As someone who runs a business or a website of their own, you do all you can to discover how to get backlinks to your website in the easiest, most painless way possible.
However, there is no one solution for all your problems. You need to blend in a mix of different strategies to ensure that more backlinks redirect surfers to your websites.
It’s an arduous process, but it isn’t hard to do. All it takes is determination, stubborn consistency, and a sprinkle of good luck, and your website could be where all roads lead to.
What Is A Backlink?
A backlink is a link present on a site other than yours that redirects users to your website. Another common name for backlinks is ‘external links’.
The link could be a part of a website’s blog that is speaking about a larger topic and cross-references your website, directing users to it by adding your hyperlink to their page.
Therefore, how to get backlinks becomes an instrumental SEO strategy because it not only makes your website more visible but also improves the Google ranking of your website.
How Do Backlinks Impact A Business Website?
Backlinks tend to have a phenomenal business advantage. When search engines like Google discover a backlink to your website, they automatically recognize it as a significant source of information.
Therefore, your ranking on these websites increases and you have more visitors to your website. More visitors means more potential customers, and this automatically translates to more business.
Gaining more backlinks to your website is easier said than done. This involves a massive SEO effort, which needs to be persistent.
What is Search Engine Optimization (SEO)?
As the expansion of the abbreviation indicates, SEO is all about improving the way search engines like Google rank your site. If you are a small business that is new on the internet, other than advertising, the only way to be discovered on the internet is through searches.
Google, Bing, Ask.com, and Baidu, are some of the biggest search engines in the world. It’s here where curious surfers type in their queries to find answers to topics that they want to learn more about.
Let’s say you’re a homebrewer and make bitters. Wouldn’t you want someone looking for homemade bitters in your area to find you among their first search results? SEO makes this possible.
The Three Pillars Of SEO
Before we dive into how to get backlinks, here’s a little more about SEO.
Since good SEO practices reflect the authenticity of the search platforms where they are hosted, it becomes important to develop a discipline that drives your SEO strategies.
The three key pillars of SEO that are responsible for redirects to your website are as follows:
There are several factors you must take into account while developing your website that could be key contributors to its SEO rankings. These are called SEO optimizations and include the improvement of a website’s elements, from words typed to image names and even URLs, so that they rank higher in search engines.
Check out this short video on reliable SEO tools:
Here are some useful tools to help you rank your website with little to no technical knowledge.
While you get the basics right, you need to pay attention to the quality of the content you put out there.
Good content is the bedrock of every SEO strategy. Are you doing it right?
There are innumerable examples of websites with poor SEO that do not show up on searches but have content that is so desirable, that people do not mind memorizing their URLs and typing them out each time they want to visit the site. Now, imagine great content combined with a solid structure.
Just like you have street cred in a video game, authority is your website’s cred on the internet. It’s what lets search engines know how well you know the topic you are speaking about.
You want to be discoverable, like a vendor in a fruit mart with the brightest, biggest, and juiciest apple, who is also letting the world know about his wares.
15 Strategies To Get Backlinks For Your Small Business Website
Let's start with 15 fundamental techniques for how to get backlinks. These are straightforward to implement and provide long-term benefits for the visibility of your website.
1. Create Exclusive And Unique Content
It’s as simple as this. Making content that people love to consume is critical. Because if you do not have content that offers unique value, websites will not host links to your content, thereby reducing the popularity of your website in search engines.
2. Watch Out For Mentions
There are several tools, like BrandMentions, that help you track how many times your brand has been mentioned on the Internet. Such tools help you identify when your brand has been mentioned and what the sentiment of the publisher of the content is.
Once you find websites or forums that have positively mentioned your brand but have not linked it, you can get in touch with them and request a backlink.
3. Use Google Search Console Reports
If you’re wondering how to get backlinks without spending big, there’s good news. Google offers a free service as part of Google Webmaster Tools, which is available to all website owners.
It’s called Google Search Console and allows you to do a variety of things, including creating your sitemap, identifying keywords that cause your website to rank better, as well as identifying what websites are linking back to your website.
You can make a note of the websites that regard your website as a credible source. They will be more than willing to backlink more content to your site.
4. Leverage Influencers Who Operate In Your Space
Influencers love being mentioned on websites. If they are impressed by the way you have mentioned them, they could backlink to your website. This is a win-win for all, especially you, since you will experience a sudden surge of traffic from the influencer’s organic base.
5. Find Your Way Into Resource Pages
A resource page is used by several webmasters who want to name all their sources and links in the same place for easy cross-referencing.
Resource pages are among the most likely avenues to be explored by webmasters:
If you have observed a website referencing your content or content that is within your space, you could reach out to them and have them add your website to their list of useful resources.
6. Partner With Local Businesses
This symbiotic relationship can go a long way. Local businesses have specific interest areas, such as the nuanced occurrences or features of the area where they operate.
By mentioning them or featuring them in some way, you are allowing them to have a web presence and show up in searches. This can turn into a healthy, symbiotic relationship between you.
7. Write Testimonials On Other Sites
Here’s how to get backlinks the smart way. Testimonials posted on other websites give you a great opportunity to plug in a backlink to your website. You are piggy-backing on their clout to draw audiences to your website.
8. Keep An Eye Out For Your Competitors
Learn from the ones who are getting it right. See how your competitors are getting backlinks using keywords that are within your business’ offering. Check their website, forum, blog, social media, and press activity. Note what works for them and act on it.
9. Adopt The Skyscraper Strategy
Identify what keywords within your line of business bring in the most traffic. Have an expansive list to start with and narrow it down to keywords that are searched at least 1,000 times a month.
Once you do this, write the best piece of content on the internet about that topic, borrowing the best content from across the internet, pertinent to those keywords.
Now, all you have to do is use the keywords your competitor is using and infuse them into your content, and boom, you have a solid backlink magnet on your hands.
10. Try Different Content Formats
Nothing is achieved without testing. Try out different types of content formats to see what works. It could be downloadable infographics that are easier to reference and, therefore, are your most backlinked content pieces.
Or it could simply be a skyscraper piece that is so resourceful that it begs a video to be created. Create a video and test that out too; it might just go viral!
11. Try Guest Blogging
As a guest blogger, you get the opportunity to contribute to an already-established platform. Check out this video on everything you need to know about guest posts:
You can use this opportunity to inject as many backlinks into your website as is ethically possible.
12. Participate In Interviews, Podcasts, And Forums
No one will know about you until you make your presence felt. You could simply participate in various interactions that are popular and redirect the audiences of that content to your website to learn more about a subject that you may have covered. Or even tease them by giving them half a story and letting them know where to find the entire piece.
13. Go Hunting For Broken Links
The internet is ever-evolving, which is why many links do not take users anywhere, mostly because of the source being non-functional. Contact the website and pitch your link.
14. Sponsor An Event
This is a bit elaborate, but if you have the resources to be a sponsor of an event, you are simply screaming “visit my website” without really doing so.
15. Simply Try Asking
We just had to put this down. If you feel confident in your website and its content, simply ask the website owners to host a link to your website.
You never know, it may just forge a lasting relationship between the two of you.
There Are No Shortcuts
SEO is hard work.
It takes as much time as it takes energy. Your resilience is what can change the way your website is perceived by search engines and visitors. While these tricks will help you solve the mystery of how to get backlinks, to a large extent, they’re just words if not put into honest practice.
Whenever you reach out, the chances of being met with rejection are higher than the likelihood of success. Flex your communication abilities, create and market content that would attract you if you were on the other end of the line, and be vigilant about what’s happening with your keywords.
You never know how far forward a backlink can take you.