers ask us, How did your Instagram come to be? or How did your brand evolve over time?
You get a chance to really talk about yourself and what you do without sounding vain, or self-promoting. The interviewee and the audience will have a genuine interest in you and your blog or social media profiles and so you can talk about your passion and subtly promote yourself at the same time. It's a more authentic way to promote your blog than advertising.
Interviews are a great way to answer questions I have not thought of that help me express my message differently. In this way, I reach more people that I had not previously reached and find new people I can help with my knowledge.
The best part about being interviewed as a company micro-influencer is it allows us to educate the why behind the heavy highway construction process. Why it takes so long, why it matters for those driving to be patient, why we are completing the work as quickly and safely as possible - so everyone can go home to their families. It puts a human story on every orange barrel you see. We are able to highlight the artistry and craftsmanship our crews execute every day in a business that typically does not get the patience, respect, or admiration they deserve.
Never doubt that your story and message can change the world or impact someone's life. Being interviewed, you get the opportunity to share and build your personal brand. In other words, what makes you YOU.
being interviewed helps us save our planet. It creates more awareness of the tremendous challenges we're facing, and publicizes simple, highly actionable solutions on how to tackle these challenges step by step. Every tree counts, and every person talking about trees helps to plant more trees - hence every interview counts.
One of the biggest benefits to being interviewed as a micro-influencer is the snowball effect. We've seen the results of this in our business where being interviewed on a podcast led to a website feature from another company. That feature has led to an ongoing relationship and we were able to see a correlation with our followers and pageviews as a result.
Tech entrepreneur, water industry expert, blogger. Focused on the future of automation in design engineering with Transcend.
My name is Bri Blank Alexander and I'm a health and wellness television personality and influencer. I lost 150 pounds in a natural way, which led me to discover my passions for health, fitness, and most importantly, helping others to live healthier lifestyles. My journey led me to create my own platform, Bri Healthy, where I create videos, recipes, and more fun content to help others to make a healthy lifestyle fun and easy.
Mona Molayem is a millennial-luxury travel blogger and verified influencer with a combined audience of 300k+. Her blog, MonaCorona.com covers luxury travel for a millennial audience who are aesthetically-minded as much as they are free-spirited and in search of new and unique experiences. Mona Corona publishes in-depth travel guides covering the most “Instagrammable” places both on and off the beaten path, while touching on topics that are important to the millennial generation such as responsible travel and ecotourism. In addition to covering luxury hotels and destinations, Mona generously shares her best tips and travel hacks for how to make luxury travel more attainable. While traveling the world full-time, Mona also teaches social media marketing courses through an online learning platform at a fashion college in Los Angeles.
Vanessa Gordon is the Publisher of East End Taste Magazine, a digital publication based in the Hamptons, New York. Vanessa is also the Founder of the annual summer event, the Hamptons Interactive Brunch. She writes a column for Indy East End, and has a bi-weekly radio segment with Long Island Radio Broadcasting’s 102.5 WBAZ. She lives in the Hamptons with her husband and two children.
Alexandra Booze is the editor of the international travel and lifestyle blog, East Coast Contessa. Since 2016, she has worked with more than 450 brands from 33 countries across the globe including hotels, restaurants, tourism boards, and media companies to produce still photography, videography, and editorials. A former public relations executive in DC, she has represented numerous domestic and global companies to provide media relations and marketing strategies. Her work has been featured in media outlets such as *Politico*, the *Wall Street Journal*, *The Hill*, *USA Today*, and Huffington Post's *Thrive Global*. Most recently, she was a feature in New York Time's Best-selling Author Chris Guillibeau's book, 100 Side Hustles, a book about successful entrepreneurs across America. Originally from the United States, she currently resides in La Rioja, Spain were she works as a freelance travel writer and English teacher at the renowned Escuela Hostelería y Tourismo culinary school in Santo Domingo de la Calzada, Spain.
I'm a bilingual (Spanish/English) Actress borned and raised in Argentina. I moved to Los Angeles almost two years ago to take my acting career to the next step. I take part in social media as an Influencer creating content, training acting, and helping others that have the same strong commitment with their craft. Besides social media I have worked on TV, Film and Theater.
I am Lucia Tiffany MPH RN, a nurse/health educator and certified coach. I work with women of faith who are struggling with Type 2 diabetes and its precursors (pre diabetes and metabolic syndrome) to help them normalize their blood sugars and reverse their disease using properly implemented lifestyle interventions. In my business, 3-D Health LLC, I use a variety of methods to share these interventions ranging from 1:1 coaching, to online courses with and without group coaching. Community events like plantbased cooking classes with me as The Harvest Cook, have been presented on request nationally and I have also worked internationally. . It has been a blessing to me to be able to work cross culturally using my ability to speak English, Spanish and French and having lived in South America, Europe, and Mali, West Africa. I have appeared on the international Christian TV network, 3 Angels Broadcasting Network, with cooking instruction in all 3 languages. My mother and I co-authored a bilingual (English/Spanish) plant-based cookbook, Flavors of Health, which is in it’s second edition.
As a pioneer in the field of organization, I’ve written ten books on getting organized, including Organize Yourself which has sold over 1 million copies. For over 40 years I’ve helped millions of people with some of life‘s most overwhelming tasks-from how to find balance in their lives and manage the enormous daily stressors that consume their time, to teaching them how to make the important choices that will add value to their lives and well-being. As a spokesperson for numerous companies, I was able to capitalize on my status as an organizational expert. My book series became the hook that drew audiences and sales. Over the years I’ve made numerous appearances as a motivational speaker, and media contributor. I’ve consulted with corporations and individuals around the country. My work includes home good design and corporate and personal consulting. My focus now is to share my knowledge with others through my blog, The Organizing Confessions. I hope that my experience can provide important insights and teach people lifelong organizational skills and solutions.
Becca and Dan are a NYC-based couple who met in 2015 and dated long distance across the world from 2016 to 2017. During this time, they started the Instagram project @halfhalftravel as a way of staying together remotely and using their creative passions to make something unique, combining their loves of photography and travel. Becca and Dan are both creatives, who now run a website called @halfhalftravel, providing their audiences with remote work tips, travel advice and destination guides.
Samantha Wragg is a travel blogger and micro influencer, writing about and sharing her adventures from all over the world on her blog Coco Travels, with a particular focus on hiking and outdoor activities, UK staycations and European city breaks. She lives in the Peak District with her wonderful partner and her beloved Cavalier King Charles Spaniel, Alfie - they're both used to being dragged along on new adventures. Coco Travels has just turned 10 years old, starting life as a fashion and beauty blog before Samantha discovered her true passion for travel in 2017.
Ashley is a home cook who has been cooking for over 40 years. Her eclectic style is influenced by growing up all over the united states, traveling the world, being raised by an Italian family, and marrying into a Cuban family. Low carb recipes influenced by her son and her self being diagnosed Type 1 diabetic during the same week. With her degree in psychology and certification in living with diabetes, she develops recipes that bring families to the table—making family memories in the heart of the kitchen. She has helped many families over the years, eating with food allergies, and making food fun and easy to cook. Ashley has developed recipes for food brands, provides live cooking segments for tv and social media, and writes cookbooks. Ashey has a regular live cooking segment on Fox4kc. In 2018 Ashley was a JDRF Ambassador and donates part of the profits from the sale of her cookbooks to JDRF.
Tonya Wildfong is the Communications Director for Team Elmer's, a family owned concrete, asphalt, excavation, crane and rigging company, founded in Traverse City, with fourteen locations serving Northern Michigan. Think infrastructure from the ground - down. Satisfied clients include the U.S. government, State of Michigan, county road commissions in their service area, and tens of thousands of private companies and individuals. With over 25 years at Team Elmer's, her past responsibilities included estimating and project management for residential, commercial, and light road installations. A four time, TC Business News 40 under 40 recipient, Tonya received her bachelor of fine arts degree from the University of Michigan, Ann Arbor, where she competed as a member of the Women's Track & Field Big Ten Championship team. If you see her passing through one of our construction zones, give her a wave while passing by, preferably with all five fingers.
Beatrice Mangar is a Mauritian nomadic mentor and visionary entrepeneur. With her signature mentoring program and online courses, she teaches creative wanderers how to achieve a sense of home within and design a location-independent lifestyle while embracing slow living. For over 18 years, she has worked and lived abroad, learning how to create a life of freedom. Her story and her former blog Mademoiselle Nomad has been featured in print and online media, as well as on Mauritian and South African radio. Beatrice inspires over 16,000 loyal followers globally on social media. She is available to comment on nomadic and slow living, personal branding, and entrepreneurship. When not working, she can be found wandering in a foreign city with her husband, relishing a cup of tea and a good book, or writing from a café.
Chris has worked and lived on five different continents to date. He earned his first online dollars location independently in 2006, long before the term digital nomad had been coined. In 2018 he started Click A Tree, an initiative to make sustainability dead-simple. Click A Tree allows both individuals and companies to plant trees by clicking their mouse from the comfort of their screen. Sustainability won't get much easier than this.
Tiffany is co-founder of thestokefam.com, a family travel, homeschool, and adventure blog, with her husband, John, where they share practical advice to help families stress less, make the most of their time, and stretch their dollars. You'll often find her having fun snowboarding with her family, though her happy place would be a tropical island or the top of a hike with a killer view on a warm, summer day. Most importantly, she believes that doing what lights you up (aka your stoke) shouldn't stop when you have kids and aspires to help other families find their stoke.
By creating practical advice and helpful content, The Stoke Fam empowers families to get out and explore together, whether they prefer snowboarding, hiking, camping, or traveling to new parts of the world. In 2019, they created @thestokefam on Instagram with the goal of sharing stories that resonate, tips for adventuring with kids, and beautiful photos with their followers. As a result, they are growing a highly engaged, organic audience who values their advice. In addition, on their blog, The Stoke Fam, they provide gear and destination guides, itineraries, and practical advice for adventurous families.