How To Optimize Your Logo

February 20, 2021
Authored by:
Michael Gomez

If your company doesn't have a logo, is it really a business? Whether it's the Adidas three bars or the iconic golden arches of McDonald's, the world of logo design is filled with imagery synonymous with brand names and companies. While it's often difficult to find the perfect representation for your business, you can find help with logo design. But the work doesn't stop there.

Once you have your logo, it's vital to follow some logo optimization standards and use them to improve your brand's visibility. After all, the goal of a well-designed logo is to generate brand association and have people think about your business with one quick look at your logo.

To get to that point, you need to make the logo as visible online as possible, be it your site, social media accounts, or Google SERPs.

Luckily, we put together a group of logo optimization tips to generate SEO wins and boost visibility. Whether you just made your logo design last week or already have had it printed on company clothing for years, these tips are useful.

Custom Filename

Logo optimization starts with the file name. Don't upload your logo photos with generic/generated file names. Consider, which name sounds more usable by search engines "logo.jpg/png" or "Company-Name-Color-Logo"? Even better, attach the main keyword to the logo file name.

The simple act of logo optimization of including the brand name may not seem like a big deal, but it's crucial to SEO best practices. When you Google optimize logo file names, you help search engines understand what logo image represents and improve the SEO value.


Always use dashes! Google's web crawlers understand dashes and will read every word in your filename. If you use underscores, you run the risk of muddling the file name and not being understood.

The Alt Text Trick

Suppose you're familiar with classic SEO terms/parameters. In that case, you'll already know that Alt text for images describes the image that search engines and screen readers can use to interpret the image on display. Alt text helps comply with accessibility standards and provides a small opportunity for logo optimization.

However, be sure to avoid keyword stuffing and other over-optimization techniques (an SEO agency can help with this). The primary purpose of Alt text is for accessibility to screen readers. Your logo Alt text should be easy to read and understand.


Google highlighted the importance of Alt tags in their Image Publishing Guidelines.

Use to Markup your Logo

Schema is microdata you can add to HTML tags that let search engines know how to represent your web page data in SERPs. It's more or less organizational data for search engines. There are more reasons why you should use schema.

On logo optimization, the best thing about schema markup is that you can tag one image on your site as your business's official logo. This tag is invaluable for building the Knowledge Graph box in Google search results when users search your business.

Over time, this will translate into increased ranking and brand association with your logo.

Logo File Size

An overlooked aspect of logo optimization is file size. Avoid uploading large image files and then displaying them in a smaller size. Instead, optimize images by compressing them for web use. This maintains quality while also uploading a smaller file onto the site.

Finally, always use responsive images. It's a necessity when visitors could access your site from a phone, a tablet, laptops, and any number of web-connected pieces of tech.


Always use an image for the logo because it allows for logo optimization for SEO. WordPress image replacement options and webpage themes that display the logo as a DIV background image or CSS sprites are undesirable logo options because they don't allow you to set ALT text or markup.

Quick Logo Optimization Tips

  • Since Google's site design has white backgrounds, there have been indications that if you tag a white/transparent image as your logo, Google's system will decline to use it because it would seem invisible. Your logo must have colours beyond just white and transparent to avoid this error.
  • Use the same logo image on Google My Business and social media sites. Consistent use reinforces the image as your brand's representation.

Start Developing Your Logo SEO Strategy Today

Now that you know some logo optimization secrets, their addition to your SEO plan can boost your website and brand in search engine rankings. Are you worried your SEO-optimized logo isn't up to snuff? Or maybe it's time for a rebrand?

To get the most out of your logo design, you'll want to check out different design techniques, branding strategies, and industry examples to ensure you create the logo that speaks for your brand. Why not try out our online logo maker tool to watch your design come to life.

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