Tell us about yourself and how your journey brought you to where you are now.
I got into the marketing world in 2017 after failing miserably and losing money in many business opportunities. I started learning all I could on everything blogging, SEO, content marketing, and Facebook advertising. I was dead broke, no guidance, no mentor and had nothing to show for all the knowledge I acquired here and there. I must say it was quite overwhelming. I decided to launch my first and personal blog (KhrisDigital.com) around April 2018. Thinking to start a blog would make a difference, still nothing. I struggled to grow my blog for months. Finishing that year without any success and running my blog on a borrowed fund was like hell. Still, I had no other option because there was a job with no opportunities coming forth. All the struggles and hard work began to pay off gradually early 2019. My first online breakthrough happened. Then the rest has been history. Ever since, I've launched multiple blogs in different niches, all doing great. Both mine and that of students. Connected with great marketers and been featured on various outlets.
Was there someone or something that inspired you?
First, a close of mine also a Nigerian, who started an eCommerce focused blog back in 2017 was a source of inspiration to start mine. Him earning his first dollar was a huge inspiration. That I realized it's possible to make money online regardless of the location. Secondly, the drive for success became intense when I saw how marketers in various Facebook groups I belonged to were making thousands and tens of thousands monthly doing the nearly same thing I was trying to do. I said to myself: "if they can do it, why can't I."
How did you create your brand name and logo?
I was a long time reader and follower of Neil Patel. He built his whole brand around his name. I wanted something similar to his. Then I finally settled for KhrisDigital. A brand around my name (Khris), what I do and what I'm passionate about (Digital Marketing). For the logo, I just wanted something simple that's easy to spell out.
How did you go about establishing your marketing?
Marketing for me is nothing more than finding out what people needs and desires are, producing content that helps solves those needs, get the materials in front of them, satisfy their intents and make my content become a one-stop-shop for everything they need.
Tell us about your first experience in the industry.
You know, just like everything in the online space - there was lots of noise here and there. It felt overwhelming, especially at the initial stage. I got my feet wet, trying to learn and master various marketing tactics. I did end up feeling frustrated with no much stuff to be good at. Not until I focused on one thing did things begin going well, and I started seeing results on my marketing efforts.
What is your work structure like, and what does the average workday look like for you?
I don't have a "disciplined" work schedule. Sometimes I wake up as early as 5 am sometimes 8 am depending on how late I retired to bed the previous day. I usually start my day with the most challenging tasks, down to the easy ones. If there's one thing that keeps me accountable throughout the day to remain productive, set goals for each day the previous night. I do write them down and place it where I will always see it during the day to keep me reminded and focused on knocking them off no matter what.
What philosophies do you integrate into your workflow most often, and what view inspires you in your work?
I genuinely believe in value-giving and playing the long-term game in marketing and business as a whole. Marketing is a business of changing lives, which must be led with generosity, empathy and will to inspire others with our story through our contents. When this happens, it becomes easy to sell anything online because they would easily relate to how what we sell can help solve their problems. This is why I take content publishing so seriously. One piece of content I put out there can change hundreds (or even thousands) of lives out. And in return, my life is transformed.
What do you think you do that drives your success?
Nothing BUT my underdog advantage mindset. Due to my struggles, challenges and things I've been through (and still go through). I see myself as an underprivileged who have nothing to lose. This way, I find it very easy to focus and get things done without fear. I have no one to impress. I don't worry about competition or being beaten. I don't fear of looking weird or making mistakes. All these take the heat off me, enabling me to work on to improve on myself daily than how I was the previous day.
How do you engage with your clients and build your following?
One on one communication via email and Facebook messenger is the best method of engagement to interact with my audience and get to know them personally. I sometimes link my personal Facebook profile from my blog posts and emails to get in touch. I know it's time-consuming, but I find it more fulfilling. At least for now.
How do you use social media, and what recommendations do you have?
All of my social media profiles are meant for building relationships, interacting, and networking. In other words, for businesses only. For anyone looking to utilize social to the fullest, I'd recommend trying as much as possible to connect with people every day—people in the groups where your target avatar congregates. Provide a ton of value. And show real interest in them and their lives. With time you'll be building a network of friends to turn longtime clients and customers. Or even partners. Just by showing up, caring about them and helping out without expecting anything in return. You know, this is a game of people. And one has always to connect, associate, interact and be of value to people to continually win.
What do you wish you knew before you started? What advice would you give to someone entering your field now?
I wish I knew earlier than anyone could have, and accumulate massive success online, irrespective of your location or challenges.
For anyone getting started - focus on ONE stuff and be willing to fail at it repeatedly till you get better succeeding at it. I have never seen anyone who has made it online, jumping from one shiny object to another.
Is there an event or situation that you can point to that was life-changing for you that you can share with us?
Nothing more life-changing than when I had my first breakthrough online in early 2019.
What are you looking forward to in the next week/month/quarter or year, and what are your aspirations?
I plan on creating a program that would help those new in marketing with limited resources attain success online. That's within the year.
What would people be surprised to learn about you?
Majority of people I've come in contact with never knew I'm a Nigerian nor I work from Nigeria.