LOGO.com vs Bio Sites: Which Link in Bio Is Better in 2026?

LOGO.com lets you build and publish a link in bio page for free at an editable hi.link address. The Brand Plan, at $36 for the first year billed yearly or $15 per month billed monthly, removes the footer watermark and unlocks custom domains, SEO meta tags, and advanced analytics. The same subscription covers the logo maker, brand kit, website builder, and domain registration.

Bio Sites has no paid tier at all. Squarespace discontinued Bio Sites Pro and folded its features into the free product, so templates, analytics, monetization blocks, and up to 10 sites per account cost nothing. The catch sits in the fees: Bio Sites adds an 8% transaction fee to digital downloads, tips, and crowdfunding, on top of Stripe or PayPal processing fees. The Unfold+ and Unfold Pro subscriptions, at $35.99 and $99.99 per year, unlock templates and a brand kit in the Unfold content app, not missing Bio Site features.

If you never sell through the page, Bio Sites costs nothing forever, and no LOGO.com plan can beat that. The tradeoff runs the other way too: no amount of money buys a Bio Site a custom domain, SEO controls, or a banner free footer, and a creator collecting more than about $450 per year in tips or downloads pays Squarespace more in fees than LOGO.com's entire Brand Plan costs.

A LOGO.com page is a stack of grid sections holding eight element types: link buttons, social icons, images, standalone icons, an address block, an interactive Google Maps embed, a contact form, and rich text. Premade sections for heroes, about blocks, teams, and contact details drop in already matched to your brand.

Bio Sites builds pages from sections. A Links section holds up to 100 links with thumbnails and three layout styles, and other sections pull in Instagram and TikTok feeds, music and podcasts from Spotify and Apple Music, portfolio images, paywalled Locked Links, tips, crowdfunding, digital downloads, and appointment booking. It is a strong toolkit for showcasing content from elsewhere.

LOGO.com's element set serves a business page better, with maps, an address block, and a real contact form. Bio Sites serves a creator page better, with social feeds and music embeds LOGO.com does not offer. Call it even and pick by job.

LOGO.com's editor is genuinely visual. Every section is a grid container with separate mobile and desktop controls, elements drag, drop, and resize with live reflow, and double clicking any text opens an inline rich text toolbar. A global Style tab cascades background, button, icon, and font changes across the page, and AI generation builds the first draft from your saved brand.

Bio Sites offers templates, fonts, colors, and three layout styles for link blocks, all applied to a fixed single column page. There is no AI generation; the closest equivalent is autofill, which copies the logo, colors, and links from a Squarespace website if you have one. The results look clean, but every Bio Site is recognizably a Bio Site.

If you want a page that looks like your brand rather than like the platform, LOGO.com wins this dimension outright. If you would rather never touch a layout decision, Bio Sites' constraint keeps things simple.

LOGO.com publishes free pages to an editable hi.link subdomain. On the Brand Plan you can buy a .bio, .blog, or .click domain inside the publish flow or connect any domain you already own, and the watermark footer disappears.

Bio Sites does not support custom domains. Squarespace's help center documents forwarding only: a domain you own through Squarespace can redirect visitors to your page, but once they land, the address bar shows bio.site/username. Every published Bio Site also carries a Bio Sites footer banner, and with no paid tier there is no way to remove it.

For anyone building a long term brand, this is a structural gap. Your bio link is often the most shared URL you have, and on Bio Sites it permanently advertises Squarespace's domain instead of yours.

Every LOGO.com page includes free analytics for total views, total clicks, and page activity, with hourly granularity and date ranges. The Brand Plan adds click through rate, top performing links, and 30 day, 90 day, and all time trends with clicks broken down by link.

Bio Sites includes views, clicks, and click through rate free on every site, with ranges from one day to all time, and it supports free pixel tracking for Meta, Google, and TikTok so you can measure ad traffic and retarget visitors. The help center lists per link click detail breakdowns under Unfold Pro, the one analytics feature with a gate.

Free CTR plus three ad pixels is a stronger no cost analytics package than LOGO.com's, and conversion tracking is something LOGO.com does not offer at all. Bio Sites takes the dimension.

Bio Sites turns a free page into a small storefront. Digital downloads, paywalled Locked Links, tips, crowdfunding, shoppable Product Links, and bookable one on one appointments are all native, with checkout through a connected Stripe or PayPal account. Bio Sites adds an 8% transaction fee to downloads, tips, and crowdfunding, while appointments carry no platform fee; processor fees apply on top either way.

LOGO.com's link in bio does not process payments. The form element can capture leads and the page can route visitors to external checkouts, but there is no native cart, product, or subscription engine.

If your bio link's job is to take money, Bio Sites wins this dimension comfortably, and doing it free of subscription cost is remarkable. Just price the 8% honestly: a creator earning $1,000 a year through the page hands Squarespace $80 of it.

Bio Sites plugs into a useful set of services for a free product: Stripe and PayPal for payments, pixel tracking for Meta, Google, and TikTok, embedded Instagram and TikTok feeds, music and podcast blocks for Spotify and Apple Music, and autofill from a Squarespace website. Email notifications and an automated email sequence builder run off the audience the page captures.

LOGO.com keeps its link in bio self contained by design. The platform's bet is that most small businesses want one subscription that already includes the logo, brand kit, page, website, and domain rather than a stack of connected services.

Builders who want their bio link talking to ad platforms, payment processors, and social feeds will find Bio Sites richer. Owners who want fewer moving parts will prefer LOGO.com's all in one approach, but on raw integration count Bio Sites takes the dimension.

On the Brand Plan, LOGO.com exposes meta title, meta description, and meta image with a live preview of the Google result, so a link in bio page can rank for your brand name and show a clean snippet when shared.

Bio Sites provides no meta tag controls. Every published page carries Squarespace's stock Bio Sites marketing description in its metadata, and pages live on bio.site, which concentrates search authority on Squarespace's domain rather than yours. You can toggle a site between public and private, and that is the extent of the discoverability settings.

Search is rarely the main traffic source for a bio link, but owning your snippet and your domain compounds over years. LOGO.com wins this dimension cleanly.

Bio Sites has no review platform presence of its own; its Trustpilot profile for biosites.com holds zero reviews. The product's home, the Unfold app by Squarespace, holds 4.9 out of 5 on the Apple App Store across 158,000+ ratings, verified in June 2026, and carries an Apple Editors' Choice badge. Those ratings cover the whole Unfold app, including its story templates and video tools, not just Bio Sites.

LOGO.com holds 4.7 out of 5 on REVIEWS.io across 2,100+ reviews, with 94 percent of reviewers recommending the platform. Those reviews cover the whole LOGO.com product line, including the logo maker, brand kit, and website builder, not just the link in bio.

Neither score measures the link in bio product in isolation, but the volumes are not close: Unfold's 158,000+ ratings at 4.9 outweigh anything in this category. By the numbers, Bio Sites takes the dimension.

On LOGO.com, the free subdomain is editable, and the Brand Plan moves the page onto a domain you own outright. Everything you create carries a full commercial license on free and paid plans, and the same account holds your logo files and brand kit if you leave.

On Bio Sites, your page address is permanently bio.site/username. You can edit the username and view the emails and phone numbers your page has captured, which protects your audience list, but the address itself, its traffic history, and every link you have ever shared belong to a domain you can never own. Deleting a site is documented as irreversible.

If you switch platforms after two years of sharing your link, a LOGO.com custom domain moves with you. A bio.site link goes dark. That asymmetry decides the dimension.

LOGO.com generates a complete page from your saved brand in under a minute: pick a template or start with AI, and the layout, copy, colors, and logo are already in place. Publishing to the free hi.link address is one click, and the editor previews desktop and mobile before you ship.

Bio Sites is similarly quick. Claim a username, pick a template, add your name, image, socials, and links, and the page is live; the flow works in the web editor or inside the Unfold app, and Squarespace site owners can autofill the whole thing from their existing website.

Neither product requires code or design skill. LOGO.com is faster from zero to a branded page; Bio Sites is about as fast to a clean generic one. Even match.

LOGO.com support runs through three channels: email, live chat, and a contact form, with priority customer care included on the Brand Plan. A searchable help center and the blog cover the common workflows.

Bio Sites support flows through the Unfold help desk and a ticket form handled by Squarespace's support team. The documentation is solid and current, but there is no live chat or direct email line for Bio Sites users, which is a common ceiling for free products.

For a free tool, Bio Sites' documentation holds up well, but LOGO.com offers more ways to reach a human, including live chat on every plan. LOGO.com takes the dimension.