LOGO.com vs Shorby: Which Link in Bio Is Better in 2026?

LOGO.com lets you build and publish a link in bio page for free at an editable hi.link address. The Brand Plan, at $36 for the first year billed yearly or $15 per month billed monthly, removes the footer watermark and unlocks custom domains, SEO meta tags, and advanced analytics. The same subscription covers the logo maker, brand kit, website builder, and domain registration.

Shorby has three plans and no free tier. Rocket costs $15 per month, or $144 per year on annual billing, and covers 5 pages, messenger buttons, Click Insights, and one retargeting pixel. Pro costs $29 per month, or $288 per year, and adds dynamic feeds, Google Analytics, a custom domain, and pixels for seven ad platforms. Agency costs $99 per month, or $984 per year, for multiple projects and team members. New users get a 5 day free trial on the Rocket plan, and once it ends the page locks until you subscribe.

For a marketer who lives on retargeting, Rocket's toolkit can earn back its price. For everyone else the math favors LOGO.com: the yearly Brand Plan costs a quarter of Shorby's entry plan, includes an entire branding suite, and the free plan publishes a real page at no cost.

A LOGO.com page is a stack of grid sections holding eight element types: link buttons, social icons, images, standalone icons, an address block, an interactive Google Maps embed, a contact form, and rich text. Premade sections for heroes, about blocks, teams, and contact details drop in already matched to your brand.

Shorby pages are single column lists of smart blocks: unlimited links with automatically generated rich previews, messenger buttons for WhatsApp, Facebook Messenger, Telegram, Skype, and Viber, videos and GIFs, price tag labels, a countdown timer, and a block scheduler that shows and hides content on a timetable. Pro accounts add up to five dynamic feeds per page that keep content fresh automatically.

Which approach wins depends on the job. For presenting a business with a map, a form, and brand styled sections, LOGO.com's element set is broader. For squeezing clicks and conversations out of a traffic page, Shorby's messenger buttons and scheduled blocks are purpose built.

LOGO.com's editor is genuinely visual. Every section is a grid container with separate mobile and desktop controls, elements drag, drop, and resize with live reflow, and double clicking any text opens an inline rich text toolbar. A global Style tab cascades background, button, icon, and font changes across the page, and AI generation builds the first draft from your saved brand.

Shorby's customization covers colors, button images, custom backgrounds, animated avatars, and text blocks, all applied to a fixed single column layout. The result is quick to assemble and looks clean on mobile, but every Shorby page follows the same structural template, and there is no AI generation to start from your brand.

If you want a page that looks like your brand rather than like the platform, LOGO.com wins this dimension outright. Shorby's styling options dress the list up; they do not change its shape.

LOGO.com publishes free pages to an editable hi.link subdomain. On the Brand Plan you can buy a .bio, .blog, or .click domain inside the publish flow or connect any domain you already own, and the watermark footer disappears.

Shorby pages live at shor.by addresses with a custom slashtag. A custom domain is supported, but only on the Pro plan at $29 per month and above, you must buy the domain elsewhere, and each project gets exactly one. Whatever the domain, every page keeps the built in made on shor logo, which doubles as a referral button for Shorby's rewards program, and no plan removes it.

On LOGO.com the Brand Plan, at $36 for the first year, handles both the domain and the branding. On Shorby the cheapest route to your own domain costs $288 per year, and the platform's logo still sits on your page.

Every LOGO.com page includes free analytics for total views, total clicks, and page activity, with hourly granularity and date ranges. The Brand Plan adds click through rate, top performing links, and 30 day, 90 day, and all time trends with clicks broken down by link.

Shorby's analytics follow the ad money. Click Insights tracks performance on every paid plan, Pro adds Google Analytics integration, and retargeting pixels let you build custom audiences from anyone who clicks: one ad platform on Rocket, seven on Pro and Agency. Tracked clicks are metered at 10,000 a month on Rocket, 30,000 on Pro, and 1 million on Agency.

For understanding how a page performs, LOGO.com covers what matters and starts free. For feeding ad platforms with retargeting data, Shorby is built for the job and takes the dimension.

LOGO.com's link in bio does not process payments. The form element captures leads, and link buttons can route visitors to any external checkout, but there is no native cart, product, or subscription engine.

Shorby does not process payments either. Its commerce story is routing: price tag labels turn links into product cards, and Pro's dynamic feeds pull your Shopify categories or Etsy products onto the page automatically, with every click heading to your store and your pixel logging the visitor for retargeting ads.

If your bio link's job is to take money on the page, neither tool does it, and a dedicated storefront product fits better. Shorby gets closer to a shop window, LOGO.com gets closer to a lead pipeline, and the dimension stays even.

Shorby plugs into a marketer's stack: dynamic feeds from YouTube, Shopify, WordPress, Apple Podcasts, Etsy, and any RSS or Atom source, Google Analytics on Pro, retargeting pixels for up to seven ad platforms, and direct buttons for five messenger apps including WhatsApp and Telegram.

LOGO.com keeps its link in bio self contained by design. The platform's bet is that most small businesses want one subscription that already includes the logo, brand kit, page, website, and domain rather than a stack of connected services.

Marketers who live in feeds and pixels will find Shorby's ecosystem richer. Owners who want fewer moving parts will prefer LOGO.com's all in one approach, but on raw integration count Shorby takes the dimension.

On the Brand Plan, LOGO.com exposes meta title, meta description, and meta image with a live preview of the Google result, so a link in bio page can rank for your brand name and show a clean snippet when shared.

Shorby provides no meta tag controls, and its help center has no SEO documentation at all. Pages live on shor.by unless you pay for Pro and bring a domain, which concentrates search authority on Shorby's domain rather than yours, and even custom favicons are not yet supported.

Search is rarely the main traffic source for a bio link, but owning your snippet and your domain compounds over years. LOGO.com wins this dimension cleanly.

LOGO.com holds 4.7 out of 5 on REVIEWS.io across 2,100+ reviews, with 94 percent of reviewers recommending the platform. Those reviews cover the whole LOGO.com product line, including the logo maker, brand kit, and website builder, not just the link in bio.

Shorby holds 4.1 out of 5 on G2 across 11 reviews, verified in June 2026. Reviewers praise its flexibility and the rich link cards, with the main complaints aimed at the learning curve. Shorby's Trustpilot profile carries no reviews at all, so G2 is the only meaningful sample.

Eleven reviews is a thin base to judge from, which itself says something about the platform's footprint. On both score and volume, LOGO.com takes the dimension.

On LOGO.com, the free subdomain is editable, and the Brand Plan moves the page onto a domain you own outright. Everything you create carries a full commercial license on free and paid plans, and the same account holds your logo files and brand kit if you leave.

On Shorby, pages and short links live at shor.by addresses unless you bring a domain on Pro. There is no API and no data export, the made on shor logo stays on every page, and when a trial or subscription lapses the page locks until you pay again.

If you switch platforms after two years of sharing your link, a LOGO.com custom domain moves with you. A shor.by link goes dark. That asymmetry decides the dimension.

LOGO.com generates a complete page from your saved brand in under a minute: pick a template or start with AI, and the layout, copy, colors, and logo are already in place. Publishing to the free hi.link address is one click, and the editor previews desktop and mobile before you ship.

Shorby is similarly fast for its job. Its onboarding drops you straight into a smart page builder where you add messengers, blocks, and social links before you even create an account, and a basic page is live in minutes. The catch arrives later: editing locks when the 5 day trial ends, and G2 reviewers note the deeper marketing features take time to learn.

Neither product requires code or design skill. LOGO.com is faster from zero to a branded page and stays free; Shorby is faster from zero to a retargeting pipeline. Even match.

LOGO.com support runs through three channels: email, live chat, and a contact form, with priority customer care included on the Brand Plan. A searchable help center and the blog cover the common workflows.

Shorby supports customers through an Intercom live chat and a help center with around 90 articles plus video tutorials; billing and legal questions also route through email. The help center repeatedly directs users to the chat, which makes it the single real support channel for most issues.

Both teams answer, but LOGO.com offers more ways to reach a human, and live chat plus email plus a contact form beats chat alone. LOGO.com takes the dimension on access.