Our business is named “Museum Hack” because we lead unconventional museum tours. I wish I had known more about applying for a DBA (Doing Business As) before we chose this name. In NY State, there are strict regulations around using certain words in your business name and “museum” is one of these because typically it is reserved for use with museums. The result was significant and somewhat expensive delays in obtaining our DBA. If we had known and understood the process better then we likely would have still used Museum Hack, but we would have been able to work through the process more efficiently.