How To Choose The Perfect Logo Background For Your Design

April 21, 2022
Authored by:
Kari Amarnani

In the commotion of scrambling to build the elements of a successful design, people tend to neglect a fundamental piece of the puzzle: the logo background.

Every logo has a background, and most of the time, it’s white or transparent. But don’t yourself in a box—there are tons of other logo background options that could suit your visual branding preferences way more than standard selections.

Choosing the right logo background helps your design stand out, and it is the anchor that allows your visual to remain readable and easily understood. 

When you are in the middle of creating a logo for your brand, you may wonder about the aspects that drive or hinder the design. Whether it’s the clarity, contrast, and even the imagery itself, your logo background acts as the backbone that structures all the elements coming together beautifully, provided that you choose a suitable one.

Are there specific rules to follow when it comes to choosing the right logo background template? Certainly! And they’re not as complicated as you think.

The 3 Rules Of An Effective Logo Background

These are the three essential aspects of an effective logo background template:

1. Use Contrast To Make Your Logo Pop

The goal of a logo is to grab the attention of whoever sees it. People don’t have all the time in the world to observe or take in a logo that doesn’t attract them. You have to ensure that your logo is compelling and readable enough that your audience doesn’t even have to try to be interested in it.

Your logo background sets the tone (literally and figuratively) of the entire design, and it dictates whether your audience can easily understand it or not. Make sure that you employ the contrasts of your logo accordingly. If the elements of your logo are dark, use a white or plain background, and vice versa.

Keep these tips in mind:

  • Logo with bright colors - use a dark logo background or a complementary color in the color wheel. 
  • Logo with dark colors - use lighter logo backgrounds.
  • Flat and simple logo - consider using a detailed logo background for texture.
  • Detailed logo - opt for a plain logo background.

It’s all about ensuring that your logo doesn’t fade into the background, literally. It needs to pop and shine as it should. After all, you put in the effort to create an awesome logo for people to see. Don’t let the wrong logo background choice diminish that reward.

2. Remember Your Logo Versatility

Your brand logo will be everywhere, from your website and social media channels to your packaging and products. It needs to work for digital purposes and material objects alike. Your logo background can directly affect your logo versatility.

Let’s say you decide to go for a gradient logo background—that would be difficult to print on T-shirts if you owned an apparel business. If you choose a white logo background and the packaging of most of your products is also white, that would end up being a problem.

Before you decide on a logo background, you have to prepare and ensure that the design doesn’t interfere with other branding, marketing, and sales materials. Don’t choose or create an overly complicated logo background template. Avoid compromising the versatility of your logo.

3. Choose Your Colors Wisely

The color of your logo background is the most prominent aspect of your design as it takes up the biggest space. Most businesses opt for a white or transparent logo background because it’s the safe choice, and it pulls focus to the elements of the design. But you don’t necessarily have to go along with the stream.

Choosing the color of your logo background correctly gives you an opportunity to communicate certain ideals and beliefs. Colors organically spark a subconscious feeling in your audience, and your color choice for your logo background can shift the narrative. 

You don’t have to choose white or black to play it safe. Choose the color that sensibly and practically works with the rest of the design and perfectly expresses your brand personality. 

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Take this thought process for example:

Do you own a daycare business? You can choose soft pastel colors for your logo background. Are professionalism and trust the core priorities of your daycare business? Go with pastel or baby blue. Does your mission revolve around growth and learning? Consider using pastel green. The options are endless. Read below to learn more about the psychology of colors.

Essentially, your color choices help your target audience to know and understand you better as a business. And your logo background template has the biggest display for it—why not take advantage of that?

6 Logo Background Choices For The Right Design

This time, don’t be afraid to break any rules. Choosing the right logo background is up to your preferences and understanding of your business and industry. Logos are not set in stone—they can be redesigned and developed. Even so, making the right choice can save you a lot of time and effort in the long run.

These are six options for a logo background.

1. White: The Safest Choice


A white logo background is one of the most common selections, and for a good reason. It minimizes the risks of drowning the elements in too many details or overpowering colors, making the logo shine as the star of the design. 

Choosing white is almost like choosing a blank canvas, which automatically provides you with good contrast to most colors, allowing the design to be as readable as possible. Not to mention, white enables the logo to sit perfectly on letterheads, envelopes, documents—anything white by choice or nature!

Though seemingly the perfect choice, a white logo background comes with a few setbacks. Keep in mind that a blank canvas is still blank. 

This is a neutral color selection, meaning you may be missing an opportunity to express a particular aspect of your brand personality. Though it is wise to leave room for space and imagination, it can also be misconstrued as basic and lackluster. Then again, this is all a matter of preference and priority.

A common assumption that people make about choosing a white logo background is thinking that it is also transparent. A transparent logo background is a totally separate thing (which you should also have, no matter your decision). If you place a logo with a white background on a colored surface or space, the white still remains. 

No matter the points of consideration, white is a safe choice as a logo background. It symbolizes peace, goodwill, clarity, and imagination, which are great attributes to include in your brand logo. Most of the renowned and famous logos of the world have a white logo background.

2. Black: A Powerful Statement


If you want to talk about standing out yet remaining classy, black wears the crown in this aspect. Choosing a black logo background works similarly to picking a white one—it’s neutral, and you get a great contrast with your design. However, black is not necessarily a blank space as white poses; it displays a stronger emotional impression.

Black is easy to pair with other colors, but it doesn’t do so well as a logo background carrying a detailed visual. Think of it this way: black is such a strong color that it can potentially mute more minor elements and similar hues. 

A black logo background works excellent with wordmarks or lettermarks, mainly because you have two subtly emphasized components working in symmetry. Black also works well with white because they complement each other’s facets and symbolisms into a unified and balanced understanding.

And that’s the keyword for black: balance. It needs to be paired with other colors and elements that balance it out. Otherwise, it may end up being too overwhelming, and your logo is rendered unreadable. Don’t let black steal the show—let it refine the characters around it.

Black is best in tandem with lighter colors, giving a unique pop to the design as a whole. It also symbolizes timelessness, class, and power. Who can say no to that? 

3. Color: An Exercise Of Brand Communication 

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Using a colored logo background expresses a desire to communicate more deeply with your audience. Brand colors help build trust and elicit certain emotions that customers can associate with your business. This is especially important for colored logo backgrounds, as it is the largest part of your design. 

You have to be careful when choosing a colored logo background because the wrong choice can lead to mishaps during printing or when displayed in specific contexts and mediums. For example, a black logo background would not be a great fit when placed on documents. The same goes for other colors.

Balance is critical when you’re considering a colored logo background. A balance of what, you ask? Your brand values and the principles of good design. It may be a little daunting to achieve, but it’s certainly doable, and all you really need to do is tap into your intuition and awareness of your business.

For example, you may feel like lime green has a perfect representation of your hiking business, symbolizing growth and alertness. But you also know that lime green can be overwhelming as a background. You may also favor white but choose not to use it because it doesn’t represent your brand values. 

Finding the perfect colored logo background means your satisfaction between both your brand personality and proper design. 

These are a few basic meanings and symbolisms of colors for your understanding:

  • Red: A sign of energy and passion. This color is highly attention-grabbing, leading to a boost of brand recognition. Red encourages users to take action and dive into the business. Effective in small doses. 
  • Blue: An expression of quiet determination. Blue is a sign of integrity and trust. This color puts people at ease with an air of calmness and serenity. Some of the top brands in the world utilize blue in their logos.
  • Orange: This color represents a unique blend of motivation, friendliness, and adventure. Brands that use orange portray an outgoing and lively zest for life to their customers.
  • Green: A sign of prosperity, growth, and transparency. Adding a touch of green can symbolize reliability in your business, allowing people to feel as though they are safe in your hands.
  • Yellow: This color stands out by evoking feelings of stimulation and peace (opposing traits) simultaneously. Yellow can show customers that your business is one with a warm and inspiring atmosphere. Effective in small doses.
  • Purple: The color of mystery and sophistication. Purple represents curiosity and creativity. This color shows your audience that you are an innovative thinker and that your business is classy and high-end.

Take note that other shades may not have the same connotations as their standard counterparts. For example, periwinkle is not going to have the same meaning as cobalt blue. It helps to do thorough research on the psychology of colors before you make a decision.

4. Pattern: An Expression Of Ideas


A patterned logo background conveys innovative concepts and ideas, making a strong imprint for your brand and memorability. Patterns are almost like pictures, and people are more inclined to remember images effortlessly.

Another perk is the uniqueness of it all. These days, you see black, white, and colored logo backgrounds, but patterns are a dime a dozen. It can boost brand recognition due to its distinction, but it can also prove to be hard to work with.

A patterned logo background is not easy to transfer to other mediums and contexts, as cutting off any portion of it would diminish the symmetry of the design, ultimately leading to having a sloppy logo. Sounds like a big down-turn, but the fact of the matter is, logos need to be pristine and presentable at all times. It is a representation of your brand, after all.

Then again, there is something to be said about adding a specific texture to your design in a world of flat and simple logos. Patterns provide a certain intrigue to your logo that a flat color just can’t compare. Just take caution about printing a patterned logo; it may not translate well in small sizes. 

Clearly, this option comes with a good set of pros and cons. But if your pros outweigh your cons, go for it! 

5. Gradient: A Dual Hand Of Innovation

Care to take a creative risk? A gradient logo background can be beautiful when executed correctly. Essentially, your gradient background is an unexpected detail, implementing two colors in a backdrop template. 

Because of the frequency of elements in a single component, the logo itself should be simple enough to not overload the entire visual. This is usually why most wordmarks and lettermarks can get away with having gradient logo backgrounds. 

Do you have Instagram on your phone? If you do, you will notice that the Instagram application is a gradient of multiple colors, namely yellow, orange, red, pink, purple, and blue. So many colors! And yet, did it ever dawn on you that Instagram employed a whopping six colors in their logo background? Probably not, because the design works seamlessly.


But there is a downside. A gradient may work really well on the screen, but it can be an absolute headache to print. And there is no certainty that the colors flawlessly transition on a material object compared to the way it does digitally. Oh well, you can’t have it all—but this one comes pretty close.

6. Transparent: A Logo Requirement

This one is a little different from the others—it’s indispensable. 

Regardless of which logo background you choose, you need to have a transparent version of it ready and handy for all occasions. This grants you immense logo flexibility, allowing you to bypass attaching and printing hurdles. You could place this logo on many different mediums with little to no hassle.

This doesn't just apply to merchandise. Transparent logos are essential in the digital world, too.

For example, you need a transparent background Facebook logo to ensure that your design fits well and displays properly on the social media platform. Otherwise, you would be perceived as a business with little forward-thinking.

Remember that your logo may not sit nicely on top of specific colors. So if you are prioritizing a transparent logo background, you should also have a light and dark version of it that you can use, depending on the landscape of where it is placed on. Hello, logo versatility!

Bottom Line

There is no denying that a logo background design is essential. Your logo background can significantly alter and refine your design to make it feel complete. Don’t sweat over much of the principles. The best thing you can do for your logo is to have it flawlessly and effectively communicate exactly who you are and what you do.

Before you decide, create drafts of the logo backgrounds that you are interested in and get opinions. It can do more for you than you think. Feedback is fundamental in every component of a business. 

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