Jun 10, 2025
By:Emily Harper
Ever thought about turning what you know into an online course but weren’t sure where to start? You’re not alone. Many small business owners, coaches, and entrepreneurs have valuable knowledge to share, but feel overwhelmed by the idea of creating, branding, and selling a course.
But here’s the good news: you don’t need a massive audience or advanced tech skills to build a course that sells. The e-learning industry is booming—expected to reach $375 billion by 2026—and there’s never been a better time to jump in.
If you’ve been waiting for the right moment, this is it. With the right approach, you can create a course that attracts clients, builds your brand, and generates revenue—all while sharing what you know.
Creating an online course starts with choosing a topic that people actually want to learn about. The best online courses solve a specific problem that people are actively searching for. Instead of guessing, take the time to validate your idea, so you know it will attract paying students.
Too often, course creators pick topics based on what they think is interesting rather than what their audience truly needs. A profitable course is one that guides students through a transformation, from where they are now to where they want to be.
Not sure where to start? Ask yourself these key questions:
Think about what friends, colleagues, or clients frequently ask you. Your expertise should guide your topic.
If people are already asking for your advice, there’s a good chance they’d be willing to pay for deeper, structured guidance.
People invest in online courses because they want solutions to problems they face. Look for pain points in your industry and offer a clear, actionable solution.
If you solve a problem that people are already searching for, you have a strong course idea.
Before you create a course, check if people are actively searching for it.
Here are some ways to validate demand:
If there’s consistent interest, that’s a strong sign your course idea has potential.
A great course isn’t just a dump of information—it’s a structured path that helps students achieve a goal.
Ask yourself:
If the answer is yes, you’ve got a solid course idea that people will benefit from.
Broad courses can feel overwhelming to students, while specific courses make it easier for them to see the value. The more focused your course, the easier it is to market and attract the right students.
For example:
Too Broad: "Social Media Marketing" – Covers too much, making it harder to target the right audience.
More Specific: "Instagram Growth for Local Businesses" – Targets small business owners who need Instagram strategies.
Other examples of niche-friendly courses:
A specific course attracts the right audience, stands out from competitors, and makes marketing easier.
Before you invest time in creating a course, test your idea to see if people are interested.
Here’s how:
Validating first saves time and ensures your course has a ready-made audience.
The difference between a good course and an amazing course is the way you teach it.
If your online course feels overwhelming or hard to follow, clients may lose interest before they reach the finish line. However, when your content is well-structured, broken down into easy steps, and engaging, clients are more likely to stay motivated, complete the course, and recommend it to others.
Think of your course as a roadmap. Your clients are starting at point A (where they are now), and your job is to guide them to point B (where they want to be). Each lesson should build on the last, so they feel like they’re making progress, not just collecting random information. Here’s how you can make sure your course is structured in the best way possible.
Before you create any lessons, ask yourself:
When you’re clear on the transformation your course provides, structuring it becomes much easier.
For example, instead of a broad goal like “Help business owners grow on Instagram,” try something more specific, such as:
"By the end of this course, clients will know how to create an optimized Instagram profile, develop a content strategy, and use engagement techniques to attract more customers."
This makes it clear what success looks like—and helps you design lessons that actually get clients there.
Imagine opening a book and seeing one long, unbroken chapter—overwhelming, right? That’s how clients feel when a course isn’t divided into clear sections.
To keep things manageable, organize your course into modules, with each one covering a key concept.
Here’s how:
Course: Instagram Growth for Small Business Owners
By breaking your course into modules, clients feel like they’re progressing step-by-step instead of drowning in too much information at once.
People don’t sign up for a course just to absorb information—they want to apply what they learn and get results.
Each lesson should:
Think about it this way: If you’re teaching "How to Write an Effective Instagram Bio," don’t just explain why bios are important. Give clients a framework or worksheet so they can craft their bio step by step.
Why? Because the more interactive and hands-on your course is, the more valuable it will feel.
People learn in different ways, so mixing up how you present information helps keep your course engaging.
Try using a combination of:
A mix of formats keeps clients interested and makes your course more effective.
Great courses follow a natural learning progression.
A proven framework to use is:
For example, a course on "Freelancing for Beginners" could look like this:
By guiding clients through this kind of step-by-step journey, you make sure they stay engaged, complete the course, and get real results.
Before you launch your course, get feedback to ensure your structure makes sense.
You can do this by:
Think of branding as your course’s first impression.
Just like a well-designed book cover makes readers more likely to pick up a book, a strong brand identity makes your course more appealing and memorable.
Plus, when potential clients see a polished, professional course, they’re more likely to take it seriously and invest in it.
When you establish strong branding for your course, you:
A course with consistent branding looks more credible and is easier to market. If your materials, website, and social media all feel disconnected, potential clients may hesitate to enroll. Clear, professional branding creates a seamless experience and reinforces your authority.
A strong brand makes your course look professional, credible, and easy to market. LOGO.com provides everything you need to create a polished brand, without hiring a designer or developer.
A recognizable logo helps your course stand out. With LOGO.com, you can:
A professional website makes your course easier to promote and sell. With LOGO.com x Wix, you can:
With LOGO.com’s Brand Kit, you can:
Make it easy for clients to sign up by using a single, organized link for your:
A well-branded course is easier to market, builds trust, and looks professional from day one. LOGO.com helps you create a standout brand in minutes—get started today!
Where you host your course is just as important as what you teach. Your choice affects pricing, branding, student experience, and how much control you have over your content. The right platform depends on your goals, budget, and how much customization you need.
If you’re just starting, you might want a platform that handles everything for you. If you’re planning to scale, you may prefer a self-hosted website that gives you complete control.
Let’s break down the best course hosting options and help you decide what works for your business.
If you want an easy, plug-and-play option, all-in-one platforms like Teachable, Thinkific, and Kajabi provide a simple setup with built-in tools for course creation, student management, and payment processing.
Platforms like Udemy and Skillshare come with a built-in audience, which means you don’t have to market as much on your own.
If you want complete ownership over your course and branding, self-hosting gives you the most flexibility. You can build your own course platform using WordPress + LearnDash or Wix and customize everything—from pricing to student experience.
LOGO.com has partnered with Wix to help you build a fully branded course website so you can own your platform, set your pricing, and create a seamless experience for your clients.
Creating your online course using LOGO.com x Wix will help you:
Setting the right price for your course is one of the biggest decisions you'll make—and it can feel overwhelming. Price it too low, and you might undervalue your expertise. Price it too high, and you risk turning away potential clients.
The key is to align your pricing with the value you provide while making sure it feels like a smart investment for your audience. Whether you want to sell a one-time course, offer ongoing training, or create multiple pricing tiers, here’s how to find the best model for your business.
One way to approach pricing is to consider how much guidance your clients will receive. If your course is a one-time, self-paced program in which clients can go through the content at their own pace, a one-time payment works well.
These courses often cost between $97 and $997, depending on their depth. A personal finance coach, for example, might charge $197 for a "30-Day Budget Reset" course because it offers a clear, structured path to better money management.
If your course includes ongoing support, coaching, or new content added regularly, a subscription model makes sense. Instead of paying upfront, clients subscribe for $19 to $99 per month to access new lessons, templates, or group Q&A sessions.
This setup works well for business owners who want to build a steady income stream while keeping their clients engaged long-term. A social media strategist, for example, might create a "Monthly Content Marketing Club", where members get fresh content strategies and exclusive live training each month.
Some course creators offer tiered pricing, giving clients different levels of access based on their needs. This could include a basic course at a lower price, a mid-tier package with group coaching, and a VIP option with one-on-one mentorship.
For example, a business consultant might set up three pricing levels:
This way, clients can choose the option that fits their budget and support needs.
Creating a great course is just the first step.
The real challenge? Getting people to enroll. But marketing doesn’t have to be expensive to be effective. Even if you don’t have a big budget for ads, there are plenty of free ways to attract the right clients, build interest, and turn followers into paying customers. These include:
Creating an online course is a great way to share your expertise, help more people, and grow your business. If you’ve been thinking about launching a course, now is the time to get started.
By following these steps, you’ll go from an idea to a structured, engaging course that’s easy to market and sell.
Keep it simple, focus on delivering value, and make it easy for clients to take action.
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