Hunting

aim & fire enterprises equips hunters with purpose-built gear, field-tested training, and strategic resources that sharpen skills and boost success in the wild. Rooted in real-world experience, we blend rugged performance, ethical hunting practices, and practical education so every client can Aim true and Fire with confidence — maximizing safety, respect for the land, and on-target results.

RIVER ROCK CO. outfits serious elk hunters with rugged, field-tested gear and local hunting expertise built from decades in the backcountry. We blend durable apparel, precision accessories, and practical hunting knowledge to keep you quiet, comfortable, and successful from glassing to the final stalk — Get Elk'n with equipment and advice that’s made for real conditions and real hunts.

RIVER ROCK CO. is a performance-driven hunting outfitter and gear brand that brings rugged, field-tested equipment and guided expertise to elk country. Built by hunters for hunters, we blend blunt practicality with modern materials and local knowledge to help you hunt harder, farther, and smarter—GET ELK'N with kit and guidance you can trust when the season’s on the line.

River Rock Co. crafts rugged, performance-driven hunting gear and apparel built for serious elk hunters who demand reliability in the backcountry. Rooted in field-tested materials, purposeful design, and an obsessive attention to stealth and durability, we help hunters push farther, stay quieter, and hunt smarter — GET ELK'N with kit you can trust when it counts.