Is .store a good domain? What online sellers need to know

Yes, .store is a good domain for online sellers because it clearly signals that a website is an online store, it supports stronger SEO performance (source: .store Domains), and it is trusted by millions of sellers worldwide including independent entrepreneurs and global brands like Emirates (emirates.store), MrBeast (mrbeast.store), Rihanna (rihanna.store), and Shakira (shakira.store).

TL;DR

• .store is a legitimate generic top level domain (gTLD) operated by Radix Registry and contracted by ICANN
• A 12 month study commissioned by .store Domains found that an online store on .store achieved 87% more traffic and 2x higher search visibility compared to an identical store on a .com domain
• Over 2 million .store domains have been registered across 200+ countries (source: ntldstats.com)
• Global brands and creators, including Emirates, MrBeast, and Rihanna, use .store domains for their official online stores
• Anyone in the world can register a .store domain with no eligibility restrictions

What is a .store domain?

A .store domain is a generic top level domain (gTLD) used in a website address to indicate that the website is an online store. It sits after the dot in a domain name, such as yourbrand.store, and unlike generic domain extensions, it immediately communicates that the website is a place to buy something. Over 2 million .store domains have been registered across 200+ countries (source: ntldstats.com) and it is used by independent sellers, global enterprises, and some of the world's largest creator brands for their official online stores.

Why is a .store domain good for online sellers?

A .store domain is a good choice for online sellers because it tells your customers that your website is an online store before they click it, which is something other domain extensions cannot do for you. Here are all the practical reasons why .store is good for online sellers.

1) Brand clarity from the start

A domain like yourbrand.store instantly communicates that your website is an online store. Your customers do not have to guess what your website is for. This reduces hesitation and makes it easier for them to visit your website and engage with it.

2) Better domain availability

Most clean and short .com domain names are already taken or priced out of reach. With .store domains, sellers have a better chance of registering a domain name that actually matches their brand name, without adding unnecessary hyphens, numbers, or awkward modifications.

3) Proven SEO performance

A 12 month study conducted by Contrast and commissioned by .store Domains found that an online store on a .store domain achieved 87% more traffic, 2x higher search visibility, and 12% lower cost per conversion compared to an identical store on a .com domain.

4) Open to everyone

.store is an open gTLD, which means anyone in the world can register a .store domain and there are no eligibility requirements.

5) Connects with major platforms

.store domains can be easily connected to major platforms like Wix, Squarespace, Shopify, WooCommerce, and BigCommerce. This allows users to easily build and launch their online stores on a .store domain.

6) Trusted by recognized brands and creators

.store domains are used by global brands and personalities, including Discord (discord.store), Bugatti (bugatti.store), Lando Norris (landonorris.store), and Bruce Springsteen (brucespringsteen.store). This kind of adoption shows that .store domains have become an accepted and intentional choice for major online stores.

Who is already using .store domains?

Some of the world's most recognized brands, creators, and artists run their official online stores on .store domains. Some of them include MrBeast (mrbeast.store), Zach King (zachking.store), Lando Norris (landonorris.store), PewDiePie (pewds.store), and Bugatti (bugatti.store). Here is how .store domain users describe their experience.

1) Isabella Kotsias, Entrepreneur, baddieful.store

Isabella Kotsias is a six figure entrepreneur who runs her fashion business on baddieful.store. She switched from baddieful.com to baddieful.store because she wanted a domain name that reflected what her business actually does. In her words, “I love how relevant and meaningful my .store domain name is.”

2) Bret Contreras, Entrepreneur and Creator, bretcontreras.store

Bret Contreras is an entrepreneur and creator who uses bretcontreras.store to sell fitness equipment and training programs. He chose .store to keep his ecommerce presence clearly separate from his content, and says his domain “clearly distinguishes our ecommerce and content sites and helps with organic search rankings.”

3) Emirates, Global Airline, emirates.store

Emirates, one of the world's leading airlines, runs its official merchandise store on emirates.store. When asked about their domain choice, the brand was direct, “We needed a simple yet brandable domain name for our official merch store.”

Is a .store domain good for SEO?

Yes, a 12 month study conducted by Contrast and commissioned by .store Domains found that an online store on a .store domain significantly outperformed an identical store on .com, with the TLD as the only meaningful difference between the two. The online store on .store achieved these results.

• 87% more website traffic
• 2x higher search visibility on Google
• 12% lower cost per conversion

Google's official Search Central guidance confirms that new domain extensions like .store are treated the same as .com and .org in search rankings. The study points to something more. The word “store” in a .store domain name helps users immediately recognize the website as an online store, which supports stronger click through rates and contributes to better search visibility over time.

Is a .store domain better than .com for an online store?

For a website whose primary purpose is selling, .store has meaningful advantages over .com for the factors that matter most to sellers.

A .store domain puts one of the clearest signals in ecommerce directly in the address bar. This clarity gives it a practical advantage over .com for online sellers, both in how customers read the domain and how search engines connect it to commerce related queries.

So, is a .store domain good for your online store?

Yes, a .store domain works best for online stores for these reasons.

• It communicates selling intent immediately. Customers know that your website is selling something before they click, without any explanation needed.
• Domain availability is a real advantage. If your preferred .com is taken, .store gives you a clean shot at a domain that actually matches your brand name.
• SEO data favors it. A 12 month study showed an online store on a .store domain outperforming an identical store on .com with 87% more traffic and 2x higher search visibility.
• Serious brands use it. Emirates, MrBeast, Rihanna, and over 2 million users worldwide have chosen .store for their official stores.
• It works with the platforms you already use. .store connects with Shopify, WooCommerce, Wix, Squarespace, and BigCommerce with no technical compromise.

Ready to claim yours? You can search a name, register your domain, and pair it with a free logo and brand kit for your new store at LOGO.com.