We have curated responses from entrepreneurs and industry professionals as to how an Explainer Video has helped their respective businesses grow.
Our explainer video on “our company” page is a quick short video explaining what we do, and how we serve homeowners. We show different types of houses we have bought in disarray and tell our audience that it’s okay if their house looks like that. Their situation is more important than the house and we went to ensure that we solve their problem. The house is just a piece of the puzzle. Our video is short and to the point. We created it ourselves, but it’s effective end our clients like the video.
I myself have been working on my product reviews through Explainer Videos. It clears all the queries of your customers with an easy of understanding through simple videos. These are animated video that focuses on explaining various types of products or business and also concepts that can be tricky. It simplifies the complicated and detailed theories and breaks them down into ideas that are easy to digest. It might help in reaching an audience with more interest, as Explainer Video sometimes can be fun with the creativity and hard work done by the team.
Our latest video was made by our in-house videographer, Nikki. I had requested this video as there is a lack of information surrounding our use of aquatic leather and why non-synthetic alternative leathers are so important. The video was filmed across 3 hours of Rory, our head leather worker, making a cardholder. I think a large part of the success behind this explainer film is that the videographer, Nikki understands the crafting process already as she works alongside our leather team on a daily basis. She knows exactly which parts of the crafting process are most beautiful and how to film them. These beautifully captured shots of Rory's meticulous work are highly engaging as people are always amazed to see highly skilled hands making something beautiful.
My favorite Explainer Video is one from Slack. The video is relatable without being overly promotional. Absolutely no words are spoken, which makes the video even more unique, and intriguing. I love the visuals, the background music, the animation, and how clearly the message is brought out.
The process of writing and producing our explainer video created a marketing tool that has been consistently useful to our company. However, the creation process yielded secondary benefits because our team was forced to contemplate the manner in which we portray our brand. Through the video script and style, we had to accomplish the goals of communicating the product, yet show that our solution is useful and relevant for both demographics of our users: frontline employees and their managers.
Many explainer videos or other marketing material have too long of introductions—articles and videos have a long winded introduction and sentences tend to be filled with added fluff. Our video was created to be short, which shows respect for the business owners using the app. Business owners schedules are already filled with enough to-dos; we don’t want to take anymore time away from them.
Our other goal was to show how a business owner actually uses the app. While generic marketing material would have shown one of our many cool features within the app, we wanted the video to really hit the basics.
A customer of ours made one of the coolest and catchiest videos I’ve ever seen. It’s definitely in my top five all year. There is a lot to like about this video. The music grabs your attention, the scene changes are timed nicely to the audio. It makes me want to hire them, and obviously that is the goal.
Cylient created an explainer video in 2019 to help make this abstract concept come to life. Our unique approach to in the moment coaching—called Untying the Knot—was not at the forefront of our brand prior to creating this video. Now, we use this video as an introductory awareness-builder that helps people understand how they could use our Untying the Knot approach within their organization.
We worked with Digital Brew to build this video. We collaborated with them to create a script, storyboards and finally, animation. Each step in the process had a drafting, reviewing and revising phase. Digital Brew was great to work with and very friendly throughout the process.
A good explainer video takes a complicated product and service and explains it to a 5-year-old in 2 minutes or less.
It has a lot of things really well:
1. It is relatively short (just over a minute)
2. It explains both what the product does and its benefits to users succinctly.
3. The graphics reinforce the explanation but uses subtle easter-eggs and humor to keep viewers engaged.
4. The visuals and color palette are strong correlated to the Dropbox brand.
One downside: It doesn't have a strong call-to-action at the end. However, that may have been a conscious choice by the client.
Why have an explainer video in the first place? That’s the question every marketing team should ask before ever kicking off a project. Great explainer videos are not easy. They take time and effort to complete, often taking time and resources away from other important initiatives. Using our new home page video as an example, before holding even one planning meeting, we established a purpose for it: to set the stage for the rest of our story. So instead of just making the video, we first had to revamp our home page, develop new content, fine-tune our web infrastructure, update sales tools and more. What’s happened since? Prospects are coming to our website, watching the video and converting into customers—really the only result that matters.
My name is Luke Smith, founder of We Buy Property In Kentucky We are one of Google's top ranking real estate professionals in Kentucky. We buy and flip houses for profit.
Muhammad Ali Sangi is currently working as a *Digital Marketing Executive* for PureVPN.He is a foodie person and also a die heart football fan. He has been working hard to grow in the field of Marketing.
I work for Serran London. We are a fashion brand handcrafting all of our items inhouse in London, this means our marketing and creative team work besides our expert craftspeople and means that making an explainer video couldn't be more straightforward.
I'm William Taylor, Career Development Manager at VelvetJobs, an employer branding, career path guidance and job search facility. We have served millions of users around the world.
Qlicket is a B2B SaaS company that helps to bridge the communication gap between managers and blue-collar workers. Our software runs on kiosks mounted throughout the workplace, allowing employees to answer questions posited by employers. Businesses make decisions based on insights from the data that they collect. We consult our clients on methods to boost engagement and retention among employees.
ez plus is an Apple TV app that enables a business owner to advertise in-store products, known as digital signage, on TV and display news content in-between store product photos. By displaying news content, small businesses removed the need to order cable; a savings of $70/month. ez plus’ creators wanted the app to be free since the service is targeted towards mom & pop shops and money is often tight, especially now. Other digital signage apps and services aren't free, charge monthly fees, or are too challenging for mom & pop shops to install. ez plus is a simple app--just like the apps on your phone, but for the TV.
Brent is CEO of Biteable, an intuitive video creation platform that delivers professional quality results. Regardless of budget and skills, Biteable helps you create professional videos in minutes. Our easy to use software empowers millions of businesses, schools, organizations, professionals and individuals across the globe. Biteable’s mission is to help anyone put their message in motion. If you can make a Powerpoint presentation, you can make a Biteable. Before Biteable, Brent spent a decade in COO, CFO, & CRO roles at several of the best and most popular productivity software businesses on the Internet: Calendly, Thrive Global, PicMonkey, and SurveyMonkey. His operating career started SurveyMonkey, where he spent seven years and joined as employee fourteen. Before SurveyMonkey, he was an investor at Spectrum Equity, an investment banker Piper Jaffray and an analyst at Andor Capital. Brent attended Columbia University.
Dianna is the CEO and Co-founder of Cylient, a training organization that teaches in the moment coaching skills to leaders, who will learn to be more confident in addressing the tactical and emotional elements of change. When people learn to be coaching-based leaders, they help people learn and grow as they face new challenges—which is crucial right now.
I am Scott Moe. I create explainer videos at scottmoecreative.com. I use videos to tell stories that educate customers on your company's products and services and to train employees on necessary skills and policies. My goal is to entertain, delight, and amuse viewers while teaching them the facts they need to move forward with you.
Beau Wysong leads the marketing team at RFP360 as the Chief Marketing Officer. He leverages his more than 15 years of experience in technology marketing and sales to help drive the company’s rapid business growth. He also is focused on helping RFP360 achieve their mission of designing, developing and delivering software solutions that transform how organizations request information, respond to requests and connect.Beau’s primary responsibilities include building a market-leading brand, engaging existing customers and educating future customers with knowledge. He combines his extensive leadership proficiency with an in-depth marketing background, holding a bachelor’s degree in marketing from Kansas State University.Prior to joining RFP360, Beau served as Vice President of Global Marketing for HighQ, a leading UK-based legal technology firm. He guided the organization’s expansive marketing efforts as the company increased its worldwide reach in North America, Europe, Australia and beyond until it was successfully acquired by Thomson Reuters.