Create a unique logo design

5 Types of Logo Designs

Before diving into the creation process, let's explore some popular types of logo designs. Each style has its own strengths and is suited to different types of businesses.

1. Monograms

Monogram logos use initials to create a concise design. They're ideal for businesses with long or multi-word names that need to be simplified for their current and potential customers to remember. They’re also great for businesses that want a more sophisticated or minimalist look.

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Examples of famous monogram logo designs are:

• HBO (Home Box Office)
• IBM (International Business Machines)
• NASA (National Aeronautics and Space Administration)
• LV (Louis Vuitton)

Why we love them: Monogram logos are easy to remember and look great at any size, making them perfect for digital and print applications and materials.

2. Containers

Container logos enclose the business name or icon within a shape, creating a cohesive and visually appealing design. This type of logo is versatile and can work for a wide range of businesses.

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Examples of famous container logos:

• UPS (brown shield)
• Starbucks (circular emblem)
• BP (green and yellow shield)
• Android (robot in a rounded rectangle)

Why we love them: Container logos stand out against different backgrounds and are easily recognizable.

3. Badges

Badge logos are similar to containers but often have a more vintage or official feel. They're great for businesses wanting to convey trust, authority, and a sense of tradition.

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Examples of famous badge logos:

• Harley-Davidson (shield-style badge)
• Triumph Motorcycles (triangular badge)
• The North Face (quarter-circle badge)
• Boy Scouts of America (fleur-de-lis badge)

Why we love them: Badge logos tap into feelings of nostalgia and authenticity, helping businesses build trust and loyalty with their customers.

4. Typography

Typographic logos rely on stylized text to create a unique and recognizable identity. These logos can be highly versatile and work well for businesses where the name itself is the brand.

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Examples of famous typography logos:

• Coca-Cola (distinctive cursive script)
• Google (colorful sans-serif type)
• FedEx (with a hidden arrow between 'E' and 'x')
• Disney (stylized signature)

Why we love them: Typography logos are unique and can show off a business's personality through the choice of font and styling.

5. Iconography

Iconographic logos use a simple icon or symbol to represent a business. These logos don't need words to get their message across—they rely on the power of a visual icon to quickly tell you what the business is about.

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Examples of famous iconography logos:

• Apple (bitten apple)
• Twitter (bird)
• Nike (swoosh)
• Target (bullseye)

Why we love them: Because Iconography logos are simple and straightforward, they are often easy to recognize and remember.

Why use our logo designs?

Whether you are starting a new business or simply rebranding an existing one, a fresh, modern, and effective logo design is a critical component of your brand’s success. At LOGO.com, we want to deliver a beautiful logo for your brand using our logo maker, with its unique ability to generate thousands of professional logo designs and build a matching website to fully establish your online brand.

Customize your logo design

You will be presented with a huge selection of custom logo designs that are tailored to your business upon entering a few simple metrics and text fields. Once you have selected your favourite logo design, you can customize many facets of your new logo, including background and text colours, font type and size, design layouts, and icons.

With an extensive bank of different icons stretching across dozens of various industries, measuring in the thousands, and custom fonts and colours, you will be certain to find the perfect logo to start your new business or fit in with existing branding. Whether you are a startup company, a consultant, managing a side gig, a blog, an online store, or an internet personality, our diverse and customizable logo maker will enable you to jumpstart your brand. Eye-catching or low-profile, big or small, the LOGO.com AI-powered logo maker will be able to accommodate any vision for your new logo design.

Showcase your logo and business everywhere

Building your logo is incredibly simple: enter your business name, your slogan, and the industry you are in, and begin browsing catalogues of different designs, reflecting your brand’s name and slogan. You will be able to have your perfect new logo created in a matter of minutes, and it will be delivered to you in a variety of formats that are optimized for online, social media, and apparel applications.

Customizing and downloading your logo is completely free. Simply enter your business name to start creating yours logo today!

Best Practices When Creating a Logo Design

To ensure your logo design is effective and professional, keep these best practices in mind:

Keep it Simple

Do you know the saying "less is more"? Well, that's the golden rule of logo design.

When you’re in the logo maker, it's tempting to add every cool design element you can think of, but just remember—simple logos are often the most memorable and versatile.

So, while you’re reviewing your logo design and are tempted to add more text or elements, ask yourself: "Does this really need to be here?"

If the answer isn't a resounding "Yes!", it's probably best to leave it out.

Limit Your Color Palette

Aim for 2-3 colors max in your logo design. This keeps things cohesive and ensures your logo still looks great in different contexts. The colors you chose for your logo should have a purpose to them, conjuring emotions, setting moods, and showing off your business’s personality.

Use No More Than Two Fonts

Typography is a powerful tool in logo design, so it's important to use it wisely. Our go-to advice is to stick to no more than two fonts in your logo to maintain a clean and professional appearance.

Using too many fonts can make your logo look chaotic or hard to read — something you definitely don’t want! Remember, your logo design can be one of the first impressions your business will make on potential customers. You want them to be able to read it!

Ensure Scalability

Picture this: your logo looks amazing on your computer screen. But then you try to put it on a business card, and suddenly, it's unrecognizable—not good!

Scalability is crucial. Your logo design should look amazing, whether it's on a social media template or blown up on a billboard.

So, how do you ensure that your logo will look good no matter what you decide to put it on? Keep your design simple and avoid too many tiny details that might get lost or pixelated. You may even want to consider having a couple of versions of your logo to use in different instances. For example, you might have a simplified version of your logo design to use on letterheads and social media graphics and a more detailed version version for larger displays like advertisement signs.

7 Places to Add Your New Logo

Once you've created your perfect logo design, it's time to put it to use. Here are some key places to showcase your new design:

1. Website

Your website is often the first point of contact between your business and potential customers, so it’s important that you feature your logo prominently here.

Most web designers will agree that your logo should be placed in the top left corner of your homepage and all other web pages. Another great place to put your logo is to use it in the favicon (the small icon that appears in the browser tab).

This is where our scalability tip from early becomes important: You don’t want your logo to be pixelated on your website.

2. Business Cards

Business cards are still a powerful networking tool, and your logo should be featured in their design. Since a business card is used to share your most important information, be sure that the design of your card is uncluttered by making sure the logo size balances well with the information on the card.

Here’s a bonus tip: Test print your business card design to ensure your logo looks good at the actual size before ordering a full batch.

3. Email Signature

Your email signature is a subtle but frequent touchpoint with your customers and professional network, so be sure to include your logo to reinforce your business image with every email sent. You can place your logo at the top or to the left of your contact information. Just keep in mind that the size of your logo is appropriate — it should be noticeable but not overshadow your contact details.

4. Letterheads

For formal business correspondence, letterheads with your logo add a professional touch. The best spot to position your logo on a letterhead is to place it at the top center or top left corner of the page. Once you design your letterhead, create a digital (for PDFs) and print version so that you can have consistency across all of your communications.

5. Social Media Templates

Use your logo on your social media platforms to build recognition and trust amongst your audience. You can set your logo as your profile picture and create cover images and social media templates that incorporate your logo.

Just be sure that your logo looks visible and recognizable even in smaller sizes (like in social media thumbnails).

Here’s another bonus tip: You can create a set of social media templates on LOGO.com with your logo in various layouts to make posting on social media easier! Your template designs will automatically include your logo, brand colors, and font. The best part? You can customize them however you want!

6. Link in Bio Icon

Many social media platforms allow only one clickable link in your bio. So take advantage of the restriction by adding your logo at the top of your link in bio. You can also use your logo’s color scheme on your link in bio to ensure a cohesive look across all of your digital platforms.

7. Merchandise

From t-shirts to mugs, branded merchandise can help spread awareness of your business. Using your logo design on your merchandise is almost like free advertising, so make sure it looks good! You may want to consider having a couple of different versions of your logo so that the design is clearly recognizable even on the smallest of merchandise options (like pens, stickers, and refrigerator magnets).