Illuminate Labs makes dietary supplements you can trust. All of our supplements are tested at a third-party laboratory against European Union limits, which are the strictest in the world. We share the test results with you on each product page. Before naming my business I wish I did a full search through the U.S. Patent and Trademark Office (USPTO) for businesses with similar names. Our business is in the process of trademarking our name, but there are many similarly-named businesses which makes doing so risky from a financial and time-investment perspective. If you're a business owner just starting out, you don't want to spend $2,500 for a patent attorney just to get notice back from the USPTO six months later that your application was rejected.