The 20 Best Luxury Brand Logos And Their Unique Histories

October 20, 2022
Authored by:
Aakash Shewakaramani

Luxury brand logos evoke aspiration and success for customers and non-consumers alike. A combination of excellent marketing and a dedication to quality makes such products the talk of the town and the logos a fanaticism of their own.  

Most luxury brand logos are well-thought-out and representative of their brands; this article examines twenty stunning logos.

Key takeaways:

  • Luxury brand logos have an air of sophistication, minimalism, and glamour.
  • Many luxury brand logos contain design elements rooting back to the brands’ origins, showing the importance of never forgetting where you came from.
  • Almost every design comprises either serif or sans serif fonts due to their easy readability.
  • The reason most luxury brands have opted for simpler logos is to adapt to the digital age and render their design visible on almost every medium.

The stories behind these 20 luxury brand logos

These ten luxury logos, varying from different industries, all come with interesting stories and origins. Whether personal or practical, these logo designs have been quite successful; some have even survived the test of time and stayed firm amidst business growth.

1. Automobili Lamborghini


Automobili Lamborghini has one of the most famous luxury brand logos in the world. The Lamborghini logo, which emanates power, speed, and elegance, is the kind of connection that any luxury automobile manufacturer would like for their brand.

The founder, Ferruccio Lamborghini, took inspiration from two aspects of his life to make the brand logo. First, the bull is a representation of his birthday on April 28, 1916, which is the zodiac sign of Taurus. Ferruccio also enjoyed the sport of bullfighting, which gave Lamborghini its affiliation with bulls.

The golden bull has served the brand well and is so discernible that one can instantly recognize the brand once they see it.

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2. Hermès  


Hermès is one of the world’s preeminent luxury brands and is embedded in today’s pop culture; even Drake mentions it in one of his songs.

The label synonymous with high fashion was founded in 1837 by Thierry Hermès, who sold harnesses to noble families. Thierry’s son, Charles, took over in 1880 and added saddlery into the picture, and the company made its first bag under his leadership.

Introduced in the 1950s, the logo pays homage to Hermès’s equestrian roots and draws inspiration from Alfred de Dreux’s painting Le Duc attelé.

Le Duc attelé painting | Source

The portrait shows a duke standing by his carriage, which is perfect for Hermès as it accurately represents their unique history.

3. Longines


As far as luxury watches go, Longines is in a class of its own. Founded in 1832, the company (along with its logo) has gone through various iterations and redesigns.

Longines has been faithful to the structure of its original logo since its inception — a winged hourglass, which is a fitting depiction for a watchmaker. This logo was registered in 1889 and bears the title of the oldest trademark, according to the World International Trademark Organization.

The history behind the Longines crest makes it one of the most influential luxury brand logos worldwide and a significant figure in trademark law.

4. Tata Harper


Tata Harper’s line of all-natural and nontoxic skincare products makes it a pioneer in what is most likely the future of the skincare industry. The company simultaneously has one of the most beautiful luxury brand logos on the market.

The logo, a collection of flowers, leaves, and other flora, aptly depicts Tata Harper’s ethical approach to skincare. The brand uses no artificial chemicals in its skin care products, which justifies the inclusion of green as the logo’s primary brand color.

5. Porsche


Porsche is one of the world’s oldest automobile manufacturers, and the German brand has gone on to establish itself as a world leader in luxury cars.

Porsche also has one of the most beautiful luxury brand logos as its crest. The logo, bearing a shield and stallion, is adept at representing the royalty of a Porsche car and pays homage to the city where the company was launched, Stuttgart, the capital of Württemberg.

Despite Germany’s dissolution and unification, Porsche’s logo stood firm and expresses so much about the products as it does about the company’s history.

6. Comme des Garçons


Comme des Garçons is a Japanese luxury fashion brand with headquarters in Tokyo and Paris that has made waves in luxury clothing and streetwear.

The French business name, translated into English, means “Like some boys,” which represents the brand’s mission to blur gender norms and promote androgynous fashion. The young company, founded in 1969, dabbles in extravagant garments and minimalistic designs.  

One of its most widely known designs comes in the form of a heart with eyes, which was due to a burst of inspiration — a eureka moment. Designer Filip Pagowsi was toiling with founder Rei Kawakubo, struggling for inspiration for their next great design.

Out of nowhere, Pagoswki got the idea of a heart with eyes, drew it, and gave birth to an iconic logo. So don’t sweat it if you’re stuck in a creative rut! Who knows, your next creation could make international waves.

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7. Godiva Chocolatier  


Who doesn’t adore chocolate? Chocolates, inexpensive or luxurious, are a source of unparalleled joy, and Godiva dabbles in both kinds.

Along with selling fantastic chocolates, Godiva boasts one of the most iconic luxury brand logos in existence. The logo represents the tale of Lady Godiva, who rode naked across Coventry, England to oppose her husband’s oppressive taxes in the 13th century.

Lady Godiva | Source

This story of courage inspired founder Joseph Draps. He changed the company name from Chocolaterie Draps to Godiva Chocolatier and gave it a logo in honor of the courageous Lady Godiva! The rest is history.

8. Gucci


Gucci has been a pioneer in fashion since 1921 and has had an unparalleled impact on our culture that its name is a colloquium for Good. It’s a simple yet powerful word, and Gucci embodies this in all aspects of the brand.

A close look at Gucci’s logo reveals a combination of two interlocked Gs. Why the two Gs? They’re the initials of the founder, Guccio Gucci!

As one of the most well-known luxury brands out there, Gucci’s logo is everywhere, from celebrities sporting their products to on-screen parodies. Such brand recognition is difficult to come by.

9. Parker Pen Company


While it has forayed into the affordable writing instrument segment, Parker’s high-end creations make it a luxury pen brand. It has been the choice of writing instrument for the most influential people, including President Kennedy, who adored his Parker Pen.

Founder George Parker’s son, Kenneth, was passionate about the marvels of aviation and flight and used them to create the logo, which was initially introduced as a pen clip in 1957. Joseph Platt designed the logo to symbolize Parker’s Pen Company’s innovative nature.

10. Louis Vuitton


Founded in 1854, Louis Vuitton boasts one of the most well-recognized luxury brand logos. While it has innovated and pioneered in the high fashion industry, the company holds pride in its heritage and history.

This is why the iconic “LV” logo has barely changed. The only refresher the logo got happened in 1997, when designer Marc Jacobs simply removed the brand name from the logo.

The logo, known as a logotype, is synonymous with high-end fashion and luxury. It doesn’t necessarily need symbolism attached to it because it’s already achieved status over time.

11. Fendi


Founded in 1925 by Edoardo and Adele Fendi, the Italian fashion brand has been a bastion of style for nearly a century. This luxury brand logo represents two Fs, inverted and joining one another. While it has left a deep and indelible mark, the logo represents both founders' names.

Below the emblem is the wordmark that spells “Fendi” in Helvetica. The brand follows the fashion cues from the biggest names in the industry by using its initials as the monogram. The simple genius in the design of the famous logo is how both letters in the monogram leverage the shape of the letter F to make it fit into itself, making it a closed unit.

The first Fendi logo featured a squirrel because Edoardo Fendi would often refer to his wife, Adele, as a busy squirrel.

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12. Coach

Source: PR Newswire

A true American at heart, Coach comes from New York and prides itself on being one of the finest original American luxury brands that has stood up before its European counterparts. The luxury brand logo that symbolizes Coach is made up of a visual element and a wordmark. The visual simply shows a horse-drawn carriage (or coach, as it was formerly known). There is a visible attempt to create symmetry in the legs of both horses.

The brand has transformed the original luxurious attributes attached to coaches that would transport the rich and famous to create an array of fashion accessories and clothing that have lured the affluent since 1941.

13. Rolex

Source: The Watch Company

The Rolex logo is so emblematic that the brand is referred to as “The Crown” in some circles. This is because the luxury brand logo of Rolex quite literally wears a golden crown. The crown enthrones everything it touches, from the logo’s wordmark to the dials of its famous watches. Rolex is associated with various sporting and automobile ventures where excellence is celebrated and appreciated, subliminally hinting at the crowning glory of great achievements.

Rolex was founded in 1905 and was called Wilsdorf and Davis after its founders. It got called Rolex only in 1908, when the brand found fame in its association with the jewelry industry. The crown embodies the brand's slogan, “A Crown for Every Achievement,” making it an obvious gifting choice and a symbol of appreciation and encouragement.

14. Versace


Anyone who creates a luxury brand logo today wouldn’t imagine it with a monster’s head. Versace did so when they were founded by Gianni Versace in 1978. The logo prominently features the head of Medusa, a mythical Greek monstrous Gorgon who had snakes instead of hair.

The eccentricity of the logo sets the Versace consumer apart from the otherwise reserved luxury clique. Gianni Versace chose Medusa because she was known to have an alluring effect on people who could not turn away from her—something he hoped for in his brand.

The logo is made up of a circle that bears Greek keys along its perimeter and the face of Medusa in between it. The face is eerily sketched with what looks like hair, instead of the usual snakes. Versace is proud of the deity on its logo and today’s retail products are themed around Medusa.

Learn more about the Versace logo and brand.

15. Rolls-Royce’s Spirit Of Ecstacy


Full disclosure: the Spirit of Ecstacy is not a luxury brand logo. It is the hood ornament found on a Rolls-Royce. But such is the fable of this famed emblem of luxury that it has grown to be more than just a shiny part of a car. Known as “Emily” or “Silver Lady,” the little figurine was sculpted by Charles Robinson Sykes, a British sculptor.

One theory goes that the artist wanted to hint at the relationship between John Walter Edward Douglas-Scott Montagu, who was the custodian of the Rolls-Royce brand, and his muse, Eleanor Velasco Thornton. While there are other theories, history has found a special interest in this one.

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16. Paul Smith

Source: PR Newswire

Many consider the Paul Smith logo to be the signature of the legendary fashion icon. The myth has led to a sense of pride among those who wear it. It was drawn by one of Smith’s friends, Zena Marsh, in the early 70s. The signature of the logo was created to be an exclusive mark but was not the actual signature of Paul Smith.

The obvious reason for this historic misconception is the realness of the logo. Even after it received a facelift in the 80s, it still looked like a handwritten, almost scribbled font that could easily pass off as an actual signature of the man it is named after.

17. Bugatti

Source: UnderConsideration

The story of Bugatti’s famous logo is an inspiring tale of influence, luxury, and an ideology that has been shared by the brand to date. The founder of Bugatti, Ettore Bugatti, was an automobile enthusiast. His father, Carlo Bugatti, was a professional jewelry designer. He viewed the vehicles of Ettore as he would view his jewels—precious and exquisite pieces.

This luxury brand logo is used in different forms and lock-ups by the company but is emblematic of how Carlo Bugatti once viewed the invaluable automobiles that his son manufactured. His beloved creations continue to take on a timeless appeal, just as the logo does.

18. Maison Margiela


The essence behind the Maison Margiela logo is a curious one—it is its absence from where it is expected to be. The brand’s labels are known to be created with white stitches that omit the name of the brand and its rather straightforward logo. The brand’s white-stitched label can be easily removed, thereby making the makers of the garment unidentifiable.


There’s a deep, meaningful reason for this. Maison Margiela believes that this is a proclamation of anonymity. It focuses on the garment rather than celebrating the logo and uses it as a lens to critique the clothing. This is uncharacteristic for any luxury clothing brand, since most of them do sell their brand logo more than the garment itself.

19. Prada


From a movie title to a symbol of sheer elegance, Prada has been synonymous with the most stylish in Milan, Italy, and the rest of the world. Prada is an old fashion house and was appointed to be the official supplier to the Italian Royal Household in 1919. This gave the brand a free hand to use the House of Savoy’s coat of arms. The logo of the brand indicates a roped oval with a coat of arms at its crown to commemorate this fact.

In the center are two wordmarks. One with the brand name, which has a specially designed ‘R’ letter. Below it, in a leaner font, is the inscription of “Milano” to acknowledge the origins of the brand. The logo is simple and has traveled through several eras. More recently, it has been seen in an inverted triangular form.

Learn more about the Prada logo and brand.

20. Dolce & Gabbana


Dolce & Gabbana was founded by Domenico Dolce and Stefano Gabbana. The brand has shortened its name to D&G but is still widely recognized by its full name. The story of the logo isn’t spectacularly designed, nor does it have any exciting trivia behind its origin. What puts the Dolce & Gabbana logo on this list is the way it has survived the shortening of its name into the mere initials of both founders.

The shortened version of the name is useful for digital media. The brand is relatively new, having been formed in 1985. The modern Sans Serif typeface used in the D&G monogram is easy to adapt across applications. Unlike most fashion monograms, there is ample room between the three letters in the monogram, which gives the logo an air of authority.  

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Frequently asked questions: 3 popular FAQs about luxury brand logos

What are some commonly asked questions about luxury brand logos? Get your questions answered with these three FAQs.

1. Why do luxury brands have simple logos?

If you're asking why a well-known company would change a prominent component of its emblem, it's because it intended to bring the company into the digital age. A simple logo is more adaptable to varying screen sizes and resolutions.

2. What do luxury logos have in common?

The design of a luxury brand logo should convey an air of sophistication and exclusivity. To do this, it is important to use the proper colors, design a special shape, and make sure the logo is flawless. Luxury goods ranging from high fashion to high-performance automobiles all require meticulous thought when designing logos.

3. Why do all luxury brand logos look the same?

Every major luxury brand has the same basic logo: black letters with no serifs. A font's serif is the thin, typically horizontal line at the end of a larger stroke in a letter or symbol. Because of this uniformity, there is less originality and innovation. But hey, simple logos always thrive.

The road to premier success

If you plan on creating a luxury brand, then definitely pay attention to the branding. Perception plays a vital role when building your brand, and positioning it as luxurious experience for consumers helps you pave the way to it being regarded in that light. Your logo is the middle man in this mission.

Whether your logo was designed with a personal story in mind or has its roots in pragmatism, it needs to represent your brand appropriately. Think about the colors, fonts, and level of simplicity before creating your logo. With enough brainstorming, you’ll create a gorgeous luxury brand logo in no time!

Ready to design your free logo? It may just be the next luxury logo design to marvel the world. Get started with our logo maker!
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